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TheanalysisofLV ssuccessfulmarketing 201185005 1 2 Catalogue HistoryEarlyDays 1854 1892 GoldenAgeofLouisVuitton 1893 1936 ModernAgeofLouisVuitton 1937 1996 MissionStatementGroupstakeholdersCulturalvaluesTargetMarketSexuality Age Income 3 Catalogue SellingPointFashionablePrestigeimageDurablegoodsMarketingMixProductPricePromotionSummarize 4 History EarlyDays 1854 1892 1854 LouisVuittonopensfirststoreinParis1885 firstLVstoreopensinLondon onOxfordStreet1892 Vuittondies theVuittoncompanybeginssellinghandbags GoldenAgeofLouisVuitton 1893 1936 1893 Georges Louis sson beginshiscampaigntomakethecompanyintoaworldwidecorporation 1936 ThegoldenageofLouisVuittonendsasGeorgesVuittonpassesaway EstimatesattributeGeorgesVuittonwithover700newVuittondesigns 5 History ModernAgeofLouisVuitton 1937 1996 1978 VuittonopensitsfirststoresinJapan inTokyoandOsaka SalesinJapanwouldcometoaccountfornearlyhalfofthecompany stotalrevenuebythe1980s 1984 VuittonexpandsitspresenceinAsiabyopeningitsfirststoreinKorea inSeoul 1987 Mo tetChandonandHennessy leadingmanufacturersofchampagneandofbrandy respectively mergeswithLouisVuittontoformtheworld slargestluxurygoodsconglomerate LVMH ThegroupispartlyownedbytheChristianDiorgroup andBernardArnaultisChairmanandCEOofbothcompanies 1992 ThefirststoreinChinaisopenedatthePalaceHotelinBeijing 6 History MillenniumAgeofLouisVuitton 1997 present 1997 hiresdesignerMarcJacobstobethelabel sartisticdirector2006 opensitsfirststoreinNorway 7 MissionStatement LVMHmustcontinuetobesynonymouswithbotheleganceandcreativity Ourproducts andtheculturalvaluestheyembody blendtraditionandinnovation andkindledreamandfantasy FiveprioritiesreflectthefundamentalvaluessharedbyallGroupstakeholders Becreativeandinnovative Aimforproductexcellence Bolstertheimageofourbrandswithpassionatedetermination Actasentrepreneurs Strivetobethebestinallwedo 8 TargetMarket LVusesdemographictargetingstrategytotargettheircustomersBothmenandwomenAge rangingfromyoungadultstoseniors 22 65yrsold Income around 5 500orabovepermonth 9 SellingPoint FashionableDurablegoodsGoodqualityproductLongproductlifeExclusivityPrestigeimageFeelgoodFitintohigh classsocietyPracticeegoandpower 10 MarketingMix 11 MainProducts LeatherBagsandWalletsHandbagsLuggageCosmeticBagsOriginalProductLine MonogramExpandeditsproductlineMonogramDenimMonogramMulticoloreMonogramVernisDamierCanvas Product 12 2020 3 22 13 Product Offermoretypesofproductincluding TimepiecesShoesAgendasJewelrySunglassesBelts scarves Accessories 14 Price PremiumPricingLuxuryimageSellingPointNeveronsale Pricerange Handbags 550 3 700Wallets 200 700 15 Place Directchannels Free StandingStore 16 DepartmentStores Macy sNewYorkBloomingdalesSaksFifthAvenueExclusiveDistributionLimitednumberofstoresandretailers Place 17 Promotion Advertisements MessageConveyluxuriousimageMeansofmediaHigh endFashionMagazinesEg Vogue ElleBillboards 18 Endorsements JenniferLopez KateMoss UmaThurman andScarlettJohansson Promotion 19 Summarize 20 Summarize Havetoadmit LV ssuccessfulanditssuccessfulmarketingisinextricable TheLouisVuittonbrandandthefamousLVmonogramareamongtheworld smostvaluablebrands thesixthconsecutiveyear LouisVuittonstillatnumberoneoftenmostpowerfulbrandp
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