Logistics in China under the Ecommerce Model_5048.doc

logistics in china under the e-commerce model abstract: this paper argues that e-commerce era, the development of logistics in service, information technology, automation, intelligent, network-based, flexible, integrated, international trends, the traditional logistics concepts, enterprise logistics system structure, logistics mode of operation, material procurement, customer service, transportation and inventory and so had a tremendous impact. the article notes that e-commerce environment, chinas enterprises must be based on the actual situation of their own to choose their own development of logistics model, third-party logistics, while actively promoting flexible use of self-logistics, logistics alliance mode or multi-mode and common development, so that enterprises get the best value for money. keywords: e-commerce, logistics alliance, self-logistics, third-party logistics the rapid development of e-commerce to the economic life of mankind has brought unprecedented change, this transformation produced by major industrial restructuring that will enhance the modern logistics industry to a very important position. logistics is the bottleneck of e-commerce is also the basis and conditions for e-commerce, without the development of logistics and support, e-commerce will become castles in the air. however, e-commerce development, but also to bring new business development of the logistics issues, mankind has entered the era of network economy, e-commerce development is the trend, companies must respond to this - the law of development of human society, the establishment of e-business environment to adapt to enterprise logisticspattern. 1, e-commerce development status the rapid development of the internet, as well as their unparalleled efficiency and create value, allowing to build e-commerce over the internet came into being, and the development of a strong. e-commerce has a huge market with unlimited business opportunities, real and potential lucrative business. according to jupiter (jupiter) research firm predicts that the next five years, b2b e-commerce will be rapid growth from 2004 to 336 billion u.s. dollars increased in 2005 to 6.3 trillion dollars, the whole economy, b2b e-commerce percentage is from the current 3% to 42%. in the next few years, the asia-pacific region, b2b e-commerce market (excluding japan) will account for global e-commerce market, total sales of 7.3 trillion u.s. dollars of 13.6%. in 2004, the asia-pacific region will have 91% of e-business is b2b mode of operation of enterprises, b2b trading website will become a market-driven. as of december 31, 2004, chinas total number of break 90 million internet users, the number of sites to reach 652,000, online shopping become fashionable to use e-banking customers online direct debit over cash on delivery methods. analysys international, internet research report series - e-commerce (2004), shows that the total amount of chinas e-commerce transactions in 2004 reached 440 billion yuan in 2005, which increased to 620 billion yuan. e-commerce is through the internet to conduct business activities in the new model is the 21st century, information technology, network product, on behalf of the future business development. e-commerce effect of making the complex multi-channel commodity trading simplified, efficient and reduces transaction costs and simplify the transaction process, increase trading efficiency. e-commerce is a revolution in commercial areas, while the e-commerce logistics is a revolution in the logistics field. to change the past, such as pro-business flow, light logistics thought, the logistics elevated to the status of competitive strategy, focusing on the community e-logistics systems. the state and enterprises to build e-logistics system to form an electronic society as a whole logistics system, required co-financing the government and enterprises, the government has to highway, railway, aviation, information network construction, a lot of money invested in order to ensure traffic flow and the smooth flow of information to form a transport network covering the whole of society and information network for the development of e-commerce logistics to provide a good social environment. enterprises should invest in modern logistics technologies, through information networks and logistics network, providing customers with efficient service, enhance competitiveness. to attract more manufacturing companies and commercial enterprises in the internet, through the internet to improve business competitiveness and profitability levels, and promote the development of e-commerce, thus promoting the development of e-commerce logistics. information technology, globalization, multi-technology and world-class level of service has become a business e-commerce environment, the pursuit of goals. however, enterprises in the development of e-commerce is also facing some problems. one of the internet on traditional enterprise seems to be a disruption technology that will challenge their existing organization, production processes and staff attitudes, to change the traditional business model, so that has a cultural basis of the traditional enterprise hard to accept it. 2 is due to more mature business model, investors can not be favored, it is difficult to obtain large sums quickly to financing, e-commerce faces a huge funding shortfall. third, changes in marketing mode. retail enterprises with a better business management and distribution advantages, streamlining inventory and shelf plans, but to completely adapt to a broad geographic network of the retail environment, the business a small amount of home delivery of personalized marketing, a new online retail model, but also a process. 4 is the lack of jidong business but also understands the complexities of technology, talent, and the network of human capital expensive. second, the impact of e-commerce on logistics 1. e-commerce under the condition of the characteristics of logistics in the age of electronic commerce, logistics has been a series of new features: (1) service delivery. modern logistics in order to achieve the first goal of customer satisfaction. (2) information technology. age of electronic commerce, logistics, information technology is the inevitable requirement for development. (3) automation. the core mechanical and electrical integration, external performance is unmanned, the effect is a labor-saving technology, in addition can improve the operational capability, improve logistics efficiency. (4) intelligent. this is a logistics automation, information technology, high-level applications. (5) networking. network is also the information, it has two meanings: one is a computer network system tongxun; second is to organize network. logistics information network is also a necessity. (6) flexible. flexibility is defined as changes in customer demand for a flexible production process, is to achieve customer-centric concept put forward in the production of. (7) integration. e-commerce development, so that the internal logistics, supply chain logistics and business contacts with the outside world closer, more integrated. (8) international, e-commerce development, and necessarily the rapid development of international logistics, but also the development of the enterprise logistics become increasingly international. 2. the impact of e-commerce on logistics e-commerce under the conditions of the logistics with new features, will have an enormous impact on enterprise logistics, how to apply the modern enterprise to establish a modern logistics system to adapt to e-commerce can be analyzed from the following aspects: (1) the impact of traditional logistics concepts. e-commerce will change peoples traditional logistics concepts. e-commerce as an emerging business activities, for the logistics to create a virtual space of movement. in the state of e-commerce, people carrying out logistics activities, logistics and functions of the various functions can be shown by way of virtualization, in which the process of virtualization, people can search through a variety of combinations of the rationalization of logistics , so that the actual movement of goods in the course of entities to achieve the most efficient, cost the province, the shortest distance, least time. (2) the impact of enterprises logistics system architecture. e-commerce on the structure of enterprise logistics systems, mainly in the following areas: first, as internet customers can access directly to the manufacturer, and personalized service, so traditional logistics channels of wholesalers and retailers of such intermediaries will gradually fade out. 2 is due to web space-time zero distance feature of the real world contrast with the increase, customers of product availability is expected to increase the psychological, leading enterprises in the speed of delivery pressure is even greater. therefore, the logistics system in hong kong, stations, libraries, distribution centers, transportation routes and other facilities, the layout, structure and mandate will face a larger adjustment. third, real-time nature of information sharing for manufacturers in the global allocation of resources within the possible, so its organizational structure will tend to disperse and gradually virtualization. of course, it is mainly those with the brand and product functionality has been achieved in the technology and quality standardization of modular enterprise. fourth, a large-scale telecommunications infrastructure will enable those who can direct transmission of the visible on-line products, stealth-based logistics system. these products include books, newspapers, music, software, products which have already been digitized logistics system will be gradually coincides with the network system, and was eventually replaced by network systems. (3) the impact of the mode of operation of the logistics. first of all, e-commerce network will enable logistics to achieve real-time control. the traditional logistics activities in the course of its operation, whether is a production center, or to cost or profit center, and its essence are based on the flow of commerce as the center, subordinate to the flow of commerce activities, the logistics of the movement pattern and thus is closely associated with the business flow to movement. in e-commerce, the logistics of the operation is based on information-centric, information, determine not only the logistics of operation, but also determines the mode of operation of the logistics. in practice, the process, the transmission of information through the network can effectively realize the logistics of real-time control to achieve the rationalization of logistics. secondly, the network is based on real-time control of the logistics to carry out the logistics of the whole. in the traditional logistics activities, although a computer real-time control of the logistics, but this control are based on a single mode of operation to carry out the. in the age of electronic commerce, the network characteristics of globalization, the logistics can be implemented within the overall global real-time control. reposted elsewhere in the paper for free download http:/ (4) the impact of the procurement of materials. business on the internet to find the right suppliers, theoretically infinite selectivity, this infinite possibility of choice will lead to intensified competition in the market and bring the benefits of lower supply prices. however, the frequent replacement of supplier qualification certification will increase costs, and face greater risk of procurement. therefore, from the standpoint of suppliers to deal with competition, the inevitable response is actively seeking to work with manufacturers to establish a stable channel relationships, and in technology, management, services and so on with the manufacturer to form a more stable strategic alliance. similarly, manufacturers will be starting from the concept of logistics to seek qualified suppliers with an integrated supply chain. as a condition of exchange of interests, manufacturers and suppliers will be in a larger context and to achieve a higher level of information resources sharing. through the docking logistics information system to enable suppliers and manufacturers closely linked. (5) the impact of customer service. required to achieve the personalized customer service, and only when companies respond to customer needs to achieve a certain degree of personalization symmetry, the enterprise to get more business opportunities. this requires a sites home page design to personalize, to target specific customer groups; request, pursuant to changes in customer demand different services marketing mix to achieve business products or services, personalized; require companies to track customer service personalization. network era of personalized customer demand increases the market forecast dispersion, it found that clients demand for personalized services will depend largely on the statistical characteristics of the customer data collection, statistical analysis, tracking and so on. (6) the impact on transport. in e-commerce conditions, the rate has risen as the most important means of competition. logistics system to improve the customers level of availability in the warehouse and other facilities to determine the layout of the case, transportation will become a decisive factor. (7) the impact of inventory. is generally believed that, due to an increase of e-commerce logistics system to link changes in response to market sensitivity, reduce inventory, cost, and the corresponding technical means are also from the kanban management (qit) and material requirements planning (mrp) and so turned to distribution requirements planning ( dpr), to re-order program (rop) and automatic replenishment programs (arp) based on demand information such as to respond quickly to the decision-making system. however, from the logistics point of view, this is practically the help of information distribution of inventory in the supply chain has been re-arranged. inventory in the supply chain is to reduce the total, but the structure will be along the supply chain upstream and downstream enterprises to move, that dealers inventory transfer to manufacturers, manufacturers of the transfer of inventory from suppliers, parts and components into finished goods inventory inventory, while the spare parts inventory into the inventory of raw materials and so on. third, under the condition of the foreign e-commerce logistics solutions foreign e-commerce is very well-developed, under the conditions of its e-commerce logistics solutions to the u.s. logistics centralized, japans highly efficient distribution center, etc. the most typical: 1. the united states - logistics centralized. u.s. logistics centralized logistics model emphasis on holistic logistics management system is a kind of overall interest, overcome by department in charge of system, a unified planning and management from the overall conduct of the management. in marketing, logistics management, including distribution planning, transportation, warehousing, market research, for customer service and five processes. in the circulation and services, logistics management processes including demand forecasting, ordering process, raw material purchase, production process, from raw material purchasing up to service the customers all the supplies to the circulation process. 2. japan - and efficient distribution centers. logistics process are: the production - distribution - consumption - reduction (of waste re-use and complement the means of production and reproduction). logistics non-independent areas, affected by a variety of factors. logistics (less stock more wholesale) and sales (more than a small stock wholesale) against each other, must be used to obtain co-ordinate the overall cost of the smallest effect. logistics on the premise that corporate sales policy, business management, and trading conditions. 3. to adapt to a new e-commerce logistics mode - the logistics agent. logistics agency (the meaning of the provision of logistics services to third parties). logistics agent is logistics channel specialized logistics intermediaries, in order to contract the way, to a certain period, for other companies to provide all or some aspects of the logistics business services. from a broader perspective and the perspective of the logistics operation, which includes all the logistics activities, and delivery people can get from a professional logistics agents at a number of other value-added services. to provide this service based on shipping and logistics agents for a formal contract between the conditions. the contract expressly provides for service fees, duration and mutual responsibility and so on. the narrow sense refers specifically to the logistics agency itself is not fixed but still carry the logistics business, with outside forces, instead of the consignor is responsible for the completion of the whole logistics process of a logistics management. logistics agency takes over the storage, transport agents, in order to reduce the cost of expenses, at the same time to make production profitable, it must on the whole as far as possible be integrated planning, so that the rationalization of logistics. 4, e-commerce model under the condition of logistics in china according to the development of e-commerce and e-commerce under the conditions of the characteristics of logistics