设计英语1PPT课件.ppt

PlaneDesign 1 1planedesign1 2labeldesign1 3bindingandlayoutofabook书籍的装帧1 4layoutconstruction版面构成1 5packagedesign1 6CIDesign CIS corporateidentitysystem 企业视觉形象识别系统1 7advertisementplan策划anddesign 1 Newwordsandexpressions1 1 visual a 视觉的2 integrationn 结合 整合 一体3 objectivityn 客观性4 restraintn 抑制 克制 束缚5 entrustern 委托人6 aestheticsn 审美 美学7 decorationn 装饰 装饰品8 adornmentn 装饰 装饰品9 accomplisheda 完成的10 enhancementn 增强 提高11 probeintosth探索 研究 某事 12 conformto符合 2 1 Definitionofplanedesign Inabroadsense planedesignmeansshapingactivityplan 造型活动计划 inanarrowsense itmeanspatterndecoration 图案装饰 Inplanedesign youneedtobroadcastyourideaandplanbyvisualelements Theplanedesignincludesdesignsforreadingwaysofprintedmatter culturalcommercialadvertisement andprobingintodesigntechniquemethod 设计技术方法探讨 etc 3 Featureofplanedesign Designisintegration 结合 ofscienceandart aswellasproductofcommercialsociety Incommercialsociety planedesignneedsbalanceofartdesignandcreationideal needsobjectivity 客观 andrestraint 克制 andneedstoexpresstheentruster s 委托人 ideasbycreators Designisdifferentfromart becausedesignshouldnotonlyconformtoaesthetics 审美性 butalsobeofpracticaluses Beingconsiderateandthinkingofotherpeople basedonpeople designisaneednotmerelydecoration adornment 装潢 4 Featureofplanedesign Withoutaccomplished 完成的 concept designrequiresconstantimprovement increasingenhancement self challengeandself declaration Thekeyofdesignisdiscovery onlybyconstantthorough 深入的 feelingandexperience Touchingpeopleisachallengefordesigners 5 Newwordsandexpressions2 labeln 标志figuren 图形remarkablea 显著的easy distinguisheda 易识别的highly summarizeda 高度概括的extracteda 提炼的distinctivea 有特色的 出众的exaggeratev 夸张 夸大modelingn 造型appliancen 器物geometryn 几何indicatev 表明 6 2Label 标志 Design DefinitionoflabeldesignAlabelisasigntoshowfeaturesofobjects Usinginnocent remarkable 显著 easy distinguishedmatters 物象 figures 图形 orwritingsymbolsasdirectlanguage labelsworkwiththeirexpressingmeaning emotionandorder inadditiontowhatlabelsindicateandreplace 7 1 Theconcreteexpressingform Theconcreteexpressingformisanaturalformloyaltoobjectmattersbyhighly summarized 高度概括 andextracted 提炼 concretedesigns Beingdistinctive 鲜明 imagesandfeatures theformconcentrates 浓缩 andextracts summarizesandsimplifies emphasizesandexaggeratesitsessentialelements 本质因素 Theconcreteexpressingformcanbedividedinto humanbodymodeling 造型 patterns animalmodelingpatterns plantmodelingpatterns appliance 器物 modelingpatterns andnaturemodelingpatterns 8 Newwordsandexpressions3 rationala 理性的squaren 正方形conveyv 传达trianglen 三角形multianglen 多边形entiretyn 整体Latinn 拉丁文inadditionto此外loyaltosth sb dividesth into把某物分成 若干部分 atpresent目前 现在 9 Theabstractexpressingform Usingabstractpatternsymbols expressedbyrationalplannedgeometrypatternsorsymbols abstractexpressingformsconveythemeaningoflabels Abstractexpressingformscanbedividedinto roundmarkfigures squaremarkfigures trianglemarkfigures multianglemarkfigures anddirectionmarkfigures 10 Thecharacterexpressingform Thecharacterexpressingformisanentirety 整体 composedbymarkimage