商务英语写作--外贸英语函电.ppt

ByDavid 外贸英语函电BusinessEnglishCorrespondence 商务英语写作教程 Greetings 1 HowdoyouunderstandEnglishlearning 2 WhatisEnglishdoyouthink 3 WhatisyourpurposeforlearningBusinessEnglishwriting 4 DoyouknowtherelationbetweenbasicEnglishandBusinessEnglishwriting 5 HowdoyouunderstandtherelationbetweenYouandme 6 AreyoupreparedtolearnEnglishwriting 7 DoyouhavesomegoodmethodsyouthinkinEnglishwriting EnglishListeningWrittenEnglishSpokenEnglishEnglishReadingThemostimportantoneinimprovingyourEnglishlevel EnglishlearningDirections 误区一 把听说读写译割裂开来单一学习 误区二 把知识当成技能 误区三 速成心理 误区四 重结果不重过程 误区五 对外语学习价值的误解 英语学习观念的一些误区 从以 应试 为目的向以 交际 为目的的转变由 学会 向 会学 的转变由 培养阅读能力 向 培养实用能力 的转变 如何转变英语学习观念 1 Chinglishisnotashamedthing 2 Payattentiontothecontextofyourconversation Aforeigner F andhistourguide G arewalkingontheGreatWall ThentheFwantstousetherestroom washingroom WC Bathroom Andhesayslikethefollowing F Excuseme CanIgosomewhere Thebeautifulguidegirlrepliedafterawhilelikethis G Yes ofcourse youcangoanywhere Summary heresheused anywhere YourthinkinginEnglishLearning 1 Nevertroubletroubletilltroubletroublesyou 麻烦没来找你 就别去自找麻烦 第一 四个trouble是动词 第二 三个trouble是名词 2 Iknow Youknow Iknowthatyouknow IknowthatyouknowthatIknow 我知道 你知道 我知道你知道 我知道你知道我知道 3 Ithinkthatthatthatthatthatstudentwroteontheblackboardwaswrong 我认为那个学生写在黑板上的那个 that 是错误的 第一个that是连词 引起宾语从句 第二 五个that是指示代词 那个 第三个that在这儿相当于名词 第四个that是关系代词 引起定语从句 4 Wemusthangtogether orwe llbehangedseparately 我们必须团结在一起 否则我们将被一个个绞死 这是一句双关语 前面的hangtogether是 团结一致 的意思 后面的hanged是 绞死 的意思 5 Thequickbrownfoxjumpsoveralazydog 那只敏捷的棕色狐狸跳过了一只懒惰的狗 这个句子包含了英语中的26个字母 看了让人发晕的句子 I FormandStructureofbusinessletters1 Form2 Structure3 AddressingEnvelopesII WritingPrinciplesofbusinessletters Unite1BasicKnowledgeofBusinessLetterWriting 1 FullBlockFrom齐头式 1 Form格式 Allinformationistypedfromtheleftmargin 2 ModifiedBlockFormwithIndentedStyle 混合式 Keysentences A Thesender saddressisintheup middlepart B Thereceiver saddressstartsfromtheleftmargin C Thecomplimentarycloseandsignaturemiddlelittletowardstheright D Tomakethelettersimpleandclear 2 ModifiedBlockFormwithindentedstyle 3 ModifiedBlockForm改良式 Thesender sadd isfromtheleftmargin Nomorechanges 4 SimplifiedForm Allinformationistypedfromtheleftmargin butnocomplimentarycloseandsender scompanyname DependonthepreferenceMakeyourletterpleasingtotheeye Alsoconvenienttobetyped So hereyouaretheboss Whichtypeshouldwechoose A Samples DearFriend MynameisMr ChrisOwen IamthechiefSecurityofficerofGlobalSecuritiesUK IhavebeenworkingwiththiscompanyforOver11years bynextthreemonths IwillbeleavingthiscompanytostartmyownprivatebusinessoutsidetheUnitedKingdom ThereasonwhyIamcontactingyouisbasedonmyfindingsofoneofaTrunkBoxthatisinoursecurityVault thisConsignmenthadbeenthereforoverthreeyearswithnobodycomingtoclaimitorevenpayingthedemurrage ononeofmyRoutinecheckingIdecidedtosecretlyknowwhatthecontentisandtomysurpriseitcontainsmorethan6MillionDollarsandsomediamondringsandhousedocumentsoftwopropertieshereinUK IhadonmyowninvestigatedtheownerswhereaboutanddiscoveredthathediedlasttwoyearsofheartattackandnomemberofhisfamilyhadknowledgeofthisDepositwithourCompany theclientnameisMR ANTONIOFERNANDEZamAmericancitizen Rightnow therulesandregulationsofourCompanystatesthatanyunclaimedConsignmentafterfouryearsofitsDepositwillbedeclaredastheCompanyproperty butIdonotwantthistotakeplacehenceIhavefoundoutofitscontent SoIamcontactingyoutoknowifyouwillbeinterestedtopartnerwithmetosecurethisConsignmentfrommyCompany Iwilldetailyouwithalltheinformation sregardingthisDepositandhowwewillcarryoutthisdealbypresentingyouashisnextofkin Pleasedogetbacktomeifyouareinterestedonthisdealwiththefollowinginformation s 1 Fullnamesandaddress 2 PrivatephonenumberDorememberthatbusinessofthismagnitudewillcometosuccessonlyifitwillbekeptveryconfidential Ineedyoururgentresponsebeforemyplanstoleavethecompanyisdiscovered Pleaseifyouarenotwillingandinterestedinhelpingmekindlydeletethise mailfromyourcomputerandpretendyounevergotit YoursTrulyMr ChrisOwen 1 PartsofthebusinessletterLetterhead信头Referenceanddate编号和日期Insidenameandaddress封内名称及地址Attentionline注意事项Salutation称呼Subjectline事由Bodyoftheletter信文Complimentaryclose结尾敬语Signature签名Enclosure附件Carboncopynotation抄送Postscript附言 2 Structure构成 Sender snamePostaladdressTelephonenumberFaxnumberE mailaddressPosition 1 theup center2 theleftmarginofaletterwritingpaper A Letterhead信头 Reference 1 Filenumber2 Departmentcode3 Initialsofthesigner yourref JBD WMOurref WDW LPPosition immediatelybelowtheletterhead canalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesigner B ReferenceandDate编号和日期 DateRules 1 infullandnotabbreviated2 The th st ndand rdthatfollowthedaycanbeomitted3 Don twrite04insteadof2004fortheyears4 Avoidtypingdateslike10 2 2010British Day Month YearAmerican Month Day YearSowhatis05 07 2010 B ReferenceandDate编号和日期 英文日期分英式和美式 举例如下 1 8thMarch 2004或8March 2004 英式 2 March8th 2004或March8 2004 美式 日期写法宜遵从下列规则 1 年份必须完全写明 不可用 04代替2004 2 月份必须用英文拼出或采用公认的简写 即January Jan February Feb March Mar April Apr May June July August Aug September Sept October Oct November Nov December Dec 3 日期可用序数词 如 1st 2nd 3rd 4th 也可用基数词 如 1 2 3 4 但美式大多采用后者 4 在年份和月日之间必须用逗号隔开 5 日期不可全部采用如7 12 2003或7 12 2003的阿拉伯数字书写 否则会引起误解 因为英美在这方面的习惯用法不同 按美国人习惯 上述日期为2003年7月12日 而按英国习惯则是2003年12月7日 英语中日期的表达 6thApril 1978是英式英文的写法 April6th 1978是美式英文的写法 注意 日子和月份中间没有逗号 6th April 1978April6th 1978April6 1978都正确关于日期的写法 应注意以下几点 年份应完全写出 不能简写 月份要用英文名称 不要用数字代替 月份名称多用公认的缩写式 但May June July 因为较短 不可缩写 写日期时 可用基数词1 2 3 4 5 28 29 30 31等 也可用序数词lst 2nd 3rd 4th 5th 28th 29th 30th 31lst等 但最好用基数词 简单明了 英语中日期的表达 日期可有下列几种写法 Oct 20 2004 10May 2004 3rdJune 2004 Sept 16th 2004按美国习惯 最为通用日期的写法 月 日 年 月份用英文 日和年用阿拉伯数字 例如 2008年9月8日应写成 Sep 8 2008或 09 08 2008 英语中日期的表达 1 Thenameandaddressofthereceiver theleft handmargin 2or3spacesbelowthedate 2 Exactlythesamewayasontheenvelope 3 Ordinarycourtesytitles MR Mrs Miss Ms Messrs 各位先生 先生 用于法国人名前 monsieur的复数形式 4 Afterthenamefollowshisorherposition C InsideNameandAddress封内名称及地址 Usedforthewriterwishestodirectthelettertospecificindividualorsectionofthefirme g Attention Mr Smith TheSalesManagerE Salutation称呼 s lju tei n OpenlettergreetingsTheform DearSir or DearSirs Gentlemen LadiesandGentlemen TwospacesbelowtheinsideaddressortheattentionlineF SubjectLine事由Thegeneralideaofaletterbetweenthesalutationandtheletterbody Callthereceiver sattentiontothetopic D AttentionLine 注意事项 1 Writesimply clearly courteously grammatically andtothepoint 2 Paragraphcorrectly3 TypingisaccurateanddisplayartisticH ComplimentaryClose结尾敬语1 Formal DearSirs YoursFaithfully Gentlemen Trulyyours 2 LessFormal DearMr Henry YourssincerelyorSincerelyyoursMeannothingtothemessage canbeomitted G BodyoftheLetter 1 Typethewriter sfirmorcompanybelowtheclose2 Thepersonwhodictatetheletter signhisname byhandinblackorblueink 3 Followedbyhisjobtitleorposition NeversignaletterwitharubberstampJ Enclosure附件 Encl PriceListK CarbonCopyNotation抄送 C C TheOsakaChamberL Postscript附言 P S Thesampleswillbesenttoyoutomorrow I Signature签署 ChinaNationalChemicals Stamp Import ExportCo Beijing ChinaOverseasTradingCo 153MarketStreetLondon E C 3Registered confidential Secret PrintedMatter 3 AddressingEnvelope信封 1 Courtesy礼貌2 Consideration体谅3 Completeness完整4 Clarity清楚5 Conciseness简洁6 Concreteness具体7 Correctness正确 II WritingPrinciples WhatisCourtesy 1 acourteousorrespectfulorconsiderateact2 acourteousorrespectfulorconsiderateremark3 acourteousmanner 1 Courtesy礼貌 Compare Polite WehavereceivedwithmanythanksyourletterofOct 7 andwetakethepleasureofsendingyouourlatestcatalog Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit Courteous Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed whichyourequestedinyourletterofOct 7 Trytoavoidirritating offensive orbelittlingstatement Toanswerletterspromptly 1 Courtesy礼貌 emphasizeYou attitude Y ratherthanWe attitude W keepreader srequest needs desires feelingsinmind A You attitudeCompare W Weallow2percentdiscountforcashpaymentY Youearn2percentdiscountwhenyoupaycash W Wewon tbeabletosendyouthebrochurethismonthY Wewillsendyouthebrochurenextmonth 2 Consideration体谅 B FocusonthepositiveapproachCompare P WefeelsurethatyouwillbeentirelysatisfiedN Wedon tbelieveyouwillhavecausefordissatisfaction P Perhapsnexttimewecansendyouwhatyourequire N Weregretourinabilitytoserveyouatthistime 2 Consideration体谅 Abusinesslettershouldincludeallnecessaryinformation Itisessentialtocheckthemessagecarefullybeforeitissentout checkwordspelling checkpunctuation checkthenumbersappearedinyourarticle Checknames spelling 3 Completeness完整 A Avoidusingthewordswhichhavedifferentunderstandingorunclearmeaning B Payattentiontothepositionofmodifiers C Payattentiontothesentencestructure D Paragraphcarefullyandproperly E Oneparagraphforeachpointisagoodgeneralrule 4 Clarity清楚 A AvoidusingwordyexpressionsE g B Avoidunnecessaryrepetition E g C Usingshortsentences simplewordsandclearexplanations E g a useawordtoreplaceaphraseE g b useaphrasetoreplaceasentenceE g c usewordstoreplaceclausesE g 5 Conciseness简洁 makethemessagespecific definiteandvivid 6 Concreteness具体 A Grammarmistakesoftenoccurredinbusinessletter B Avoidusingoverstatement C Accuratenumbers D Capitalletters 7 Correctness正确 DearSirs InreplytoyouresteemedlettersofFeb 13 wearenowsendingyouourlatestpricelist togetherwithourillustratedcatalogue Intheabove mentionedlist youcanseewehavebidyouthelowestpricesandofferedourbestgoods Webelievethatwillmakeyougiveusyourvaluedorders Wearewaitingforyourimmediatereply Yoursfaithfully David 范例01 DearMr Johnson WearereallygratefulonreceivingyourletterofNov 3inwhichyoushowedgreatinterestinourproducts Actually wehaveanagencyinShanghai China throughwhichwesellourproductsinChina Therefore wehavepassedyourletterontothem askingthemtoconsideritsoon Youwillsurelyreceivetheirletter Thankyouverymuchforyourinterestinourproducts IHopethatcansatisfyyou Yourssincerely 范例02 DearMr Douglass WerefertoyourpreviouslettersentonFeb 28 2000inwhichyouwereaskedtoclearthebalanceof 600000whichhadbeenoutstandingsinceJanuary Asyouhavenotrepliedtotheletter youleavelittlechoiceforusbuttoplacethematterinthehandsofsolicitors however wearereluctanttodothisandareofferingyoufurthermonthtosettletheaccount YourssincerelyDavid 范例03 1 Tonguetwister a Cheapshiptripb Afleaandaflyflewupinaflue Saidtheflea Letusfly Saidthefly Letusflee SotheyflewthroughaflawintheflueAbigblackbugbiteabigblackbear madethebigblackbearbleedblood 2 Wordsdailyused a Afteryou 您先请 b I vedonemybest 我已尽力了 c Idon tknowforsure 我不确切知道d Don ttakeittoheart 别往心里去 PracticeEveryday Writeabusinessletterbasedonthematerialsatthepageof22 Homework Question Whydon tyouaskme ThankYou ThankYou ThankYou ThankYou Readthedialogue2andpaymoreattentiontotheimportantanddifficultpointswe veconcluded Readthedialogue Nevergiveup Pleasewatchashortvideoaboutbusinessnegotiationandthinkaboutwhatthemainproceduresofabusines