剑桥商务英语资料Unit 12.doc

Unit 12 Statistics（n.統計量）A. Reading and presentation1. The introduction of Volvo全球性集团沃尔沃集团是世界上最大的商用运输产品供应商之一。沃尔沃制造卡车、客车、建筑机械、应用于船舶和工业用途的动力系统、航空发动机及航空发动机部件。产品范围还包括客户定制的金融、租赁、保险和维修总体解决方案，以及基于IT技术的运输信息和管理的整体解决方案。 沃尔沃始创于1927年,总部设在瑞典哥德堡.长期以来,它闪亮的品质一直与公司的三个核心价值观: 质量,安全,环保 紧密联系在一起.通过2001年收购法国雷诺(Renaut)公司的卡车业务,使得集团获得了另外两个强大的品牌:法国雷诺(Renaut)和美国马克(Mack)卡车.在市场上,互为补充,在其核心价值观的引导下,沃尔沃集团不断发展和壮大. 沃尔沃集团经营范围主要由八个商业领域组成, 分别是: 沃尔沃卡车, 雷诺(Renault)卡车, 马克(Mack)卡车, 沃尔沃客车, 沃尔沃建筑设备, 沃尔沃遍达公司, 沃尔沃航空航天公司 以及金融服务.此外, 还有多个商业机构在工程, 研发, IT, 零部件和物流等领域提供全集团范围内的支持.在2002年, 72,000名员工实现销售额达到198亿欧元.产品遍布世界30多个国家. 2. About the Bar chartstotal sales went up a lot/ a littletotal sales went down a lot/ a little3. New Wordsdecline /di5klain/ v. 减少，下降medium-heavy /5mi:djm/ adj. 中等重量的shrink /Frink/ (shrunk,shrunk)v. 变小，减少，缩小upturn /5Qpt:n/ n. 好转，上升，提高preceding /pri5si:diN/ adj. 在前的，在先的 dramatic /dr5mAtik/ adj. 突然的，惊人的B. Vocabulary (1) Make the students understand the grid.Indicates(vt.指示、表明）a large upward change(soar,jump) Indicates a slight upward change（climb,increase,rise)Indicates a not changing(no change) Indicates a slight downward change(drop,fall,decrease,decline) Indicates a large downward change(plunge) + changing only a little + not increase so much and not decrease so much + changing greatly(2) Some words for reference:Soar: /sR:/ to increase quickly to a high level 猛增，骤升Climb: to increase in number, amount, or level 上升，上涨Jump: to increase suddenly, and by a large amount 突然大量地 增加，暴涨Increase: to make something larger in amount, number, or degreeRise: to increase in number, amount or value 在数、量或价值方面增加，增长Decrease: to go down to a lower level, or to make something do this 降低，(使)减少Fall: to move downwards from a higher position to a lower position 落下，降落Decline: to decrease in quantity or importance 减少，降低，下降Plunge: if a price, value, or rate plunges, it suddenly goes down by a large amount 价格、价值、费用等暴跌，骤降Drop: to fall to a lower level or amount 水平降低，数量减少Steadily:(steady) moving, happening or developing in a continuous gradual way 平稳进行的，持续的Dramatically:(dramatic): impressive, sudden and often surprising 突然的，惊人的Suddenly: quickly and unexpectedly 迅速而意外的；突然的；突如其来的Sharply: if something rises, falls sharply, it rises or falls quickly and suddenly(3) Suggested Answer:Sales in Brazil decreased slightly.Sales in Iran remained unchanged.Sales in Uruguay soared.Sales in Singapore climbed dramatically.Sales in Sweden fell steadily.Sales in Peru rose steadily.12. 2 Cause and effect1. The definition of “soft drinks”Soft drinksA non-alcoholic beverage, possibly sweet or carbonated, often used as a mixer. In general, the term is used only for cold beverages. (Hot chocolate, tea, and coffee are not considered soft drinks.)2. Suggested Answer: (Rise)Hot weatherLaunch of new productOpening of new factorySuccessful marketing campaignIncrease in tourismIncrease of incomeThe failure of competitorsPrice decrease (Fall)Cold/wet weatherPrice increaseCompetitionEconomic recessionCustomers preference weakenB. Listening and PresentationNew Words:promotional push 促销攻势outlet /5aUtput/ n. 批发商店；经销公司（机构）disappointing /7dis5pRintiN/ adj. 令人失望的（沮丧的）continental /7kRnti5nentl/ adj. 大陆的，大陆性的fierce /fis/ adj. 强烈的，激烈的recession /ri5seFn/ n. 经济衰退期Mediterranean /7medit5reinin/ n. 地中海despite /di5spait/ prep. 尽管，不管Total Quality Management programme 整体质量管理计划significant /sig5nifiknt/ adj. 重要的，重大的productivity /7prdQk5tiviti/ n. 生产力，生产率C. GrammarSales have risen _ our new factory.Answers:1. Production is more efficient as a result of new packaging methods in the factory.2. Distribution （n.分配、分布）is more efficient because of our new centralized (vt.使成為-中心，使集中）warehouse.3. Customers service improved due to our new distribution (n.分布，發行）centre.4. Consumers have greater access to our products due to new vending（vt.出售，販賣） machines on all railway stations.5. Our market share has increased as a result of the advertising campaign.6. 450 employees lost their jobs because of rationalization (n.合理化)of management.D. Speaking“Sales in the United States increased as a result of the hot summer weather.”12.3 Presenting InformationA. WarmerQuestions:1. Have you been on any training courses recently? If so, how did you find them?2. Do your companies have an in-company training programme? If so, what courses do your companies have for the training programme?3. What kind of courses you think the companies would offer their employees?B. Listening and presentation1. New Words:briefly / 5bri/ adv. 短暂地，短时间地in-house adj./adv. 公司(组织)内部的；在机构内部backwards / 5bA/ adv. 向后地，倒退地identify /ai5dentifai/ v. 确定；发现installationn/ n. 安装2. Ask students to listen and number the points as they are mentioned.3. The students listen again and note phrases which are used to structure the speech.Answers:Im going to talk to you.Lets start by.Last year.One of the results of this.A second one.Lets move on.(have a look)C. SpeakingGreeting and IntroductionGood morning, ladies and gentlemen, first of all, Id like to introduce myself.Good morning, first, let me introduce myself. My name is James Lee. I work as an accountant for the ABC Corporation.Good morning, everyone, shall we start?Introducing the purpose of a presentationThe aim/subject/purpose of my talk is to give you some information about the services we can offer you.Im going to talk about our new training programme.My presentation today is about our staffs needs for language training in our company.BeginningId like to start by/with the companys history.Lets begin by/with the companys history.Lets begin by looking at the