商务英语泛读稿.doc

Unit 3Section one (2 periods)Text A Steps in Entering Business in China1. Teaching aims: (1) let students know about the steps in entering business in China(2) expand the vocabulary2. Teaching content: (1) the steps in entering Chinese business (2) reading skills3. Important and difficult points: (1) understand text A (2) improve the reading skill4. Teaching methods: Communicative and task-based teaching methods5. Teaching process:Step 1: Warm-up questions(1) How many kinds of foreign business are there in China?Step 2: Ask student to read text A and find out the following information(1) the steps of entering business(2) Why is China attractive to many foreign enterprises in terms of investment?Step 3: Explain text Anew words and phrasesEquity 股权Bond有息债券Float 发行（债券）Consulate 领事馆Appendix 附录Hearsay 道听途说Subsidiary 子公司Circulating funds 流动资金Convertible bond 可转换债券Common share 普通股Step 4: ask students to finish the exercises and check answers Step 5: News from China Daily Foreign-invested firms contributes majority of intl tradeMore than 80 percent of Chinas processed import and export trade was contributed by foreign-invested companies, according to an industry association report released on Sept 27.In 2010, the total trade volume of imports and exports by foreign-invested companies in China reached $970.9 billion, accounting for 83.9 percent of the total volume in China, according to the report, which was compiled and released by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products中国机电产品进出口商会.The report was released at the China International Machinery and Electronic Products Expo held in the city of Wuhan in central Chinas Hubei province.Foreign-invested companies have contributed an average of 81.57 percent of Chinas processed trade since 2001, according to Lu Jinyong, a professor from Beijings University of International Business and Economics 国际经济贸易(UIBE).By taking advantage of Chinas cheap labor, foreign-invested companies have managed to reap most of the profits in the import-export industry, Lu said.Step 6: do fast reading: passage A and BSection two (2 periods)Text B No Job to go to?1. Teaching aims: (1) let students understand the story(2) expand the vocabulary2. Teaching content: (1) the reading skills (2)explain the story “No Job to Go to” (3) analyze Dicks character3. Important and difficult points: (1) practice the reading skills4. Teaching methods: Communicative and task-based teaching methods5. Teaching process:Step 1: warm-up questions1) What job do you want to do in the future?2) What will you do if you lose your job?Step 2: Ask students to read the passage quickly and finish comprehension questions. v How does Dick make ends meet?1. pays for his ticket out of redundancy money2. collects his dole weekly from DHSS3. skips tea4. does not pay for drinks in the bar5. reads newspapers discarded by other passengersv Whats the situation in their home?They have very little furniture and give up TV.Dick wears old suit and worn shoes.v How does Dick spend his day outside?Walks slowly along the river, sits in the park and makes friends with dogs, loiters, window shops, watches people go by, reads the papers in public library and sits through the opening hours, tramps back to Waterloo, feeds pigeon, walks past his old workplace, chats with someone he knew, bets on a horsev How does Dick manage to keep his wife in dark?Gets up early every weekday and leaves for work in his office suit with his briefcaseGives jean the same money he always didTells Jean his two ex-colleagues who dropped by his home were fired Tells Jean he takes a pay cutv Do you think his wife know the truth?v Why does his wife pretended not knowing?v Dicks characterconcerned about face-saving strong sense of self-respectStep 3: Ask students to read the passage loudly and try to do the vocabulary exercise.Step 4: Explanation of text B and ask students to translate this passageStep 5: Reading Material Ask students to read the following essay and talk about it. I Hope You Dance. This was written by an 83-year-old woman to her friend. Dear Bertha,Im reading more and dusting less. Im sitting in the yard and admiring the view without fussing about the weeds in thegarden. Im spending more time with my family and friends and less time working.Whenever possible, life should be a pattern of experiences to savor, not to endure. Im trying to recognize these moments now and cherish them.Im not saving anything; we use our good china and crystal for every special event such as losing a pound, getting the sink unstopped, or the first Amaryllis blossom.I wear my good blazer to the market. My theory is if I look prosperous, I can shell out $28.49 for one small bag of groceries. Im not saving my good perfume for special parties, but wearing it for clerks in the hardware store and tellers at the bank.Someday and one of these days are losing their grip on my vocabulary. If its worth seeing or hearing or doing, I want to see and hear and do it nowIm not sure what others wouldve done had they known they wouldnt be here for the tomorrow that we all take for granted. I think they would have called family members and a few close friends. They might have called a few former friends to apologize and mend fences for past squabbles. I like to think they would have gone out for a Chinese dinner or for whatever their favorite food was.Im guessing; Ill never know.Its those little things left undone that would make me angry if I knew my hours were limited. Angry because I hadnt written certain letters that I intended to write one of these days. Angry and sorry that I didnt tell my husband and parents often enough how much I truly love them. Im trying very hard not to put off, hold back, or save anything that would add laughter and luster to our lives. And every morning when I open my eyes, tell myself that it is special.Every day, every minute, every breath truly is a gift from God.Unit 4Section one (2 periods)Text A Dell Cracks China1. Teachindg aims: (1) let students know about direct sell in China(2) expand the vocabulary2. Teaching content:(1) Dells direct sell model in china(2) reading skills3. Important and difficult points: (1) understand text A (2) improve the reading skill4. Teaching methods: Communicative and task-based teaching methods5. Teaching process:Step 1: Warm-up questions(2) How many kinds of foreign business are there in China?Step 2: Ask student to read text A and find out the following information(3) the steps of entering business(4) Why is China attractive to many foreign enterprises in terms of investment?Step 3: Explain text Anew words and phrasesdeputy general manager 副总billing system 计费系统eliminate 消除Fortune 财富杂志pay off 付清，取得成功asian crisis 亚洲金融危机retail buyer 零售买家at stake 危如累卵market share 市场份额rosy 美好的fretted 焦躁的internet penetration 网络普及率boon 福利，利益profit margin 毛利Gartner Group 高德纳咨询公司quarter-on-quarter 每个季度不同 stated-owned companies国有公司sales pitch 销售语honey-tongued 甜言蜜语Step 4: ask students to finish the exercises and check answers Step 5: News from China Daily Foreign-invested firms contributes majority of intl tradeMore than 80 percent of Chinas processed import and export trade was contributed by foreign-invested companies, according to an industry association report released on Sept 27.In 2010, the total trade volume of imports and exports by foreign-invested companies in China reached $970.9 billion, accounting for 83.9 percent of the total volume in China, according to the report, which was compiled and released by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products中国机电产品进出口商会.The report was released at the China International Machinery and Electronic Products Expo held in the city of Wuhan in central Chinas Hubei province.Foreign-invested companies have contributed an average of 81.57 percent of Chinas processed trade since 2001, according to Lu Jinyong, a professor from Beijings University of International Business and Economics 国际经济贸易(UIBE).By taking advantage of Chinas cheap labor, foreign-invested companies have managed to reap most of the profits in the import-export industry, Lu said.Step 6: do fast reading: passage A and BSection two (2 periods)Text B No Job to go to?1. Teaching aims: (1) let students understand the story(2) expand the vocabulary2. Teaching content: (1) the reading skills (2)explain the story “No Job to Go to” (3) analyze Dicks character3. Important and difficult points: (1) practice the reading skills4. Teaching methods: Communicative and task-based teaching methods5. Teaching process:Step 1: warm-up questions1) What job do you want to do in the future?2) What will you do if you lose your job?Step 2: Ask students to read the passage quickly and finish comprehension questions. v How does Dick make ends meet?1. pays for his ticket out of redundancy money2. collects his dole weekly from DHSS3. skips tea4. does not pay for drinks in the bar5. reads newspapers discarded by other passengersv Whats the situation in their home?They have very little furniture and give up TV.Dick wears old suit and worn shoes.v How does Dick spend his day outside?Walks slowly along the river, sits in the park and makes friends with dogs, loiters, window shops, watches people go by, reads the papers in public library and sits through the opening hours, tramps back to Waterloo, feeds pigeon, walks past his old workplace, chats with someone he knew, bets on a horsev How does Dick manage to keep his wife in dark?Gets up early every weekday and leaves for work in his office suit with his briefcaseGives jean the same money he always didTells Jean his two ex-colleagues who dropped by his home were fired Tells Jean he takes a pay cutv Do you think his wife know the truth?v Why does his wife pretended not knowing?v Dicks characterconcerned about face-saving strong sense of self-respectStep 3: Ask students to read the passage loudly and try to do the vocabulary exercise.Step 4: Explanation of text B and ask students to translate this passageStep 5: Reading Material Ask students to read the following essay and talk about it. 1. A for effort!Recognizing that someone tried hard to accomplish something although they might not have been successful.某人尽管努力了但是还是没有成功。Example: “The cake didnt turn out like she had planned, but I give her an A for effort!”例子：“蛋糕做出来并不像计划中那么完美，但是我已经尽力了！”2. CopycatSomeone who copies the work (or mimics the actions) of others.抄袭别人作品（或模仿别人动作）的人。Example: “Janie is a copycat- she was looking at my answers while we were taking the test!”例子：“珍妮是个抄袭者我们在考试时她试图偷看我的答案。3. Learn (something) by heartTo memorize something completely.彻底记住某事，熟记于心。Example: “I have played that song so many times that I have learned it by heart and dont even have to look at the music.”例子：“这首歌我已经弹过好多次了，所以我不需看曲谱都能记住怎么弹。4. Pass with flying colorsTo pass (a test) easily and with a high score.轻轻松松通过考试还拿了高分。Example: “Todd must have studied a long time because he passed the test with flying colors.”例子：“托德肯定学了很长时间，因为他轻轻松松就考过了，还拿了高分。5. Play hookyTo skip school.逃学，翘课。Example: “My friends are playing hooky today so they can be first in line for concert tickets this afternoon.”例子：“为了能买到音乐会前排的票，我的朋友下午翘课了。6. Drop out of schoolTo stop attending school.辍学。Example: “Mary had to drop out of school when his mother became ill so that he could help take care of her.”例子：“为了照顾生病的母亲，玛丽不得不辍学。7. Put your thinking cap onTo think in a serious manner.认真思考。Example: “Were all going to have to put our thinking caps on to tackle this big problem.”例子：“为了解决这个大麻烦，我们都得认真思考。”8. Show of handsRaising hands to vote about something.举手投票。Example: “By a show of hands, how many of you would prefer to have the test on Friday?”例子：“举手投票决定，你们当中有多少人更倾向于周五考试？”9. Teachers petThe teachers favorite student.老师的宠儿。Example: “Jonathan is the teachers pet- she always calls on him first.”例子：“乔纳森是老师最喜欢的学生她总是先叫他。10. BookwormSomeone who reads a lot.书虫，读了很多书的人。Example: “She is such a bookworm! She seems to have a new book every day!”例子：“她真是个典型的书虫！几乎每天她都有一本新书！”Unit 5Section one (2 periods)Text A The Job Search1. Teaching aims: (1) let students know about the process of getting a job(2) expand the vocabulary2. Teaching content:(1) the process of getting a job (2) reading skills3. Important and difficult points: (1) understand text A (2) improve the reading skill4. Teaching methods: Communicative and task-based teaching methods5. Teaching process:Step 1: Warm-up questions(3) When you look for a job, what is the most important thing you are after?(4) What preparations will you make for a coming interview?Step 2: Ask student to read text A and find out the following information(5) How many stages do the process of getting a job include? What are they?(6) What sources are available if you want to investigate for information on employers in your career field?(7) What is resume and cover letter?(8) What are the general points to remember about writing resumes and cover letters?Step 3: Explain text Anew words and phrases Qualification 资历，资格 Duplicate 复制 Flawless 无暇的 Inventory 存货清单 Job opening 职位空缺 Want ad 招聘广告Step 4: ask students to finish the exercises and check answers Step 5: How to write resume ?ResumeNameAddressTel.OBJECTIVEEDUCATIONJOB EXPERIENCEStep 6: ask students to preview text B and role-play itSection two (2 periods)Text B Women Need Not Apply1. Teaching aims: (1) let students know how to act in a job interview(2) expand the vocabulary2. Teaching content: (1) the reading skills (2) the most frequently asked questions in a job interview3. Important and difficult points: (1) practice the reading skills4. Teaching methods: Communicative and task-based teaching methods5. Teaching process:Step 1: warm-up questions1) What are the questions most likely to be asked in a job interview?2) How should you respond?Step 2: Ask students to read the passage quickly and answer the question How many questions did Mr. Ripper ask? How did Ms. Johnson respond to each question? Find out the adv. and adj. used to describe Mr. Ripper. What a person do you think Mr. Ripper is?Step 3: Ask students to role-play text B.Step 4: Explanation of text B and ask students to finish the exerciseStep 5: Equal Rights For Women- Famous Speech by Shirley ChisholmMr.Speaker, when a young woman graduates from college and starts looking for a job, she is likely to have a frustrating and even demeaning experience ahead of her. If she walks into an office for an interview, the first question she will be asked is, Do you type? There is a calculated system of prejudice that lies unspoken behind that question. Why is it acceptable for women to be secretaries, librarians, and teachers, but totally unacceptable for them to be managers, administrators, doctors, lawyers, and Members of Congress. The unspoken assumption is that women are different. They do not have executive ability orderly minds, stability, leadership skills, and they are too emotional. It has been observed before, that society for a long time, discriminated against another minority, the blacks, on the same basis - that they were different and inferior. The happy little homemaker and the contented old darkey on the plantation were both produced by prejudice. As a black person, I am no stranger to race prejudice. But the truth is that in the political world I have been far oftener discriminated against because I am a woman than because I am black. Prejudice against blacks is becoming unacceptable although it will take years to eliminate it. But it is doomed because, slowly, white America is beginning to admit that it exists. Prejudice against women is still acceptable. There is very little understanding yet of the immorality involved in double pay scales and the classification of most of the better jobs as for men only. More than half of the population of the United States is female. But women occupy only 2 percent of the managerial positions. They have not even reached the level of tokenism yet No women sit on the AFL-CIO council or Supreme Court There have been only two women who have held Cabinet rank, and at present there are none. Only two women now hold ambassadorial rank in the diplomatic corps. In Congress, we are down to one Senator and 10 Representatives. Considering that there are about 3 1/2 million more women in the United States than men, this situation is outrageous. It is true that part of the problem has been that women have not been aggressive in demanding their rights. This was also true of the black population for many years. They submitted to oppression and even cooperated with it. Women have done the same thing. But now there is an awareness of this situation particularly among the younger segment of the population. As in the field of equal rights for blacks, Spanish-Americans, the Indians, and other groups, laws will not change such deep-seated problems overnight But they can be used to provide protection for those who are most abused, and to begin the process of evolutionary change by compelling the insensitive majority to reexamine its unconscious attitudes. It is for this reason that I wish to introduce today a proposal that has been before every Congress for the last 40 years and that sooner or later must become part of the ba