国贸经济管理类毕业论文-汽车企业电子商务实施问题研究

?CR4WFJ0JA1 ?ekVcB1c-528oUc|64Vc&|oBxU:kc+g|k+U|6Wo*BoVcGJYC|kUVcGJYC RoP4GJz)4VcyUgzN54VczeGVcS+U+o,Vc*|%k%kUgz|oK KdB L Vc?CR4WFJ0JA2AbstractAfter Chinas entrance of WTO, the automobile enterprises in our countryface not only opportunities but also challenges. It is a big issue for automobileenterprises to enhance their competitiveness. However, E-commerce, as atendency, is an efficient tool for the enterprises to perform efficient managementand to sharpen their competitive edges.The paper puts forward the strategies for Chinese automobile enterprises todevelop E-commerce by analyzing the current situations of domestic automobileenterprises and difficulties in E-commerce operation. Firstly, the paper introducesthe developing situation of E-commerce in China; Secondly, it demonstrates thenecessity and feasibility that E-commerce can be practiced in our automobileenterprises. Thirdly, the paper analyzes a successful story that foreign awell-known automobile enterprise abroad conducts E-commerce; Finally, thepaper advances the strategies of operating E-commerce for Chinese automobileenterprises. It is believed that automobile enterprises can increase their economicefficiency through effective E-commerce model. 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