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?L-p)FChC,FO2j0n,15F WTOA-X-Lu:,ChCx)*J1 2005 ,N? QaE 1018.8 5sX+aN,ChCNpV,ChCChC)F.d1y1yCOMFJE6:F ,4/44q=r,ChC1*(|1+_A-)FChC1,9!1+,h_1JoF+X(|1+)FChC1A-O!jF+|ChC,j-KA(| (|1+ ChC ChC?CR4WFJ0JA 11AbstractWith the fast development of the foreign trade, advancing the openmarket and joining the WTO, the trade friction in the world of our countrydemonstrates the situation of occurring frequently. Only the whole yearof 2005 the trade surplus is up to 1018.8 million dollars. Although thehuge trade surplus has made direct contribution to our countrys GDP, ittakes so many effects, such as: trade friction, trade barrier,deterioration of the environment, humanities destruction. All of thesecant be ignored. The first half of the article is that the various tradedispute numerous and complicated appearing to all above have made thestrategic arms being the dispute resolving our country trade analyze,and bring forward brand tactics. The latter half part is secondarymicrocosmic mount the dispute coming to resolve foreign trade the tacticshow to wield a brand having brought forward enterprise and the government,only this could make our country go out of the big trading nation andbecome the top powerful country of commerce of the world. Key Words Brand Tactics Trade friction Trade barrier?CR4WFJ0JA 22- 1 .,A .31.1 .,h?&,66 .31.2 .,?A .42 .A-)FChC1J-?(|LN,) .52.1 .*v(|F0; .52.2 .(|,8A?A$; .62.3 .(|,Ltl,8$1J1=j .72.4 .(|:UK0?A$;D!0 .73 .(|1+)A-FChLN,+X6 .83.1 .(|1+7-9xf*1J0FL .83.2 .(|1+9Y5C-Lu “ChC ”j .93.3 .(|1+7-#L-)A-| “nK0 ”1yChC .93.4 .(|1+7-LA-)FChCp*,G .114 .A-)FChC1H+E,(|1+ .134.1 .1J(|,) .134.2 .o)(|,11+ .1763) .198$BR .20?CR4WFJ0JA 331 ,A1.1 .,h?&,66iM0nA-FCh*W,aA-v*kN 1997 13.6 5s 2003 , 4388.7 5swFO4 15.5% 1u1FB$A-jF+|*2j,0ZG?-2005-)FChC&5 2002FOK,1F*kNE 14221.245s:K 23.2%OK=)a_ChC,EW,ChCNj5!W1y-)-vAL,k?0-)A-44=+e1ynK0B3!C?)FFx)ChCNACtH=w)1yN&h,C)F,=;C&w4=J5*15VGW,166-M0FM0X-,-()0ZB-Fg,W-6-;F5-,0Z65Fg0!B “A-,ChC_Y;0,-jA+OA?9Cd,65-(CCAIKO,QK,FJCW76Y)7-OL2wJr!Q+O)XLN=_-,v61y?1J,)FChCvF/#_7=0-$AF|15u_9(|1+_)FChC,)FF97-A-O!jN4,ChCj-(|H+)A-FChB$_?y$!FDA-4E(|1+,FJE(|1+9w*vQ(|LtlEY,!QA(|jx,)*0A-#F:UK055i-1J .20068 .?CR4WFJ0JA 55M_9A-=ChC5AQ1JsF6|15K0,J)A-_0ZL-0-$A-)FChCG,H+?0-$_H+6-LuL$ChC,-)A-,4/ChC1yFCh16|AF_FTA-9A,&LN02 A-)FChC1J-?(|LN,)2.1 .*v(|F0;5-:=:UK065:Y 0( PhiliP Kotler ,F _ “(|_0/=0 =A7A1VFAAF_,48F+X-,_OEAZK065F5K065,F!=-(0 ,_A-)FChC(|:UK0(ZA-!* 1600J5s,v79A-8!,(|,v 1 3#9 1 3,v9(|9 1 3,v,_Fv,(|AJ-F,9AOG-O) “-F2j:,-CW,.=Av+X-(|,=J?dnG-_9v7,-vF65_jFv(|1 :#g0(:UK01*6 6ABf:#A*(x/n .1996(x .607-608N .?CR4WFJ0JA 66+O,-v ”(|_v,4G6098!,(|,vLF-Lu2jF-Lu2j1F=L,29M5AA- 46 57Z1J:=J 1995X-#,v7j 53 877ZX-F#v7,a$_=A1Jj*+=Lt “#;(| ”C;A,CiCij?#-;*+aA-*v(|F0;51JV,COM_=A1JLt#;(|C;A,CiCij?#Fg1Jj+O=|1+Fa5)FChC,4/1&F&FaM0?A-1JEC)(|1+,G?2.2 .(|,8A?A$;F-Lu2j:+OA-P=(|Fv#,5AFA-*vv7#,9 20JC%WY# 150JC100JCl 54CFP!4 10s,Ctav7#FP,_?x 10 8=7-F-F2j?x8Ci,=+J8#s=#Ci,QJv7+XsJ,AB4#A-GJ1Jv7?AB8;5j(|8A?A=A1Jj-l,Y,6%WYEGGL+X1p “#18 ”#1(, “h* ”NOKQ, “2,G “) ”“) ” “98 ”1yW#G#+X1J5- “#1 ” “8) ”- “yQ ”5- “Y ”1y(8Ct-69,#G#2j “O ” “#OM ” “8) ” “% ”1y#;=(|-9(|X#;=(|,$k48L$B8=:-Lu2j?CR4WFJ0JA 772.3 .(|,Ltl,8$1J1=j+a-(|,Ltl(|M#Ci65!SC,L?,*7-F,L?a_FJE(|5#Ci65,+O%CO9O7-FJEv?5$10/$X-Lu2j:A-*v,(|LtlE-$)j(|1=j!Ql2j9)CNY#) 1995A-,fN#j*GF+|G,0z:vK0NF+|kK0N, 10=X-Lu2j:*Nu*3OE2375svw!&9 3 25s-Lu=(|=,9Y_A-FCh=5jQLtl,.=(|(|Ltl,8$,COM-$_(|1=j2.4 .(|:UK0?A$;D!0+aA-1J(|:UK0C!X-Lu2j:WG6FZ7-A0!.,(|:UK0?%(|:UK0,?AZ7-O!|:UK0!0A-1JFZ-O!C*-LFJE-LuWPUC0(|:UK0A-!+X(|-Lu:UK0,Ci+XALGCi+X+J8#=: “ ”01JAJ1JFJE-Lu?JFZ0FDK08!,(|5,8F+Xz3+:UJK00(|:UK0,1JA)XAJF-(| “ ” “6* ”1yXA-_,.Fk?_X-0(|:UK0,5F-(|=vY+Xz)-#Ci65(E&6F-.F,AA-1JJZA0(|*3:UK0?%:UK0!=7-F2-LuWC?CR4WFJ0JA 88(|:UK0?A$;#0V,COM_A-1JLX-F2jFPQ.=,FgJAA-.=(|X#F,K0N3 .(|1+)A-FChLN,+X63.1 .(|1+7-9xf*1J0FL-)FChC,KW0;:=E_FCt1J,K 2004-jF+|CW(ChC19W- 19782004-F*kNK 54.9=wK 16.74%FFCE1yU=-?,0+a-EF,FCt#WE,-$CtjkDFCt1J*5?X 20F4 90N4q(6,H=j?1y-+aEF,FCt#WQ,48CtAhCtpGZQ6+aFCt1J-pB(JCt1Jp#1,HX=1y1,;-(J,Ct1J=_iF_1*66-,ChCx:wCX)?:_WChC).AsjChC,k?-ChC16E-+aB*)-0n2j5-1J-(JFPj-1JAJE-GChC1,?j-1JC0L$&L$ WTO!?I_A-FChCk?2j4#LN44( WTO_).As-(A1y1yFA-J5*4:U01yMX,8DLN.OLC,8$ChC6| “nK0 ”1yChCA-_F+|:nK0ChC,0W-Ct$,E?CR4WFJ0JA 1010HA-08ChC*,vJjLX-Lu:CFChC(_FnK0,EJDA-15,ChCN-)A-0|4/4g,ChCs15A 2005-F)A-CChC#B3 91CnK00xB3 51CL0xB3C44(35C#x-;9,_44EJF#x, 83%#xHN-;Wx&J-$#HN:w4 20%20059A-FFw42ChC#xE 895s4 400 5005s,*vC-;-*)A-ChC#-!X5-!W-1y?Ifk,-A-T_-A-!2B3k, 60%=!j9WChC#0,Cd0%+X/W)A-F|CCdB3CfCd0 200585-GALFJEX)-vfCd0,5-ChCsY|#xA-JJ|JMd440g, 2005 108 1185-(5)A-JJ* “E$QWL ”nK0B36|nK01yChC1 ):5 10Y9CChCDe6p ”,WCX6p ”X_#X,XFGjW&5$!k,BD “p ”=_Z)B6p ”-p)5jCtF?,QjCt-O_7z.XL+:-;Fg,#04 500=FJ9KG?!Y5FJDO:0L?97DF!8L 150s,IOCi6-p,6XF/):4/4g,6|J+J8#JRa+OLKjx=50ZLb5K1fB$ “FL?ZCeCA=_?5;0, ”Fg,BAM7F=0ZLb5)656v6,=_0ZA,v7F5X,F(|1+1J6J#G8D,1JFiF)G+Xj,1*6 Q?6ChCL$_-(F,X)ChCXChCF)ChCF)4#*.pj)1*65AJT_9Y),KFP*W,ChCjJvX0ChC)_.-., 1A-FBk?_ChCWG,v*C,Ci6/O)8:)ChC?QQ*(x/n .2003(x .28N .?CR4WFJ0JA 1313A;#-p92H+M#kNxH+2FH+CJFH+-AE*1JWJ_G+X10/H+M#Fa?r*0CQx? 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