国际营销chapter-11PPT.ppt

TradeForms Chapter11 1 交流学习PPT 2 交流学习PPT 1 Agent distributionandconsignment2 Invitationforandsubmissionofbids3 Futurestrading4 Countertrade Keypoints 3 交流学习PPT PartC Newwordsandphrases clearingagentdelcredereindentingagentfactordistributionconsignmentbiddingbidderawardfuturestradingfuturesmarket futuresexchangetheclearinghouseproprietarytradersFCMmarginsystemcountertradecompensationtradecounterpurchaseswitchtradeoffset 4 交流学习PPT Agent distributionandconsignment1 AgentAnagentisamiddlemanwhocanactonbehalfofaprincipalinspecificmatters Accordingtothepowertheprincipalhasdelegatedtoasellingagent theagentmayjustintroducethepotentialcustomertotheprincipaloractuallynegotiatesandconcludesthecontractbetweenthetwoparties Ithasseveralcharacteristics PartA Text 5 交流学习PPT Classificationofagent Accordingtothescopeoftheirauthority agentscanbedividedintoseveralkinds IndentingagentFactorDelcredereagentResponsibilitiesoftheagentandtheprincipalrespectively 6 交流学习PPT 2 Distribution Unlikeagents distributorsbuygoodsfromtheprincipalsontheirownaccountandtaketitletothemandresellthemtotheircustomersintheirterritory Thedistributortakeshisremunerationfromthemarginbetweenthepricesatwhichhebuystheproductsanthepricesatwhichhesellsthemtothecustomers Twokindsofdistributorsaregenerallyused Soleorexclusivedistributor Non exclusivedistributorGeneralundertakingsbythedistributorandtheprincipalrespectively 7 交流学习PPT 3 Consignment Underconsignment theconsignorsendsthegoodstoaforeignconsigneewhowillsellthegoodsfortheconsignoraccordingtotheagreedterms Theessenceofconsignmenttradingisthatgoodsexportedontheconsignmentremainthepropertytotheexporter 8 交流学习PPT 1 IntroductionBiddings asonespecialtradeterm iswidelyusedininternationaltradenowadays especiallyforgovernmentconstructionprojectsandpurchaseofgoodsinlargequantity Inbidding thepriceofgoodsorserviceisnotquotedbytheseller butdecidedbychoosingthemostadvantageousonefromtheoffersofbidders II Invitationforandsubmissionofbids 9 交流学习PPT Forbidders itisalwaysadifficulttasktoofferalowpricetowinthebidandstillearnaprofit Internationalbidscangenerallybedividedintotwokinds Openbidsorunlimitedcompetitivebids selectedbidsorlimitedcompetitivebids 10 交流学习PPT 2 Thegeneralprocedures Preparationofbiddingdocuments Publicizingtheinvitationforbids Preparationofbids Submissionofbids Openingandevaluationofbids Award 11 交流学习PPT 1 IntroductiontofuturestradingFutureexchangeshaveexistedinmanycountriessincethemid nineteenthcentury Today manyfutureexchangesallovertheworldareactiveintradingfuturescontractsonvariouscommoditiesandfinancialinstruments suchasstockindexfutures agriculturalcommoditiesfutures metalfutures energyfutures etc III Futurestrading 12 交流学习PPT Somefamousfuturesexchangesintheworld ChicagoBoardofTrade CBOT ChicagoMercantileExchange CME NewYorkMercantileExchange NYME LondonMetalExchangeTokyoStockExchangeSingaporeInternationalMonetaryExchangeHongKongCommodityExchange 13 交流学习PPT CBOT 14 交流学习PPT 2 Futuremarket Afuturesmarketisbasicallyanorganizedforumforthetradingoffuturescontractsunderhighlystandardizedterms Thebasicelementsthatformthismarketareinthefollowing Futurescontract Theclearinghouse Participants Marginsystem 15 交流学习PPT IV Countertrade Countertradeoriginatesfrombarter directexchangeofgoodsforgoods theoldestformoftrade andischaracterizedbythecombinationofexportandimportininternationaltrade Itisakindofreciprocalactivity Simply itmeans IfIbuyfromyou youmustbuyfromme 16 交流学习PPT 1 Thecommonreasonsforcountertrade Tocreatenewexportmarketsorpromoteexportproducts Toacquirenewtechnologyorattractforeigninvestment Tobalancetradeforeconomicorpoliticalreason 17 交流学习PPT 2 Fourtypesofcountertrade Therearefourtypesofcountertradethatareoftenusedinourcountry sinternationaltrade Compensationtradeincludingtwotypes fullcompensationandpartialcompensation Counterpurchase Switchtrade Offset 18 交流学习PPT 案例分析 我A公司以寄售方式向科威特装运出口一批在仓库积压已久的商