i2供应链实施.ppt

SolutionEssentialsforSCM Plan Mar 12 2001KwokPoon Agenda SettingtheStageBusinessBackground CustomerProblemsi2SolutionMessageDifferentiatorsBenefitsSolutionDetailsWhiteboardofSolutionOverviewFlowbetweenComponentsComponentCapabilitiesIdealCustomerProfileDay in the LifeCompetitiveLandscapeRoadmapsTouchpointstootheri2Solutions BusinessProcess MissionIncreaseprofitabilitywhileproducingtherightquantityoftherightproductsdeliveredtotherightcustomerswhen where andhowtheywantthem Challenges NoStrategizingorwargamingforthelongtermmarketmovementsFragmenteddecisionmakingprocessesInabilitytomeetconflictingobjectivesacrossthesupplychainInabilitytoanticipateandreacttouncertaintyinDemandandSupply Problems PoorcustomerserviceFrequentstockoutsExcesscapitaltiedupininventoryInventorymarkdowns write offsExcessiveexpeditingLowassetutilizationDepressedprofitsthrupoorproductmix Whatcustomersneed Multi EnterpriseIntegratedBusinessProcessesRealworldplanningResponsiveness WithTradeMatrix ourcustomersareforwardinginformationtoletusknowhowwe redoing They renowabletoseethatwe redoingalotbetter andthey relettingusknow Thatisthebestcomplimentintheworld Othersupplychainvendorsaresellingsoftware i2sellsbusinesssolutions TerryReuland ManagerofSupplyChainIntegrationThomsonConsumerElectronics i2 sPlanSolutionenablescompaniestoplanandpositiontheirsupplychainresourcestooptimallymatchcustomerdemandwithsupply i2SCM PlanSolution Differentiators Multi Enterpriseplanning Visibility Optimizedplanning collaborationacrossmulti tiersupplychain basedonrichrepresentationandproblemspecificalgorithms IntegratedBusinessProcesses WebenabledDecisionSupportformultipleplanningdomains StrategicplanningtoExecution withtotalIntegrationforheterogeneousdatasupportthroughi2 sTradeMatrixPlatformRealWorldplanning Solvestruebusinessproblemsacrossmultipledimensionswiththeabilitytorepresentandplansupplychainsandrelationshipsrespectingyourbusinessrulesandconstraints Responsiveness Memoryresidentplanningenginesenablefast what if scenariosandimmediatedecisionsupportthroughexceptionhighlightingandProblemorientedplanningworkflows CustomerBenefits Competesuccessfullyine businessGaincompetitiveadvantagebystrategizingforfuturemarketmovements marketsharethroughimprovedcustomersatisfaction earningswithoptimalproductmixdecisions warehousing transportationandreturnscostsHigherprofitabilityandassetutilization inventoryandobsolescence overtimeandexpediting Agenda SettingtheStageBusinessBackground CustomerProblemsi2SolutionMessageDifferentiatorsBenefitsSolutionDetailsSolutionOverviewFlowbetweenComponentsComponentCapabilitiesIdealCustomerProfileDay in the LifeCompetitiveLandscapeRoadmapsTouchpointstootheri2Solutions ThePlanningProcesses hours days weeks months year buy make move sell store operational tactical strategic execution i2 sTradeMatrixPLANSolution hours days weeks months year buy make move sell store operational tactical strategic execution SupplyChainPlannerInventoryPlannerReplenishmentPlannerValueChainPlannerScenarioAnalyzerTM TO LC PLANSolutionRelationships UnconstrainedDemandPlan StrategicPlanning SupplyPlanning DemandPlanning FactoryPlanning Scheduling ConstrainedSupplyPlan ConstrainedSupplyPlan ProductionPlan NetworkDesign WorkstationSchedules Fulfillment SupplyPlanAllocationsPlan TransportationPlanOrders DemandCollaboration SupplyCollaboration UnconstrainedDemandPlan Customerdemand SolutionComponentCapabilities SupplyChainManagement PLAN Fulfill SupplyPlanning DemandManagement StrategicPlanning SupplyChainPerformance SupplyChainDesign What stherightsupplychaindesign Howwillthesupplychainperform KeyCapabilities LP MIPoptimization MonteCarlosimulation flexibleandpowerfulmodeling intuitiveUI modelingontheflyi2Products SupplyChainStrategistKeyCapabilities Forwardlookingmanagementreporting alertbasedmessaging SupplyChaini2Products ScenarioAnalyzer FactoryPlanning Scheduling SolutionComponentCapabilities SupplyChainManagement PLAN Fulfill SupplyPlanning DemandManagement StrategicPlanning PromotionPlanning DemandPlanning Whatisourbestestimateforfuturedemand Whattopromote when Whatproductshouldbeontheshelf MerchandisePlanning KeyCapabilities Consensusandcollaborativeforecasting provenstatisticaltechniquesandadhocmodelinglanguagei2Products DemandPlannerKeyCapabilities Promotioneffectiveness collaborativepromotioneffectsi2Products PromotionPlannerKeyCapabilities Reconciledprocess largescaleplanningenvironmentsi2Products MerchandisePlanner FactoryPlanning Scheduling SolutionComponentCapabilities SupplyChainManagement PLAN Fulfill SupplyPlanning DemandManagement StrategicPlanning AllocationPlanning InventoryPlanning MasterPlanning Whattomake whenandwhere Whattoreplenishandwhen Howmuchtostock Whogetsconstrainedsupply DistributionPlanning KeyCapabilities Optimallymatchsupplytodemand problem orientedplanning extremespeedi2Products SupplyChainPlanner SCP ProfitOptimizationKeyCapabilities Highlyscalableplanning optimizationacrossadistributionnetworki2Products ReplenishmentPlanner SupplyChainPlannerKeyCapabilities Multi location multi echelon highlyscalableplanningi2Products ReplenishmentPlanner SupplyChainPlannerKeyCapabilities Multi Channel businessruledrivenallocationi2Products SCP AllocationPlanningextension FactoryPlanning Scheduling Whattoproduceandwhen Balanceresources loads generatematerialrequirements SolutionComponentCapabilities SupplyChainManagement PLAN Fulfill FactoryPlanning Scheduling SupplyPlanning DemandManagement StrategicPlanning FiniteCapacity Materialsplanning OrderPromising Decideontherightscheduleandsequenceofproductiontoprofitablymeetfactoryplan KeyCapabilities Provenoptimizationalgorithmswithsimultaneousconsiderationofmaterial capacity highlyinteractiveproblem orientedplanning Speedi2Products FactoryPlanner DE FactoryPlanner PE KeyCapabilities RealtimeDueDateQuotingwithMaterialandcapacityconsiderationsi2Products FactoryPlanner Scheduler AdvancedScheduling Decideontherightscheduleandsequenceofproductiontoprofitablymeetfactoryplan KeyCapabilities Provenoptimizationalgorithms Industryspecific highlyinteractiveproblem orientedplanning Speedi2Products Scheduler PLANSolutionProductHierarchy SupplyChainManagement PLAN Fulfill FactoryPlanning SupplyPlanning DemandPlanning StrategicPlanning SuperSolution Solution Process Workflow Product DatagatheringNetworkValidationWhatifStrategydevelopment PlandemandPlanPromotionsPlanMerchandisePlanProducttransitionsPublishCollaborateMeasureWhatifReporting Analysis ConstrainedMaterialandCapacityPlanningDistributionplanningInventoryplanningAllocationsplanningCollaborateExceptionHighlightingProblemresolutionWhatifInteractiveplanningReporting Analysis ManualSchedulingAutomaticSchedulingInteractiveplanningExceptionhighlightingProblemresolutionReporting Analysis SupplyChainStrategistScenarioAnalyzer DemandPlannerMerchandisePlannerScenarioAnalyzer SupplyChainPlannerInventoryPlannerReplenishmentPlannerValueChainPlannerScenarioAnalyzer SchedulerScenarioAnalyzer Scheduling InfiniteCapacityplanningConstrainedWorkstationIdentificationandLoadbalancingExceptionhighlightingProblemresolutionAdvancedschedulingOrderPromisingWhatifInteractiveplanningReporting Analysis FactoryPlannerProntoScenarioAnalyzer Whodowesellto KeyDecisionMakersCEOVPSupplyChainUsers InfluencersVPSupplyChainDemandPlannerMasterPlannerFactoryPlannerScheduler IdealCustomerProfile GeneralIndustry trailingcustomerserviceSlowinventoryturnsStagnantrevenueormarketshareLongplanningcycletimesMultipledisparateplanningorganizationsUsequalificationcriteriaforProducts IdealCustomerProfile StrategicPlanningMulti divisional Multi SiteSignificantTransportation DistributioncostsRecentMerger AcquisitionDemandPlanningMultipledisparateplanningorganizationsPoorCustomerserviceHighInventory ObsolescenceCostsLongplanningcycletimes IdealCustomerProfile SupplyPlanning FactoryPlanningMultipledisparateplanningorganizationsSlowinventoryturnsPoorCustomerserviceHighInventory ObsolescenceCostsLongplanningcycletimesLowassetUtilizationLowprofitmarginsFrequentExpediting IdealCustomerProfile SchedulingComplexScheduling SequencingrulesPoorCustomerserviceLowassetUtilizationLowprofitmarginsFrequentExpediting SupplyChainStructure LA NJ LA DC ClearTone2000MiniShelf2000LuxRide2000MiniDisc2000 1500 wk 2000 wk RotterdamDC TorontoDC CanadianMarket EastUSmarket 7days 2day 1day 3days EuropeMarket WestUSMarket ClearTone2000MiniShelf2000LuxRide2000 NJDC Day in the lifeVPSupplyChain KeyresponsibilitiesStrategicSupplyChaindesignCustomerServiceProfitabilityofoperationsSupply SuppliermanagementPainPointsRationalizingallaspectsofthesupplychainnetworkStrategizingforthelongtermOperationalweaknessesUncertaintyinDemandandSupply Whatif MetricsRevenuegrowth COGS P L Servicelevels StrategicPlanningWorkflow DataGathering Mission Strategizeonwhichmarketstoserve whatproductstosell wheretolocateplantsandDCs plantproduction transportationandstoragecapacities KeyConceptsOptimizationSimulationStrategyformulation i2DifferentiatorsCombinedpowerofoptimization SimulationAbilitytohandlerealworldcomplexitiesSpeed Scalability Day in the lifeDemandPlanner KeyResponsibilitiesDevelopaforecastAddMarketIntelligenceMonitorandanalyzeforecastCommunicate achieveconsensusIssuesandPainPointsDemandvisibilityIslandsofinformationFactoreffectsofeventsArriveataconsensusLongPlanningcycletimesMetricsForecastaccuracy PlanningCycletime DemandPlanningWorkflow BaselineForecasting Mission Projectdemandfortherightproductstotherightcustomersattherighttime KeyConceptsBaselineForecastingMarketIntelligenceConsensus i2DifferentiatorsPickBestTechniqueSupportforconsensusprocess Day in the lifeMasterPlanner KeyResponsibilitiesDeveloparealisticmasterplanAnticipateandeliminateexceptionsAllocateavailablematerial capacityIssues PainpointsLimitedvisibilityMeetingconflictingobjectivesInabilitytoconsiderrealworldconstraintsPositioninventoryalongthesupplychainManualplanningMetrics CustomerService duedateperformance inventoryturns resourceutilization SupplyPlanningWorkflow InventoryPlanning Mission Positiontherightsupplychainresourcesattherightplaceattherighttimetoprofitablymeetdemand i2DifferentiatorsIndustryfocusedsolutionsAbilitytohandlerealworldcomplexitiesMulti enterprisecollaboration KeyConceptsConstraintsandgoalsExceptionOptimizationSequentialvsConcurrent InventoryPlanningWorkflow DataGathering InventoryClassification SafetyStockComputation Demandvariability Supplyvariability ServiceLevels ItemType Cost ItemLocation ServiceLevels StockingPolicy InventoryPlan ExceptionManagement DataAnalysis ScenarioManagement Mission Determinetherightlevelsofinventorybasedonvariability serviceandcosttrade offs KeyConceptsFrequencyInventorystrategiesOptimizationi2DifferentiatorsMultidimensionalviewsScenariomanagementExceptionmanagementSpeed Day in the lifeFactoryPlanner KeyResponsibilitiesDevelopbuildplansforthefactoryAnticipateandeliminateexceptionsMakeMaterialRecommendationsIssues PainpointsLimitedvisibilityMeetingconflictingobjectivesOrderPrioritizationManagebottleneckresourcesInabilitytoconsiderrealworldconstraintsManualplanningMetricsThroughput CustomerServicelevels duedateperformance inventoryturns resourceutilization FactoryPlanningWorkflow FactoryPlanGeneration ProblemResolution Problems Review Re plan Whatif Yes PublishPlan No Mission Utilizetherightfactoryresourcesattherighttimetoprofitablymeetthesupplyplan KeyConceptsLevelofgranularityFrequencyOptimizationSequentialvsConcurrenti2DifferentiatorsSimultaneoussolvefordemand material andcapacitySpeed Day in the lifeScheduler KeyResponsibilitiesDevelopdetailedmachine work centerschedulesIssues PainpointsLimitedvisibilityMeetingconflictingobjectivesofduedates changeoversOrderPrioritizationManagebottleneckresourcesInabilitytoconsiderrealworldconstraintsManualplanningMetricsThroughput customerservicelevel duedateperformance resourceutilization SchedulingWorkflow ScheduleGeneration ProblemResolution Problems Review Re plan Whatif Yes PublishSchedule No Mission Decideontherightscheduleandsequenceofproductiontoprofitablymeetfactoryplan KeyConceptsLevelofgranularityFrequencyOptimizationi2DifferentiatorsSimultaneoussolvefordemand material andcapacityAbilitytohandlerealworldcomplexitiesResponsiveness AllocationsPlanning CompetitiveLandscape SAPAPO mySAP comSCM OracleAPS Manugistics Adexa Paragon Capability Simultaneousmaterialandcapacityplanning plantlevel AdvancedSCP butnoFPequivalent Abilitytorepresentwiderangeofconstraints Abilitytooptimizeschedules Industriessupportedwithplant levelplanning Industriessupportedwithdetailedscheduling GEAircraftEnginesispilotfordevelopment StrongCGR pharma chem Strongsemi conductor wideapplication VerystrongFP likecapability Notyet willprobablyuseILOG No Noproductorimplementationexperienceyet Schedulingjuststartingtoappearascompetitor Weakinscheduling No ClosertoMRPIImentalitythanmodernAPS StrongCGR pharma chem Industryspecificandhard coded No e Marketplaceenabled Yes mySAP comSCM Yes partofOracle11i AllindustriessupportedbyR 3 ProductionPlanningismatlplanningonly Trying usingILOG Trying usingILOG AllindustriessupportedbyR 3 Interfacestoothersolutions CollaborativeForecastsAvailability CapabilityOrders PlannedpurchasesContractconstraintsSourcingconstraints NewProductForecastsDesignChangesTransitionplans ForecastsServiceconstraintsResourceavailability options OrdersTransportAvailability OptionsTransportCapacityRequirements Appendix QuizonSalesTechniques Knowledge Explanation Deletethisslide A10questionquizonthematerialjustpresentedMultiplechoiceorTrue FalseProvideanswerkeyforquizReviewquiz CaseStudyExercise Explanation Deletethisslide AshorthypotheticalorrealcustomercasestudyProvideenoughinformationaboutcustomerproblemssothestudentscanformulateapossiblesolutionHavethestudentsworkinsmallgroupstoprepareashortpresentationthatincludes Connectcustomerproblemstoi2differentiatorsandtheresultingbenefitsHandlesomeobjectionsHandleacompetitor strapSetatrapforcompetitorsSelectagroupor2topresent SolutionMessage TheMissionforoursolutionwhichshouldbethesameastheMissionofourkeybuyerIncreaseprofitabilitywhileproducingtherightquantityoftherightproductsdeliveredtorightcustomerswhen where andhowtheywantthem WhyDoSomethingInabilitytoanticipateandreacttouncertaintyinDemandandSupply StrategizingorwargamingforthelongtermmarketmovementsRationalizingallaspectsofthesupplychainnetworkPoorcustomerserviceFrequentstockoutsInventorymarkdowns write offsExcesscapitaltiedupininventoryExcessiveexpeditingLowassetutilizationDepressedprofitsthrupoorproductmix i2TradeMatrixPlanCheatSheet Whyi2 i2differentiators capabilities Multi Enterpriseplanning Visibility Optimizedplanning collaborationacrossmulti tiersupplychainbasedonrichrepresentationandproblemspecificalgorithms Integratedbusinessprocesses WebenabledDecisionSupportformultipleplanningdomains StrategicplanningtoExecution withtotalIntegrationforheterogeneousdatasupportthroughi2 sTradeMatrixPlatformRealWorldplanning Solvestruebusinessproblemsacrossmultipledimensionswiththeabilitytorepresentandplansupplychainsandrelationshipsrespectingyourbusinessrulesandconstraints Responsiveness Memoryresidentplanningenginesenablefast what if scenariosandimmediatedecisionsupportthroughexceptionhighlightingandProblemorientedplanningworkflows WhyNow CustomerBenefitsCompetesuccessfullyine businessGaincompetitiveadvantagebystrategizingforfuturemarketmovementsIncreasedmarketsharethroughimprovedcustomersatisfactionIncreasedearningswithoptimalproductmixdecisionsReducedwarehousing transportationandreturnscostsHigherprofitabilityandassetutilizationReducedinventoryandobsolescenceReducedovertimeandexpediting CorporateTransactionSystems WhotoSellTo IdealCustomerProfileMultipledisparateplanningorganizationsStagnantrevenueormarketshareIndustry trailingcustomerserviceSlowinventoryturnsLongplanningcycletimes CompetitiveDefense ResponsestotrapstheysetManugustics Trap 1 i2ishardtodealwithi2wantstobeastrategicpartner notmerelyatechnologyvendorTrap 2 Manugisticshasthesimplesolutiontoyourproblemsit smucheasiertoreducefunctionalityfromasmartsystemthanitistotrytomakeadumbsystemsmart Trap 3 i2istoobigandcannotfocusonyourneedsasacompanyI2 ssizeandresourcestrengthminimizestheriskforthecustomerI2Executiveinvolvement presencewiththeprospect SAPTrap SAPhasamassiveR Dbudgettodedicatetospecificproducts Mostofitisbeingusedtojustkeeptheexistingcustomerbaseuptodate Trap 2 SAPwillsaythatAPOandmySAP comworkwithversion3 1i FullfunctionalityofbothworkwithR 34 0orhigher OracleTrap 1 Oracleisoneintegrated out of the box solution Oracleisonlyintegratedwithinitselftoadegree Onesizefitsall solutiondoesnotalwayswork i2 stemplateapproachismuchmoresound Trap 2 Oraclewillpromotethe technologystack Bestofbreedapproachworksbetter ThetechnologystackcausesOracletohaveseriousproblemsofoutsideintegration Also database centricarchitectureleadstoslowplanningTrap 3 OracleAPSisforPlanners NotProgrammers EmphasizetheBusinessReleaseProcessandabilitytoimplementquickly PLANSolutionMethodology Positioning CompetitiveOffensive Trapsweshouldsetforcompetitors Manugistics Trap1 HowdoesManuhandleinternalintegration MakethemproveitwithreferenceablecustomersTrap2 Financialviability futureAnalystsexpecti2togrow18timesgreaterthanManuinthefuture Trap3 ManugisticsdoesnotplanrealworldcomplexitiesManuwasfoundedonsimpleDRPcapabilityandanycomplexityinconstraintsandbusinessrulescannotbehandledSAPTrap1 HowmuchbusinessvaluecanSAPdrive MakeSAPprovetheycansolveyourbusinessproblemswithAPO supportingmultipleplanningdomainsandmultienterpriseplanning Trap2 AlwaysaskwhatversionofR 3thecustomerisworkingwith FullfunctionalityAPOormySAP comworkwithR 3ver4 0orhigher Trap3 MakeSAPprovetheycanintegratewithlegacy non SAPappsNorealheterogeneousdatasupport APOisatrojanhorse SAP sintentistoreplacelegacywithmoreR 3licenseseatsOracleTrap1 ReferencesI2isaprovenpartner whileOracleisstillstrugglingforitsfirstcustomers Trap2 OraclelacksSupplyChainandindustryexperience MultiEnterpriseplanning Templates we vegotthem Oracledoesn t Trap3 I2 sOpenArchitectureOracledoesnotworkwithmul