天津公馆售楼中心设计介绍.doc

天津公馆售楼中心设计 Design of the sales center of Tianjin Residence河西区解放南路与绍兴道交口,天津公馆位于天津CBD核心地段 At the junction of Jiefangnan Road and Shaoxing Road in Hexi District, Tianjin Residence is located at the center of the CBD.外观 Appearance 天津公馆建筑立面以ART DECO艺术风格为创作导向，所以在售楼处的设计强调历史背景和多元化的风格，在平面的布局上我的设计以说故事性来诠释，从售楼处以低调不张扬的外观和周围的环境融合一起，建材上使用海贝石和炭烤木、沥青瓦、青石板、锻铁和3米3高的大木门营造出天津小洋楼的尊贵。 The appearance of Tianjin Residence is designed in the style of ART DECO, so the design of the sales center emphasizes historical background and diversity. In relation to the plane layout, my design is demonstrated in the form of telling stories. The plain appearance of the sales center matches well with the surrounding environment. As for construction materials, the dignity of Tianjin western buildings is exhibited by the use of shells, carbon wood, asphalt shingles, cast iron and a 3.3-meter-high wooden gate all together.玄关 Vestibule 在进大门后的玄关厅我设计了“落叶归根”，想讲述成功人士来到此处犹如找到家的感觉，工艺上用水泥磨平拉企口线再用法国胡桐叶做机理面浇环氧漆，不紧在造价上不高而能有返朴归真的效果，在进门处放置改良式的钢管明式等候椅，背景墙用海贝石做等候区的主墙面，让整体有宜古宜今的感觉！ As the vestibule, I design “Falling leaves returning to their roots” to demonstrate that the successful people find the feelings of home here. In relation to handicraft, I rub down the lines of the plane matchboards with cerement and make texture in the forms of French poon leaf and then spray epoxy painting. It is not expensive but creates a simple and natural effect. Improved steel-pipe waiting chairs are put here and shells are used on the background wall of the waiting area to create an ancient and modern effect. 大厅 Lobby 大厅设计在考虑造价和效果的因素，在建材上用水泥板做隔断与周边的建筑框架结合一起，在设计主题上把中国的五行金、木、水、火、土融入其中，大厅的主墙以元宝为造型，左右结构柱用弧形隔断内镶琉璃灯表面作银色龙鳞片，壁龛以凤凰造型装饰物，所表达的意境是“龙凤呈祥”也是在现代的建筑里加上中国古老的精神文化。 In consideration of cost and effect, cerement board is used as partition and combined with other architecture framework. The Chinese five elements, metal, wood, water, fire and earth, are integrated into the design theme. The main wall of the lobby is in the molding of shoe-shaped ingot, and the columns on both sides are crescent-shaped partitions inlaid with colored glaze lamps. The surface has a pattern of silver dragon squama and the recess is decorated in the molding of phoenix, which are elements of Chinese ancient culture that implies auspiciousness. 金 Metal 木 Wood 水 Water 火 Fire 土 Earth 接待区 Reception Area接待区的设计不以传统式的柜台或所谓的销控台，而是以人为本的近距的服务方式设计，在家具和软装的布置以中西多元文化考虑。 The reception area is not designed with traditional counter or so-called control desk but in the form that exhibits the man-oriented close service. Furniture and upholsters are designed with Chinese and western cultural elements.过厅 Hallway大厅右侧以钢骨结构架空成红酒区和多媒体播放室，在过渡空间用了大量的开放式吊灯把原始樑顶裸露出来，在所有电线以复古的电瓷瓶有序的安装形成几何图形。 On the right side of the lobby, a red wine area and multimedia player room are built with steel framework. In the transmission space, the primary ceiling is exposed with a great number of open chandeliers and all electric lines are orderly installed with traditional porcelain insulators in the geometric form.时空回廊 Cloister of Time and Space太多开发商在售楼中心一定会放模型和沙盘而且是直观的，为了让每个高端人士有典藏的感受，在过渡厅我设计了“时空回廊”每个购房者先感受天津公馆给予他们的尊重，在两侧有建筑结构柱为了减弱视觉的压迫，我设计了锻铁灯柱结合海报展示这地块的历史背景。右测让自然光能洒进屋里作了可调试百叶窗。 Most developers like to put models and sand plate in the sales center in an intuitive way. To give high-end people a feeling of classic, in the transmission hall I design the “Cloister of Time and Space” to communicate the respect of Tianjin Residence to the buyers. There are structural columns on the both sides. In order to reduce visual oppressing sensation, I design cast steel lamp columns with posts to show the historical background of this place. On the right side, adjustable blinds are used to let in natural light.众星拱月的模型区 The model area with a myriad of stars surrounding the moon.在模型区为了让购屋者眼睛为之一亮，我淡化周围的装修，利用简单的色系和销售员的介绍过程中，把建筑物由白天到夜晚的灯光变化一一展示给参观者，并在模型周围我设计了简易原木凳，让参观者看累了可休息之外，他们的座位下是新风出口，在长时间封闭空间里不觉得不舒服，相反地更让他们专注欣赏大楼。 In the model area, to give the buyers a surprise, I use simple colors and decorations to show the change of light from day to night when salesmen are introducing to visitors. Around the model I also designed simple wooden bench for visitors. Under their seats are air exist, so that they wont feel uncomfortable in the close space, in contrary, they can appreciate the building more attentively.顶级红酒区 Top Red Bar 顶级酒红BAR是我在整个售楼处的另一设计，在售楼的过程中我想给开发商有一处是独立的又是作为高端人士的聚会场所，虽说这没有产值的空间却是能代给开发商的公司形象！这里除了有红酒外有外文图书和雪茄及咖啡！全部的购屋者在他们参观的路径中，一直围绕着红酒区走，在整体环境中塑造移步一景！ The Top Red Bar is another design in the sales center. I think that the developer needs an independent place to meet with high-end people. Although it cannot add values but improve the image of the developer. There is red wine, foreign books, cigars and coffee. All buyers can walk around the Red Bar on their visit.1895年的回想 Memory of 1895 天津公馆土地前身为百年前的中国近代高等教育发源地“北洋大学堂”，曾培育出马寅初、徐志摩等一大批中国近代如此集历史内涵、人文底蕴、城市公共价值于一身的土地，所以我在这故事性的延伸是设计为洽谈区和看样板间的电梯口，在这里参观者可以聆听销售员的介绍，所以在灯光的设计用简单的鸟笼造型和直线条的木屏风加上老天津街头油画渲染出一幕幕的回忆！包括洗手间也会让人驻足观赏窗外景色。 At the location of Tianjin Residence, there used to be the North Warlords School, the cradle of Chinese modern high education a century ago, where people like Ma Yanchu, Xu Zhimo, etc. are turned out. For such a place with historical content, cultural foundation and public values, my design is in the form of telling stories. In the negotiation area and at the elevator entrance of the sample house where salesmen give introductions, memories are depicted and brought back with lamps in the simple molding of birds cage, straight-lined wooden screen and oil-painting of the