Module_9商务英语_初级.ppt

MOUDLE9 9 1Thefuture9 2Meetings Overview 9 1Businesstopic ThefutureReading PressreleaseGrammar Thefuture ThefirstconditionalReading StrategiesforthefutureListening Astrategymeeting9 2Businessskills MeetingsReading tropicalstormhitsPolandListening CrisismeetingGrammar will timeclausesSpeaking BrainstormingListening CrisisstrategyVocabulary CollocationswithmeetingWriting Letterofapology9 3Examspotlight ReadingTestPartFour Five Words expressions Prototype原型 样本Norm标准Exhaustemission废气排放Hybrid杂交 混血儿Electricitygenerationplant发电厂Car orientedlifestyle以车为主的生活方式Trialversion试用品Tram有轨电车Occupant占有者 Solarpanel太阳能电池板Jointventure合资企业Withdraw撤离 退出Stabilize使稳定Mutualbenefit互惠Foreignexchangetransaction外汇业务Lowcostelectricity低价电Viable可行的Withaviewto着眼于Withregardto关于 9 1Reading Pressrelease GreenEnvironmentalProtectionVolunteerGreenParty一个环境保护者政党GreenChristmas绿色圣诞 风行欧洲的节日新主张 在圣诞节呼吁大家少用一张包装纸 减少贺卡的使用量 主动回收废弃的圣诞树等 一点一滴为环保做贡献 Greencollar绿领一族是一种新的社会阶层 他们崇尚无公害的有机食物 偏爱天然材质的衣服 同时理性地选择家居住房 忠实于生活本质的回归 倡导更合理 更绿色自然的消费与生活 9 1Reading Pressrelease Doyouknowanythingaboutthehydrogenengine E g HybridcarsMatchthedefinitionsinEx 1ReadthefirstparagraphtodoEx 2 Continuereading Meanwhile underlinethewordswhichhelpyouunderstandthecorrectanswerstoEx 3 1 D2 G3 H4 F5 E6 B7 A8 C 1 B2 B3 C4 B B theexpressionsoffuture1 willforpredictions表预测Fillingyourtankwithhydrogenwillsoonbethenorm 2 willforoffers表提议Iwillaskhimtocallyou 3 Willforpromises表许诺I lldoitlater 4 bedoing最近安排好要进行的动作Areyoucomingtotomorrow smeeting Grammar thefuture1 5 goingto表示计划或意图 以及能看见或有证据表明这个动作一定会发生的未来Sheisgoingtolookforanewjobinthesummer Consumersaremoreawareoftheenvironmentthesedaysandtheyaregoingtodemandgreenalternatives 6 beto表计划 只用于肯定句和疑问句JohnandMaryaretobemarriedinOctober Whenistheweddingtobe 7 beaboutto表即将Themeetingisabouttobegin Grammar thefuture2 PEST分析1 PEST分析指宏观环境的分析 宏观环境又称一般环境 是指影响一切行业和企业的各种宏观力量 包括Political政治 Economic经济 Technological技术和Social社会 其扩展变形形式有 PESTLE STEEPLEPESTEL Political Economic Sociological Technological Legal Environmental Social Technological Economic Environmental Political Legal Ethical PEST分析2 PESTLIEDSLEPT Political Economic Social Technological Legal International Environmental Demographic Social Legal Economic Political Technological SWOT分析 也TOWS称分析法 道斯矩阵 即态势分析法 20世纪80年代初由美国旧金山大学的管理学教授韦里克提出 经常被用于企业战略制定 竞争对手分析等场合 包括企业的Strength优势 Weakness劣势 Opportunity机会和Threats威胁 以帮助企业把资源和行动聚集在自己的强项和有最多机会的地方 Porter sfiveforcesanalysis 波特五力分析是哈佛商学院的迈克尔 波特于1979年提出的 用于竞争战略的分析 可以有效地分析客户的竞争环境 五力分别是 供应商的讨价还价能力 购买者的讨价还价能力 潜在竞争者进入的能力 替代品的替代能力 行业内竞争者现在的竞争能力 五种力量的不同组合变化最终影响行业利润潜力的变化 Strategiesforthefuture Ex 1Ex 3Ex 4Ex 5 1E2A3C4F5D6B B 2413 1A2B3A4B Reading tropicalstormhitsPoland Pleasereadthenewsitemoutloudinthestyleofanewsreader thenanswerthequestion Checkanyunknownwordsfromthescreen Thestormkilled6people injuredseveraldozen leftuptoamillionpeoplewithoutelectricity damagedpublicbuildingsandhomes Words expressions Tropical热带的Hurricane飓风Craneoperator起重机驾驶员Roadandraillinks公路铁路线Disrupt使中断Emergencyteam紧急救援队Keysector关键部门Subsidiary子公司 Allegation指控Financialmalpractice财务舞弊Salmonella沙门氏菌Poultryindustry家禽业Pointofcontact联络人Podcast播客Specialistcateringmagazine专业餐饮杂志Blog weblog 博客Lambshop小羊排 Listening Crisismeeting Nightshift夜班Evacuate疏散Powergenerator发电机Setpriorities按优先级排序Damageassessment损失评估Coordinate配合 BABBCAMarek Jonathan asmallteam Grammar will timeclauses Ifwedothat thedamagewillbelimited Wewillswitchontheelectricitywhenwereceivetheorder Assoonaswegetanup to dateweatherforecast we lldecidewhentogohiking I llletyouknowbeforeIgoonholiday I llhavetostayatthestationuntilthestrikeends Brainstorming Puttheseproblemsfromtrivialtolife threatening Sitaroundanddiscussasmanyideasaspossibletofindasolutiontothemostseriousproblem Askasecretarytorecordeachidea Choosethebestsolution Listening Crisisstrategy Thinkofsomebadnewswhichmayaffectacompany DoEx 1StudentslistenandchecktheanswersinEx 2 PlaytherecordingagaintodoEx 4 collapsedhitdamagedcostfight c a b d 1crisisplan2effectively3situation4team5spokesperson6audiences Vocabulary Collocationswithmeeting 1board crisis departmental team2attend arrange chair hold miss run3agenda actionpoints chair chairperson minutesminutes attend agenda miss arrange Makeacrisiscommunicationplan1 Collectinformationaboutthesituationandmakesureyouknowtherelevantfacts whoboughtthefood Whosuppliedit Didthefoodpoisoningoriginateinyourrestaurant Decidewhowillberesponsibleforhandlingthecrisis you themanager yourbusinesspartner Makeacrisiscommunicationplan2 AppointaspokespersonwhowillbethepointofcontactbetweentheCrisisTeamandthemedia yourself yourbusinesspartner yourlawyer etc Identifyyourkeyaudiences customersandcompetitorsinthiscase Choosethebestwaytoaddressyouraudience apressrelease anapologyletter newpublicity etc Letterofapology DearMr Weakes I mwritingtoapologizeforthepoorserviceyoureceivedinourrestaurantlastweek andforthefoodpoisoningyousuffere