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稲盛和夫InamoriKazuo 1 InamorigraduatedfromKagoshimaUniversityin1955withaBachelorofSciencesdegreeinappliedchemistry Thenheworked shofuindustries asaheadofproduct In1959 atage27 heestablishedKyotoCeramicCo Ltd nowKyoceraCorporation whichhasgrownintoamultinationalhigh techconglomerateemployingmorethan66 000people supplyingawiderangeofproductsincludingcellularphones officedocumentequipment solarpowerproductsandceramiccomponents 2 In1984 hefoundedDDICorporation nowKDDI whichhasgrowntobecomeJapan ssecond largesttelecommunicationservicesprovider 3 companies KyoceraCorporationKDDICorporation 4 KyoceraCorporationisamultinationalmanufacturerbasedinKyoto Japan ItwasfoundedasKyotoCeramicCo Ltd in1959byKazuoInamoriandrenamedin1982 Thecompanyhasdiversifieditsfoundingtechnologyinceramicmaterialsthroughinternaldevelopmentaswellasstrategicmergersandacquisitions Itmanufacturesindustrialceramics solarpowergeneratingsystems telecommunicationsequipment officedocumentimagingequipment electroniccomponents semiconductorpackages cuttingtools andcomponentsformedicalanddentalimplantsystems 5 KDDICorporationisaJapanesetelecommunicationsoperatorformedinOctober2000throughthemergerofDDICorp KDDCorp andIDOCorp IthasitsheadquartersintheGardenAirTowerinIidabashi Chiyoda Tokyo KDDIprovidesmobilecellularservicesusingthe aubyKDDI brand ISPnetworkandsolutionservicesareprovidedundertheauonenetbrand while auHikari isthenameunderwhichlong distanceandinternationalvoiceanddatacommunicationsservicesandFibertotheHome FTTH servicesaremarketed ADSLbroadbandservicescarrythebrandname ADSLOne andIPtelephonyovercopperisbrandedas MetalPlus 6 InamoribecamethenewCEOofJapanAirlineswhenitenteredbankruptcyprotectiononJanuary19 2010 7 IthinkInamoriisagoodleader KnownastheJapanese thesageofmanage InamorifoundedtwosuccessfulcompaniesinJapan Japan sKyoceraCorporationandKDDICorp In2010 JALfiledforbankruptcyprotection Uponthegovernment srequestoverandoveragain InamoribecamethenewCEOofJAL andheturnedtheloss makingcompanytoprofitswithinayear andcreatedthebesteverperformanceofJAL 8 KazuoInamoriisagoodleader Inthecourseofrunningthecompany Dr KazuoInamoricreatedAmoebaManagementasameansofrealizinghismanagementphilosophy InAmoebaManagement eachamoebaunitmakesitsownplansundertheguidanceofanamoebaleader Allmembersoftheamoebaunitpooltheirwisdomandefforttoachievetargets Inthisway eachemployeetakesanactiveroleintheworkplaceandspontaneouslyparticipatesinmanagement Theoutcomeis managementbyall 9 TheTwelveManagementPrinciples 1 Clearlystatethepurposeandmissionofyourbusiness Sethighobjectivesthatarenoble justandfair 2 Setspecificgoals Oncetargetsareset sharethemwithallemployees 3 Keepapassionatedesireinyourheart Yourdesiremustbestrongandpersistenttopenetrateintoyoursubconsciousmind 4 Striveharderthananyoneelse Worksteadilyanddiligently onestepatatime neverrelentingintedioustasks 5 Maximizerevenuesandminimizeexpenses Measureyourinflowandcontrolyouroutflow don tchaseprofit butletitfollowyoureffort 6 Pricingismanagement Pricingistopmanagement sresponsibility tofindthatonepointwherecustomersarehappyandthecompanyismostprofitable 10 7 Successisdeterminedbywillpower Businessmanagementrequiresapersistent rock piercing will 8 Possessafightingspirit Managementrequiresamorecombativementalitythananymartialart 9 Faceeverychallengewithcourage Befairandneverdeceiveothers 10 Alwaysbecreativeinyourwork Innovateandimprovecontinuously Todayshouldbebetterthanyesterday tomorrow
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