赞助及国际赞助协会组织ISC发展介绍.doc

国际赞助组织和赞助中介组织（ISC）Sponsorship is a partnership between a corporation and a rights-holder or property (eg, sports event , entertainment event , athlete/celebrity/musician , endorsement , product placement and brand integration , in television or movie , naming rights for buildings, promotion, etc.).在一个公司和权利持有者或者像体育赛事，娱乐赛事，运动员/名人/音乐家，找明星代言，产品布局和品牌整合，在电视或电影 （如体育 ，建筑物命名和推广权，等。）性质事件之间，赞助是一种合作关系。Sponsors have unique issues and interests that can be managed and improved by an organization comprised of executives that network and collaborate on research, marketing strategies, the identification of opportunities to improve the effectiveness of sponsorship programming as well as the corporate organizational structure that supports the investment.赞助商有独特的问题和兴趣，这可以通过一个组织的行政者被管理和改善，网络和合作研究，营销策略，寻找投资机会，提高合作项目效率以及合作组织结构都支持着投资。The ISC is the worlds first global trade association representing corporate sponsors. Membership is subject to the approval of the ISC management.ISC是世界上第一个全球性贸易协会，代表赞助商。会员须遵守的ISC管理批准。As the first trade organization created for corporate sponsors, the ISC provides a much needed platform for collaboration on improving sponsorship effectiveness through the recognition and leadership of common industry issues as well as the education and servicing of sponsor needs. Terry Marks,former Pres. Coca-Cola Enterprises Member，ISC Board of Advisors.“作为首个为企业赞助商建立的贸易组织，ISC对一般行业问题的认证和领导力，以及教育和对赞助的需要进行的修改在提高赞助有效性上提供了一个很大的平台” 特里马克，前任主席、可口可乐企业成员、ISC董事会的顾问说。 In developing the ISC, the association model was deeply evaluated and it was determined that to provide the most impact to its customers, the organization needed to be a mixture of for-profit (ISC) and non-profit (ISC Foundation). Many non-profit associations are driven to develop for-profit divisions to be able to survive in the competitive environment.在ISC的发展过程中，该协会模式被给予很高的评价，它被确定为向客户提供最大的影响，这个组织是一个营利性（ISC）和非利润（ISC的基金会）的混合组织。许多非营利组织被迫发展营利性部门，以便能够在竞争激烈的环境中生存。Most of the worlds largest and most recognizable corporations are sponsors. Membership in the ISC is subject to the approval by ISC management. As members of the ISC, sponsors and their executives will be engaged with the principal trade association for sponsors. The ISC is taking a leadership position in the logistical, technological, and marketing strategy in the industry. In the changing world of marketing, corporations are investing in and relying heavily on sponsorship to gain a competitive edge. Being a member of an active industry association is yet another business advantage in an increasingly competitive marketplace.世界上最大和最知名的企业大多是赞助商。在国际科学委员会成员须经由ISC管理部门批准。作为ISC的成员，赞助商和他们的高管人员将从事于主要的赞助商贸易协会。在行业里，ISC在运筹，技术和营销策略中占据了领导地位。在市场不断变化的世界，企业的投资和依靠赞助巨资获得竞争优势。作为一个活跃的行业协会会员也是在竞争日益激烈的市场上的另一个企业优势。The existence of ISC is to identify, services, and promote the interests of corporate sponsors. Sponsors are the core member of the ISC. Associate members of the ISC are companies that provide goods and services to sponsors and/or the sponsorship industry including but not limited to sports marketing agencies, teams & leagues, advertising & PR agencies. Affiliate members of the ISC are companies that provide value to sponsors and/or the sponsorship industry including but not limited to news media, colleges & universities and qualifying non-profits.ISC的存在是为了确定，服务和促进企业赞助商的利益。赞助商是ISC的核心成员。ISC的准成员是公司，他们向赞助商或赞助行业包括但不限于体育营销机构，队伍和联赛，广告和公关公司提供产品和服务。 ISC的联盟成员公司，是给赞助商或赞助行业包括但不限于新闻媒体，院校和大学提供产品和服务并且是非盈利性的。Mr. Cecil is a highly respected industry veteran with over twenty-two years of industry experience, working with leading sponsors including: adidas, Anheuser-Busch, Coca-Cola, Eastman Kodak, and Samsung. Mr. Cecil has extensive sales, marketing sponsorship, and branding experience having served as a Vice President for IMG, Senior Vice President for Octagon, and Vice President of Marketing for Home and Garden Television. His sponsorship experience includes work with national, international and global properties including the FIFA World Cup, the Olympics as well as music and celebrity sponsorship and endorsements. Mr. Cecil is a member of the ASAE, American Society of Association Executives.公司总裁兼首席执行官:塞西尔先生是美国农业工程师学会会员，美国商会主管。塞西尔先生是一个拥有超过22年的行业经验的德高望重的业内资深人士，和优秀的赞助商工作包括：阿迪达斯，百威，可口可乐，柯达和三星。塞西尔先生拥有丰富的销售，营销赞助和品牌经验，曾作为IMG副总裁，八角大厦高级资深副总裁，家庭和花园电视服务的营销副总裁。他的赞助经验是和国家，国际和全球性质的，包括世界杯，奥运会以及音乐和名人的赞助和代言的工作。Mr. Cook has 25 years executive experience in the technology, risk management and information services industries. As one of ChoicePoint Services top six executives, he built and ran its Workplace Solutions business。Mr. Cook has a proven track record of success for new product conceptualization and validation, and he regularly revolutionized the industries he had served. Mr. Cooks dynamic business development methodology, diverse experience, and proven leadership have been extremely valuable in servicing ISC members and the sponsorship industry.首席运营官:库克先生在技术，风险管理和信息服务产业有着25年的行政管理经验。作为ChoicePoint公司服务的前六位高管之一，他建立和运行的Workplace解决方案业务。库克先生有一个新产品构思和验证成功的经验，他经常彻底改变了他曾经工作的行业。库克先生的动态业务开发方法，丰富经验，以及出色的领导使他成为一名相当具有价值的成员在ISC和赞助行业里。 In recent years, sponsorship expenditures have outpaced most other forms in the marketing mix. Corporations invest major resources in the form of money, staffing and market positioning to ensure critical growth. The industries of sports , music , charities , and the arts are dependent upon sponsor support. The ISC and its members will assist in the further development and utilization of sponsorship as well as examine, discuss and ma