剑桥商务英语》授课教案Unit 7.doc

大家学习网 Unit 7 (a) Product descriptionI. Teaching Objectives:i. To enable Ss to describe products in general termsii. To practise listening for specific informationiii.To review language for talking about dimensions and comparatives and superlativesiv. To practise question formationII. Materials needed: Cassette-Pass cambridge BEC PreliminaryIII. Teaching Process: i.Unit overviewPresenting a product Warmer: T elicits vocabulary related to board game. Listening 1: Ss listen to a presentation of new board games and identify pictures. Ss listen for more detail and identify what notes refer to. T reviews language related to dimensions.Language focus: Ss form questions about the games.Speaking: Ss work in pairs and describe a board game they like.Describing a productListening 2: Ss listen to the same sales manager talking to a retailer and identify which games are of interest. Ss then listen again and answer compprehension questions.Langues focus: Ss review comparatives and superlatives.Speaking: Ss work in pairs. They list and rank points they considered when buying something they both bought.Self-study Vocabulary: Word-building and question formation exercise. Language focus: Comparatives and superlatives exercise. Writing: Ss write about a product they have recently bought.Exam pppractice: Multiple-choice gap-fill.ii.Detailed study of this unitStep 1 Presenting a productWarmer: T writes board game on the board. T asks Ss to work I pairs and think of five words or phrases connected with the idea of board game. T elicits Ss responses and uses this as a chance to pre-teach necessary vocabulary for the unit, i.e. board, dice, timer, cards, pieces and counters. Ex.1 ListeningRobert Saunders, the Sales Manager at Columbine Games, talks about two new products. Ss listen and identify the two games which Robert describes. Notes : 1. Mind twist 脑筋急转弯2. our latest products in our range of games 游戏玩具系列中的最新产品3. Which comes in two versions 现有两种版本供应Come: 被出售，被供应 4. the four playing pieces are magnetic counters which are made of colored plastic 四个带磁的圆形硬片是用彩色塑料做成的 (counter筹码) Ex.2 Listening 1Ss listen to the cassette in more detail and decide what the numbered descriptions refer to.Key: Note: 1. How big is / What is the size of2. How heavy / What is the weight of3. How much / What is the price ofEx.3 GrammarT elicits complete questions for the first few answers in Ex.2. T asks Ss to work in pirs and form the remaining questions. Ss are expected to demonstrate their ability to form questions in Part 2 of the Speaking Test.Ex.4 Speaking Ss work in pairs describing games that they like. In order to give this activity more structure and review language which has arisen during the lesson, T writes some prompts on the board , e.g., type of game , size, weight, material, price, how to play, comments. Useful expressions:1.bigger / smaller than2.It measures 5050cm3.It weighs 4.light-weight 轻质的5.The weight of it is6.lighter and smaller7.wooden playing pieces 木质的棋子 8.be made of 9.It only costs10.To retail at11.The retail price is 12.easy to play13.This is a game for 3 or 6 players.14.The material of playing pieces is Step 2 Describing a productBefore Ss listen to the cassette, T prepares them by asking how they think Columbine sells its games: directly to the public? Through catalogues? Through retailers? Etc.Ex.1 Listening 2Ss listen for gist on the first listening, simply to get an idea of the games Sophine is interested in. Note: 1. collectables 收藏品2 .The recommended retail price 建议零售价3 .And what would you be willing to sell it to us for ?= And what price would you be willing to sell it to us?4. on large orders: 大宗定单5. Not on Mind twist on its own.只买脑筋急转弯不打折Ex.2 Listening 2Then Ss listen the same cassette again and answer more detailed questions.Ex.3 GrammarT asks Ss to correct the sentences about Columbines games. As students focus on correctness of meaning, they will be using the comparative and superlative forms referred to earlier. T may point out that fewer in the first sentence is used with countable nouns. Less is only used with uncountable nouns.Ex.4 SpeakingSs works in pairs and think of something they have both bought. They discuss the criteria they used in selecting it and write them down. They then order all of the criteria mentioned in terms of importance for themselves. T gives them a little more time to prepare to report back to the rest of the class. Useful expressions:1.reliability 2.image 3.performance 4.energy-saving 5.to save petrol ASAP6.I prefer to choose the leading brands with reasonable price. 7.Im more interested in the image of car.8.I think about after-sales service.9.I pay much attention to the reliability on the past of the sellers.10.Safety system is as important as energy-saving system.Step 3 Self-study Help Ss finish exercises in this part.Ex 4 Exam practiceNotes: 1.the latest addition to our extensive 最新产品2.flexible machine 多功能机器3.variety 种类，强调与众不同4. range (在某一范围内)同类货品，一批，系列5.spread 差异，差距6.provide sb. With sth. / provide sth.7.however :然而，可是，要用逗号与其他成份分开 Unit 7 (b) Product developmentsI. Teaching Objectives:i. To enable Ss to talk about product developmentii. To practise reading and listening for specific informationiii.To review specific words ( first, after that etc.)iv. To review the present continuous and going to for future arrangements and intentionsII. Materials needed: Cassette-Pass cambridge BEC Preliminary Cards- Set A 9 cards: one set of cards per pair/ group to be photocopied from Ts Guide III. Teaching Process: i.Unit overviewProduct testingSpeaking: Ss do a quiz about drug development in the USA.Reading: Ss read an article to find answers to the quiz. Ss re-read the articleand complete a table aboout the stagesof the development process.Language focus: Ss review language for sequescing ( first, then, nest etc.)Writing: Ss put cards describing the drug development process in order thenwrite a text linkin the stages.Speaking: Ss talk in pairs about the development of one of their companysproducts or services.Making a productListening: Ss listen to a marketing manager talking about plans for the launch of a new arthritis drug and answer comprehension questions. Ss listen again and order the stages in the process.Langues focus: Ss review the present continuous for future arrangements and going to for intentions.Speaking: Ss talk in pairs about their companys plans. Ss then ask and answer questions about personal plans. Self-study Vocabulary: Gap-fill exercise. Language focus: Gap-fill exercise. Vocabulary: Multiple-choice gap-fill exercise.Exam pppractice: Multiple-choice comprehension exercise.ii.Detailed study of this unitStep 1 Product testingWarmer: T writes drug development on the boardand asks Ss to work in pairsand think of five words connected with the subject (test, monitor, launch, develop, animals)Ex.1 Speaking Ss work in pairs and do a quiz about drug development. The aim is to interest Ss in the topic and to provide a reason for reading the article in Ex. 2.Ex.2 ReadingSs read the article to find the answers to the quiz.Notes: (1) be to + 不定式结构表示的将来动作一般都是受人们一直控制的，表示计划，安排或受人之示，be going to 表示现在的意图。(2) Only five out of every 5000 drugsOut of 从 中 ； every 每各的，每之中的E.g. in nine cases out of ten 十之八九 Out of every five men only two were fit. 每五人中只有两人是合格的 。(3) The research-based pharmaceutical industry Research-based 以研究为中心的 N. + based 以为据点（基地）的，以为主要手段的E.g. computer-based accountancy 利用计算机的会计工作(4) A London-based firm 总部设在伦敦的公司Ex.3 ReadingSs read the article again and complete the table.Ex.4 VocabularySs underline any sequencing words and phrases in the text. T then refers Ss to the Dont forget！section. T should stress the usefulness of preparing the listener by making a global comment about the stages that follow. T should also ensure that Ss are confident with the use of the sequencers as they will be important for Ex.5 and Ex. 6.Key: Paragraph2. There are four stages ofFirst of allthenParagraph3. The first stageAfter that The final stage WhileParagraph4. WhenParagraph5. When., finallyEx.5 WritingSs work in groups.T give each group a set of cards describing the process of the drug development. T then asks them to write a description of the drug development process, using sequencers for clarity.Useful expressions:first of all / to begin withafter that / then / finally / the final stageto test on animals / healthy humans / patientsto keep a record of test resultsto launch the drugwhen / after the application is approvedThe new drug can be on the market after.Suggested answer:There are a number of stages in the drug development process. First of all, the company tests the new drug on animals. After that, the company tests the drug on healthy people to check safety. The drug is then tested on a small number of patients to see how well it works. Finally, the drug is tested on a large number of patients. While the company is testing the drug, it keeps a record of test results for the authorities. When the company has finished tests on humans, it applies to the authorities for approval, when the authorities approve the drug, the company can finally launch it.Ex. 6 SpeakingSs work in pairs and talk about the development of a produce or service in their company. They should be encouraged to use some sequencers for clarity. However, the main aim of this exercise is to transfer what they have learned to their own situation and to develop fluency.Step 2. Marketing a productEx.1.ListeningBefore listening, T elicits how drugs are normally distributed (on prescription, over the counter etc). Ss listen to the cassette and answer the questions.No