国贸经济管理类毕业论文-宝洁公司在中国市场促销策略研究

?CR4WFJ0JA1 ?af%_Hfck%_?*tkDffWaHfBo%M lWD5c$%kH4XKJ%)fPoNODoOoYKck%KBofo4P4lGJz)kM4lafkBo4 USPPgoPgJH$3oOGYkwP4OlHBa .KdB f zsf f f?CR4WFJ0JA2AbstractPromotion is an important marketing method and A persuasivecommunication activities, which to promote sales of products listed. As one of theseveral daily consumer goods transnational company, The Procter gamble (p&g)company have got an admirable selling success in the world market. Not only fortheir high quality product, most comfortable service and the highlight ofpersonality, but do there is another point we should concern about is theirpromoting strategy. They hold the steering wheel of the developing world marketby their excellent advertising promotion, republic relations promotion, brandingpromotion and so on. At first, the article mainly introduced the company in thedevelopment of China. Second, The article focused on the analysis of P & G inChina marketing strategy, what the most important, the USP theory and someother ways to gain more profit. At last, refer to P & Gs success in Chinas casegiven to Chinas domestic enterprises Inspiration. As the largest country ofconsume in the world, a lot of energy waiting to be tapped. Therefore, we shouldseize the advantage of the countrys daily necessities enterprises introduceadvanced marketing techniques to gain greater market.key words International Promotion, International Advertising Promotion,International Republic-relations Promotion Mixed Promotion?CR4WFJ0JA3-$1 #1(X-2j,( . 42 #1(X-2jK01+6 . 52.1 #1(,zK0 . 52.1.1 USP*6A,| . 52.1.2 (|,FO . 62.1.3 zn,1+,JsF . 72.2 #1(,K0F3+1+ . 82.3 #1()K048,+X . 93 #1(K01+)-1J,_/j . 103.1 )F|D-Fz:UK01+,_/j . 103.2 )-1JF|3+:UK0,_/j . 1163) . 138$BR . 132?CR4WFJ0JA4#1(X-2jK01+.D0L-p4#,*3FC,n(_A- WTO42D-(0F$!A-2j90.!.7-,H,7aF+|v,0gA-_0Z-(W,2j#Ci65GJ(_XM&JFA-2jTW6-2j4#,*A#1(Lv5XG:#G-Y#U1yA9q8Ct)Ct1J 1X 2004CR#1K0fE 5145sY# 645swj0Qm1XM6/6 2004#1,6:# 10%#1XK0E0;1N8#:,IfFjV,Y#5-o%0_7H 1946 1964OL$*+O,-!4Xf#Ci,N F0*aJ2j,61MML(F94 51,C4= Q9M:g3*c9j0f,x*#1K0NW# 55:,61ZK0N, 20%:p#1_9)(,K0FD,2 #1(X-2jK01+62jK0_0/v,:UK0#_0/B$=W,FJ#k_FK0,10 2j,:-;K0_1JFJEM,?FJ1J#Ci65L$,Ej%#Ci65,#Ci!bKC+OC#k)Xv4Wr,pMQpAJ1JvM&vCK0K0,k?_zgFzPCd Zu/jCW+OLxGM&LxGHK0v5K0CiCO9A0.$PFK0C2K0jK0#kK01y 41K0a_FJEPB$=#kZ44F5FJ-$FL$/)#Ci6508K0)jK0#k89C#Ci651C#Ci651y1y )K0,(9G?,K01+?J)W&xWj9+E)KO-7kWMW&#kWW1JB8:UK01y2.1#1(,zK05-2j:UK0JyJjzK0!Ulj0.az,WCX;EFg,yz_+a.,C650_Ci+X,#M,+?)=FN|,?#1y,41J,z-7k?_B!,CG+X1y#1(,z1+898!,1+;Ma)1+F|4 1 USP*6A,|J(|1+_71JHGJ(|1#1,5#G+XZ$5#1+X7*6+X6F+Xo+X+X1yJ/=#Ci65,F&#Ci65XX,O?,Y,O,#G80#OM,d%,dC,CJ5+X8B6,p9K&L$f49+O.#,j&G-)#Ci65B*0ZG?,Y,&#Ci65,Ai 2001,8B62j9)E 41.95%u1,Q* 14Z,6& 2 (|,FO#1F-,!4iM0MO)#;(|JX,*63P#?jGJ,JJ1L(1C*,FJ#Ci65N?x(|:#L-#Ci65),+/OOx(|,-F-;#1,=0 9!0 procter&gamble(p&g)ZW63+X 80#1F-2j&aGq6-F,=0 #1(=0 ,FJFj-FJ#Ci65)#1,FO!Q(|-F_F-#Ci65*6D/,G?1+F0&:#1_GJD-1J,)Bj!0ZG-58(&-(),=0 2O rejoice#OM head&shoulders% pantene sassoon8B6 safeguard) olay%(m zest$= tide1yX-F|P,&IaG+X=0 j#Ci65),A1 Phyllis.2003.“Discounts, Promotional Gifts Analyze Major Cases” Second Edition P43-50.2N . 2005.3v7=,6+BI(|F #1(v7=,_/j,?L , p23?CR4WFJ0JA78#K&L$-,#Ci65G-jF_-(|Fa?rzAr)B,.z?_V.)#1Fg0ZFO#Ci(B$MA,_FJ#Ci65,h+O#k$M0?)-72j)B,/nJ*6+O#kA.?M9$K48$.,#1,h+O#kvFJkjAr)B+ak?vjWG+X#G#1Cs,k?jkuzk?J)kF|Arz Q(08+XFJ,6O#1?WG,zF-rCdF#Ci65F+X#Ci65,B0#Ci65-$B8F&,Ar#G*6W,Ar*6WAr7,_zG,*6jFJE-O.*61yM5$E0;*6* 1#1,z!_FJEF/?zA-#Ci65C#1J9xg,Y,EB$#Ci65C,-,i:B$F_-+Xky,#Ci*6|
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