漫画风卡通PPT模板.pptx

PRESENTS WITHYOURABOUTPAGE ACQUIRE CUSTOMERS MAKEITABOUTTHEM NOTYOU It sallaboutframing Nobodycaresaboutyourbusiness Theycareaboutwhat yourbusinesscandoforthem Theywanttobepersuadedthatyou andyourproductarearight tforthem Youcantalkaboutyourself butshowcasewhy youaresomeonetheyshouldgivetheirbusinessto 1 Source http en wikipedia org wiki Framing effect psychology B BeforeAB AfterA EVIDENCEPOSITIVEFRAMINGAFFECTSCONSUMERDECISIONS WhenpsychologistsTversky Kahnemanusedpositiveframingin1981totweakOption A inaquestionnaire thepercentageofpeoplewhochosethatoptionjumpedfrom22 to72 Iftheybuilttheircompanywithit theymustbereallygoodatit Andtheymustbeabletohelpyoubuildyours COPYBLOGGER EXAMPLE MAKEYOURHEADLINE YOURVALUEPROPOSITION StartStrong Skip About AboutUs WhoWeAre etc Theyknow whattheyclickedon sodon tstatetheobvious Makeyourcaseinstead 2 SUCHSCIENCEGRABTHEIRATTENTION ANDQUICK Ourattentionspanisslippingfast 12sHumans 2000 8sHumans 2013 9sGold sh 17 ofwebpagesareskippedwithin4seconds 4sSKIPSource COOLPEOPLE Weallwanttodobusinesswithpeoplewhobelievewhat webelieve Whatdoyoubelieve Stateitproudly HELPSCOUT Peoplerememberstories Storiesgrippeopleinwaysthatfactsalonecannot Studyyourself yourteam yourproductandyour existingcustomersand gureoutyourstory Thentellit tellitasbestasyoucan TELLASTORY 3 Researchersfoundin2007thatparticipantswerewillingtodonateupto2 4xmorewhenpresentedwithastory asopposedtostatisticsSource http opim wharton upenn edu risk library J2007OBHDP DAS sympathy pdf Stats Story MUCHRESEARCHSTORYSELLSBETTERTHANSTATSDonations 2 83 1 17 VERYSTORYTELLING MailChimpisn tjustaboutemailmarketing it sabout creatingvalueinitshometownofAtlanta rewardingcreativity andanobsessionwithdelightingcustomers MAILCHIMP NEXTSTOP KATHAUS Telluswhattodo So you veconvincedyourvisitorsthat you reworthdoingbusinesswith Whatnext Takethembythehandandboldlyleadthemtothepreciseactionyouwantthemtotake SHUTTLEPEOPLE TOTHENEXTSTEP 4 StartYourTrial StartMyTrial VERYSTATSINCREASE MY CONVERSIONSConversions1 9x1x Unearlydoubledconversionsafterchangingtheircalltoactionfrom StartYourTrial to StartMyTrial Source SUCHCALL TO ACTION PowerfulCall To Action HighContrast KnockoutConversionRate LESSFILMS AVOID OVERSTUFFING Keepthingssuccinct You veputalotofworkintoyourbusiness andthere salotofgreatthingsyou dlove yourpotentialcustomerstoknowaboutyou Butyoucan thitthemwitheverythingallatonce They llrespondtotheinformation overloadbyleavingthepage TOO MUCH 5 SOEXPERIMENT DON TOVERLOADVISITORS Source http www ncbi nlm nih gov pubmed 11515286 A2001studydiscoveredthathumanscanonlyprocess4chunksofinformation withtheirshorttermmemory MUCHZEST Short Punchy Visual TINYBLUEORANGE TEST TEST TEST 6 Youdon tlearnifyoudon ttest Rememberthateverylandingpage websiteandbusinessisdifferent Whatworksforonemarketermaynotworkforanother Doyourresearch thentest testandtestagain Merelyaddingthewords It sFree besideacalltoactionincreasedit