论文答辩文稿范文.doc

论文答辩文稿范文 Contents Executivesummary.1Current BusinessAnalysisCustomer Needsand WantsAnalysisSWOT AnalysisAction PlanActivity FlowChartCost BreakdownRisk AnalysisThe ProjectFrameworkExecutive SummaryThrough widelyinvestigation andcarefully study,I stronglyremend thatShengda EnglishTraining Centershould beexpanded,because the present siteis too small torecruit more new students and offermore newservices tomeet studentsneeds.The schoolwill moveto anew sitethat isabout300square metersand willoffer newservices demandedby students and English fans.The project will bringincreases inrevenue and profit by50%and200%respectively in the firstyear andwill domore in the years to e.The new school needsan investmentof300,000RMB to remodel the new school,purchase newequipment and offer newservices The new schoolwill surelysatisfy the studentsneeds,increase the revenue and profit,and improvethe financialstatements.Shengda EnglishTraining Center,a privatelyowned Englishschool,at Kaixiangstreet,Dadong District,mainly offers English trainingsfor alllevels ofstudents,Its surrroundedby alot of primary and secondary schoolsand attractsa largenumber ofstudents and English fansHowever,it only oupies an area of150square meters,which ishindering itfrom recruitingmore newstudents andoffering newservices toneet students and English fansneeds.Therefore,students andEnglish fansoftern express their dissatisfaction,plaining about the limitedservices,narrow andunfortable space,inexperienced teachers,and fewer chances totalk with foreigners.The bestsolution to the problemsis to expand the school,so that the schoolcan hirefive moreteacher(include twoforeign teachers)ot teachnew stdents andEnglish fans,whose numberis growingrapidly,andoffermorenewservices oftendemaded bystdentsandEnglish fans.The new school wouldallow usto increasethe revenueandprofitby50%and200%percentrespectively oneyear after the projectis aomplishedand increasemore in the yearsto e.New premisesThe new school,located ina buildingopposite theold school,will oupyan areaof about300square meters,and havethe followingfeatures:There will be sevenclassreooms for the studentsand onelarger andfortable activityroom forEnglish fans.The interiorremodeling issimple but suitable forthde sudentsand teacherto exchange ideas each other.The lightingand ventilationof the new school is of the firstclass.Composite floorwillbeinstalled toprevent thesudents fromslipping NewServicesPick upprimary school students fromnearby schoolsand letthem haveEnglish traininglessons for about one hour.Set upa counterin activityroom toprovide softdrinks,coffee andtea for the membersof English club at a reasonableprice.Set upa reading room,in whichthere aremany refrencebooks,novels andmagazines of English version,English tapesor CDsand onlineputers,Students areallowed tobuy abook cardatarelatively lowprice forusing everythingin thereadingroomfreely.New FacilitesThe schoolwill sellold desks and chairsand ordernew onesand purchaseadditional officefurniture,five putersconnecting withInter,five taperecorders,eight CD/DVD Playersand eightTVs.Cost BreakdownRental cost:The newpremises wouldcost RMB150,000more torent eachyear.Remodeling:The purchaseof buildingmaterials and the laborcost for the new school would be RMB100,000.DIV AmountLabor cost30,000Flooring15,000Windows10,000Ceiling8,000Paint Cement&Putty Lighting9,0002,0009,000Lumber Gule&Tools Equipment:The cost of equipment inthe new school would be RMB:75000DIV Amount15,0002,000Desks&Chairs BlackboardsComputers Tape recorders CD/DVD playersTV setsA/C15,0007,00025,0001,000400010,00010,000Office furnitureOffice supplies2,0001,000Budget:The annual increase in he operating budget wouldbe RMB75,000DIV AmountWages70,000Utilities Equipment Maintenance3,0002,000Benefits Whenthe projecthas beenpleted,the school is expectedto increasetherevenueby120,000the firstyear andby22,0000inthefollwing year.Schedule Theprojectwillstart one week afterits approvedandthebudget ismade available,It willtake approximatelyten weeksto finish,with foutweeks neededtoremodelthe newschool,oneweek to movethe school from thepresent sitsto the new location,and oneweektomake thefinal preparation.CURENT BUSINESESSANALYSIS Thecurrent stateof businessShengda EnglishTraining Center,a privatelyowned Englishschool,at KaiXiangStreet,Dadong Districtmainly offersEnglish trainingsfor alllevels ofstudents,its surroundedby alot of primary andsecondary schoolsand attractsa largenumber ofstudentsandEnglish fans.However,the schoolonlyoupiesanareaof15m2,in whichthere areonly threeclassrooms,one activityroom forEnglish fansand oeacher office,This ishindering the school fromrecruiting newstudentsandexpending itsservices.Its time toexpandthe schoolbefore its toolate.Current businessanalysis Themain businessof the schoolisteaching English.Now,there areabout200students inthe school,which is growing muchfaster,especially during the summerand winterholidays,The shoolonly haslessons onSaturdays andSundays.This is,therefore,a wasteof source.The schoolalso runsan English club forEnglish fans,its openevey nightfrom7p.m?9p.m.The membersof theclub anraround20.and itsthe only Englishclub in this area.Financial performanceThe financialperformance hasimproved agreat dealsince the school opened.The revenueinxxwas240,000increasing by50%over thexxlevel of160,000.the profitsrose by200%.While thecosts remainthe sameas thatof lastyear.The schoolwas granteda loanof100,000for startingthe business,As ofMarch31,xx8%of theloan has been paidback.the schoolwill havepaid offthe debtby the end ofxx.Customer plaintsand unsatisfiedrequests Due to lack of space,there are too many students inone classroom,and itis hardforthe teachers toensure their teaching quality.There fore,Customers oftenexpress theirdissatisfaction.Their mainplaints areas followsThe schoolis toosmall.There are too manystudents inone classroom,the students,therefore havefewerchancesto speak English.Duetoa largenumber ofstudents,the airin eachclassroom getsvery stuffy.The activityroom forEnglishclublacks theatmosphere thatan activityroom shouldhave.Students andEnglish fanssay theywish that the school could porvidemore opportunititesfor themto practiceoral English with foreigners who speak perfect English.Some parentswish thatthe school could collecttheir childrenand letthem havean houror moreEnglish trainingduring weekdays,while theycan savetimetoprepare dinnerat home.Customer profilesThe majorityof thecustomers of the schoolare students:Students fromprimary school,who aountfor60%of thestudent population,the number ofprimary school studentsisgrowingrapidly,because theirparents have realized thatthe earlier their children start learning English the better forthe children.Students formjunior highschool,who aountfro twenty25%Students formsenior highschool,who aountfro20%Non-student customersinclude:English fansfrom allwalks oflife.CUSTOMER NEEDSAND WANTSANALYSIS Focusgroups Toger aclearer ideaof theviews andopinions of customers,three groupswere organized.as follows:10under-15students10students parents8English fansIt wasfelt thateach of these categoriesofcustomermight havedifferent expectations,views andneeds soseparate focusgroups wouldbe desirable.A basiclist ofquestions wasprepared,but thediscussions witheach focusgroup wereallowed to be freeand open.Questions What kind ofspecial trainingsdo youneed in order to improve you English level;?What doyou thinkof theteachers andtheirteachingmethods?Is thetextbook youare learningsuitable foryou?What isyou suggestionabouttheteaching materials?What additionalservices wouldyou liketo seeif the schoolcouldexpand itsservices?Whatkindof activitiesshould wehave periodicallyinordertoimproveyouEnglish level?What doyou thinkof thetraining hoursat present?What doyou thinkof theprice the school offers?How doyou expecttheschoolbe remodelledwhen itreopens?The responsesto thequestions werepositive andconstructive forthe expansionproject.Complaints?All theclassrooms aretoosmall,and there aretoomanystudents in eachclass,thus thestudents havefewer chancesto speakEnglish Some teachers,thought theirEnglishlevelis high,are notgood atteaching student.The activityroom forEnglishclublacks theatmosphere thatan activityroom shouldhave.The presenttraining hoursaretoolong Studentswish thatthey couldhave lessonson weekdaynights onceor twiceforaboutonehoureach time.SuggestionsStudent andEnglish fansneed abetter placeto practicetheir oral EnglishwithforeignerswhospeakperfectEnglish.The classrooms are ofno useduring weekdays,its preferred thattheschoolcouldpick upyoung studentsand letthem practiceEnglish foran houror more.It ispreferredthatthere areno morethan20studentsinone classroom,theteachertherefore,can ensurehis teaching quality andthestudentscan havemore chancestospeakEnglish.The schoolshould providea readingroom,in whichtherearemany referencebooks,novels andmagazines ofEnglish version,English tapesor CDsand fiveonline PC.The interiorremodelling should be simplebutsuitablefortheteacher and students toexchangeideaseachother.SWOT ANALYSISStrengths Theowner of the Schoolwas graduatedfrom DaLianUniversity ofForeign Languagesand usedtobean Englishteacher formany years.His teachingmethod isunique andeffective.The schoolputs emphasisboth onpractical applicationofEnglishand onexamination The schoolislocated inthe centerof manyprimary andsecondary schoolThe schoolhas agood reputationfor teachingEnglish TheschoolsEnglishclub istheonlyplace forEnglishfansto eand practiseoralEnglishinthis area Therent oftheschoolis relativelylow Thisallows theschool tolower tuitionfee.Weakness Thenarrow spaceconstrains theschoolfromrecruiting newstudents Someteachers oftheschoollackofteaching experiencesTheschooldoest havemodern teachingequipment suchas TVDVD orPC Theclassroomsarea littlebit coldin winterand hotin summerThe activityroom isnot fortableenough forstudentsandEnglishfansOpportunities For some yearsnow therehasbeena movementin Chinatowards teachingEnglish asa foreignlanguage tochildren ofprimary schoolage,rather thanwaiting,as wastraditional unitlthay begintheir secondaryeducation andchildrens parentshaverealizedthattheearliertheirchildrenstartlearing English,thebetterforthechildren.Therefore,the numberofprimaryschoolstudents will growrapidly Atpresent,the Englishteachers ofprimary andsecondary schoolsstill adopttraditional teachingmethods,which anreunsuessful and ineffective toteach theirstudents Thismakes manystudents lookfor newways oflearningEnglishand attendremediation classesinthe end.Since Chinahave enteredWTO,the numberof adultstudentswillincrease greatlyThreats Thereare sixsimilar Englishschool inthisarea.The studentsdont haveenough timeto attendEnglish trainingsSometeachersform primatyandsecondaryschools manyask theirstudents toattend theirown remediationclasses afterschool.?Action planBy theend of Week OneIdentify andnegotiate therental ofthe newpremisesSign thecontract touse isBy theend of Week TwoDesign the new EnglishTraining Centerlayout By theend ofWeekThreeSing thecontract withthe remodelling pany todecorate the newschoolOrder new furniture and equipmentContact withforeign teachersBy theend ofWeek FourStart remodellingtheschoolHire thenew teachersBy theend ofWeek FiveStart trainingthenewstaff BytheendofWeekEight Checkand aeptthe remodelingproject Publicizetheschoolexpansion Signcontract withforeign teacherBytheendofWeek nineGet thenewfurnitureandequipmentdelivered Installdesks chairsblackboards andequipment inthenewschool Cleanthenewschool Closethepresentschool andmove everythingto thenewschoolIn WeekTen Holdthe openingceremony Sellold furnitureand closeold schoolACTIVITY LFOWCHART CostBreakdwon Rentalcost:Thenewpremises wouldcost RMB150000more torent eachyear RemodelingThe purchaseof buldingmaterials andthe laborcost forthenewschool wouldbe RMB100000Labor cost30000Flooring15000Windows10000Ceiling8000Paint9000Cement&Putty2000Lighting9000Equipment Thecostofequipmet inthenewschoolwouldbeRMB75000Desks andchairs15000Balckboards7000Computers25000Taperecorders1000DVD players4000TVs10000A/C10000Office furniture2000Office supplies1000Budget TheannualincreaseinheoperatingbudgetwouldbeRMB75000Wages70000Utilities3000EquipmentMaintenance2000TOTAL COSTOF PROJECTInitial cost:Re-modeling100000Equipment75000SUB175000Recurrent costsRental150000Operating budget75000SUB125000TTL300000RISK ANALYSISBefore puttingthe planinto practice,you mayfind thatthe followingproblems mightaffect thesuessful pletionofthe project Theseproblems are:Peoplerelated Thenew teachersmay notgood atteaching studentsThe numberof newstudents amyless thanthat weexpected Theneighbors amynot happywith ghenoises resultingfrom theremodelling ofthenew site andmay demandno remodellingduringtheworking hoursTime-related Theowner mayshorten theperiod ofthe seaseofthenewsiteForsomereasons theremodellingpanymay noraomplish thedecoration gofthe nwschool intime Productrelated Thepaint appliedtothewalls maynot liveup tothe qualityand beginto falloff shortlyafterthedecoration Sinceits impossibleto eradicateall theseresks thefollowing precautionmeasures shouldbi takenKeep intouch withmore candidatesas substituteswhen recruitingnew teachersin casethe employedare notqualified Carryout marketresearch amongtarget studentsand ensureteachingqualityTry tofinish theremodelling withinthe weekendsif thedissatisfaction ourredfrom theneighbors Si