国贸经济管理类毕业论文-我国企业外贸出口中的品牌竞争力分析

?CR4WFJ0JA1 ? 2005 vYkck+fsoo=k-|o#gOk-Ox%4ocMQ*-kU|k13UM|6oBykR4c|6kN5k4c|oekYEk+U|6U4M(y,oKd |6 D -?CR4WFJ0JA2AbstractThough trade volume has risen greatly, China has been facing more andmore trade frictions since 2005. The reason mainly lies in the negative effect fromMade in China. Nowadays, trade protectionism is spreading widely. The growthmode of Made in China which is excessively relying on export capacity willeventually come to the end . Our enterprises can only enhance their exportcompetitiveness by creating their own brands and improving investmentefficiency.This article was divided into three parts , the first part analyzed thecurrent situation and problem existed in the export of Chinese enterprises OEMproducts and brand products .The second part analyzed 4 big problems thatenterprises confronted with in the process of making brand strategy, the lastpart brought forward my viewpoints and suggestion to brand strategy from theperspective of Chinese enterprises.Key words Brand; Brand Strategy; Brand Competitive; OEM Production;Made in China?CR4WFJ0JA3- 0 .41.A-*1J-?(|1,)(6 .41.1WG*Cd(|+O ”.41.21J9H+,QQ(|1 .51.3(|l .51.4(|,0G .52 A-*1J(|1+,k?LN6 .62.11J=7KFPF+|4(|,? Q .62.2.1J8D,.D?%$; .62.31J8D(|?A$; .72.49A(8,(|JZC*-L .72.5*(|*A,=o1)% .73 QA-1JFCh*(|1,G?FD6 .83.1 LN .83.2&L$LN .93.3? 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