机电英语Unit_2.ppt

新职业英语 Unit2MarketResearch Warming up ReadingA LanguagePoints Listening 4 1 2 3 Speaking 5 ReadingB 6 Writing 7 VocabularyandStructure 8 Contents Unit2MarketResearch Task1Asamarketresearcher Ellenmayexperiencethefollowingsituations Matcheachsituationwithitscorrespondingpicture Unit2MarketResearch A B C D Designingasuitablequestionnaire Askingapotentialcustomertofillinthequestionnaire Interviewinganexpertonstainlesssteel 不锈钢 Presentingamarketreportinacompany smeeting B D A C Task2Asamarketresearcher Ellenwouldhavetoanalyzemanydataorfigures Matchthefollowingstatementswiththecorrespondingtablesorcharts 1 Thereisasharpincreaseinthelastfiveyears thatis from2003 2008 2 Thepastdecadewitnessedasteadydecreaseinthelaborcostsinthisfield 3 Thisyear ssalesvolumehasbeennearlydoubled namelyfrom10thousandunitsto20thousandunits 4 Thereisnosubstantialchangeintermsofoverallturnoutwithinthepastthreeyears Unit2MarketResearch Unit2MarketResearch Answer 1 d2 a3 b4 c Task1Beforereadingthepassage trytoanswerthequestionsaboutmarketresearchandmarketreport 1 Whichpartsdoesamarketresearchgenerallyconsistof 2 Whatmakesamarketreporteffectiveandimpressive ReadingA Unit2MarketResearch GasCompressorMarketinChina ThePastandtheFuture Asakindofgeneralmachinery gascompressoriswidelyusedinsuchindustriesaspetrochemical steel metallurgyandautomobile Gascompressorismainlydividedintoseveraltypes includingcentrifugalgascompressor reciprocatinggascompressor andpistongascompressor ReadingA Unit2MarketResearch China sgascompressormanufacturingindustryhasdevelopedrapidlyinrecentyears In2007 Chinahadatotalnumberof355companieswhoseannualsalesrevenueexceeding5millionyuaningascompressormanufacturingindustryandtheircombinedoutputvaluereached56 93billionyuan amountingto0 78ofthetotaloutputvalueoftheentiremachineryindustry thepercentageofwhichwas0 03percentagepointshigherthanthepreviousyear Moreover Chinahadalsoincreasedinotherindicatorslikeoutputvalueofnewproducts industrialsalesoutputvalueandexportdeliveryvalue Unit2MarketResearch ReadingA Theyear2009isexperiencingaseriouseconomicdepressionintheworld butitistooearlytosaythatthisindustrywouldalsobegreatlyaffected sinceChinesegovernmenthastakensomeeffectivemeasurestodealwiththisproblem Atpresent Chinahasarelativelyfiercecompetitionandrelativelylowindustryconcentrationinitsgascompressormanufacturingindustry China sgascompressorproducersaremainlydistributedalongtheeasterncoastalregions whileinitswestregion includingSouthwestandNorthwest thereexisthugemarketpotentialstobefurtherdeveloped Unit2MarketResearch ReadingA DuringtheEleventhFive YearPlanperiod 2006 2010 thelocalizationoflargecompletesetofequipmentinsuchindustriesaspetrochemical chemical textile coal electricity oilandmetallurgywillprovidehugebusinessopportunitiesforthedevelopmentofChina sgascompressormanufacturingindustry Accordingtotheplan Chinawillbuildagreatdealofimportantprojectsinkeyindustriesintheperiod2006 2010 TakeChina snuclearpowerindustryforinstance Morethan20nuclearpowerstationswillbebuiltinthefiveyears whichwillprovidenotonlyabroadmarketfortherapiddevelopmentofgascompressormanufacturingindustry butalsoauniqueopportunitytoacceleratetheimprovementofthequalityofaircompressor Unit2MarketResearch ReadingA LanguagePoints LanguagePoints Unit5ProductInspection 1 revenue n income esp thetotalannualincomeoftheStatefromtaxes etc e g Thesteadyriseinoilrevenueshasenabledthegovernmenttoinvestmoremoneyinpublichealthandeducation LanguagePoints Unit5ProductInspection 2 exceed v tobegreaterormorenumerousthan esp aquantity e g Thestudentnumberadmittedmustnotexceed2 000 Theirsuccessexceededallexpectations 3 previous ingbeforeintimeorordere g Sheishisdaughterfromapreviousmarriage LanguagePoints Unit5ProductInspection 4 delivery n delivering ofletters goods etc goods mailtobedeliverede g Yourorderisreadyfordelivery Wehadabigdeliveryofcoaltoday 5 fierce a intense violentandangrye g Hisplanmetwithfierceopposition Thereisafiercecompetitionforthosescholarships b oftenpassive tospreadsomething ordifferentpartsofsomethingoveranareae g Makesurethatyourweightisevenlydistributed CasesofthediseasearewidelydistributedthroughEurope LanguagePoints Unit5ProductInspection 6 distribute v a toseparatesomethingintopartsandgiveasharetoeachpersonorthinge g Thedemonstratorsdistributedleafletstopassers by Clothesandblanketshavebeendistributedamongtherefugees LanguagePoints Unit5ProductInspection 7 accelerate v a tomakesomethingmovefasterorhappenearlier increasethespeedofe g Thecentralgovernmenthastakensomeeffectivemeasurestoacceleratetherateofeconomicgrowth Thecaracceleratedsmoothlyaway b ofavehicleorperson tostarttogofastere g Thecaracceleratedtoovertakeme Translation Unit5ProductInspection ReadingA 中国的空气压缩机市场 过去和将来 作为一种通用机械 气体压缩机广泛应用于诸如石油化工 钢铁 冶金和汽车等行业 气体压缩机主要分为几种类型 包括离心压缩机 往复式压缩机和活塞式压缩机等 Unit5ProductInspection ReadingA 中国气体压缩机制造业近年来迅速发展 2007年 中国355家公司在气体压缩机工业上年销售收入超过500万美元 其产值达到56 93亿人民币 这个产值在整个机械行业的百分比为0 78 比前一年高0 03个百分点 此外 其他指标也有所增加 例如 新产品产值 工业销售产值和出口交货值 Unit5ProductInspection ReadingA 2009年正在经历一场世界范围内严重的经济衰退 但是说这一行业也将受到很大的影响却是言之尚早 因为我国政府已经采取了一些有效的措施来处理这一问题 目前在气压缩机制造行业 中国有一个相对激烈的竞争和相对较低的行业集中 中国的气体压缩机制造商 主要分布在东部沿海地区 而在西部地区 包括西南和西北 这类公司较少 在那里存在着巨大的市场潜力 气体压缩机产业可以得到进一步发展 Unit5ProductInspection ReadingA 在第十一个五年计划期间 2006 2010年 在一些行业 例如 石化 化工 纺织 煤炭 电力 石油和冶金 大型成套设备的本地化将为发展中国的气体压缩机制造业提供巨大的商机 在2006 2010年期间根据计划 中国将建造重点行业中大量的重要项目 例如 在中国核电工业 五年时间里将建立20多个核电站 这不仅为迅速发展气体压缩机制造业提供了广阔的市场 而且还为加速改善气体压缩机质量提供了一个独特的机会 Task2Readthepassageandfillinthefollowingchartwithfiguresornumbersgiveninthepassage ReadingA Unit2MarketResearch 72 99billion 56 93billion morethanCNY5million 78 75 theoveralloutputvalueofmachineryindustryin2007 theoveralloutputvalueofgascompressormanufacturingindustryin2007 annualsalesrevenueofgascompressormanufacturingindustryin2007 thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2007 thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2006 Task3Readthepassageagainanddecidewhetherthefollowingstatementsaretrue T orfalse F ReadingA 1 GascompressorisnotwidelyappliedinvariousindustriesinChina 2 InChina gascompressormanufacturingindustryhasexperiencedarapidincreasewithintheseyears 3 In2007 theannualsalesrevenueofgascompressormanufacturingisalittlebelow5millionyuan 4 Thoughtheoutputvalueofgascompressorswasbigin2007 thepercentageoftheoutputvalueoftheentiremachineryindustrydecreasedthatyear Unit2MarketResearch F F F T 5 China smaingascompressorproducersareequallydistributedaroundChina 6 Thegascompressormanufacturingindustryhasbeenwell developedinChina andheatedcompetitionoccursinthisfield 7 TheEleventhFive YearPlanlaidgreatemphasisonthedevelopmentofmanykeyindustries suchasnuclearpower inChina 8 Asmanylargecompletesetsofequipmentinmanyindustriesarebeinglocalized China sgascompressormanufacturersenjoyhugebusinesschances Unit2MarketResearch ReadingA F F T T Task4Fromthepassage wecanseethattheauthorhassearchedmanysourcesfornecessaryinformation Canyouguesswhatsourcesmaybeusedinthistext Andifyouarerequiredtodoadeskresearch 案头调研 aboutgascompressor whatkindofsourcesyoumayuseinordertofindnecessaryinformation ReadingA Unit2MarketResearch Task1Listentotheconversationandmatchtheanswerwiththequestion 1 Whoisthejournalist 2 Whoisthesecretary 3 Whoisthepersontobeinterviewed 4 Whoisthepersonactingasthecontactperson A TomEdisonB JaneCooperC EllenJohnsonD LiJing Unit2MarketResearch Listening Jane Hello thisisLiJing soffice JaneCooperspeaking Ellen Hello mynameisEllenJohnson I majournalistfromthemagazineEntrepreneur CanIspeaktoMr Li Jane Sure holdon please Iwillputyouthrough Ellen Thankyousomuch Jane Youarewelcome LiJing Hello thisisLiJingspeaking Ellen Hello Mr Li I mEllenJohnson ajournalistfromEntrepreneur LiJing Oh Isee TomEdisontoldmelastweekatourweeklymeetingthatajournalistfromtheworld famousmagazinewantedtohaveaninterview Ellen It ssokindofMr Edisontodoso Mr Li Iamwonderingwhetheryouwouldbefreesometimenextweek LiJing Letmehavealookatmyschedule Well whataboutnextFridaymorning Iwillbefreefrom8o clockto11o clock Ellen OK soI llseeyouat9o clocknextFriday Thankyousomuch Mr Li LiJing It smypleasure Unit5ProductInspection Listening Script Task2EllenJohnsoniscallingMr Li anexpertfromChinaIronandSteelAssociation CISA ButMr Liisnotin Listentotheconversationandjudgewhetherthefollowingstatementsaretrue T orfalse F 1 JaneisthepersonMissJohnsonwantstotalkwith 2 MissJohnsonhasbeentoLondononabusinesstrip 3 MissJohnsonhasanappointmentwithMr Liat9o clockthenextday 4 MissJohnsoniscallingtocanceltheappointment 5 MissJohnsonisveryinterestedinthestainlesssteelmarketinIndia Unit2MarketResearch F F F F T Listening Unit5ProductInspection Listening Script Jane Hello thisisLiJing soffice JaneCooperspeaking Ellen Hello Jane ThisisEllenJohnsonfromEntrepreneur Jane Goodafternoon MissJohnson DidyouhaveagoodtripfromLondon Ellen Yes prettygood CanIspeaktoMr Li Jane I msorry Mr Liisatameetingnow CanItakeamessage Ellen Sure PleasetellMr LithatI mcallingtoconfirmtheinterviewat9o clock tomorrowmorning Jane OK MissEllenJohnsonfromthemagazineEntrepreneuriscallingtoconfirmtheinterviewat9o clocktomorrowmorning Ellen Yes that sright Bytheway couldyoupleasetellMr Lithatweareverymuchinterestedinthestainlesssteelmarket andhopetobewellinformedinthisfield Jane OK Youcancountonme Ellen Thankyousomuch Jane Seeyoutomorrow Jane Seeyou Task3EllenJohnsonisinterviewingMr Li Listentotheconversationandfillintheblankswithwhatyouhear LiJing Hello Miss Johnson nicetoseeyou Ellen Nicetoseeyou too Mr Li LiJing Didyouhaveagoodtrip Ellen Yes thankyou Thistripwasreally1 andtheweatherhereis2 LiJing I mgladyouliketheweatherhere Ellen Ireallylikeit TheweatherinLondonnowisoften3 andhumid LiJing Yeah Londonisfamousforthat Well MissJohnson pleasetakea4 Ellen Thankyou Canwestartnow LiJing Sure Unit2MarketResearch wonderful pleasant cloudy seat Listening Ellen Mr Li asweknow Chinaistheworld snumberoneproducerofstainlesssteellastyear Canyou5 ourreadersofsomeofthedetails LiJing Sure In2008 asCISAreported Chinatookupmorethanonequarteroftheglobal6 thatis about7 2milliontons Andwehave7 Japanasthebiggestproducerin2007 Ellen Butsome8 alsoshowedthatinthepasthalfyear steelproductsexportshave9 sharply Whatwasthemainreasonforthisdecrease LiJing Well thisisaverydifficultproblem Butoneofthereasons tobefrank isthattheexporttaxhasbeen10 Unit2MarketResearch inform output overtaken figures dropped raised Listening Task4EllenJohnsoniscontinuingherinterviewwithLiJing Listentotheconversationandchoosethebestanswertoeachquestion 1 Whichofthefollowingtableissuitabletodescribethechangeoftheexportofcrudesteel Unit2MarketResearch A B C D Listening 2 Whichofthefollowingchangesisnotmentionedinthedialogue A Theexportofsteelhasbeenaffected B Theoverallproductofsteelhasbeenaffected C Theimportofsteelhasbeenaffected D Theexportofproductswithadvancedtechnologyhasincreased Unit2MarketResearch Listening 3 WhatdidsomeEuropeancountriesdowithregardtoChinesesteelindustry A TheyimportedmoresteelfromChina B TheyexportedmoresteeltoChina C TheycomplainedthatChinesesteelindustrywasdumping D TheywantedtocommunicatewithChinesesteelindustry Unit2MarketResearch Listening 4 Whichofthefollowingisnotaneffectivewaytosolvetheproblemaccordingtotheinterview Unit2MarketResearch A Dialogues B Communications C Negotiations D Complaints Listening Unit5ProductInspection Listening Script Ellen Canyougiveussomeexamples LiJing Let stakecrudesteelasanexample Thenetexportofitincreasedinthefirsthalfoflastyear butthenfellinthesecondhalfby22 55percentfromthepreviousyear Tobefrank thisisreallyaverysharpdecrease Ellen Besidesthechangesinexportsandoverallproduct arethereanyotherimportantchanges LiJing Yes CISAfiguresshowedthatproductswithadvancedtechnologyrosequickly Unit5ProductInspection Listening Ellen Mr Li someoftheEuropeancountrieshadsentanti dumpingapplicationsagainstChinesesteelproductstoWTO Howdoyoulookatthisproblem LiJing Well ourgovernmenthasmentionedrepeatedlythatChina sironandsteelindustrywouldexpandtosatisfydomesticdemandratherthantocontroltheglobalmarket Ellen Sowhatwouldyoudotodealwiththesecomplaints LiJing Ithinkdialogueswouldbeabetterwaythanjustcomplaining Europeancountriesshouldcommunicatewithoursteelindustrymoreeffectively Negotiationisalsoimportant Ellen Thankyousomuch Mr Li Ireallyappreciatethatyouhavespentsomuchtimewithme LiJing Mypleasure Task5TwomarketresearchersofABCCompanyarediscussingabouthowtodoamarketresearchongascompressorsavailableinthemarket Listentotheconversationthreetimesandanswerthefollowingquestions Whatdidthenewmarketingmanageraskthetwomarketresearcherstodo 2 Howmanysecond handinformationsourcesarementioned Whatarethey Unit2MarketResearch Thenewmarketingmanageraskedthe twospeakerstodoamarketresearchaboutgascompressors availableinthelocalmarket Twokindsofsourcesarementionedhere websitesandprofessionalmagazines Listening 3 Howmanyfirst handinformationsourcesarementioned Whatarethey 4 Whydoesthewomanwanttodesigntwoquestionnaires 5 Accordingtothewoman whenwouldanexpertinterviewbedone Unit2MarketResearch Twokindsarementionedhere questionnaires andexpertinterviews Becauseshethinksthatagreatvarietyofinformationcan beobtainedfromtwoquestionnaires Anexpertinterviewcanbeconductedafterfirst hand informationhasbeencollectedandanalyzed Listening Unit5ProductInspection Listening Script A Hi Mike Didyouhearthenews B Whatnews Youmeanthenewmarketingmanager A Bingo AlexSmithwillbeournewbossbythisFriday B Hehasalreadyheldameetingwithusyesterdaywhenyouwereonabusinesstrip A Really Anythingimportantinthemeeting B Yes Alexaskedyouandmetodoamarketresearchongascompressorsavailableinthislocalmarket A Oh anyideahowtodoit B First we vegottofindoutsomeusefulsecond handinformation fromsomeprofessionalmagazines A Soundsprettygood Butthisisnotenough B Therearealsosomewebsiteswhichmayhelpus Iisagoodone A Yes Letmesee Whataboutdesigningaquestionnaire B Soundsgood Butwhowouldbeyourtarget gascompressormanufacturersorusers A Wecandesigntwokindsofquestionnairessothatwecangainagreatvarietyofinformation B OK Besidesit howaboutinterviews Doyouthinkitisnecessarytointerviewsomeexperts A Tobefrank Idon tthinkweshoulddoitrightnow Wecaninterviewsomeexpertsafterwefinishcollectingandanalyzingsecond handinformation B Right Haveacupofgreentea A Thankyou Unit5ProductInspection Listening Task1Workinpairs Practicemakingshortphonecallswiththewordsprovidedaccordingtotheexamplebelow Example LiMei ajournalistfromChinaDaily Mr Thomson technologyandproducts nextMondayafternoonA Hello thisisLiMeispeaking CanIspeaktoMr Thomson B Speakingplease Miss Li A Mr Thomson IamajournalistfromChinaDaily We dliketostartanewcolumninournewspaper whichiscalled DialoguewithIndustrialists Iamwonderingifyoucanbeourfirstguest B Sure itismypleasure Unit2MarketResearch Speaking A Thankyousomuch Ourreadersareverymuchinterestedinthetechnologyandproductsofyourcompany Wewouldappreciateitifyoucouldgiveabriefintroductionofthem B OK noproblem A Thankyousomuch Mr Thomson Sowhenwillyoubefree B Letmehavealookatmyschedule IwillbefreenextMondayafternoon IsthatOK A Sure soIwillseeyouattwoo clocknextMondayafternoon B Seeyou Unit2MarketResearch Speaking 1 WuWei ajournalistfromMachinery Mr Wood steelproduct thisFridayafternoon2 XieTing ajournalistfromTechnologyofMechanicalandElectricalIntegration Mr Robinson Siemens latestproducts nextTuesdaymorning3 ZhangBo amarketresearcherfromTAIndustrialDesignCompany Mr Jordan extrusionmold 1stMay Unit2MarketResearch Speaking Task2Workinpairs LiMeiisinterviewingMr Thomson ananalystfromtheMarketingDepartmentofABCCompressorCo Ltd Makeaconversationaccordingtotheinstructionsbelow Unit2MarketResearch 1 Whatisyourmainproduct 2 Whatistheannualsalesfigureofthisproduct 3 Whereareyourmainmarkets 4 Howmanyofyourproductsareexportedeveryyear 5 Doestheeconomicdepressionaffectyourcompany Speaking Aleadingmanufacturerofcompressor thetopnativecompressorbrand ApprovedbyISO9001 9002 Priceisfavorable AppliesERPmanagementsystem Product screwcompressor variablespeedcompressor pistoncompressorMainmarkets SouthAmerica EasternEuropeTotalannualsalesfigures US 40million US 50millionExportpercentage 31 40 LiMei Mr Thomson Task3Workinpairs Makeaconversationaccordingtothegivensituation ABCCompressorCo Ltdusedtobethetopgascompressormanufacturerinthelocalmarket Butinthesetwoyears thiscompanywasnotdoingwell SotheCEOwantedtheMarketingDept todoamarketresearchtofindthecauses SoHelenandMr Thomsonarediscussingabouthowtodothismarketresearch Unit2MarketResearch Situation Speaking 1 asharpdecreaseinsalesvolumeinthesetwoyears2 majorcompetitors deskresearch fieldresearch3 officialwebsites companywebsites professionalpublications4 designquestionnaire datacollectionandanalysis5 expertinterviews customerinterviews Relatedexpressions Unit2MarketResearch Speaking Sample HelenistalkingwithMr Thomsonaboutthepresentationsheispreparing Helen Mr Thomson howshouldIpresentoursalesfiguresandtargetstotheinvestors Mr Thomson Well tostartwith youshouldshowhowquicklythecompanyisgrowing Asimplecolumnchartshowingourtotalsalesoverthepastfiveyearswillbebestforthat Helen Isee HowwillIshowoursalesarewell balancedacrossallproducts Mr Thomson Anareachartisthebestchoiceforthat Task4Workinpairs Readthesampleandmakeaconversationabouthowtoprepareapresentationwiththesituationgivenbelow Unit2MarketResearch Speaking Unit2MarketResearch Helen OK Finally Iwantmycolleaguestohaveaclearideaofwherewe reheaded What sthebestwaytoshowthemoursalestargetsforthenextthreeyears Mr Thomson Ithinkalinechartwouldbeaperfectone Sinceourtargetsaresodistinct wecanmakethema3Dchartalso Helen Soundsgood Alright lookslikewehavesettledeverything Thankyou Speaking Situation MikehasdoneasurveyaboutstainlessironmarketinChina buthehassomeproblemswithdatapresentation Soheistalkingwithhismanagerabouthowtoreportdataefficiently Aninterviewwithanexpertisanimportantelementinanyindustrialmarketresearch Fromtheinterview peoplecanobtainaccurateandextensiveinformation Thatinformationcanbeveryimportant asacompanycangetaclearpictureofit