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Not every president is a leader, but every time we elect a president we hope for one, especially in times of doubt and crisis. In easy times we are ambivalent-the leader, after all, makes demands, challenges the status quo, and shakes things up.Leadership is as much a question of timing as anything else. The leader must appear on the scene at a moment when people are looking for leadership, as Churchill did in 1940, as Roosevelt did in 1933, as Lenin did in 1917.And when he comes, he must offer a simple, eloquent messages.Great leaders are almost always great simplifiers, who cut through argument, debated and doubt to offer a solution everybody can understand and remember. Churchill warned the British to expect “blood, toil, tears and sweat”; FDR told Americans that “the only thing we have to fear is fear itself “, Lenin promised the war-weary Russians peace, land and bread. Straightforward but potent messages.We have a image o what a leader ought to be. We even recognized the physical signs. Leaders may not necessarily be tall, but they must have bigger-than-life, commanding features -LGJs nose and ear lobes; likes broad grin. A trademark also comes in handy: Lincolns stovepipe hat, JFKs rocker. We expect our leaders to stand out a little, not to be like ordinary man. Half of President Fords trouble lay in fact that, if you closed your eyes for a moment, you couldnt remember his face, figure or clothes. A leader should have an unforgettable identity, instantly and permanently fixe in peoples minds.It also helps for a leader to be able do something most of us cant: FDR overcame polio. Mao swam the Yangtze River at the age of 72. We dont want our leaders” just like us”, we want them to be like us but better, special, more so. Yet I they are too different, we reject them. Adlai Stevenson was to cerebral. Nelson Rockefeller, too rich. Even television, which comes in for a lot of knocks as an image-builder that magnifies form over substances, doesnt altogether obscure the qualities o leadership we recognize, or their absence. Television exposed Nixons insecurity and Humphreys fatal infatuation with his own voice.A leader must known how to use power (thats what leadership is about), but also has to have a way of showing he does he has to able to project firmness-no physical clumsiness(Like Food),no rapid eye movements.A Chinese philosopher once remarked that a leader must have the grace of a good dancer, and there is a great deal of wisdom to this. A leader should know how to appear relaxed and confident. His walk should be firm and purposeful. He should be able like Lincoln FDR, Truman, Ike and JFK, to give a good, hearty, belly laugh, instead of the sickly grin that passes for good humor in Nixon or Carter. Ronald Reagans training as an actor showed to good effect In the debate with Carter, when by his easy manner and apparent affability, he managed to convey the impression that in fact he was the president and Carter the challenger.If we know what were looking for, why is it so difficult to find? The answer lies in a very simple truth about leadership. People can only be led where they want to go. The leader follows, though a step ahead. Americans wanted to climb out of the Depression and needed someone to tell them they could do it, and FDR did. The British believed that they could still win the war after the defeats of 1940, and Churchill told them they were right.A leader rides the waves, moves with the tides, and understands the deepest yearnings of his people. He cannot makes a nation that wants peace at any price go to war, or stop a nation determined to fight from doing so, His purpose must match the national mood. His task is to focus the peoples energies and desires, to define them in simple terms, to inspire , to make what people already want seem attainable, important, within their grasp.Above all, be must dignify our desires, convince us that we are taking part in the making of great history, give us sense of glory about ourselves. Winston Churchill managed, by sheer rhetoric, to turn the British defeat and the evacuation. Dunkrik in 1940into a major victory. FDRs words turned the sinking of the American fleet at Pearl Harbor into a national rallying cry instead of a humiliating national scandal. A leader must stir our blood, not appeal to our reason.A great leader must have a certain irrational quality, a stubborn refusal to face facts, infectious optimism, the ability to convince us that all is not lost even when were afraid it is. Confucius suggested that, while the advisors of a great leader should be as cold as ice, the leader himself should have fire, a spark of divine madness.He wont come until were ready for him, for the leader is like a mirror, reflecting back to us our own sense of purpose, putting into words our own dreams and hopes, transforming our needs and fears into coherent policies and programs.Our strength makes him strong; our determination makes him determined; our courage makes him a hero; h
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