剑桥国际商务英语第二册2004年9月第3,5,6-课aa外贸dukeyrr.ppt

1 NewInternationalBusinessEnglish fortheStudentsMajoredinBusinessEnglish II 2 Canbridge InternationalBusinessEnglish 3 ACommunicationSkillCourseForBusinessEnglish 4 Contents Unit3 5 Unit 5 Unit3Onthephone 3 1BusinesscallsBackgroundinformation3 2TelephonetechniquesListening3 3UsingthephoneVocabulary3 4Whatwouldyousay Speaking3 5SpeakingandwritingFunctions3 6Who sspeaking Vocabulary3 7ThreemessagesListeningandnote taking3 8CallmebackVocabulary3 9PresenttensesGrammarreview 6 Vocabularyinthisunit extensioncallerreceiverswitchboardreceptionistdialconnectputthroughwaitmomentpleasedo thangupholdonapplicationsconfirmequipmentarrangementliteraturelaboratory labagentgetintouchwithnonsmokingzonepackagedesignerscourierstickonlabelstranslateproposalconsumergoodsprototypebatchesstuffybrokendownreceiptconfirmationquotesub contractcongresssubsidiaryheadofficestripedpyjamasdispatchedrevisedshipmentdatum datastaffsicknessbatchesstick onlabelsstuffyairfreightatnoextrachargevegetarianquote Warm upquestions HowdoyoufeelwhenyoufirstmakeaphonecalltoastrangerespeciallytoaforeignerinEnglish 7 Whenyouhavetomakeabusinesscalltoaprospectiveclient NoteasyinEnglish MakingaphonecalltoastrangercanbequitestressfulespeciallyiftheyspeakEnglishbetterthanyou 2 Howdobusinesspeopleusuallydoandhowdoyoudowhenitisanimportantbusinesscall Mostbusinesspeople unlesstheyfeelVERYconfident prepareforanimportantphonecallinaforeignlanguagebymakingnotesinadvance Andduringthecalltheymakenoteswhiletheyaretalkingtohelpthemtorememberwhatwassaid 3 Whatarethemostimportantadvantagesanddisadvantagesthroughtelephoneindoingbusiness It squickandconvenienttophonesomeonetogivetheminformationortoaskquestions thedisadvantageisthatthereisnothinginwritingtohelpyoutorememberwhatwassaid Itisessentialtomakenotesandoftenwhenanagreementisreachedonthepone oneofthespeakerswillsendafaxore mailtoconfirmthemainpointsthatweremade 8 Thedifficultiesandcautionsaboutmakingafirst timecalltoastrangers Alwaysinvolvesmutualsuspicionanduncertainty Faxore mailaheadtosaywhentocall whattotalk botharesowellpreparedthatlesstimewillbewasted andbearinmindtospeakclearly slowly andcarefully Thewaythatyouspeak yourtoneofvoice hasanenormouseffectonthewayyourlistenerperceivesyou Justsaying Hello abruptlywhenyouanswerthephonemaysoundunfriendly brusqueorimpatient Thecallermustalwaystrytoestablishlinkssuchasmutualconcernsoracquaintancesandstatehisorherbusinessclearly Identifyyourselforyourdepartment sothattheotherpersonknowsexactlywhotheyaredealingwith Itmakesabigdifferenceifthepersonyouaretalkingtoonthephoneknowsyouevenifyou veonlycorresponded Alwayscheckbackanyimportantinformationyou venoteddown Sendfollow upfax e mailorletterifnecessary 9 Someideaswhendoingbusinessthroughthephonecall 1 1 Toavoidmisunderstanding it sagoodideatorepeatanyimportantinformation especiallynumbersandnames backtotheotherpersontomakesureyouvegotitright Alwaysmakesureyouknowthenameofthepersonyou retalkingto Ifnecessary askthemtospellouttoyou sohatyoucanmakesureyou vegotitright andtrytousetheirnameduringthecall Makesuretheyknowyourname too It simportanttosoundinterestedhelpfulandalertwhenansweringthephone Agoodtelephonemannerontonlymakesanimpressioninbusiness butitalsohelpstomakemoneywhenmakingandreceivingcallstoorfromregularcustomersandprospectivecustomers 10 1 Howmanyphonesdoyouknow 2 Findthevocabularyconnectedwithphones telephonephoneboothmicrophonemobilephone cellphoneearphoneheadphonecollectivephonecall transferredtelephonecalllongdistancephonecall videophone 3 ReadthepictureonP 25 4 Whatkindsofphoneshaveyoueverusedandknown 5 Whatareyourlikesanddislikesconcerningphones advantagesanddisadvantages 6 Closethebookanddemonstratehowyoumakeacall 3 1I dliketospeakto Openyourbooks 11 1 Howdoyoumaketelephones 1 AnnouncingIdentity 说明身份 Hello thisis Goodmorning here Mynameis Hello I m Goodafternoon speaking A PersonCalling 打电话 3 2GettingpeopletodothingsTelephonetechniques Hello thisis Goodmorning here Mynameis Hello I m Goodafternoon speaking 1 AnnouncingIdentity 说明身份 HowtoMakeaTelephoneCall B PersonCalled Hello thisis here Whoisspeaking MayIaskwhoisspeaking MayIhaveYourname Whoisthatspeaking Whomareyoucalling WhoshouldIsayiscalling Yes speaking 12 2 Askingifsomeoneisin 询问某人是否在 CanIspeaktoMr Please LetmetalktoMr Hello is therebyanychance CouldyouputmethroughtoMrs please I dliketospeakto ifImay I dliketotalktosomeoneincharge GivemesomeonewhocanspeakEnglish IsthereanyonewhocanspeakEnglishwell A Personcalling B Personcalled I mafraidsheisn tinatthemoment Hehasn tcomeyet Heisattendingtheconferencenow Hehasleftalready I msorryMr isunavailable Wouldyouliketospeaktosomeoneelse 13 Personcalled 3 Askingwhenthepersonwantedwillbein 询问要找的人何时在 A Personcalling WhattimecouldIreachher Whenisheexpectedtobeback Willhebeathomethisevening Hehasalreadyleft Sorry she sjustgoneout Wouldyouliketoringbacklater He sawayforafewdays CanIgivehimamessage Hangonamoment please He sonanotherphone Holdtheline I llseeifhe sin I lljustfindoutifhe sintheoffice t WhattimecouldIreachher Whenisheexpectedtobeback Willhebeathomethisevening CanIcontacthimonSaturday Doyouknowwhenhe sin WhatifIcalltomorrowaroundten 14 CanIcontacthimonSaturday Doyouknowwhenhe sin WhatifIcalltomorrowaroundten B Personcalled Heisnotavailabletillafternoon Sorry he snothereatthemoment Idon tbelieveyoucanreachhimanywheretoday Youcanringagainonehourlater Inhalfanhour Iguess ButI msorryIcannottellyouexactly He llbeherein30minutes He llbebackaroundtwoo clock ShouldIhavehimcallback I llaskhimtocallyouuplater 4 Askingtheoperatorforhelp 请接线员帮助 A Personcalling CanyouconnectmewithLondon please Canyouputmethroughto Heisnotavailabletillafternoon Sorry he snothereatthemoment Idon tbelieveyoucanreachhimanywheretoday Youcanringagainonehourlater Inhalfanhour Iguess ButI msorryIcannottellyouexactly He llbeherein30minutes He llbebackaroundtwoo clock ShouldIhavehimcallback I llaskhimtocallyouuplater CanyouconnectmewithLondon please Canyouputmethroughto 15 Central I vebeencutoff CouldIhaveextension432 CouldyoutellmethenumberoftheEnglishDepartment I dliketomakeacalltoJohnCompany Giveme49683 extension246 please Wouldyoumindhavinghimcallbacksometimetomorrow Wouldyouaskhimtogivemearingwhenhe sback WouldyoutellhimIrang Anymessageforhim Can MayItakeamessage Doyouwanttoleaveamessage Isthereanymessage wordsIcangivehim ShouldItellhimyou llcallback ordoyouwanthimtocallyou 5 Wrongnumber 拨错电话号码 per B Personcalled 5 Wrongnumber 拨错电话号码 16 Personcalling Oh isn tthatmarry Sosorry CouldIcheckthenumber Isn tit109 68432 Imusthavedialedthewrongnumber Sorrytohavetroubleyou ButIfoundthisnumberintheyellowpages Well thisisthenumberIwasaskedtoring Sorry Imusthavegotthewrongareacode Personcalled No thisisn tthenumberyouwant Whodidyousayyouwantedtospeakto I msorry itisawrongnumber sir Sorry thenumber schanged I msorry heisn tworkinghere Wouldyoupleasecall642 689541 Ithinkit s30 9648 butyoumightcheckwithdirectoryinquires Nobodybythatnameworkshere Nobodyherebythatnumber A Personcalling B Personcalled 17 6 Leavingamessage 留口信 Personcalling CanIleaveamessage CanIleavewordsforhertocallmetomorrow Couldyouaskhimtocall ringmewhenhe sback Pleasetohavehimreturnmycall Wouldyoumindhavinghimcallmebacksometimetomorrow CouldyoutellhimIrang Personcalled Anymessageforhim Can MayItakeamessage Doyouwanttoleavewords amessageforhimtocallyou IsthereanymessageIcangivehim ShouldItellhimyou llcallback ordoyouwanthimtocallyou Wouldyouliketoleaveamessage 6 Leavingamessage 留口信 A Personcalling Personcalled Personcalled B Personcalled 18 7 Confirmingwhetheryouareunderstood 确认对方是否听清 A Personcalling Doyouunderstandme sir Areyoufollowingme sir DoyouthinkI mmakingmyselfunderstood IsmyEnglishclearenoughforyou B Personcalled NO I mafraidnot Yes Ifollowyou Wouldyouexplainalittlebitmore Couldyouputthatinmorespecificterms Couldyouputthatmoresimply 8 Ringoff 挂电话 A Personcalling Thanksalot Good bye I llgetbacktoyousoon B Personcalled Thanksforcalling Thanksalot Good bye OK Bye bye Doyouunderstandme sir Areyoufollowingme sir DoyouthinkI mmakingmyselfunderstood IsmyEnglishclearenoughforyou NO I mafraidnot Yes Ifollowyou Wouldyouexplainalittlebitmore Couldyouputthatinmorespecificterms Couldyouputthatmoresimply Thanksalot Good bye I llgetbacktoyousoon Thanksalot Good bye I llgetbacktoyousoon Thanksforcalling Thanksalot Good bye OK Bye bye Thanksforcalling Thanksalot Good bye OK Bye bye 19 FunctionalEnglish 1 Requesting andagreeing orrefusingrequestsOffering andacceptingorrejectingoffersAskingpermission andgivingorrefusingpermission 8 Do E onP 27inpairs 3minutes 7 ListentothetapesanddoDonP 26 3 2Gettingpeopletodothings Practise Practise A onP 28inpairs d d Do B CanyoushowusHowdoyoudo1 2 3 oftheabove 20 3 3CanItakeamessage B B1Message todayoranytimetomorrow talkaboutthearrangementforthecongressinJulyo14569924 B2To GuyDobsonMessage askDobsontocallbeforetomorroweveningatthenumber 0025589847PaolaAndreittifromRomeaboutlabellingofproductNo 15437BforItalianmarket B3To wantedtospeaktoMrsCoxtalkedtoMr Box theassistant Message 1 ArrivingtimeinMelbournehasbeenchangedtothelatehourat1a m SaturdaylocaltimeifFoxcanmeethimstill2 InformtheRoyalHotelaboutthelatearrival 21 Bearinmindthe12telephonetipsonP P 31 32in B of3 4 Do C onP 32of3 4 presenthowtomaketelephonecallbyapair theothersobserve Observersguideline Doeseachspeakersoundsagreeable Dotheysoundnaturalandsincere Doeseachspeaker stonecreatetherightimpression Aretheyspeakingclearly Isinformationtheyaregivingcorrect Havetheybothcoveredalltheessentialpoints Isitthekindofcallyouwouldliketoreceiveyourself 22 Unit5Workingtogether Variousaspectsofworkinginbusinessandoccasions Showingsomeonephysicallyaroundtheofficesandpremises Describingbusinessorganizationsandstructures Lookingatthecompany sbackgrounds contemporarychangesincompanyorganizationpracticeandmanager employeerelationships theimportantissueoftheroleandstatusofwomeninworkinglife Payingattentiontothebackgroundinformationofdifferentkindsofcompanies ObjectivesoftheUnit 5 23 VocabularyinUnit5 5 1 installed pensionscheme tradeunion representative unionrecognition childcarefacilities 5 2 primary secondary tertiary vehiclemanufacturing foodprocessing beverages aerospace retailing catering telecommunications sectorsofindustry chart5 3 boardofdirectors synonymous afledgingfirm spearhead cornerstone innovative array fiscalyear zest civilengineering proprietorship ownership limitedliabilitycompany 有限责任公司 assets acquisition 获得物 versatile recommence 24 5 5 abandon abolish rewarding economiesofscale components inbulk 散装 consign oblivion 健忘 漠视 灭迹 大赦 confine sevenfold debt collapse afflict 使苦恼 折磨 counsellors 顾问 大使馆参赞 rotate consultant staffturnover pyramidstructure concentriccircle corporateworld subjectoneselfto 使自己受到 scrutiny 详尽研究 细看 25 Companies Corporations Theremaybeoccasionswhenyouhavetotalkaboutthecompany US corporation youwork Companiesareveryimportantpartofacountry seconomy Businessesproducegoodsandservices andtheycomeineveryshapeandsize Inmanycountriestherearenationalizedcompaniesbelongingtothestate aswellasprivateones Aprivatecompanymightbeasmallfirmwithoneowneroraverylargefirmwiththousandsofshareholders owning thefirm Inverylargefirmstheshareholdershavelittletodowiththeday to dayrunningofthefirm Thisislefttothemanagement Largecompaniesmaybeorganizedintoseveraldepartments sometimesevendivisions Theorganizationalstructureofsomecompaniesisveryhierarchicalwithaboardof 26 directorsatthetopandthevariousdepartmentsreportingtothem Theonlytimetheshareholderscaninfluencetheboardisatyearlyshareholdermeeting Somefirmsmayonlyproduceonegoodorservice Othersmayproducemanydifferentproducts infacttheyseemtobelikeacollectionof businesses insideonecompany Asacompanygetsbiggeritmayexpandgeographically Manylargefirmsaremultinationalswithmanymanufacturingplantsandtradinglocationsinseveraldifferentcountriesspreadaroundtheworld Offices Thephysicalsurroundingsofmostmodernplacesofwork especiallyofficesarebecomingmoreandmoresimilar Althoughtherearedifferencesfromcountrytocountry oneofficelooksmuchlikeanother Office 27 furnitureandequipmenttendstobesimilar desks chairs lamps filingcabinets computers phones photocopiers etc The atmosphere oftheworkplacecaninfluencetheeffectivenessofacompany semployees Modernofficesaremorespaciousandbetterlit heated ventilatedandair conditionedthaninthepast which ofcourse isthefeaturethatvariesfromfirmtofirmandmaybedependentonthesizeofthecompanyanditscorporate philosophy Insomecompanies theemployeesworkinlargeopen planofficeswithoutwallsbetweenthedepartments Inothers thestaffworkmoreprivatelyinindividualoffices Workrelationswithotherpeopleattheplaceofworkincluderelationshipswithfellowemployees 28 workersorcolleagues Agreatpartofworkorjobsatisfaction somepeoplesaythemajorportion comesfrom gettingon withothersatwork Workrelationswillalsoincludethosebetweenmanagementandemployees Theserelationsarenotalwaysstraightforward particularlyasthemanagement sassessmentofhowyouareperformingcanbecrucialtoyourfuturecareer ind IndustrialRelations Therewillalwaysbemattersaboutwhichemployeeswillwanttotalktomanagement Insmallbusinessesthebosswillprobablyworkalongsidehisorheremployees Anythingwhichneedstobesortedoutwillbedoneface to faceassoonasaproblemarises Therewillbenoformalmeetingshavetobeheldandproceduressetup 29 tosaywhen where howandinwhatcircumstancestheemployeescantalktothemanagement Somecompanieshavespeciallyorganizedconsultativecommitteesforthispurpose Inmanycountriesoftheworld particularlyinlargefirms employeesjoinatradeunionandasktheuniontorepresentthemtothemanagement Throughtheunionallcategoriesofemployeescanpassonthecomplaintstheyhaveandtrytogetthingschanged Theprocessthroughwhichunionnegotiatewithmanagementonbehalfoftheirmembersiscalled collectivebargaining Insteadofeachemployeetryingtobargainalonewiththecompany theemployeesjointogetherandcollectivelyputforwardtheirviews Occasionally afirmwillrefusetorecognizetherightoftherightofauniontonegotiateforitsmembersandadisputeoverunionrecognition 30 willarise Wherethereisdisagreement bargainingornegotiatingwilltakeplace Acompromiseagreementmaybereached Wherethisisnotpossible thesidescangotoarbitrationandbringinathirdpartyfromoutsidetosaywhattheythinkshouldhappen However sometimesoneofthesidesdecidetotakeindustrialaction Themanagementcan lockout theemployeesandpreventthemfromcomingtowork Thisusedtobeverycommon butisrarelyusedtoday Themaincoursesofactionopentoatradeunionare astrike aban onworkingovertime workingtorule whenemployeesworkaccordingtothecompanyrulebook go slows employeesmayspendmoretimedoingthesamejob andpicketing employeesstandoutsidetheentrancetothebusinesslocationholding 31 signstoshowtheyareconflictwiththemanagement Everycountryhasitsowntraditionofindustrialrelations soitisdifficulttogeneralize Insomebusinesses unionsarenotwelcomedbythemanagement Butinothercountriestheunionsplayanimportantrolebothintheeverydayworkingrelationsinindividualcompaniesandalsointhesocialandpoliticallifeofthecountry 32 Officepremises Officebuilding Canteen Receptiondeskroom Workingfloor Officeroom Toilet Conferenceroom Loungecommonroom 5 1Gettingtoknowtheworkingplace 33 HowtochoosepremiseA Well awell chosenpremiseallowsacompanytodobusinessinthemostefficientway Manycompanieschoosetolocateinofficeblocksorbusinessdistricts Frommypointofview companiesprovideservicessuchashotelsandbanks mustbesituatednearthelargestconcentrationoftheirtargetcustomers otherwisetheywillonlycausegreatinconveniencefortheircustomers B I mwithyouonthat Suchservice orientedbusinessesalsomustconsideravailabletransportation Customersmustgettothembyeitherpublictransportationorprivatemeans 34 5 1Gettingtoknowtheworkplace Themodelmemoaccordingto3of D in5 1 Memorandum From PublicOfficerTo ManagingDirectorSubject VisitorfromDenmarkDate 13 9 2004On15NovemberMsAnitaTrosborg DesignDirectoroftheTivoliDesignConsortiumofCopenhagenispayingavisittoouroffices Iwouldliketoaskwhetheryouarelikelytobeinthatmorning IfpossibleIwouldliketobringMsTrosborgtoseeyouforabriefmeeting probablytenminutesorso justtomakecontact Would11 45beOK Pleaseletmeknowassoonaspossibleifitisinconvenient Thanks Sarah 35 Themodelfaxaccordingto4of D onP 43in5 1 ExquisiteEffect Youraddress YourTown YourCountryAnitaTrosborgDesignDirectorTivoliDesignConsortiumBerstoffsgade19DenmarkFax 45 56394238DateDearAnitaTrosborg Wethankyouforyourenquiryconcerningyourprospectivevisithere I mwritingtoyouthatitwouldbeconvenientfortovisitourofficeon15November from11 30 I vearrangedbriefmeetingandpossiblylunchwithourdesignmanagerafterthat Ihopeyouwillfindtimeconvenient Ifso pleaseconfirmassoonaspossible Yourssincerely SarahBoxterPublicityofficer 36 Ford 福特汽车美国163 871 0百万美元营业额车辆与零部件 PEPSI 百事公司美国25 112 0百万美元营业额饮料 BNP 巴黎国民银行法国51 127 3百万美元营业额银行 商业与储蓄 BRITISHAIRWAYS 英国航空公司英国11 892 6百万美元营业额航空公司 SEARS 西尔斯 罗克巴公司美国41 366 0百万美元营业额一般商品 5 2DifferentCompanies 37 Bayer 拜耳公司德国28 007 6百万美元营业额化学品 Hilton Hotel SAAB suobo Questions 1 Ifanewcolleaguecomeanditishis herfirstday whatwouldyoudo Especiallyheorshewillworkwithyou whatadviseyouwouldgivetohim her 2 Ifyouareanewemployeeanditisyourfirstday whatwouldyoudo 3 Particularlysomeonehasoppositions officecliquetothemanagingdepartmentandtoldyousomethingthatismalfunctionedoragainstwhatyouhaveexpected 38 Talkaboutthefollowingcompanies thendo AandB onp p 43 44 1 Sectorsofeconomyandselectedproductgroups2 Talkaboutthesectorsyouexpecttoworkin why 5 3CompanyOrganization Comparetheorganizationstructureinthebookandthegeneralonehere 39 TheBoard GeneralManagerManagingDirector CompanyStructure PersonnelDept ProductionDept FinanceDept SalesMarketingDept ResearchDevelopmentDept PublicRelationDept recruit manufacture employhire train promote transfer firedismiss retire welfare investment produce factory equipment material product aftersalesservice maintenance launchcampaign loan capital accounting costing profits margin laborcost salespromotion supply advertisement TVcommercials order delivery service design marketresearch sample prototype model entertainingclients businessreception problematwork 40 Differenceb