毕马威咨询报告：企业移动商务发展PPT课件.ppt

TrendsInEnterpriseMobility ConvergenceofMobileBusinessandWebServicesSoftware InformationIndustryAssociationBriefingMay16th2002 NicholasD EvansEmergingTechnologySolutionsKPMGConsulting Inc ndevans 972 373 7429 Page1 Agenda EmergingTechnologiesatKPMGConsultingStateoftheEnterpriseMarketITTrendsConvergingonBusinessDriversandBarrierstoAdoptionMobileBusiness WebServicesConvergenceScenariosBestPracticesContacts FurtherReadingQ A Page2 AboutKPMGConsulting Inc OurPartnersareLeadersKPMGConsultinghasmorethan50strategicallianceswithleadingeBusinesssolutionproviders partnerssuchas SunMicrosystemsCiscoSystemsFedExCorporationOurPhilosophyEnsuresSuccessKPMGConsultingprofessionalsliveourphilosophyofdeliveringoutstandingclientvaluebycombiningreal world industry relevantexperiencewithinnovativeusesoftechnology OneoftheWorld sLargestConsultingFirmsKPMGConsultingemploys10 000peopleandservesmorethan2 500clientsinboththepublicandprivatesectors HeadquarteredinMcLean Virginia wehaveprincipalofficesin16countriesonfourcontinents FirstBigIPOof2001KPMGConsultingbecamepubliccorporationonFebruary8 2001NASDQsymbol KCINOurBusinessiseBusinessOurcoreserviceofferingisend to endeBusinessintegration Thisofferingencompasses SupplyChainBusinessandTechnologyStrategyTradingPartnerIntegrationandExchangesIntegrationandOn BoardingIntegratedEnterpriseOperationsSystemsandTechnologyIntegrationNetworkSolutionsandWebArchitectureOutsourcingStrategyandProcessesInternetStrategy BrandingCustomerCareOnlineTraining Page3 WirelessSolutionOfferings KPMGWirelessSolutions readySetGO mobileSuccessroadmaptogainnewROIbyapplyingwirelessandmobilecomputingtechnologyR2iMobileProvidesclientswithamethodologyforimplementationofWirelesssolutionsfortheirorganizationutilizingpre definedreferencearchitecturesdesignedtoachieveafastimplementationofasolutionwhichfocusesonsolvingreal worldbusinessproblems WirelessLANsProvidesclientswiththedesignandimplementationofWLANstargetedatachievingbusinessvalue MorefocusedontheintegrationwithapplicationsrunningonWLAN sthanonjusttheimplementationoftheWLANsthemselvesTransactionPlatformsProvidesclientswiththestrategy designandimplementationofTransactionPlatformstargetedatspecificindustryverticals Keycharacteristicsofthesesolutionsarethattheyfocusspecificsolutionaspectswhicharerequiredtocompletetransactions AmongthesekeysolutionaspectsareSecurity MobileWallet TransactionProcessing andScalability WirelessTransactionPlatforms Strategy SystemIntegration Enablement Roadmap Transactions Access Network Page4 EmergingTechnologiesatKPMGConsulting ThecharteroftheEmergingTechnologySolutionspracticeistokeepKPMGConsultinginstepwithemergingand disruptive technologiesby Coordinatingtheidentificationofemergingtechnologiesthatarestrategictothebusinessofourclients IncubatingthehighestprioritytechnologieswithinKPMGConsultingsothattheycanmatureand Launchingthemaseither newcoresolutionofferingsorkeydifferentiatorsforourexistingsolutions Page5 EmergingandDisruptiveTechnologies Someoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses othershavethepotentialtoreshapeentireindustriesThe Map positionstechnologiesaccordingtothelevelofimpactwhendeployedandthelevelofpenetration BusinessImpact ReshapeIndustries ReshapeBusinessProcesses ImproveBusinessProcesses BusinessPenetrationby2003 10 20 30 40 50 60 70 80 90 WirelessWeb mCommerce WebServices Voice over IP EnterprisePortals EnterpriseInstantMessaging ASPs P2P WirelessLAN EmbeddedTags NaturalLanguageInterface Source ITExpo 2001 Page6 SolutionRadar LargeMarket ModerateMarket SmallMarket BPPM WebServices PeerServices WirelessInfrastructureMgmt Real Time M Commerce FY04 FY04 FY05 FY05 FY02 03 Linux BPO Broadband PotentialMarketSize BPM EmbeddedSystems Security Page7 ITTrendsConvergingonBusiness MobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantageNextgenerationinfrastructuretechnologiessuchasreal timecomputing embeddedsystems webservices peerservices andwireless mobilearebestimplementedandapproachedinaholisticmannerthatexploitsthebenefitsofeachTheyarecloselyinter related andoftenmutuallyrequired forexample Webservicesenableanytime anywhereaccesstoinformationandtransactionsonanydeviceandanyplatformWebservicesbringsnewdevelopmentanddeploymentparadigmstoenterprisesoftwareandtoelectronicbusinessMobilebusinessbringsnewaccessparadigmstoenterprisesoftwareandtoelectronicbusinessWireless mobileisbecomingakeynodefordigitalservices webservicestransactionsandprocesses Page8 MobileBusiness WebServices M BusinessDriversAnytime anywheremobileaccesstoenterpriseprocessesandinformationIncreasedrevenuesIncreasedcustomersatisfactionandretentionReductionofcostsImprovedefficienciesandproductivityReducedcycletimesAbilitytomakefasterandmoreinformeddecisionsDifferentiationfromthecompetitionImproveddataaccuracy WebServicesDriversSoftwareasaservicemovement Unbundling ofenterpriseprocesses virtualenterpriseReductionofcomplexityMigrationtowardsreal timeenterpriseReductionofcostfordevelopmenteffortsInteroperabilityacrossheterogeneousdevicesandapplicationsLoosely coupledintegrationthatcanaccommodatechangestobusinessprocess Page9 EnterpriseproductionimplementationsCRM SFA SCM BusinessIntelligenceAdvancedDevicesTelematicsLocation BasedServices WidespreadEnterpriseProductionImplementationsMulti modalinterfacesContextAwareArtificialIntelligenceRFID BitsandAtoms M Commerce Strategy Execution 4 1 2 Viral EnterpriseMobilityTrends Timeline Enterpriseeducation researchHypearoundthe WirelessWeb MostlyconsumerfocusedWAPStocks News Weather Enterprisepilotsine mail PIM CRM SFAEarlystrategyformulationWirelessMiddlewareWASPsUnifiedMessaging EnterprisestrategyformulationDigitalServices3GProductionDeploymentsWLANAdoptionbarriersareremoved Education 2005 LateMajority 2003EarlyMajority 2002 Chasm 2001EarlyAdopter 1999 2000Pioneer EnterpriseProductionDeploymentsofWirelessData Page10 WirelessDataExamples Today senterpriselandscapeintermsofwirelessandmobiledeployments SupplySideOver abundanceofwirelessmiddlewarevendors weexpectconsolidationandreturntoprominenceofthemajorplayerssuchasIBM MicrosoftandOracleIntelligentnewsolutions forexample wirelessinfrastructuremanagementfromcompaniessuchasmFormationTechnologiesEliminationofbarrierstoadoption forexample recent3GannouncementsfromcompaniessuchasSprintPCSDemandSideStrategyformulation valuepropositionandbusinesscasedevelopmentPilots pavingthewayforprocessandbehaviorchangerequiredtoexploitwirelessandmobilesolutionsImplementationbyearlyadopters forexampleInfoWaveandAmericanUniversity Page11 WirelessDataExamples AmericanUniversityAmericanUniversityaskedKPMGConsultingtoconductadetailedstudyandpilottodeterminetheviabilityofofferingwirelessvoiceanddataservicetostudents facultyandstaff TheKPMGConsultingteamcombinedmarketresearch financialanalysisandcompetitiveanalysistoevaluateandvalidatetheopportunity KPMGConsultingthenhelpedtheclientselectvendorsandconductatwomonthpilotofawirelessvoiceanddatasystem Thesuccessfulconclusionofthepilotvalidatedthewirelessstrategyandproposedwirelessnetwork OnMay1 2002 AmericanUniversityannouncedtheirplanstoimplementcampus wide thewirelesssystemtohandlevoice dataandmessaging InfoWaveInfowavedevelopssoftwarethatallowsmobileanddisparateworkforcestoaccesscorporatenetworksusingwirelessdevices Tosupportitsrapidanddynamicgrowth theclientwantedtoimplementaCRMsolutiontoprovidemoreaccurate up to datecustomerinformationtoitssalesforceandchannelpartners ThewirelessCRMsolutionwasdeployedtoend userswithinsales insideandregional marketing productmanagement customerservice corporatecommunications investorrelationsandtotheexecutiveteam Thesolutionprovideduserswithreal time read add updatefunctionalitywhileconnectedwirelessly Withinastandardwebbrowserontheirmobiledevice usershavereal timevisibilityintotheentireprospect customerprofile SomeofearlyROImetricsinclude ImprovedProductivity salescyclereductionof50 improvementofleadreceipttoresponseby100 ReductioninOperatingCosts reductioninpartner relatedcostsby50 moreeffectiveuseofmarketingexpenditures GaininMarketShare increaseincustomerbaseby20 ImprovementinBottomLine increaseincustomer paidinstallationsby300 eCustomerWorldGoldenAward2001forexcellenceinitsMobileCRMSolutioncategory Page12 What sNeeded WhatwillaidenterpriseadoptionofMobileBusinessandWebServices ImprovedeconomicclimateandindustrymaturityFocusonbusinessbenefitsnottechnicaldistractionsCompellingvaluepropositionsforenterpriseadoptionSolutionsthataccommodatetoday slimitationsindevices standards bandwidthandcoveragePioneersandearlyadoptersgeneratingsuccessstoriesandROIstoriesSeriouspilotswithclearobjectivesandnot sciencefairs CarefullyexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologiesFundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantage Page13 MobileBusiness WebServices IndustryScenariosExamplesofwheremobilebusinessandWebservicescanbeappliedincombinationtosolveenterpriserequirementsBestPracticesRecommendationsforenterpriseswhenconsideringtheconvergenceofmobilebusinessandWebservices Page14 IndustryScenarios Chemicals CreatingtheReal TimeEnterprise MobilityandBusinessProcessPerformanceManagement BPPM Achemicalscompanyusingwirelessandmobiledevicesaspartofabusinessprocessperformancemanagementsystemtiedtosalesandfieldoperations Benefits ObservationsMobiledeviceshelptomovetotherequiredlevelofvisibilityandaccesstoinformationProvidessalesforcewithalertsrelatedtosalesopportunities leads andsalesexceptions customerpurchasingpatternsoutoflimits inventoryunavailable logisticsissues Managementbyexception mobiledevicebecomesabusinessdevicemonitoringthebusinessactivitiesandkeyperformanceindicatorsMobiledevicesprovideanalertmechanismforfasterresponsetobusinessprocessexceptionsApplicationintegrationaccomplishedviaWebservices Page15 IndustryScenarios Communications CreatingNewRevenueStreams DeliveryandIntegrationofDigitalServicesAmobilehandsetmanufacturermovingintodigitalservicessuchasdownloadableringtoneshastwochallenges payloaddeliverytothedeviceandback endintegrationwithwirelesscarrierbillingsystems Benefits ObservationsMobiledevicesaretheendpointforthepayloaddelivery effectivelyservingasthesubscriberforWebservicesNewintegrationtechniquessuchasWebservicescanhelptospeedintegrationandreducecostsofconnectingintoback endcarrierbillingsystemsWirelessInternetvaluechainisenhancedviawebservices complexityisreducedandopenstandardshelptofosterinter connectionofvaluechainparticipants Page16 IndustryScenarios Software CreatingNewServices MobileplatformsclimbingupthestackincorporatingWebservices basedapplicationsAwirelessmiddlewarevendormovingupthestackviaacquisitionofavendorinthefieldforceautomationspace TheyareaddingworkflowontopoftheirbasictranscodingengineandsupportingstandardssuchasSOAPbothinthedevelopmentenvironmentandtheruntimeenvironment Benefits ObservationsMobilebusinesstechnologiesarebecomingembeddedintoallapplicationsAllapplicationsaregainingwebservicesfunctionalityassoftwaremovestowardsthesoftwareasaservice SaaS modelResultwillbethatmostsoftwarewillhavemobilefunctionalityandwebservicesfunctionalityaskeyinfrastructureelementsthatsupportthebusinessfunctionality Page17 IndustryScenarios Manufacturing SupplyChainVisibility MobiledevicesandwebservicesforspeedingvendorqualitymanagementWithinthesupplychain informationonthequalityofgoodsreceivedatawarehouseisrecordedonaPDAwithwirelessconnectivity Theresultsaretransmittedtoareal timesystem coupledwithwebservicesintegrationtopartnersystems inordertomanagevendorquality Thereal timenatureoftheinformationflowhelpsreducecycletimesandincreaseproductivitycomparedwithmoretraditionalbatch orientatedprocesses Informationcapturedelectronicallyatthepointofactivityalsoeliminatestheneedforduplicatedataentryinthebackoffice henceimprovingdataaccuracy Benefits ObservationsMobiledeviceshelptoensuredataaccuracyandinformationcaptureatthepointofbusinessactivityReal timesystemshelptoensurezerolatencyfromdatacollectionatthewarehousetointegrationandreportingtopartnersystemsWebserviceshelptoeaseintegrationwithmultiplepartnersystems Page18 TakeaHolisticApproach 1 Don tconsiderMobileBusinessorWebServicesinavacuumMobileBusiness Additionalchannelthatenhancesexistingchannels JustasE BusinessbecomesembeddedinthebusinesssowillM BusinessWebServices Emergingtechnologiescanalsoplayarole webservices peerservices embeddedsystems machine to machine BusinessImpact ReshapeIndustries ReshapeBusinessProcesses ImproveBusinessProcesses BusinessPenetrationby2003 10 20 30 40 50 60 70 80 90 WirelessWeb mCommerce WebServices Voice over IP EnterprisePortals EnterpriseInstantMessaging ASPs P2P WirelessLAN EmbeddedTags NaturalLanguageInterface Source ITExpo 2001 MobileBusiness WebServicesImpact Alongwithwebservices M Businesstechnologiesrepresentanotheremergingtechnologycategorythathasthepotentialtoreshapeentireindustries Page19 LookatFundamentalSynergies 2 BothmobilebusinessandWebservicesapplytotoday senterpriseinitiatives virtual real time ubiquitousand back to basics viacosttakeoutandperformanceimprovementMobileBusinessNotjusttheintersectionofInternetandWirelessNotjustthe wirelessweb Allowsnewbusinessmodels newprocesses andreal timecomputingRemovesformerprocessbottlenecksandpermitsinformationandtransactionsattheedgeofthecorporationWebServicesNotjustforintegrationNotjustcostreductionandcomplexitymanagementAllowsnewbusinessmodels newprocessesandreal timecomputingAllowsdynamicassemblyofbusinesstransactionsandloosely coupledintegrationMobileBusiness WebServicesImpact Allowsustostarttoshapetechnologyaroundourselvesandourbusinessprocessesinsteadofshapingourselvesaroundtechnology Page20 IncorporateProcess 3 IncorporateprocessandwellastechnologyMobileBusinessOpportunitytocreateentirelynewprocessesaswellastore engineeroldprocesses Opportunitytoeliminateboth static and dynamic bottlenecks queues toolittlemovement orworkawayfrompointofbusiness toomuchmovement WebServicesWebservicesandbusinessprocessmanagement Conceptof businessservicesorchestration Fuego acrosspeopleandapplications mobiledevicesincludedMobileBusiness WebServicesImpact Asyouviewmobilebusinessfromaprocessperspective Webservicescanserveastheenablertopublishandsubscribetosoftwareservicesinaprocess orientedapproach Themobiledeviceinteractionbecomespartoftheprocess Page21 MovetowardsReal Time 4 UnderstandyourperprojectneedsonthemobilitycontinuumMobileBusiness Needforreal timeinformationandreal timeconnectivity wirelessWAN vs morebatch orienteddailyconnectivity wirelessLANandcradlesynchronization WebServices Dynamicassembly businesswebsMobileBusiness WebServicesImpact Asyoumovetowardsthereal timeenterprise thesetwotechnologiesbecomemoreintricatelylinked Planyourprojectsaccordinglybasedupontheirreal timerequirements MobilityContinuum CradleSynchronization Batch WirelessLAN Hourly e g warehouseactivity WirelessWAN NearReal Time e g salesleads e g orderstatus Real TimeEnterprise Webservicesfordynamicassemblyofpre arrangedpartners Webservicesforenterpriseapplicationintegration StaticorBatchTransactions Page22 LookatSoftwarePlatformConvergence 5 PlanforsoftwareplatformconvergenceMobileBusinessConvergenceofEAI applicationserverandmobileserverfunctionsWebServicesIncorporationofWebservicestechnologiesintoapplicationserverplatformsMobileBusiness WebServicesImpact Asvendorsbuildoutthefunctionalityoftheirapplicationserverplatforms mobilebusinessandWebservicessupportwillbecomestandard PlanyourITarchitectureaccordingly ApplicationServers MobileServers EAI B2BServers WebServicesSupport Page23 BestPractices SummaryofEnterpriseRecommendations1 TakeaholisticapproachDon tconsiderMobileBusinessorWebServicesinavacuum2 LookatfundamentalsynergiesBothmobilebusinessandWebservicesapplytotoday senterpriseinitiatives virtual real time ubiquitousand