陕西科技大学工商管理硕士MBA《商务英语》邢战雷CorporateCulturePPT课件.ppt

Chapter4CorporateCulture 教师 邢战雷单位 陕西科技大学管理学院 MBA教育中心E mail xingzhanlei BusinessEnglishforMBA 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 Lead in Everyorganizationhasauniqueculture withitsownhistory itsownwaysofapproachingproblemsandconductingactivities itsownmixofmanagerialpersonalitiesandstyles inotherwords itsownatmosphere folkloreandpersonality Afterstudyingthisunit youwillbeableto Understandwhatcorporatecultureis Explainhowtoknowacompany scorporateculture Discusshowcorporatecultureplaysanimportantroleinbusiness 2020 3 3 主讲 邢战雷 1 Whatiscorporateculture 2 Howdoesacompany scultureaffectyou 3 Howdoyougettoknowacompany scorporateculture 2020 3 3 主讲 邢战雷 Objectives Afterstudyingthischapteryouwillbeableto Definetheterm corporateculture Describethevariouselementsofcorporateculture Explaintheimportanceofdevelopingastrongcorporateculture Describetheroleplayedbythehero thestorytellerandthepriest 2020 3 3 主讲 邢战雷 Whatiscorporateculture Topic1 2020 3 3 主讲 邢战雷 1 Whatiscorporateculture Everycompanyhasaculture Sometimeswegettoknowthisculturebytheorganizationalmottoorthethingswehearotherssayaboutit Asystemofsharedvalues beliefs andnorms 准则 thatunitethemembersofanorganization CorporateCulture thepersonalityofanorganizationi e howthingsaredonearoundhere 2020 3 3 主讲 邢战雷 WhatIsOrganizationalCulture corevaluesandbeliefs corporateethics rulesofbehavior broadterm 2020 3 3 主讲 邢战雷 missionstatement othercommunications thearchitecturalstyle interiordecorofoffices whatpeopleweartowork howpeopleaddresseachother titlesgiventovariousemployees specificterm WhatIsOrganizationalCulture 2020 3 3 主讲 邢战雷 WhatIsOrganizationalCulture InnovationandrisktakingAttentiontodetailOutcomeorientationPeopleorientationTeamorientationAggressivenessStability 2020 3 3 主讲 邢战雷 CommonCharacteristicsCultureisshared Cultureisintangible 无形的 Culturestronglyinfluencesbehavior Cultureistaughttonewcomers Cultureemergesanddevelopsovertime 2020 3 3 主讲 邢战雷 Corporatecultureisthenorms beliefs attitudes andphilosophiesoftheorganization Organizationalcultureisshapedbythevaluesofthepeoplewhostarttheorganizationandthosewhocarryonitsleadership 2020 3 3 主讲 邢战雷 Insuccessfulfirms thesemanagersactuallyshapeandencouragethe right typesofpersonnelvalues Thesevalues knownandsharedbythepersonnel createasenseofidentityforthepeoplewhoworkthere Andthissenseoftogethernesshelpstobuildandmaintainhighespritofcorps Organizationswithastrongculturealsohaveaninformalsystemofrules Thepersonnelknowhowtheyaresupposedtobehavemostofthetime Astrongculturealsohelpsthepersonnelfeelbetteraboutwhattheyare 2020 3 3 主讲 邢战雷 DoOrganizationsHaveUniformCultures CoreValues Subcultures DominantCulture 2020 3 3 主讲 邢战雷 Differentcountries differentcorporateculture Japanesecorporate Americancorporate beliefs values ethics procedures atmosphere 2020 3 3 主讲 邢战雷 Japanesecorporateculture Confucius benevolence 儒家的仁爱 Bushido cruelty 武士道的残忍 Familymember Outsider 2020 3 3 主讲 邢战雷 Americancorporateculture Individual Efficient 2020 3 3 主讲 邢战雷 Comparison 2020 3 3 主讲 邢战雷 Discussion OPPO sCulture 本分 品质 诚信 消费者导向 团队 结果导向 2020 3 3 主讲 邢战雷 本分 隔离外力 在平常的心态下 把握住我们应该做事的合理方向 本分规范了与人合作的态度 我不赚人便宜 本分是当出现问题时 首先求责于己的态度 诚信 诚以 不欺 为最低要求 信守承诺 说到做到 哪怕遭遇挫折付出代价也要坚守 忠实于自己的义务和责任 2020 3 3 主讲 邢战雷 Discussion 目中有人才有路 心中有爱才有度天道酬勤地道酬善人道酬诚商道酬信业道酬精 2020 3 3 主讲 邢战雷 FunctionofCorporateCulture Topic2 2020 3 3 主讲 邢战雷 Definestheboundary 界限 betweenoneorganizationandothers Conveysasenseofidentity 认同 foritsmembers Fosterscommitment 承诺 tocorporatephilosophyandvalues Clarifiesstandards 标准 ofbehaviorforemployees 2020 3 3 主讲 邢战雷 Astrongcorporatecreates desiredpersonnelvalues asenseofidentity asenseoftogetherness aninformalsystemofvalues highespritdecorps commitmentandloyalty Whyiscorporatecultureimportant 2020 3 3 主讲 邢战雷 Q Howdoesacompany scultureaffectyou Thehoursyouwork Theworkenvironment Thedresscode Theofficespace Thetrainingandskillsdevelopment Onsiteperks 2020 3 3 主讲 邢战雷 Q Howdoyougettoknowacompany scorporateculture Atwo stepprocess 1 startingwithresearchbeforetheinterview2 endingwithobservationattheinterview Beforetheinterview Spendsometimesearchingforcluesaboutthecompany sculture Duringtheinterview Askoneormoreofthesequestionstogetafeelforthecorporateculture 2020 3 3 主讲 邢战雷 ElementsofCorporateCulture Topic3 2020 3 3 主讲 邢战雷 Howdoesacompanycreateanorganizationalculture Itoftendoessobyconsciouslyfashioningaspecificvaluesystem Therethreechieflyelementsofcorporateculture Heroesritesandrituals 习惯和规矩 communicationoftheculture Elementsofcorporateculture 2020 3 3 主讲 邢战雷 Heroes Heroesareanintegralelementofcorporateculture Theyserveasrolemodelsforthepersonnel Peopleidentifywiththemandattempttoemulatethem Everycompanyhasitsheroes Theyplayaveryimportantpartinpromotingcorporateculture First theysymbolize 采用象征 作为 的象征 theorganizationtotheoutsideworld Secondly theypreserve 保护 保持 whatmakesthecompanyspecial Thirdly theherohelpssetastandard 建立标准 ofperformanceintheorganization Theherorepresentstheverybestandotheremployeesattempttoemulatethisperson theyachievehigherstandardsofperformancethanwouldbethecaseotherwise 2020 3 3 主讲 邢战雷 Ritesandritualsareimportanttocorporatebecausetheyhelpreinforcedesiredbehavior Forexample whensomeonedoessomethingwell likeselling1milliondollarsofinsurance thecompanywilloftenrewardtheindividualwithaplaque 匾牌 Thisisjustatoken 象征 记号 however itservesasawayofsayingthankyou Inmanyinstances theseplaquesorawardsaregivenoutatadinneroraspecialceremony Ritesandrituals 2020 3 3 主讲 邢战雷 Notesforthispart 2020 3 3 主讲 邢战雷 LayersofCorporateCulture Topic4 2020 3 3 主讲 邢战雷 LayersofOC Visible Invisible belowthesurface 2020 3 3 主讲 邢战雷 Artifacts物质层 Concrete 具体 andvisible 有形 aspects ymbolic 象征 anorganization sculture Includes4aspects stories rites 仪式 symbols andlanguage HowEmployeesLearnCulture MaterialSymbols Language Stories Rituals 2020 3 3 主讲 邢战雷 Artifacts Stories 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 CharacteristicsofaHealthyCC Topic5 2020 3 3 主讲 邢战雷 OrganizationalCulture 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 HowtocreataHealthyCC Topic6 2020 3 3 主讲 邢战雷 OrganizationalCulture DefiningboundariesConveyingidentityPromotingcommitmentControllingbehavior ImpedingchangeInhibitingdiversityBlockingmergersBlockingacquisitions Functions Liabilities 责任 义务 2020 3 3 主讲 邢战雷 HowACultureBegins HiringandRetention BehaviorandRoleModeling Indoctrination Socialization 2020 3 3 主讲 邢战雷 2020 3 3 主讲 邢战雷 HowOrganizationalCulturesForm PhilosophyoftheOrganization sFounders OrganizationalCulture Selection TopManagement Socialization 2020 3 3 主讲 邢战雷 CentralpowersourceTraditionallysmall entrepreneurialorganizationsPowerringsarecentersforactivityandinfluenceStringsarefunctionsandspecialtiesUsuallyspawnsotherorganizationsMustconcentrateonafewactivitiestoworkwellMore PowerCulture 2020 3 3 主讲 邢战雷 Basedupontrust empathyandpersonalconversationMaybeabrasiveandcompetitiveandresultinturnoverFewpolicies proceduresControlexercisedbyselectionofkeypeopleProud strong flexibleLotsoffaithplacedinindividuals littleincommitteesTradeunions property tradingandfinancecompanies PowerCulture 2020 3 3 主讲 邢战雷 Strengthinpillars functionsorspecialties Workandinteractioninpillarscontrolledby Proceduresforroles jobdescriptions ProceduresforcommunicationProceduresfordisputesCoordinatedattopbynarrowbandofseniormanagement RoleCulture 2020 3 3 主讲 邢战雷 Strengthinpillars functionsorspecialties Workandinteractioninpillarscontrolledby Proceduresforroles jobdescriptions ProceduresforcommunicationProceduresfordisputesCoordinatedattopbynarrowbandofseniormanagementMore RoleCulture 2020 3 3 主讲 邢战雷 Job projectorientedBringtogetherappropriateresources rightpeopleatrightlevel InfluencebasedmoreonexpertpowerthanpositionorpersonalpowerGroups projectteams mutualobjectiveofaccomplishingtaskMore TaskCulture 2020 3 3 主讲 邢战雷 AdaptablecultureTMTmainlyresponsibleforresourceallocationtoprojectsteams notdaytoday handson Goodforshortproductlifecycle flexible changingenvironmentsCusttomeralwaysright productreallyimportantWhenresourcesdwindle stageripeforpoliticsAdagencies consultants defensecontractors TaskCulture 2020 3 3 主讲 邢战雷 SelforientedPeopleworkforthemselvesandonlybandtogetherfortheirownbettermentPsychologicalcontract organizationissubordinatetoindividualanddependsontheindividualforexistenceMore PersonCulture 2020 3 3 主讲 邢战雷 InfluenceissharedPowerbaseisexpert ifneeded PeopledowhattheyaregoodatIforganizationachievesitsownidentityitbecomesataskcultureatbest moreoftenRoleorPowerArchitects lawyers doctors professors PersonCulture 2020 3 3 主讲 邢战雷 Whatwillthecompany sfuturedependon Thesuccessorfailureofyourcompanyabroadwilldependon howeffectivelyyouremployeescanexercisetheirskillsinanewlocation Thatabilitywilldependon1 theirjob relatedexpertise2 eachindividual ssensitivity3 responsivenesstoanewculturalenvironment 2020 3 3 主讲 邢战雷 Someideasaboutculture Thereareafewideasaboutculturethatwehavebeenshowntobetrue acrosstimeacrossnationalboundaryacrossculturalboundary 2020 3 3 主讲 邢战雷 Someideasaboutculture Cultureislearned Ifyouwerebornintoaculture youlearnedfromthemomentyoubegantosee hearandbreathe Culturecaninfluencebiologyandbiologycaninfluenceculture ThemoststrikingexamplecanbeseeninthedramaticincreaseinaverageheightandbodyweightoftheJapanesepeopleduringthelast50yearsofthetwentiethcentury Cultureisconstantlyundergoingchange Cultureschangebecauseofinternalforces discovery inventionandinnovation externalforces thediffusionofinnovationacrossspaceandtime andborrowingthetraits habitsorcustomsofanotherculture 2020 3 3 主讲 邢战雷 HowOrganizationalStructureImpactsPerformanceandSatisfaction ObjectiveFactorsInnovation risktakingAttentiontodetailOutcomeorientationPeopleorientationTeamorientationAggressivenessStability OrganizationalCulture HighLow Strength Perceivedas Performance Satisfaction 2020 3 3 主讲 邢战雷 1 DefinitionofOCsharedvalues norms2 FunctionsofOCboundary identity commitment standards3 LayersofOCthreelayers artifacts beliefs assumptions4 CharacteristicsofaHealthyOCfocusonquality business team innovation autonomy people Review复习 2020 3 3 主讲 邢战雷 Exercises Corporatecultureisabroadtermusedtodefinetheuniquepersonalityorcharactersofaparticularcompanyororganization andincludessuchelementsascorevaluesandbeliefs corporateethics andrulesofbehavior Corporateculturecanbeexpressedinthecompany smissionstatementandothercommunications inthearchitecturalstyleorinteriordecorofoffices bywhatpeopleweartowork byhowpeopleaddresseachother andinthetitlesgiventovariousemployees III TranslationPutthefollowingintoChinese 企业文化是一个很宽泛的术语 一般用来定义一个公司或组织的特征或者个性 同时 它也包含了很多的元素 如核心价值 信仰 企业道德和行为准则 企业文化可以体现在公司任务陈述和其他沟通方面 可以体现在办公楼的建筑风格和室内装修上 另外 人们穿什么去上班 互相之间如何称呼以及公司给予各类员工的职务称谓都能反映该公司的企业文化 2020 3 3 主讲 邢战雷 2 Corporateculturereferstobothformal writtencompanypolicyconcerningeverythingfromdresscodetoemployeerelationshipsaswellastotheinformalbehaviorsthathavebecomeacceptedbythegroup Corporatecultureisalsoknownasworkplaceculture Firmswithstrongculturesachievehigherresultsbecauseemployeessustainfocusbothonwhattodoandhowtodoit 企业文化既包括正式的 书面的公司政策 涉及从着装规范到雇员之间关系的每一细节 又包括非正式的 已被全体员工接受了的行为 也有一些人将这种文化理解为工作场所文化 那些有着浓厚文化氛围的企业都能取得更高的回报 因为员工始终致力于 做什么和怎样做 2020 3 3 主讲 邢战雷 3 Whetheryouaredealingwithissuesofmarketing management finance oreventhedetailsofaccountingforafirm sassetsandbusinessactivities thesuccessorfailureofyourcompanyabroadwilldependonhoweffectivelyyouremployeescanexercisetheirskillsinanewlocation Thatabilitywilldependonboththeirjob relatedexpertiseandeachindividual ssensitivityandresponsivenesstoanewculturalenvironment 不论你是在从事营销 管理 财务还是在陈述公司资产和商务活动 你的海外公司的成败与否取决于员工适应新环境的能力 这种能力与他们的工作技能和对新文化环境的敏感和反应息息相关 2020 3 3 主讲 邢战雷 4 Companycultureisimportantbecauseitcanmakeorbreakyourcompany Companieswithanadaptiveculturethatisalignedtotheirbusinessgoalsroutinelyoutperformtheircompetitors Somestudiesreportthedifferenceat200 ormore Toachieveresultslikethisforyourorganization youhavetofigureoutwhatyourcu