市场营销专业培养计划.doc

市场营销专业培养计划 市场营销专业辅修教学计划课程编码Codes ofCourses课程名称Names ofCourses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training120xx6市场调研Market research必修Core Course2.54832610考查Tests12022026市场调研课程实习Courses praticefor marketresearch必修Core Course11周1Weeks考查Tests120xx6消费行为学Consumer Behavior必修Core Course34848考试Examinations市场营销竞争模实习Marketing Competepractice必修Core Course11周1Weeks考查Tests120xx9销售管理Sale management必修Core Course34848考试Examinations12022035销售管理课程实习Courses期practice forSale Management必修Core Course11周1Weeks考查Tests05030021广告策划与管理Advertisement Management必修Core Course23232考试Examinations0503xx广告策划与管理课程设计Courses designfor advertisementmanagement必修Core Course11周1Weeks考查Tests营销策划实习必修Core Course44周考查Tests120xx7电子商务与网络营销Electronic merce&work marketing选修Elective Course2402416考查Tests营销渠道管理Distribution channelmanagement选修Elective Course23232考查Tests现代商务谈判Business negotiation必修Core Course23232考查Tests120xx2产品管理Product management选修Elective Course23232考试Examinations120xx9物流与供应链管理Logistics&Supply-chain managementB选修Elective Course23232考查Tests120xx3服务市场营销Services marketing选修Elective Cours23232考查Tests03030002公共关系学Public RelationsA选修Elective Course23232考查Tests08230030连锁经营管理Chain OperationsManagement选修Elective Course1.52424考查Tests120xx3电力市场营销Electric powermarketing选修Elective Course23232考查Tests课程编码Codes ofCourses课程名称Names ofCourses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training120xx0品牌营销与管理Brand Marketing&Management选修Elective Course23232考查Tests120xx8价格决策与管理Pricing management选修Elective Course23232考查Tests120xx4客户关系管理Customer relationmanagement选修Elective Course1.5341816考查Tests120xx8国际市场营销International Marketing选修Elective Course23232考查Tests房地产市场营销Real EstateMarketing选修Elective Course23232考查Tests旅游与酒店营销Tourismamd HospitalityMarketing选修Elective Course23232考查Tests说明Declaration辅修本专业要求完成25学分,其中必修20.5学分,选修4.5学分.Repuirements25Credits,Including CoreCoures20.5and Elective Courses4.5Credits.市场营销专业双学士学位教学计划课程编码Codes ofCourses课程名称Names ofCourses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training1.120xx1管理学原理Management PrinciplesA必修Core Course34848考试Examinations2.120xx7市场营销学Marketing A必修Core Course34848考试Examinations3.市场营销认知实习Marketing Practice必修Core Course11周1Weeks考查Tests4.市场营销竞争模实习Marketing Competepractice必修Core Course11周1Weeks考查Tests5.020xx6微观经济学Microeconomics B必修Core Course2.54040考试Examinations6.12020005财务管理Financing managementA必修Core Course34848考查Tests7.07010055统计学Statistics A必修Core Course34848考查Tests8.120xx6市场调研Market research必修Core Course2.54832610考查Tests9.12022026市场调研课程实习Courses praticefor marketresearch必修Core Course11周1Weeks考查Tests10.120xx6消费行为学Consumer Behavior必修Core Course34848考试Examinations11.03010028经济法Economic LawA必修Core Course34848考查Tests12.020xx7国际贸易International TradeA必修Core Course2.5523418考试Examinations13.120xx9销售管理Sale management必修Core Course34848考试Examinations14.12022035销售管理课程实习Courses期practice forSale Management必修Core Course11周1Weeks考查Tests15.05030021广告策划与管理Advertisement Management必修Core Course23232考试Examinations16.0503xx广告策划与管理课程设计Courses designfor advertisementmanagement必修Core Course11周1Weeks考查Tests17.020xx7宏观经济学Macroeconomics B选修Elective Course23232考查Tests18.120xx7电子商务与网络营销Electronic merce&work marketing选修Elective Course2402416考查Tests课程编码Codes ofCourses课程名称Names ofCourses类别Types学分Credits学时Credit Hours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机Computer Practice实训Training19.营销渠道管理Distribution channelmanagement选修Elective Course23232考查Tests20.120xx9会计学原理The Principleof AountingB选修Elective Course3544410考查Tests21.现代商务谈判Business negotiation选修Elective Course23232考查Tests22.商务谈判模拟实习Business negotiationpractice选修Elective Course11周1Weeks考查Tests23.120xx2产品管理Product management选修Elective Course23232考试Examinations24.020xx4金融学Finance B选修Elective Course23232考查Tests25.120xx9物流与供应链管理Logistics&Supply-chain managementB选修Elective Course23232考查Tests26.120xx3服务市场营销Services marketing选修ElectiveCours23232考查Tests27.03030002公共关系学Public RelationsA选修Elective Course23232考查Tests28.08230030连锁经营管理Chain OperationsManagement选修Elective Course1.52424考查Tests29.120xx3电力市场营销Electric powermarketing选修Elective Course23232考查Tests30.120xx3产业与组织市场营销Industrial&organization marketing选修Elective Course23232考查Tests31.120xx0品牌营销与管理Brand Marketing&Management选修Elective Course23232考查Tests32.120xx8价格决策与管理Pricing management选修Elective Course23232考查Tests33.120xx4客户关系管理Customer relationmanagement选修Elective Course1.5341816考查Tests34.120xx8国际市场营销International Marketing选修Elective Course23232考查Tests35.房地产市场营销Real EstateMarketing选修Elective Course23232考查Tests36.旅游与酒店营销Tourismamd HospitalityMarketing选修Elective Course23232考查Tests37.12022019企业经营管理仿真模拟实习Business OperationsSimulation Systems必修Core Course22周2Weeks考查Tests校内38.1202xx毕业实习（市场营销）Graduation Internship必修Core Course77周7Weeks考查Tests课程编码Codes ofCourses课程名称Names ofCourses类别Types学分Credits学时Credit Hours其中Including考试/