国贸经济管理类毕业论文-南纺国际贸易公司竞争力分析

?CR4WFJ0JA1 ?GvG4Jkz%ookyEGJk4 WTOkFHo?JNk1kcyGJk48oBoEkRk)oYCJ+kYfEk4|6i)Pkw+%5GJU%?yRkgywoDDoGJoPo?RL#oKKdBL |6?CR4WFJ0JA2AbstractIn recent years, some changes have taken place in the world economy, suchas economic integration, regionalization, corporate grouping, free trade as well astrade protectionism, together with Chinas accession to the WTO, canceling ontextile quota they have pose a great challenge to NanJing Textiles Import &Export International Trade Companys survival and development ,While bringingabout many developing opportunities to it .Based on investigation and research , this paper start with the companysgeneral business situation, discuss the new changes in the environment as well astheir impact on the companys business. And then It analyzed the competitiveadvantage and disadvantage of the company, based on Porters theory ofcompetitive advantages, and pointed out the measurement that should be taken. Itsuggested that the company can accelerate the reform of mechanism and operatingsystem, make more high-value-added products, develop brand strategy andvigorously promote technological innovation. I hope the strategy and measurescould be with realistic meaning.K Key WordsL Chinese textile international trade competitiveness?CR4WFJ0JA3- 1 4( .41.2 4F*J .6241)6 .72.1 -Lu)6 : .72.2 -)6 .9341H,) . 103 1 41H . 103 2 41 . 124 w41,*A . 154.1 (F|fjf,iM . 154.2: +OQLtl . 154.3 WF_K . 1769)d . 188* BX . 19?CR4WFJ0JA44-LuChC(1644F*6-9L(;10 40 1978k?J_44,F*ChCF(pMd,)+O$!k,FF+|4#0FjFLFCnChC8+aChC,E)KA-!4 WTO44GN#1y1yFF=j(VAJjFw | 20017hj:2( 2001 28 5G+X:5|?X:#AhCpA/nJ0|A1FJ66/ 550076|l!6A1 8.12 s 3 86 :2(k6)j 25869.25 76-6 12161.13 76k6, 47.01/nJG6 11103.0876k6, 42.92/nJ#6 2605.0476k6, 10.071.1 *2j(-k?44M5(J4=j+eA7EFk91y 10 JZL2 1FsZ/,F*Ju(-*vFF+|: 130 JZ-j 2 1000J-Fg 1000J-+O&CW$18,JFJ!Q-K&|86|-*AK&|86|Aj AAA Ct1y41 1.1:2 . 1-1:*2j?CR4WFJ0JA5n 1.1yD44 30% 44F4444444M 833%23838433T3T31y4f.#.55Mf1y= 46.9% 4/4J4,4F4lU$4=+g1?=WNM=?AL=M5(f5.5% MM4-OMf1yj+eA710% +eA7k+E+eEE8|EM&42j+eAA7+e+X+eN#A7 DVD1yE 3% M2)+X15)*,8f5(=EF 2.1% FU8HHf98HMH./f 7&fX1yk9 0.8% k9L$24F ,k+kL+X .O+1.7% OfCW+(45$,f1yCt$ :451%#bG55!W#bM#b#b. 1-1*2j(*vFF+|: 110JZ-j#b O$_ N- L-q- Lj M#b MlYTL6l!W#b !W-q- #KY5|1y5 J2l?P:XD+J$/PV$?+JD0RYLoi8G?CR4WFJ0JA6G5 5-/W%#b %WY?#5l?Ct$ :4511.2 4F*J(8 1994 if3W3W$5-p “W*KwQ-Lu2j1 ”FZ02,/1D-Lu2j=0K?FF*J0-$18,d 2005()F*kN 9.525s*Kw 5.81 sX-*N0W, 2001J=G1 133(8 1992 8# 2005 F5 14 D-F*kN0W, 5001J|G 1997 8# 2005 F5 9 F-0W*1J,j.x9 “-qKw1J ” “-)F4ChH/1J ” “-F4ChCXGx,xF1J( ” “8*KwP1J ”1yJ/90 -1JjFChF4-(58FK0K0-(58(G4:U#F1J-(58FChk:U:U-(58P54:UCt4:U-(58,JsF4:UlpjL-M&44=J0D,WFCh1JX#Fv9EQ, 0,(|.=X-F44=ChC2j9G?,HF,4:UJ5;n 1.2 vC%HvyI_ (%yy )N- 2007 1-38 2006 2005 2004k:UJf 1,524,162.69 8,594,530.61 8,733,201.45 7,023,700.08k:UJY# 89,344.25 453,286.89 438,225.80 437,514.19Y#kN 7,978.30 37,875.99 81,300.18 102,811.930Y# 5,337.75 23,359.92 62,052.57 57,794.96Ctf,) %2.88 2.95 7.93 8.02!6f,s 0.02 0.09 0.24 0.29Ct$ :451?CR4WFJ0JA7n 1.3 vv 3 (%yy )N- 2007 1-38 2006 2005 2004HN HN HN HN 44159,967.0 10.51,032,143.412.011,241,391.113.79800,488.211.3844ME258,684.1 16.971,347,697.615.681,921,875.221.362,209,984.731.42J4 192,487.1 12.63995,812.111.59815,066.7 9.06 563,412.68.01= 282,149.1 18.511,970,325.322.932,087,896.723.201,818,608.825.86j+e240,237.0015.76718,173.88.36674,850.1 7.5 612,058.58.70H148910.7 9.771,024,801.811.92839,539.6 9.33F121628.2 7.98886,970.910.32895,685.4 9.95 527,925.77.51+X,CW413,067.34.81153,106.7 1.70 229,163.83.269K046,136.000.54K0=43,100.3 0.50 390,638.398.88116302.201.35369,471.104.11 271,440.33.868A 1,524,162.69100 8,594,530.7100 8,998,932.6100 7,033,082.6100Ct$ :451:Ct-;* ,(4EqJ,*E|,5 .v-;F(,k:UJf90Y#F9p;L! ,AA-pMd,),F)(J,A(,1LNk5E,=C)F0!9)?y241)62.1 -Lu)6 :Ox-Lu4#M-;4#*3Fj4#0FF+|4#,k?CjF*3F,-(Fjus8#Lf!W,3 200710 2006 2005 2004wj8?CR4WFJ0JA8/0n/nJ+O,f?rF+|4#ChC,CX(0MXChC8+aF+O-LuF4#0F=0.d-Lf4-4jL$4#63+,j,F+|ChC44,*0FB3?93-LuChC,04#*3FF0Z,Lf!0M +aJEChCfX0,pLWEjr!Q:,ChC8+aF,fq6#kC+a!6|L0FCdnK0L5_#?78lA0;571?rP+?1yj,_M,!)FCW(A5L.5F+|4#ChCVn,#A-$!jA-!4AB4#A2j4#EE$QOF+|:AJ-A-_E4#-FM2j4#-jO:-*ChC0$1y3Pp4hF-,nK0L1yCA=5A-,OL+,Mf)44+e1y*hB(9!+GJG PCD !+G9j_GW778Wr1y_M,Lf6JXA8+aChCF0;-()8+a,*8jCA-44=J*6Md$C%&,-Lu16|E,F-F0FA,4=0n-2jvM),-fFP44=JF0!j)j44*W-,A-U,ChC-?L&7-+X WTO/GATT44=A,?I)A-*LfFfTEC#?,_GNf#XGN& ”,*344+O7-55E9W6ChC16J$%&ChCky7-dChC446JF0!nK044(L_7/nJ!n67-j!W51yE- (j )X44?CR4WFJ0JA9=GN#)-A5,ChC .!FGN&=fV*344=ChC,8+aF)A-441JB$?Md,jFw?MdU+,AH2.2 -)6Gp.44J_A-P5HJ-44|JklK0f-J, 10%#J 14%J*Kw-Kw, 20%A-44J (5=J ),-Lu4X 40%:#1A-=*!;L 1 Z,6L 0.5 Z,6&-aJ9 37JaJA-FCh*K 3044=*K 256,*K 148-9 150-?o1)A-44=J9EW|J,k69TWLNOx_44|J*CtCtKE!Q_FChNEWJ)FLNA-G?B3,!10_A1w),Qw)Q)A-,F_9Y,v)*=Y 2005 108w)ifA1w)4Q 8.1A-44|J,*_ 14225sNAE 17005s917005s1,BY)!:wY#aJA 72A1A1w)KuEaa_ 200Js 2006_44=JY#0,0=E_ 822s?_MhW,1_-jf*CtCtEQK&|7H)Cg!nY)iA,#1Z44|J,Cg!nkHNj 1.17JsCg!nY)?Qa?a 100s19_*F00);B3LJ4=j4=F,44G-?;B3,*F00)44,*AZ*, 37W4j 68s-F?)G6vf*0F0!L*F00F)1JZ,*JEW!FA-44|JMd,-)_U+,441JL$,1C%&J1JG-MdBL,Lj0Z44,W*1J4|J,1H+Od:,1H5; 4Z*3P+O?3P (5*?3PF?3P )M0r?3P (5-,M0r5? 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