国贸经济管理类毕业论文-浅论国际家电营销中的文化冲突及企业对策

?CR4WFJ0JA1?Hf%Mk%Hf_-k;s+aHf5Zoc+Hfsk|kckZk-cHfoS+_Rs=5k+HfoJuoG&.yfAks+cHfkwYcGkc+s9yXkoKKdBL Hf s ?CR4WFJ0JA2AbstractCulture as plays a vital role in international marketing, it influences everysection of international marketing. In influences every section of internationalmarketing. In particular, the cultural conflicts have great impact on internationalmarketing. Many enterprises which cant deal with cultural conflicts properlyalways bring themselves great negative effect, some even result in cross-nationalmarketing failure. Aim at this ,the article will discuss about the causes of thecultural conflicts covering language education level custom and religion. Inaddition, the article also brings forward some methods of dealing with culturalconflicts on the position of corporation. The main stratagems are: using theindigenous international marking stratagem localization strategy key words International marketing culture conflict culture affectstrategy?CR4WFJ0JA3- -Lu2j:UK0F0, .41.1B0,=-L$,4#,74#,*30F_=Q,%#q-Lu:UK0,QFO4-1Jj-Lu2j,1C%&A_E-F_-XA4#K,E0;G-8!5D-Lu4#,763+-Lu6-Lu2j=|D-:UK0fJMd8=.F0_-Lu:UK0=-+,3P!)-Lu:UK0,D-(6|:UK0,I#+_G?,1-Lu2j:UK0F0,1.1B0,=|j_+0/9-,F-,CCB065Aj9?y,|j5-l/D0+/-p1yMB0|jV9#qhh?A+X)DB0,+XpE,y=O7.X0CX5-/j55j6/j/lp0Z,:UK0vN7-&#k,F+X,B0dB06B01y 1 G?W=)XE,?M$G?,_)0/7O9=7-=B0:,L.498,:UK01+LU+X1 Ferraro, 1990 The Culture Dimension of International Business , GP,Prentice Hall Review?CR4WFJ0JA51.26d,0;=6d)2jB3.DK0906d4#d7-(C_4#E,j-6CG?6dCQ4-Q1y6d,D;-;*f- ,6 % 1yf-,6 % Qf- ,6 % 2 $? 24 65$* 6 ? 28 ?WY 75lY 7 M 34 9!- 80 15 35 #- 85l? 22 # 50 N- 75Ct$!M-Lu:UK0/.D0-:UK0P5 .134.html1.3AN =|j?93_#Ci65,0/#Ci?N50-,OO5?.xN8)(,AN,=)?,:UK0#kk_)-72j,#Ci65N,6.D0-(63+,=|jI6|j2j:UK0,-;=_0/ $G?,_P#Ci65,*6#oKF-rF+|4,AJ8G-98OL$vK0GFJhG-JWp*1J,1*6N)90,*6F(/FPaB?CR4WFJ0JA62F0)-Lu2j:UK0,2.1F0)1+,pBCFJhAj_790(CX1W,(-Lu2j1+6j7F1+2F1+,2F1+_7)=|j,G?3P4=|jI #Ci1yMJ=K0-F#DX5-+O,1,AAfFP1V85-#Ci65,95-#Ci65,?rXOC87-W1y!n?7-?1V85-,5C+O#k(CXF),0K09GW,+a(CXF,FO=0g),fFO=0gF9-)Q,#CiGnE-A)FK0,-,(CXFd=FaEC,+OO=0g(|7,(N8M0?ECQG?F,=/j6B63,(.xN8B0?rG-9p=,!Q:?63fE,-)Q,5Ci+X_*L2.2 F0)K01+,K0,k?+_XkkL$F|FJFJE9x,FJ%N,C!bKFN,C|jE1JW:UK0,-,-Lu2j:UK0+a4-L$=|K0AB&G-_L+X5-?CR4WFJ0JA7O,zAAF+OF0FgAA*,z$70 FD-:UK0,z?Fj7&=FACzF,58k?)X;M9ZM 210=O81=A19=)+O#kF28-z(&,L$LjB3B?y0*/nJ9UWzX-,z+Xd$B$AjO40U= 6|X-+ez$?0*,_?Q,W7-(z,KF#?AN AJzX#AM9#?0=?(,6n,/FgJ+OCOM,+X+a#,=!0/K0#G-9F2+XW?X=-Lu2j1!-2j63|j1+ 3FJh,#5,A#M0r,A#1#X-Lu2j:UK0&OxN),4/3PF|MF0)1+,)j#Ci65j0po_,lpO.,l,Lul+v,lG-_Xr3+;X-Lu2j:+a4-)*_E-BN&aJD=X=j)l,F-()EjO:UK065X=Fl?%1y3P7-(CXF6d,D|-$K0(_E-Y+X4-,(CXF,FO=08$4-,l=0ga?-p,=0gY+X#,BaJ,K0l2.4F0)B8T,:UK0B8T,V-$-Lu:UK0,CUp=)q6n?-,:UK0#G56B8TjE(-7,-Lu:UK0B8TJ-$7!NjB3JZ,LN?,F/1)QF-,:UK0_=MA,-J#b-,:UK0G?Lu3+UCBFJEB8T),-(+6|CL,FJ)=|-$0,AA#b#G-mGF00FX4*60,FJ1&#kW)A*,*AFxF0,w414*0C,3+X0,FJFwLFA)PF1.dB,MB0jAj)*5_=,)a=o-$M0pXFJFw=&J;dFr-l-OZ5pj-Lu:UK0B8T,?u6=|D-:UK0&LJ9-FK0-,F-(0M)F/1J?k*=?#L-,FK0-,FFa_F-(=8,1+ 4-:=1J#DL#DX-4L9O 1J*-M-4# /html/2006101415242-1.Html?CR4WFJ0JA9|J,$5Q1*6#,0Zk?_ 6S*J 6S_*6N$5$5#13PN,d0Z!Y)=,?1X 6SW7J:-18!,=C#D0 F/#CO%Fg0X#DG|9x,#X5-Fw#F:,L5-,AjFg_),E 6S*JF/9(8,#D1*6#X%2#;E#0,OFE0;CO%!%j7,!W5?1XW7J:48!,4P1XW7J:,%DA65CCJEL$Gh?,fN#jF$#aDZ 6S*J,!W5#P#DG)X!Y1XM 6S7J:,_)H2,#DF,k?aFg4E0+=iFP0+=iFP,E0;X=#DF,A#D,#F)XG-?F#DF,|jI#DF.6L(9,=1J,1*6E+O1*6aJF1:R8Cjj)0*6/j),#jBP65/8*3mj/l65#Ci65F0#X5-K0&N9xvF(|F?Fo1F51JVCOMD-1JX)F:UK0&M)F0)1J,?)F|?CR4WFJ0JA10DF)ADF)A,-,_jLb!F0FJEDF)Aj1J)= B0?%1yB0_F|FJ,k?_G?,F3P0AJAF,WG6G-XB0:M)*F,2Ox)XB0M-Lu:UK0#k,1JNxDCB0:,L. ,7-)-FNL$,FJDF:UK0M0?WG4B0FJ,XDF:UK0FaB)F|B0A4?r7-OE4+X,B0N-(F|FJDF)A-Lu:UK0*6F,2W=7-iFPF)j1J9Y#:UK065?F-F?F2FP,+:UK065NNOl?% 1yM,.A:UK065)F*9,7/?1O3.2OF1+ 1J?XD-1J,1*6:|OF1+X1*6MX0-Lu2j&L+X-(0G6,6|W|1J1*6r,FFk?_jL,Na_F,.FF2O,M0r608$,9(8,z!AA,z$9Y,K0MX-Lu2j:UK0=|AAfFJE44-$A5,K055=55F|K*faL&fFP*F54Fga0Z5-OF,#DAA-;#D1F55-D)X,0W,+eFK1XCE 1200JvGK0F=?r,_71V85-?OC87-W1y!n?7-?1V85-,5C+O#kj!#DX5-A0,AAGL=GH6B5-CAA5-(a,6ChCX5-o!G-44W? Q,oGC+e,GCGMhWj5-o8,_40,Jp5-o?9X5-,v9Ctl17+a5-#D_,(p9CtlGC17D0n7#D?r=X5-2j90OF4:UX!W#b5ML1yj?Fgv90F=_#D-LuF,04-7#D,04-7_)X=Ct=FK#DF+|=(|Fa_#DpBC,9=0K)X#F,OF*7-O#D,l?a_B$=FX#D,OF4:UE0;U-pG?,+X0Z1J_Vj-O!,-LuF,W1J0ZG?,7a_-;,F7VOF-,pp#DX-LuF4:U,E0;Mh#?#D,1J5)OF,-(=8FJE=,=F#DXiF#D,OF4:UkL-pvJ*3F,F)-Lu:UK0,CC0*F2X-Lu2j:UK0,+XCC1JpG?XF-F|vJ#k,E0;0Lf*F28#Ci65,:UK0x!-Lu:UK0Bm7-,!bF,-F0-,6DF1*6-4:U65*(x/n3FJ 20054:UK0uLM7*(x/n4 2000D-(D-4:U)F4#ChCW*(x/n5#h?M 2004-Lu2j:UK0LQ1y6*(x/n6d#5y 1994-Lu2j:UK0?4#*(x/n7)-v*(x/n1055 A.Gl 2000DF2j:UK0jJ*(x/n119!5CM(HB 2005-Lu:UK0?*(x/n12Ferraro, 1990 The Culture Dimension of In