国外顶级户外鞋服品牌专业商品企划.ppt

TIFFANYYERBYGLOBALAPPAREL DEVELOPMENTMANAGERMyBackground RoyalRobbins Inc Design MerchandisingManagerResponsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed SeniorDesignerDesignerProductDeveloperAssistantMerchandiser INTRODUCTION OBJECTIVESTolaunchagloballyrelevantcollectionofapparelforSpring Summer2008thatisinnovative uniqueanddesignedtobewellmerchandised Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactglobalbrandidentity Toofferanopportunitytogrowthebrandandmarketshare CATEGORYSTRATEGY WHATSTHEPLAN OVERVIEW HOWDOWEGETTHEREForAutumn Winter2007wehavecooperatedwithHi TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering Cooperatingwithaworld class leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice POSITIONINGFORS S2008 COMPETITORSINTHEMIX RegattaColumbiaTNFCraghoppersAIGLE POSITIONINGFORS S2008 PRICEPOSITIONINGBest V LITEpureBetter V LITEactiveGood EssentialsOURREASONFORBEING Throughinnovativedesignandsmartsourcingwewillbringhighlytechnical featuredrivenandwinningqualitygarmentstoourmainstreamconsumer OVERVIEW AUTUMN WINTER2007GLOBALAPPARELCOLLECTION Men sSki2Jackets1Fleece1Pant Women sSki2Jackets1Fleece1Pant Men sOutdoor Casual3Jackets1Fleece3Pants2BaseLayerKnitTops Women sOutdoor Casual3Jackets1Fleece2Pants2BaseLayerKnitTops SkiAccessory1KnitHat OutdoorAccessories2Caps Breakout2AW07ProductWorkbookBrentwoodOctober November2007 Subsidiary DistributorName GlobalApparelCollectionAW 07 005 coal warmgrey lime 102 coralred coreblack v litewhite 002 coreblack coregold v litewhite 100 sportred coal v litewhite DorianSki 200 navy coal v litewhite MaatSki 003 warmgrey coreblack v litewhite PursonOutdoor Ski 005 coal 200 navy 100 sportred BambaSki 005 coal 002 coreblack 003 warmgrey 100 nylondobby 5000 5000 tapedseamThermoliteinsulationLining 100 polyester 100 nylon 100 nylon 3000 3000 tapedseamThermoliteinsulationLining 100 polyester 100 nylon 100 polyester 165g 100 nylon 3000 3000 tapedseam 100 nyloncorduraThermoliteinsulationLining 100 polyester 100 nylon WPzippersatchest sleevepocketsDetachable adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector innerflapEarphoneloopsDetachablepowderskirtInnersleevecuff WPzippersathand sleevepocketsDetachable adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector innerflapEarphoneloopsDetachablepowderskirtInnersleevecuff WPzippersathandpocketsandventilationareaDetachablesuspenderswithbibAdjustablewaisttabs Subsidiary DistributorName GlobalApparelCollectionAW 07 LadyLakaSki 200 navy v litewhite lime 100 sportred coal v litewhite 003 warmgrey v litewhite lime LadyArsiaski 005 coal darkjade v litewhite 102 coralred coal v litewhite 005 coal LadyMutaSki 005 coal 700 jade 001 v litewhite 701 darkjade jade v litewhite LadyLixOutdoor Ski 100 sportred 001 v litewhite 100 nylondobby 5000 5000 tapedseamThermoliteinsulationLining 100 polyester 100 nylon 100 nylon 3000 3000 tapedseamThermoliteinsulationLining 100 polyester 100 nylon 100 polyester 165g 100 nylon 3000 3000 tapedseam 100 nyloncorduraThermoliteinsulationLining 100 polyester 100 nylon WPzippersathand sleevepocketsDetachable adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsDetachablepowderskirtInnersleevecuff WPzippersathandpocketsandventilationareaDetachablesuspendersAdjustablewaisttabs 003 wmgrey v Liteorange v Litewhite Subsidiary DistributorName GlobalApparelCollectionAW 07 100 sportred 005 coal sportred 004 khaki hay 200 navy ErebusOutdoor 005 coal NixiOutdoor 200 navy hay JulianOutdoor 005 coal greygreen 102 coralred coal 003 warmgrey coregold 004 khaki hay 200 navy hay 100 sportred warmgrey 100 nylonrip stop 15000 10000 tapedseamLining 100 polyester 100 nylon 100 nylondobby 5000 5000 tapedseamLining 100 polyester 100 nylon 100 nylon 3000 3000 tapedseamLining 100 polyester 100 nylon 100 polyester 275g WPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapwithraingutterEarphoneloops WPzippersathandpokcetsDetachable adjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotector innerflapEarphoneloops AdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloops Zipsecurehandwarmerpocket MontesOutdoor Subsidiary DistributorName GlobalApparelCollectionAW 07 RamonOutdoor 005 coal 002 coreblack 003 warmgrey PeneusCasual 500 hay 004 khaki 004 khaki 002 coreblack 100 nylon 3000 3000 tapedseamLining 100 polyester 100 nylon 100 cottoncanvas 100 cottoncanvas WPzippersathandpokcetsInsidelegventilationAdjustablewaisttabsandbackelastic Doubleknee Sideelasticatwaist BellisCasual Subsidiary DistributorName GlobalApparelCollectionAW 07 200 navy hay 004 khaki sportred 500 hay sportred LadyKawOutdoor 102 coralred greygreen 501 coregold warmgrey LadyVianaOutdoor 500 hay navy 004 khaki hay LadyBaltaOutdoor 004 khaki v liteorange 100 sportred hay 100 nylondobby 5000 5000 tapedseamLining 100 polyester 100 nylon 100 nylon 3000 3000 tapedseamLining 100 polyester 100 nylon 100 polyester 275g WPzippersathandpokcetsDetachable adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsInnerflapGaragezipperprotectorEarphoneloops AdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsEarphoneloopsGaragezipperprotector LadyMaiaOutdoor 007 lt sand 200 navy 100 sportred 100 nylonrip stop 15000 10000 tapedseamLining 100 polyester 100 nylon WPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorEarphoneloops Zipsecurehandwarmerpockets Subsidiary DistributorName GlobalApparelCollectionAW 07 LadyEsulaOutdoor 002 coreblack 003 warmgrey 100 nylon 3000 3000 tapedseamLining 100 polyester 100 nylon WPzippersathandpocketsInsidelegventilationKneearticulationAttachedwaistbelt 102 coralred LadyArtemisiaCasual 500 hay 004 khaki 100 cottoncanvas KneearticulationAttachedwaistbelt Subsidiary DistributorNam