国贸经济管理类毕业论文-我国对外贸易中企业忽视品牌问题_第1页
国贸经济管理类毕业论文-我国对外贸易中企业忽视品牌问题_第2页
国贸经济管理类毕业论文-我国对外贸易中企业忽视品牌问题_第3页
国贸经济管理类毕业论文-我国对外贸易中企业忽视品牌问题_第4页
国贸经济管理类毕业论文-我国对外贸易中企业忽视品牌问题_第5页
已阅读5页,还剩16页未读 继续免费阅读

下载本文档

版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领

文档简介

?L-p)FChC,FO2j0n,15F WTOA-X-Lu:,ChCx)*J1 2005 ,N? QaE 1018.8 5sX+aN,ChCNpV,ChCChC)F.d1y1yCOMFJE6:F ,4/44q=r,ChC1*(|1+_A-)FChC1,9!1+,h_1JoF+X(|1+)FChC1A-O!jF+|ChC,j-KA(| (|1+ ChC ChC?CR4WFJ0JA 11AbstractWith the fast development of the foreign trade, advancing the openmarket and joining the WTO, the trade friction in the world of our countrydemonstrates the situation of occurring frequently. Only the whole yearof 2005 the trade surplus is up to 1018.8 million dollars. Although thehuge trade surplus has made direct contribution to our countrys GDP, ittakes so many effects, such as: trade friction, trade barrier,deterioration of the environment, humanities destruction. All of thesecant be ignored. The first half of the article is that the various tradedispute numerous and complicated appearing to all above have made thestrategic arms being the dispute resolving our country trade analyze,and bring forward brand tactics. The latter half part is secondarymicrocosmic mount the dispute coming to resolve foreign trade the tacticshow to wield a brand having brought forward enterprise and the government,only this could make our country go out of the big trading nation andbecome the top powerful country of commerce of the world. Key Words Brand Tactics Trade friction Trade barrier?CR4WFJ0JA 22- 1 .,A .31.1 .,h?&,66 .31.2 .,?A .42 .A-)FChC1J-?(|LN,) .52.1 .*v(|F0; .52.2 .(|,8A?A$; .62.3 .(|,Ltl,8$1J1=j .72.4 .(|:UK0?A$;D!0 .73 .(|1+)A-FChLN,+X6 .83.1 .(|1+7-9xf*1J0FL .83.2 .(|1+9Y5C-Lu “ChC ”j .93.3 .(|1+7-#L-)A-| “nK0 ”1yChC .93.4 .(|1+7-LA-)FChCp*,G .114 .A-)FChC1H+E,(|1+ .134.1 .1J(|,) .134.2 .o)(|,11+ .1763) .198$BR .20?CR4WFJ0JA 331 ,A1.1 .,h?&,66iM0nA-FCh*W,aA-v*kN 1997 13.6 5s 2003 , 4388.7 5swFO4 15.5% 1u1FB$A-jF+|*2j,0ZG?-2005-)FChC&5 2002FOK,1F*kNE 14221.245s:K 23.2%OK=)a_ChC,EW,ChCNj5!W1y-)-vAL,k?0-)A-44=+e1ynK0B3!C?)FFx)ChCNACtH=w)1yN&h,C)F,=;C&w4=J5*15VGW,166-M0FM0X-,-()0ZB-Fg,W-6-;F5-,0Z65Fg0!B “A-,ChC_Y;0,-jA+OA?9Cd,65-(CCAIKO,QK,FJCW76Y)7-OL2wJr!Q+O)XLN=_-,v61y?1J,)FChCvF/#_7=0-$AF|15u_9(|1+_)FChC,)FF97-A-O!jN4,ChCj-(|H+)A-FChB$_?y$!FDA-4E(|1+,FJE(|1+9w*vQ(|LtlEY,!QA(|jx,)*0A-#F:UK055i-1J .20068 .?CR4WFJ0JA 55M_9A-=ChC5AQ1JsF6|15K0,J)A-_0ZL-0-$A-)FChCG,H+?0-$_H+6-LuL$ChC,-)A-,4/ChC1yFCh16|AF_FTA-9A,&LN02 A-)FChC1J-?(|LN,)2.1 .*v(|F0;5-:=:UK065:Y 0( PhiliP Kotler ,F _ “(|_0/=0 =A7A1VFAAF_,48F+X-,_OEAZK065F5K065,F!=-(0 ,_A-)FChC(|:UK0(ZA-!* 1600J5s,v79A-8!,(|,v 1 3#9 1 3,v9(|9 1 3,v,_Fv,(|AJ-F,9AOG-O) “-F2j:,-CW,.=Av+X-(|,=J?dnG-_9v7,-vF65_jFv(|1 :#g0(:UK01*6 6ABf:#A*(x/n .1996(x .607-608N .?CR4WFJ0JA 66+O,-v ”(|_v,4G6098!,(|,vLF-Lu2jF-Lu2j1F=L,29M5AA- 46 57Z1J:=J 1995X-#,v7j 53 877ZX-F#v7,a$_=A1Jj*+=Lt “#;(| ”C;A,CiCij?#-;*+aA-*v(|F0;51JV,COM_=A1JLt#;(|C;A,CiCij?#Fg1Jj+O=|1+Fa5)FChC,4/1&F&FaM0?A-1JEC)(|1+,G?2.2 .(|,8A?A$;F-Lu2j:+OA-P=(|Fv#,5AFA-*vv7#,9 20JC%WY# 150JC100JCl 54CFP!4 10s,Ctav7#FP,_?x 10 8=7-F-F2j?x8Ci,=+J8#s=#Ci,QJv7+XsJ,AB4#A-GJ1Jv7?AB8;5j(|8A?A=A1Jj-l,Y,6%WYEGGL+X1p “#18 ”#1(, “h* ”NOKQ, “2,G “) ”“) ” “98 ”1yW#G#+X1J5- “#1 ” “8) ”- “yQ ”5- “Y ”1y(8Ct-69,#G#2j “O ” “#OM ” “8) ” “% ”1y#;=(|-9(|X#;=(|,$k48L$B8=:-Lu2j?CR4WFJ0JA 772.3 .(|,Ltl,8$1J1=j+a-(|,Ltl(|M#Ci65!SC,L?,*7-F,L?a_FJE(|5#Ci65,+O%CO9O7-FJEv?5$10/$X-Lu2j:A-*v,(|LtlE-$)j(|1=j!Ql2j9)CNY#) 1995A-,fN#j*GF+|G,0z:vK0NF+|kK0N, 10=X-Lu2j:*Nu*3OE2375svw!&9 3 25s-Lu=(|=,9Y_A-FCh=5jQLtl,.=(|(|Ltl,8$,COM-$_(|1=j2.4 .(|:UK0?A$;D!0+aA-1J(|:UK0C!X-Lu2j:WG6FZ7-A0!.,(|:UK0?%(|:UK0,?AZ7-O!|:UK0!0A-1JFZ-O!C*-LFJE-LuWPUC0(|:UK0A-!+X(|-Lu:UK0,Ci+XALGCi+X+J8#=: “ ”01JAJ1JFJE-Lu?JFZ0FDK08!,(|5,8F+Xz3+:UJK00(|:UK0,1JA)XAJF-(| “ ” “6* ”1yXA-_,.Fk?_X-0(|:UK0,5F-(|=vY+Xz)-#Ci65(E&6F-.F,AA-1JJZA0(|*3:UK0?%:UK0!=7-F2-LuWC?CR4WFJ0JA 88(|:UK0?A$;#0V,COM_A-1JLX-F2jFPQ.=,FgJAA-.=(|X#F,K0N3 .(|1+)A-FChLN,+X63.1 .(|1+7-9xf*1J0FL-)FChC,KW0;:=E_FCt1J,K 2004-jF+|CW(ChC19W- 19782004-F*kNK 54.9=wK 16.74%FFCE1yU=-?,0+a-EF,FCt#WE,-$CtjkDFCt1J*5?X 20F4 90N4q(6,H=j?1y-+aEF,FCt#WQ,48CtAhCtpGZQ6+aFCt1J-pB(JCt1Jp#1,HX=1y1,;-(J,Ct1J=_iF_1*66-,ChCx:wCX)?:_WChC).AsjChC,k?-ChC16E-+aB*)-0n2j5-1J-(JFPj-1JAJE-GChC1,?j-1JC0L$&L$ WTO!?I_A-FChCk?2j4#LN44( WTO_).As-(A1y1yFA-J5*4:U01yMX,8DLN.OLC,8$ChC6| “nK0 ”1yChCA-_F+|:nK0ChC,0W-Ct$,E?CR4WFJ0JA 1010HA-08ChC*,vJjLX-Lu:CFChC(_FnK0,EJDA-15,ChCN-)A-0|4/4g,ChCs15A 2005-F)A-CChC#B3 91CnK00xB3 51CL0xB3C44(35C#x-;9,_44EJF#x, 83%#xHN-;Wx&J-$#HN:w4 20%20059A-FFw42ChC#xE 895s4 400 5005s,*vC-;-*)A-ChC#-!X5-!W-1y?Ifk,-A-T_-A-!2B3k, 60%=!j9WChC#0,Cd0%+X/W)A-F|CCdB3CfCd0 200585-GALFJEX)-vfCd0,5-ChCsY|#xA-JJ|JMd440g, 2005 108 1185-(5)A-JJ* “E$QWL ”nK0B36|nK01yChC1 ):5 10Y9CChCDe6p ”,WCX6p ”X_#X,XFGjW&5$!k,BD “p ”=_Z)B6p ”-p)5jCtF?,QjCt-O_7z.XL+:-;Fg,#04 500=FJ9KG?!Y5FJDO:0L?97DF!8L 150s,IOCi6-p,6XF/):4/4g,6|J+J8#JRa+OLKjx=50ZLb5K1fB$ “FL?ZCeCA=_?5;0, ”Fg,BAM7F=0ZLb5)656v6,=_0ZA,v7F5X,F(|1+1J6J#G8D,1JFiF)G+Xj,1*6 Q?6ChCL$_-(F,X)ChCXChCF)ChCF)4#*.pj)1*65AJT_9Y),KFP*W,ChCjJvX0ChC)_.-., 1A-FBk?_ChCWG,v*C,Ci6/O)8:)ChC?QQ*(x/n .2003(x .28N .?CR4WFJ0JA 1313A;#-p92H+M#kNxH+2FH+CJFH+-AE*1JWJ_G+X10/H+M#Fa?r*0CQx? Q,+OAX4P,*.p:C,L1*6f0W-lACi+X6|FCtL1yFChH=jF-2j11J+O4:U#k=9v4:U?%6?#=!1JBj)(|,?ALb!1J(|#F-+XFFP=?,a|#_k?+a2jGFzGf9,(|1*6f6|CSk?+a6|7-GL646|7-GLX48,sCS93$)(|F|1*6F/#FJ=Y,BJ(|,$,#_K*0CL,GL1*6(|(a0(|1*6J*k?6|CS_*0(|1+.4GLL$,FJ=L2j:UK0G-$j(0Qr1=4.1.3 .CXGjx,CXG_(|,CX+OF+|93$,HCX(|G-90Z*9O?3GGECXG,:m?%A0CXG?AVIL1J+O;ZF4!_j9CXG?A9O(|j5-vJ:p3,*309,(| 100j(|l 125.535sG1q0_0F9F+|(|,j,N-1J-/nJB3p 1997MF|,0N“-,(|?A ”,B3L “Ajx_(| ”&B365990.16%,Aj_ “CXG ” 1+a!?#?K0.=(|,1J?OxACXG)A,CXG9;&*A?N,LuM0?jk,7-MCJCMCxFC?#Ci65,+XM0rJMJr!QJ63|AA1Lxn:(| *6AG6$5W*(x/n .2003(x .105-106N .?CR4WFJ0JA 1515#Ci65_CU,0P65?F+XxF,_xF,_CXGQ,0i?3P+a),_=)CXG,?rJCCQ9_,1J#?QCXGal!b “2& ”*0CA,CXGB(|=7-X!ZMG-_0H/,v?,)(W!j&A0(|,CXGBDE, “ ”B IBM (, “= ”BPE, “H8PPW7- ”B#Ci65)CXG?r,FL-p4#,(CXd,F$Q#Ci65)CXG,?r4=,FX?!W#Ci65)EBM,?r,Q92Ce,QCXGA7,EE+&IG-!REQVy4iE&+efwL0Q-O0 N#A7EE+eB1yu6)?!W#Ci65F-r8BF2B,C4.1.4.FJEFP8kK,(|Q1Jh1FPQ1Jh1-l;!j-4#,V&x_1Jh1X/nJ:*)4/4g,B$#1Jh1a_1JN9Nx1),_1Jh1a_1J?90Z,.A1*63+1Jh1a_1J,F1y1yAAjpBCh1a_=C Q/CC,H7-51Jp9,Q_1JG,44F1y1yA-1J?w8!,h1FP8kK,(|-A-8kK,(|=JFa?r1_:5Y?-Lu(|,DD.D*,_)/nJ0_$FO,0N_p7-9,2jNx7-5$1Z82jM0rX=F1CC%&2jX=8=*-LM0?F-.=(|1JL$,D=)X4:U? Q2j9)(|,$7-:F)X_1*6d:A-FEF_A7F)-B$_5Y?-LuW1JL$_D?CR4WFJ0JA 1616,0-$,#j4#QFOKFP*.pX1*6:A?-FxF,1*64PD?48,HX1JF:?92WFg7-FPj,h1K*8k(|4.1.5.j_EFFJ5w4EF-FxF_iFPP5JQ*,_GLtl=QA-*,1jA(|H+*.p!X(|H+,E0;?0ChH+9j,58 “jk158 ”,MDf_EF,UC1*6f*E,F1JEF-FxF_,x_EF5A6jf-p*0_EF5A3+mQA-*v,1XQA1jFJA7OFJA7E1yJGW7,AAfFP7-,=G?1J,:UK0K?_MhG?,Fa?)1Jp?),)(4)v,2W9Fg1J7-4=CU1J?=F_)(|,*_Q(|,A4.1.7.(|j4V4*1JL(|H+a_?)6A-,04jF+|.=,(|X-Lu2j:9E,2j9)6GW1L96-fF:U1J!FPj(|4.2 .o)(|,11+4.2.1W)(|H+,CtHjNY(|H+)7&,1J59,CtH_1(_)*GW-Lu2j9)Q9QLtl,Q_5G&_1)X-Lu2j90,9)9E.=_GE,5QG?X.D_KM5W1iCd.DCtfF2 WTO?Io1,9,MBoGL,1o1A$d&h6G&nX.D_$iFP)8%1J,8k.DK7-1(|&?F!*j,A1Jjko1j_,(|*F Q?8W1J00_K-Lu2j1*n:KFJE)0GWN-G&1J,_1)60X-Lu4Nx,-1Jw,_GX-Lu2j:,1d)0d,(|?5518,1W*? QQ(|,.=)0X-2j.0nHX-Lu2j1Mbd,(|5W,1mKCj-=(|F$WX-Lu2j,.=04j-Lu(|4.2.2 .jo1WH=!,_1(|H+)6(|/=0*Cg*+XL1y4No1WH=!,_1FA-F*Cg? QB3*Cg5(_)Q_*Cg|HY)o1F!Cg,GF69YF*? Q,j1J*KFP&!?CR4WFJ0J

温馨提示

  • 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
  • 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
  • 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
  • 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
  • 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
  • 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
  • 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。

评论

0/150

提交评论