jenny unit 7.ppt

Unit7 TheSellingofthePresidemt TextITheSellingofthePresident Backgroundinformation 1 PR publicrelations2 IQ anabbreviationofIntelligenceQuotient AGeneralIntelligenceQuotiveScore IQscore isastatisticallyderivednumberwhichindicatesrelativeandcomparativeabilitiesthatcanbeusedtoobtainacademicskillsandknowledge TheAssociatedPress 美联社 Watergate somerepublicansbrokeintotheDemocraticParty sNationalCommitteeofficesinthisbuildingbutwerediscoveredandarrested ThispoliticalscandalledtoNixon sresignationin1974 thewordWatergatehasbecomesynonymouswithcorruptionandscandal Analysis Thistextcanbedividedintothreeparts 1 PartIisthethesisoftheauthor2 PartIIisthediscussionoftheimpactoftelevisiononAmericanpresidentialelection3 PartIIIistheconclusiondrawnbytheauthor PartIparagraph1 Thefollowingquestionmaybeasked Whydoesthecampaignstrategistsay Icanelectanypersontoofficeifhehas 60 000 anIQofatleast120 andcankeephismouthshut PartIIparagraph2 11 Questionstobeconsidered Whatisthemostinfluentialmediuminanelectioncampaignandwhy Doesitworkinallelections Howdoestheauthorstarthisargumentation WhatisthefunctionofthetwoquestionsinParagraph4 WhydoestheauthormentionthefourpresidentsinParagraph5 Whydoestheauthorsay sincethe1960presidentialdebateswehaveelectedpeople notplatforms Whatisthedifferencebetweenprintinformationandtelevisioninformation WhatisthemainideaofParagraph8 Whatistheauthor sopiniononthepoweroftelevision PartIIparagraph2 11 PartIIIparagraph12 Thefollowingquestioncouldbeasked Whatdoestheauthormeanby today sburningissueistomorrow shistoricalfootnote LanguageWork Generate causetoariseorcomeaboutTheEmploymentMinistersaidthereformswouldgeneratenewjobs JohnisrecallingtheexcitementgeneratedbythevisittothepyramidsinEgypt Thepremierwasquotedassayingthathewouldresistallattemptstodisintegratehisnation Heavyteachingloadsareoftenquotedasabadinfluenceonresearch Versus againstBrazilversusArgentinaisturningouttobeasurprisinglywell matchedcompetition Quote repeatwhatissaidorwrittenbysomeone Stage organizeandparticipateinAttheendofthisyear thegovernmentstagedahugemilitaryparade Theworkershavestagedanumberofstrikesinprotestattherepublic sdeclarationofindependence Standfor supportThepartyistryingtogivethepublictheimpressionthatitalonestandsfordemocracy Peoplearenottakeninbyadvertisinghyperboleandimagery peoplearenotdeceivedbyadvertisingexaggerationanddescriptionsofthecandidates Developasenseofwhatkindofpersonweareelectingtothenation shighestoffice Becomeawareofwhatkindofpersonwearechoosingasournewpresident StructuralAnalysis Inrecentyearsthatpublicityhasbeensupplantedbyheavyspotbuyingonelectronicmedia para 1 Themosttalked aboutmediuminAmericanpoliticsistelevision para 2 Televisionaffordsusthatopportunityinawaynoothermediumcan para 12 RhetoricalFeatures Positiveexamples Kennedy Nixon Carter Reaganthepurposeistoshowtheeffectivenessoftelevisioningettingmorepublicityforpresidentialcandidates Negativeexamples AdlaiStevenson HubertHumphrey RichardNixonthepurposeistoprovetheimportanceofthecandidates publicimageonTV TextIIWhatMakesaLeader ReferenceforquestionsHemusthavebigger than life commandingfeaturesforpeopletoremember Hemustappearonthesceneatamomentwhenpeoplearelookingforleadership Hemustbeabletoofferasolutioneverybodycanunderstandandrememberandabletodosomethingotherpeoplecan t Hmustknowhowtousepower Enjoystronghealth Haveastrongwillintimeofdifficulties Charisma Honest Active Creative Highscoresinstudies Willingtoworkforhisclassmates Knowhowtoorganizeclassactivities Youcancertainlyaddmore TextIIWhatMakesaLeader UnitSeven TheSellingofthePresident I LeadINWhatdoyouthinkisthemostimportantpoliticaleventintheU S Whatdoes selling inthetitletellyou II TextAnalysis Thistextcanbedividedintothreeparts thethesisoftheauthor discussionoftheimpactoftelevisiononAmericanpresidentialelection andtheconclusiondrawnbytheauthor III ParagraphAnalysis Paragraph1 Whydoesthecampaignstrategistsay Icanelectanypersontoofficeifhehas 60 000 andIQofatleast120 andcankeephismouthshut A1 A1 Becausehebelievesthatadvertisingandpublicrelationsplayadecisiveroleinthepresidentialelection Paragraphs2 11 Howdoestheauthorstarthisargumentation WhydoestheauthormentionthefourpresidentinParagraph5 Whatistheauthor sopiniononthepoweroftelevision A1 A1 Hestartshisargumentationwithquotationsofacampaignstrategistandpoliticalanalyst andalistofoutcomesofpresidentialelections A2 A2 Becauseewantstoprovethatpersonalimageontelevisionisadecisivefactorleadingtosuccessinpresidentialelections A3 A3 TheauthorarguesthatTVprovidesviewerswithvitalinformationonthepresidentialelection Theaudiovisualrecordofthecandidatehelpsthevoterstodecidewhoistheirrightchoice Paragraph12 Whatdoestheauthormeanby today sburningissueistomorrow shistoricalfootnote A1 A1 Heintendstoputacrosstheideathattheimportantissuebeingtalkedaboutnowinpresidentialelectionswillbeoflittlesignificanceinfuture soitisfarmoreimportanttoknowwhatkindofpersonwearechoosingtobeourpresident IV WordStudy campaignanadvertisingcampaignforanewproduct一项旨在推出新产品的广告计划 acandidate spoliticalcampaign一项候选人的政治计划Jeaniscampaigningforequalrightsforwomen 琼在参加争取妇女平等权利的运动 supplantThewordprocessorhaslargelysupplantedelectrictypewriters 文字处理程序已很大程度上取代了电动打字机 TramsinLondonhavebeensupplantedbybuses 伦敦的电车已经由公共汽车取代了 empiricalempiricalresultsthatsupportedthehypothesis证明假设成立的经验性结论empiricallaws约定俗成的法律 publicityTherehasnotbeenmuchpublicityaboutthisconferenceatthetoplevel 对这次高级会议没有作什么宣传 inthefullblazeofpublicity在众目睽睽之下clinchThetwocompaniesclinchedthedealquickly 两家公司很快地成交了 Theofferofmoremoneyclincheditforher Sheagreestoundertakethejobastheassistanttothemanagingdirector 由于薪酬增加而达成协议 她同意承担总经理助手的工作 spotIhaveasoftspotformyoldschool 我对母校怀有眷恋之情 Lookoutswerespottedallalongthecoast 沿海岸均有了望台 Ihaveablindspotwhereclassicmusicisconcerned 我对古典音乐一窍不通 Hisperformancewasspottedat8 oclock 他的演出被排在8点钟 swingswungattheball挥臂击球swingingdowntheroad顺着街道摇摇摆摆地走下去Theboyswungontheropetiedtoatree 这个男孩坐在一根拴在树上的绳子上荡秋千 Heswunground 他蓦地回过身来 Sheswungfromhappinesstotears 她转喜为悲 dictateTheFrenchteacherdictatestotheclasseveryotherweek 法语教师每隔一周给这班学生做一次听写 Theunionleadersaretryingtodictatetheirdemandstotheemployer 工会领导人正设法迫使雇主接受他们的要求 priorityThehighestpriorityofgovernmentshasbeengiventotheproblemofheavytraffic 政府已经优先考虑交通拥挤的问题 close uplargeclose up大特写coveragecompletenewscoverageoftheelection关于选举的全部新闻报道Thecoverageofthesubjectinhisbotanytextisinadequate 他的植物学教科书中对那题目的叙述不充分 incumbencysixyearsofsenatorialincumbency六年的参议员任期platformajournalthatservedasaplatformforradicalviews提供了发表激进意见机会的杂志ThetrainatPlatform2goestothecity 第二站台的火车去这座城市 departuredeparturehall 飞机场的 候机室departureplatform发车月台 charismaatelevisionnewsprogramfamedforthecharismaofitsanchors以主持人的魅力而闻名的一个电视新闻节目condenseacondensedaccountofanevent对某事件的简要叙述Steamiscondensedtowaterwhenittouchesacoldsurface 水蒸汽触及冷的表面即凝结成水spectacularaspectacularachievementinscience科学上的一项惊人成就aspectaculardisplayoffireworks放焰火的壮观景象testamentThespaciousplanofthecityisatestamenttotheforesightofitsfounders 给予这个城市充足空间的计划是其建立者高瞻远瞩的实证 orientationaMarxistorientation马克思主义倾向orientationforincomingstudents向新同学进行介绍electorateAccordingtoradiotheBritishelectoratearegoingtovot