22表格与图表.ppt

Charts Graphs 表格与图表 NO 22 2 Abusinesschart orgraph isusedtopresentfiguresgraphically Chartsarevisuallyappealingandmakeiteasyforuserstoseecomparisons patterns andtrendsindata Theoldexpression apictureisworthathousandwords couldbeparaphrased apictureisworthathousandwordsand orfigures forthebusinessworld 3 商业图表的作用在于用图表的形式生动地呈现数据 图表看上去令人愉悦 而且能使使用者更轻易地通过数据看出对比 模式和趋势 有句老话叫做 一张图能顶千句话 在商界中 我们不妨将其解释为 一张图表远胜千言万语或堆砌数据 4 Althoughstatingafewkeyfiguresisacceptableinmostsituations reelingoff forinstance detailedsalesfiguresforthelastquarterisnot Afewsimplecharts oftenonlyoneisnecessary cansummarizethesedetailsandmakealonger lastingimpressionontheaudience Usingafewwell knownexpressions rememberthat inbusiness timeisoftheessence and timeismoney Usingchartseffectivelyisonegoodwaytosavetimeandstillgetyourpointacross 5 虽然在多数情况下 陈述少量的关键数据是通常的做法 但例如复述上季度有关销售数据的行为绝对不在其列 几张简单的表格 往往一张就已足够 就能够概述出这些细节并给人留下深刻持久的印象 我们应将几个商界中妇孺皆知的俗语牢记在心 时间至关重要 时间就是金钱 有效地利用图表不失为一条既节省时间 有能使你的想法为人所理解的捷径 6 Therearemanytypesofcharts orgraphs suchas Column Bar Line Pie Logarithmic Scatter Area Doughnut Radar Surface Bubble Stock Cylinder Cone Pyramid andsoonTherearealsoalargenumberofvariationsaswell suchas Stackedcolumn Line timescale Line trend Pieexplosion Areablocks etc 7 Followingishowthecommontypesofbusinesschartsareused 以下是关于如何使用常见图表的介绍 Area toemphasizethemagnitudeofchangeovertime Alsoshowsrelationshipofpartstoawhole sinceitdisplaysthesumoftheplottedvalues 8 Bar toillustratecomparisonsamongindividualitems Categoriesareorganizedvertically valueshorizontally tofocusoncomparingvaluesandtoplacelessemphasisontime Column toshowdatachangesoveraperiodoftimeorillustratecomparisonsamongitems Categoriesareorganizedhorizontally valuesvertically toemphasizevariationovertime 9 Line toshowtrendsindataatequalintervals Pie toshowtheproportionalsizeofitemsthatmakesupadataseriestothesumoftheitems Alwaysshowsonlyonedataseriesandisusefulwhenyouwanttoemphasizeasignificantelement Stackedbar Stackedcolumn toshowrelationshipofindividualitemstothewhole 10 Summary Aneffectivebusinesscharthelpskeepaudienceattentionfocusedontheimportantglobalpicture insteadofalotofdetailswhichcaneasilybeforgotten Usechartswheneveryoucan butbecarefulnottooverdoit sincetoomanychartscannegatethevalueofusingthem Considergroupingsomefiguresand orcharttypestopresentyourinformationwithafewles