国贸经济管理类毕业论文-山东省中小企业电子商务发展探讨_第1页
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H/0JA FJE1E !RE;E+X1 ?k+4c%XkwJ4cnik%&cy4c$%U0n?oW$kz%k4cw-cnik+a|6oL.zG.a$%kcOhk;Y4ck4cGJ+L.z5Mo549L.4ck4+4cMkU4 L.4coBk%BBooBocC#Boo8B,4L.4ck44c+a|6Jkc64L.4cJ|oBBo4cyUJ4tkYCzP4coe%B+L.4cGJg4Jkw 44cGJoKKdBL L.4c GJH/0JA FJE1E !RE;E+X2AbstractAppearance of Electronic business is a gospel for the small andmedium-sized enterprises. Electronic business changes the traditional operationalprocess of SMEs. Size is not a great gulf fixed between big enterprises and SMEs.On the coming of the informational age and globalization, SMEs must adoptElectronic business to rebuild the traditional operational process to face the drasticmarket competition. Shandong province is one of Chinas more developedprovinces with a large number of enterprises, especially SMEs. The healthydevelopment of small and medium-sized enterprises plays an important role ineconomic development in Shandong province.With a view to Shandongs SMEs, this paper analyses the importance ofElectronic business for SMEs and put forward proper Electronic business strategysuited for Shandongs SMEs. This paper is composed of four parts. The first partpresents the research background, research methods and the significance of theresearch. In the second part, the features of Shandongs small and medium-sizedenterprises are summarized. The urgent need of small and medium sizedenterprises in developing E-commerce facing the intense market competition isanalyzed. Simultaneously, the existing problems in the E-commerce developmentof small and medium-sized enterprises are pointed out. The third part introducesthe Small and medium-sized enterprises how to make use of net and technologicalservices that EC can offer and what should do for the government to help SMEsdeveloping EC. The last part introduces the trend of EC development ofShandongs Middle and Small Enterprises, and enumerates a successful caseabout EC development of middle or small Enterprises.o Key Words o E-commerce; Shandongs Medium-sized and smallenterprisesz Development tacticsH/0JA FJE1E !RE;E+X3-$ 1 E0 . 41.1.D0,6?y . 41.2 L-1+ev)( . 41.3)5,F . 52 +ev)1J, . 72.2 j1J1H . 82.4 QN%?0; . 103 L-1?1J+evpMd, . 103.1 F0; . 113. 2 +ev3W5j . 123. 3 5j8*6,(#qGF1_1 . 123.4 55=9xA . 133. 5 .j= . 134 L-1?1J+ev,1+A . 134.1 ?1J+ev,)1 . 134.2oX+ev,+X . 185 x6 . 21k5K . 2363) . 248$ BR . 25H/0JA FJE1E !RE;E+X4L-1?1J+evA1 E01.1.D0,6?y21F4_554#&+ev)1J,G?+X#AW1J-(nX-p8D,=C1*6d,;1y8D3P-o15jL1yFG3P,64#&,v!_?1JK,H+F90=8D=C*0F24#,1*6 Q?,8jj+ev7-F1J(_?1J,+evH+F?1J,WF!_p?AA.D0,B.N1.2 L-1+ev)(FX-1-1o,!.N,-LF,W_1;T_L-p+e1=#-L+ev,9q?j,3+G#?o1,*L-1+ev!FO,EFL-1+ev,55*.pAF!j 2006-1*+eB+XgM 203.67gkE 2770.47g|!*75:_7-1K&|,nGCE 3000P 1jL+ev0;G?4G6,5:vAA3+_5_513+1yN-G-CXWFLL-1+ev5,8=1yG?,-1Lg+ev51*F0,+ev2,j1,|GL CAAA-10FJE-AAjAL-15:_8M0FJ|1.3)5,F 1.3.1 -F,.D0(XF,YA?1J,GJF_j/nJ,=-;?1JXA-,-A4#G-9G?,XP5,vJ Q?;+a?1J8D&pLfXW1J,14af6W1J+a? 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(1)+eF&Lf!FZLf! 20F4 701Cw,FJG!=,FOK (23Lf! 1995C Web_j,33+5(6&?KCj- Internet,k?+X (3)EC(ElectronicCommerce +evLf!p EC Gj0ZB&,(_jInternet 04,k?vJ+XFDa_+ev1997 4 8!W-*!W-+evA7*!W#b,k?165!XY+X+evV,jFwEFO!W#b-Njo:,8X*.pA_=1yM7 1998CWG6!W-u60n+e2jFJ41F$j65+ev,k? 1999 128!W-Jf+e!W#b eEuropeABjr)!0Z!0pQ!0(!0Z1*6GLG-:5,-7F+ev,9!-+J8#+0+evW8.69!-j+ev,F+|ox*03+G 1998#-X+ev:WX+evM+e1=,.1_f9+e1=,?FOoGL,+eFF0;1yH/0JA FJE1E !RE;E+X7A-8 90 0+e+X 19931997 440HHH01y9H0; 19951996L$Lv5_*-+XA1j65 CHINANET-60.DA1j5 CERNET-05 CSTNET-+XH65 CHINAGBN1y50; 19950AG= 1997)56j+ev;?*.p 19988-101D65:+evCA-+ev4_:OO+XO-FQFOK,Lf!2 +ev)1J,h1 Core Competence_0Z(1)-(E6|j,/nJ61*665)44*6ALN,0.D0G-Fg0Z5A1J7-V&,79?X17*1J,h17-_1JX1H,KpXX1J16E0;065 1988XFFA,*.p:*1J97-,2_1J12,X)1JCt$A,6*1Jh7-FZ%F/7-_44,03_WA(_B3=/,=,h1,$_44*F(&h1j*.p,1J1H_15,+ev_1Jp*i2jM0r)1JJF|3+5?93,GAAFPF255.A4#&,F1*6F4:UM0?i-Lu( IDC ,3+5.D067*+ev,+Xr!Q6j9Zr!Q. 2 1 /j+ev?-,k?Internet :vJ+Xr!Q1JF+a_,WGG+XiFjF1J(#qCtH#q#q#q,L1*6)1J*9,4:UM#1*6 Q?ViW,M04,8$1J1,w1J,1H Internet :,+e1 $: 2005+ev1Jh1:04#1 46NH/0JA FJE1E !RE;E+X8v3W-(Fk?)X;ZM. 2-1 +ev+X22.1A08,1JBX)!G,2j1A08,1JB)0Z1J,+OC-p8#G?,+X1JB_0/,CtCe,CR0Z-O!,)F1JN?A08!,1JB-LuF9=,W( IBM;+9:!/(?L1yG-9=!D%4PAB1?_=G?1JB_9HCX,8=LX17+J8#7-aCUX+ev);1JX Internet :*0C8!,51FJE511J8D=,Hu6)*1J,1*64:U*6%1+AGF|PDFJE55WG8,FJ$PFL&GM0r&B38!,1J,4:UH+jN!RE,HCX,=F07G-6XG+;$!k,B6v*01JL$+evFJE&X4C,GC#k)5:8GCAjF|C61Jh1vj)F1 30NH/0JA FJE1E !RE;E+X9LGC, 2+O,84X55&#Ci65Z#CiM0r$CAZWFZ/nJ,#CiM0r$JgF#Ci65FJE65-$AvE8!,ZWFM0r!bK-$A+O1JAC7-%CZWFM0r,jF22jM0r1J,fFZWM0rAF+OaCCFFCX:_#Ci65FJE65+ev-$+OvJ#qFJK0?+Oj7-6?ACS+O9YU1J,0WkWKFPWj1JF22j,7-Q1|,x)!.WFO7-FG-X00;:F1*6,842.3KFP,2jjJ65,(W_9&L$0L$Lf! 7Y!Y 24?&F|,55&hF+|!0ZY+X551J0.dE+X10f| 7/24! 7Y!Y 24?&:UK0 Q?|B;GCNNM0?Y+XA1j8j,:UK0$PF65)1JP5,:UK0$PF_0ZG?uhEFXP5:UK0$PF#hE,N5:C+a5:CE6|+rFg1J,g=GL9$J&L$4*6=rLN1*6g3+6|=)0ZgB$9x=7-._V9xE$,5-,GF1(6FFB (FedEx)(F68FB (UPS)qAg(,1&B|gM0?E8!,.1a4CW()XE5&E-,AJgXC4hFwAJ_:LN+XM,LN(_0Q_!=anTjG?Y+X656(,0Ct_1Ctn5:qAg8|X51F|+r8Ag=M0?0G?,LN+a=ig,(M0r+O0WL%CN,M0r1N,(|B3 L-1?1J+evpMd,L-14|4JF0;F=OQ*.pA*AFE;aXFZ*.p:AN$5GAA+ev?XL-1NYF9JLNM0?L-19 50J7?1J?1JG-11Jk, 99%:J-1KwaJ, 75%:+O,v/nJK0N, 58.9%-;L-1?1J,F*AdX-93$41y5CE 60%,L-1?1JF|F*A,CH/0JA FJE1E !RE;E+X11&L$G-X 1999 2003 20040NF*A,?1JEAXF*A,:WG6?1J+XgG-*0p55)55F:5f+eF& 13.1F0; #4#Ej,D6M:,G61J-pZCv),x,f+=FCt$F) 6 Z?3P,76j 45.29 37.12 65.89 53.78 13.42 21.866#Y+XC?9,1J51K&L$=$j9=,01-O!7-O+ev,1JF_A-(-F0-5-9 60,?1J 80,1JO65#0v#k1P ,2006L-1=J)(LNH+.D0L4#1 64NH/0JA FJE1E !RE;E+X123. 2+ev3W5j L-11JF9-pLD,W,%+XA1j_0Y+X1JCt$M0?W,4M|, ,M0?0W2j1*6,4:U1*6F0f6dM=UD%5j+O=+evX1J,Lu+X1yXF/;)*,+OL1V8/nJ)Qr!Q+ev,M0r7ZpM0?,+ev_F7-O6)_=8v1*69Lu7-,=83. 35j8*6,(#qGF1_1+0!Qv#qFJG-_#qv#qCtH#q(#q,)E0;5:#qv#qCtH#q1yv#qFJ,WG6LNv#(#qLNpX+ev,E0;98*6,(#q6-$+ev,FF-;L-1(#qJ=J,G0-$Xd: 1995-( 2006F;L 1.5Z,6&F/C4#/nJkC=B3(#q1Jl=;a5WJ(#q1Jf, 85%8*.pW=FE1*61*6l)EQ,(#q=_1(#q,CR=f, 15%WJ?1J)+ev,AA12006.6.6+evLd5 H/0JA FJE1E !RE;E+X13pL#qv#qCtH#q,+eFAj(#qa_FE6P5f!Lk.)(#q,3.455=9xA+ev,q6B! 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