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?CR4WFJ0JA1 ?z%54cHkHNUc|6kc-1PcGJockHckGJ1ck-UckockHkC1IykHcksofA4sCnkRGocYCytW(ms$Ms+cHk*+k4cgi1|ykU4cs+oKKdBL c ss+?CR4WFJ0JA2AbstractGlobal economic integration have further accelerated joint transnationalmanagement. Transnational management not only advanced the competitivecapability fully, but also impulsed the internationalization of companys development.Meanwhile, transnational management have brought some unexpectable negativefunction when it created more and more developments opportunities to the company.But an enterprise would be influenced and shocked by foreign culture finally whetherit is transnational management or not. And the result of transnational managementwill certainly lead to trans-cultural conflict management.This paper expounded the connotation of trans-culture conflict and analyzed thereasons of trans-cultural conflict. And from three aspects(different nation culturebackground, different company culture style and difference of staff individualcultural diathesis) to point out what affect of transnational management caused bycultural conflict. On the basis of finding problems in process of trans-culturalmanagement, I put forward a series of proposal for trans-cultural conflicts.key Words Joint Venture Trans-culture Conflict Trans-cultural ManagementThe Measures of Trans-cultural Conflict?CR4WFJ0JA3- 1 8Ct1JDF0,#) . 41.1 DF0,y .41.2 DF0,) .52 DF0,6 . 63 DF0, . 9 DF0,)1+ .134.1 u6AADF1*6_,1*6 .144.2 :G2jDF?A .154.3 i1J(&G8F2?F|F8 .154.4 j1JG,FJFG3+,=#m .154.5 F|DF)A .154.6 *0,0ZLN7-V=+aF2pV,F0B38Ct1J,F0LNgF|F0,01*6_D-8Ct1J$5,CA*3FF0;pMd,WAHLN0!EJ)DF0)1+,*393$DF.D0%1 8Ct1JDF0,#)1.1 DF0,yDF0 (Inter-cultural shock)_7=LF-,F?%=)KI5,=r,(16|5_X=.=?+OFv_F/FM0?EK,&L$7-)* (3)XWF_M#?%jh,F,0)XM#?%,0:)5-6F=4-(d6|DF1*6,+X=)XD-(4:U1*6E0;0MF2D-1J$CJr!QJ6*6LN9$JF9,x$J,F97-D-1J,1*6$iWF8_FF2FD-1J,7-.AM5$1y9HC?&K?M#$9YQ44x)10MDF1*6,L+_D-1J1*6,0ZG?L.FA8=.W=rW+J8#J,8$D-1J1*6,$0|0;=-1J,)jD-8Ct1J,F0k?)Xl?1JFGfF1J4:UM5$ Q?9ZM1.2.1l?M,01JF-,P5F_-(,-,1JF=$GF?-pM#F-1J,1*6655j?,NL?AK2/KIE1,0&j6081*665L$fDEW6|6)j?931*6f1*61*6F-r1*6,9F9xF6?1JX1J4:UM5$ Q?6n,208Aj1J,4:U?_N.,B Q?$ Q?#G15$8m7-J-0c0c!j:U6AHk56f76|)0+aZ*104+aZCS+|j?F/2W$GF?1J1*6D%,E0;+XM=(p*,F5$ 1ZkyLkysD/=.W?Fl?%,+gWW63? 3.1)n 2.1 +c)1J1*6,L/nJ Z/nJZkyLkyPZ8F,0; #LZXO:C441*665F-r50,0 ”G?8A)Z)044F1*665F-rN,8_ ”sD/44j, sD/W sD/?1 5 9( .M=( , B ,1980:jN,445-,*6AX-F+XG ,:#96*(x/n1 153-161 N?CR4WFJ0JA8-()s,ANOs=1y6G,0;1+a1*665)0f1*6659(s1J1y461*665?W=E8!,?=J2AF_BG9BFg0G-J?)LFJ#),#1*6|jF/+/OF$W04,8$F00M1JF4=-(|j?931*6f+a!)*,1JN931 JG)r*d 2002#uD-CF,DF1*6GvW1 1 O1 6N?CR4WFJ0JA91J2/1y=|J=|J9I*l?,fFP1JJjE0;A6|J,1J+ao4#F)1JK*65,N42F_pM),2j=.d,F Q?F=|?r0Z5i|jl?aJFwEj,f4/0/1JJWaF,.O56|j, Q2WL)1J,B*04Lk.C1J)NO,ll-708#Z,F3P2Eh?,a_1*665X9/ky,?&Aj8!,Fl3+_0HC,)FGIg=F/1fJF,f!F!Z,B07-7-)FF,F2W4=-(x78$+aF2,8$8CtaCU,1JZxEW,9E78$,78$E(0 1985_+aEL(#-78$E(-LuCt(-LuH=(#-$T-AK&|8Ct4:U,E+O1JEL( 46%,6-#-78$E9L( 22%,6-LuCt( 20%,6-LuH=(, 8%6-#-$TK&|, 4%6-78$E(k?EL(#-7?CR4WFJ0JA108$E(|?r|FEC1*6,j&=%6+a-o#-NO*MB35F/,=B#1*665Z7-9x=F2F?F26NAG-(+JF0478$E(=z4!A-1JF.D0CHypB$78$E(,0L#X0GWLN:,6!FF2,8$,F0_0i,x II B(+a-6,0;B(_+a-K;+e6-9L()jG-K;+e+eL(%WY/:UCt9L(8Ct*,+OK00?djk,W8Ct1J#Ctj 94575sF#Ct 60%,6- 40%,6-B(XB+O&+O*A-100?dF!(j%WY/:UCt9L(B(3+%WYL;,Ct(%WYL_0D-(XW#;#b!W#b#b5#b9F 200L$LCE 1276/X%#b:25,8X%#b= 50 lj 26 %s!(jG-K;+e6-9L(K;(j61(|,-:U1JiM0nK;(O.Df,K;(|FOd+a1JEjA+X+O1JZ! 2002K;(,l4jsA10Y#4 6000 7s-?CR4WFJ0JA11K;(%WYL,8&,jjj6199688# 19988B(!?0J&0CY 1998B($k4*6)(,44jF|i4(K0(LK0LO=,6%#b6|+a%1*665j&,F2=E1*60FUGB(!h,+O4:UZ! 2003B(,dK0Q %8# 5000 J7sFFXMB(Lu:LXk#q,d+OFB(jxJ0Px,ND65W2j,DD65FxB(,F/F_+axEC9x#!B(|k4*6)+G-K;+e+eL(:K,R)pB$ :“B(7-2jxj!2l,(.4C40&,+O,kNzZNO,FgX# -9_FB+X# B6+B*_,0C*,?M-F+|0W, 500 D?CR4WFJ0JA12-(9 400 JX-CtFAv_0Z=-?,_F-,D-(9=A_+aDF,26X-*0,F8Ct1J5D-(9 15%#,1JN/4!+aF0FP,1J=0ck?6!/G-B$)F0,%P?_FP0(aCU,W)8Ct1J,-LuFF0;+OW;4F0D-(G4:U1*665L$B3+X,-Lu4:U#k0ZjG?,M_CF651*665L$,-(+*6-(L$5j*6+J8#_B)L+fJ-(L$,FJaJ+O+FD/FgaJ.-.0w4G-=7-*LN,i$pX=7-!.6|j047-,8$-Lu4:U#kvJ8,aCUF0,8$D-(2jjJ,Wa1*6x)+aF6=|j?=)X(G1*6:FG4:U#kXG1*6:=|jI?93f44B3L,8$1*6Ci+XW+J8#FP44jxFEXFG4:U+aF0,XD-(=7-0Qx,44BE2j1X14+J8#WaW,2jjJDF0D-(*3H+,L08,2jH+Ct$H+A*3H+,E_D-(XF+|93$Q4#x,j*31,G?!P*3H+_-Lu1JQ4Lf!,()D-(,4:U1*6*$Q,?rjA*3H+,D-(N9-(,? Q*3W,44j0,1*6jEv_-WJD-(FG.Le?,44j+aF05jL?A,8$440;3:Lk4GL6|CS=6-(j-#F(!(,/W!()(,fL:?CR4WFJ0JA13L6L$,F7-j1JF|8,L.!Z1J,4#x,COM=7-%P?$=7-+!6k58Ct1JDF0,)1+FX-9-FDF1*6W85*Ax$D3RXDF1*607*8Ct1JD-(,F299/4*6?-+0?FY+X6 4.1n 4.1 s1 Marion Estinne,1997, An Alternative Approach To Training and Development ,The Art of Cross-culturalManagement Page17-19.?CR4WFJ0JA14p4E0;Lf! jF;0Lf!6|&,Y,2 AAXGg=/jC)0/,?o)BFJ5 NE0;6+XD%4Pj*.p,6$5x4-;.F),Lf!C+XCt$ Marion Estinne, Principal Consultant and Partner, deLafayette Consulting,London,UK=1_?FLF-2jF_X-D-(FDF1*65)=7-63,Fl2X)LF-,*Fl?A*6A,*.p:.D0X!F6;69,1JFk()+;92j-1JX-Lu4#k*0,)1JFFF0X!AB9p_6|=80/,F6|j7-)*7-O!)DF1*6,-,VIDFI#q?4.2 :G2jDF?AjX*3F)9x,D-(,N,NQ)22F,OW52/?J:GF2qA,TS4!?0D-(,5-4*6B$-$Z :“=8!,F30E&k76M),0/?%Fa_T/=O(F-(=8,44A4.3 i1J(&G8F2?F|F8=|8fF90F281Jp4F),?F8?,3RJ0G?,_F(CX,W?F(CXp,1*6 Q?QxVF(CXWIAF08MOG+,F=81JF0!&L$EAF8?F(CX?IN63/F(CXp,1*6 Q?X2j4#$QxQx,F(CXjk .GhfhfF=8,F8?4.4 j1JG,FJFG3+,=#m?F,D_?X,F/2,-(N*0X-(*6,*.p:FJ_F2,09x,#FJ446|7-46G)4.5 F|DF)A?CR4WFJ0JA16DF,)A_LbF0,9xFDjF8Ct1J .?F2LNNDF1*69C0Q3PCX,DF1*6!XF9#n1*6T_Qr1*6&L?98,J2/_.A1*67-FFNM#k=?9Ej,F0+7-7-:G1y?Aj7-O=|DF)A(Q)F,HF27-X)FWAA,*.p:),?r(H+,I*0C(,|j!(,58$j3W=89xY+XDF1*6F0!0FD-(,=Q-1J,-LuF4:U1*6d69)d?CR4WFJ0JA17193 2002F8Ct1J,DF1*6 TF(X:#,F=8D%-Lu4#81 10O2G 2002DF 21 F4:#,N/nJ01 10O3T-$5 20048Ct1J,F0DF1*6o.D011 18O58P-y! ,2003:1JDF0,.1*6.D01 12O9 Patricia Peill-Schoelle,1998:DF1*6B-/nJ0*(x/n100 20061JD-4:U,F0=84#1*61O110UM 2005D-8Ct1JDF1*6LN,.D0/nJ01O12&J 2005F8Ct1JDF1*6,J.#5 Q.D0 W$h+eDF1*6,3R01*6AA1O13&8 ,2006
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