现代小企业管理第一讲（英文版）(ppt 18页).ppt

SmallBusinessManagementProfessorHornaday Lecture1 Entrepreneurship InnovativeEconomicLeadershipSmallBusiness Self employedManagement CompetitiveAdvantagesofSmallBusiness TheyOfferSuperiorQuality Servicesuchas 1 Flexibility2 ShortDecisionTime3 ShortProductionRuns4 SmallInventoryHoldings5 PersonalContactwithCustomers 管理人网 免费海量下载 CompetitiveAdvantagesofSmallBusiness Assupplierstolargefirms smallbusinessescanofferlowpricesbecausetheyhavelowoverheadcosts Smallretailfirmscannotcompetewithlargerretailchainstoresonprice buttheyofferconsumerssuperiorservice Porter sGenericStrategies CompetitiveAdvantage CompetitiveScope BroadTargetNarrowTarget LowerCostDifferentiation 1 CostLeadership 2 Differentiation 3A CostFocus 3B DifferentiationFocus BigBusinessandSmallBusiness BigBusinessSalariedTopLevelManagersarenotOwners PersonalAssetsnotatRiskFunctionalandSpecialStaffPriceMakers Buy Sell OligopolyorMonopoly SmallBusinessOwnerisManager PersonalAssetsatRisk OwnerIncomefromProfitsGeneralist LittleStaffExpertisePriceTakers Buy Sell CompetitiveMarkets SupplyandDemand TheMarketingNiche SmallFirmsNeedaNicheCharacteristicsofViableNicheIdentifiableMarketSegmentSatisfytheSegmentataProfitDefendagainstALLCompetitors 管理人网 免费海量下载 ImportanceofU S SmallFirms Contributeabout51 ofU S GDP13 ofAllWorkersSelf Employed47 ofallSalesintheU S 52 ofthePrivateWorkforceCreateabout76 ofNewJobsMajorSourceofInnovationFlexibilitytoMeetShortTermFluctuationsEconomicShockAbsorbers SmallFirmEmploymentinU S IndustryAllAgriculture Forestry FishingMiningConstructionManufacturingTransportationWholesaleTradeRetailsTradeFinance Insurance RealtorsService inSmallFirms50 77 45 76 26 45 79 74 59 45 U S BusinessPopulation 000 sofFirms Source SBA 1994 NumberofU S FirmsbySize Source IRS 1994 管理人网 免费海量下载 TheAverageU S Millionaire A57 Year OldMarriedManwith3ChildrenSelf Employed Farmer ServiceFirmorConstructionMedianHouseholdIncomeof 131 000MeanHouseholdNetWorthof 3 7MillionOwnsaHomeValuedat 320 000FirstGenerationWealthyDrivesanOlderAutomobileAttendedPublicSchoolsSendsChildrentoPrivateSchools ThreePhasesofOwnership 1 StartupBecomeaGoingConcern2 GetonDesiredGrowthTrackLimited Rapid Controlled3 GetOutSell PasstoFamily Liquidate 管理人网 免费海量下载 SmallBusinessManagementGILDER SDIVINGBOARDMODEL GoingConcernLevel Time Revenue SmallBusinessManagementOwnerStrengths TechnicalCompetenceMarketingCompetenceFinancialCompetenceHumanRelationsCompetence 管理人网 免费海量下载 SmallBusinessManagementFailureFactors ManagementIncompetenceLackofExperiencePoorFinancialControlLackofCapitalLaxCustomerCredit OverinvestinginFixedAssetsFailuretoPlanInappropriateLocationLackofInventoryControlImproperAttitudes 管理人网 免费海量下载 SmallBusinessManagementAvoidingPitfa