国贸经济管理类毕业论文-中式餐饮业国际化发展的定价分析

?CR4WFJ0JA1 ?-OOJ,D-+XQ,1+=ChC,#Ci*6B$,M0rQ6Zr!Q_+O*6M0rM0r/nM0r:GM0r8A)M0r#Ci65F*)OOO,M0r*TZ0_j/h,FO#k_XOFO-;_#Fa#k#Ci65)O,M0rLu:L)O/n8A)1yEQr!QM0rM%CXM0r4EQ,r!Q&l4=_M0r,k?3PQCXG,=jOOJ,-LuFCQ,D4F_ZOOJ,CX(CX0Lf!M(CX(CX,l$Qwl0L$W-OOJ?-O!,C*a?X,=CXG(|)LtP1yw8!6=?8:;A9Q,*6+aCt+J8#Qj0/:UK0,!0/CXGQ,FX)KA *l M0r #Ci5 ?CR4WFJ0JA2AbstractAs the service trade in a tourism part, the food and beverageindustry development has the pivotal function to our countrys servicetrade, this article selects this angle of fixing a price to analyzethe question which China walks, advocated hightlights the localizationfrom the fixed price policy and the choice of strategy. The articlehold the status that the general policy of fixing price should be thehigh fixed price, carries on the summary in this foundation to the foodand beverage industry characteristic and fixed price strategy.secondly this article enumerate and analyze several fixed price methodwhich is suitable ordinary for the Chinese food and beverage industryinternationalization development . subsequently from the supplies andthe demand two aspects explained the high fixed price necessity andthe feasibility,and reminded the service trade marketing to besupposed to pay attention analyze own strength , the market and thecompetitor situation, then choose the suitable fixed price method.key word fixed price demand expense group localization?CR4WFJ0JA3- 1 OOJ-LuF5,F .41.1 Q_kJ .51.2OOJ-LuF,#1+ .72 OOJ,3P( .92.1OOJ,53P .92.2 OOJ,M0r3P .106-OOJD-,2j .133.1D-OOJ, .133.2#Ci5, .143.3PFBI .153.4WA7 .164 k5 .1763) .198$ BR .20?CR4WFJ0JA4?OOJ-LuF,61 OOJ-LuF5,F F*3ChCC0F=ChC_CX,J=Jj*0X_MJw4*.p:,J,j4-4#,G?G-=ChC,kd17-*5=8*6|8=ChCB8T?46OOJB6j=ChC 12W2,$h-(=F02X=ChC,6C=-?,+X!A)OOJ,B9CO,G?“6*TAF-,#;O7a6Pj0/OOFO$6js, 50Js=9CNY#Fj?CtC,=A-uA,F#Cid-;2l,FOOJ,#;(|G-_0/,Q/1*),v9X-,0 j#;n,yQW|Fu:jxCAD46*T#Cif_3M_$9M,jxX-4:U,9 986=J,G?3P4j;4&3P54:U|K0165dN*6l7(,|K0-7(,|K0Y#2j9);MA+X?OOJ?O,1+F|;)T#Ci65)#CilO,.?O6*63165,l-,X21:X63165,lN,?2j$GF?1Hj-,G*Y#j7?CR4WFJ0JA5-+Ln=jM&FjI 3.8s4.5s-,X$GF?2jj%2j9)j-7+a6-;*?OOLJY#jI62j$GF?j-7f=_B$?#0F28A,D4v8#AA_/j)OO|JA=_0-:0.&Fx1F$2l,)XN,OO,?rF!+aO6Qj9?,?r,_0/E9,O!-;OO:UK065d+,LN=_8CtlF:,LNM5$BEFj63.,-,_jW2j-N6|A,?OO(|,QQl; :(|l9B$=(|QFB)(|)l,O!Q),j#Ci65LO(FFLtl5K$1y1yw_0Z.=G,:2&aCtlGE=?4Pa=(|0ZQh_l,h_1J0W,1Ctw1J,h_4Nx=7-=f,aQA,O_/EEP;,#=fl,faW0;:h_,h_)9,9-p0*,H&aB63|Jl0JG,W)Y)Y#XxXx|JG,65-p:UK0+?3P,ks:0Z1J,|Jl9-pG?,3+:-XF-,OO(|FgAa97-8k,_|J,F-L65)X|JN655,_=W,1J,-7l,l1J,-79-pEW,3+1J,Ct_.4|jF_Ku4:U_3W3WDLNd65F_|J65FG-,l1+D-4:UF0!9+HapA?Wa?8!,Q:=CD4?CR4WFJ0JA71.2OOJ-LuF,#1+l_=,l)_:UK03Pq6O6=CeCXH_%CC65,!b1 +U 200563l#Ci65,l.?LCR46|JL1 77N?CR4WFJ0JA8KF2C65,#Ci*6k?_O1JFX#Ci65,8 F=Kf7-)0WY#7-N!Sf,lX1%8*6F+XF01+651JV8,4#x,“O KQQ K_B1+,*?NFgNJ*CW1?CA0n,98,=65_)XN- KEQ,F2,QFgNJ)=(|, *6P6.F2+X&69vA-;N,J#2?1J,R,v_FG6EAaA+O9)4:U,CeGv=1Nj)9B$?_!R,lQJC,vl_V8*6K?-;N7-V?N7-lQF/9,_0/N_?o6|46_=-?,0Z!=_71,L)=|JA0_06F1:CF1/l,?F15#Ci65F$2l0/K0:M,1+-;*BOx63g*6l41J8!,Lui=13PTZM6?$5GN,M0r_07,*.p2.1OOJ,53P2.1.1)OO,B$_0ZG?v=5)K,3Pl9Q7-4:U#k,6GCi6,B,!QG-JFP,QFG-J-$OOJ=,|J1JL$,1=9=*E82jM0r,J_!.,=J(Xfl1+-763+OO2,M0r_9iW,!M0r),lG?,M0ra_4#,G9,H+H8fCt$? Q4#CtH_H+a-(L$,D!X5Y?6-(L$ Q/OH,FOCC#!*0CKu,1HCC=7- 1F&Aa?1X#Ci65,5:63lL$,3+q6nvXCZ:N=7-?.F810!QC/=,N+J8#=.FGM5x:JO(_942N,=|EF/W,(5A0,&#k,Y#0L$%? QAA7+XG0L$)G-_0/F,AA().&,CXG-$X&9J*6-$Di#Ci5(A6,F6|FAAu6)AA,NlA,F_J,4ZG-9)ZW,?FFFZF=Y+XX_Mhv7AA/FG-?F90ZkNX!kN;|J*0/B,DKB3VIa_4,F60-(,B N#8G-9=,lG0L$)i&? QF9=|,:a_0Z5,FJE:$,PG,4:U*6%(8X4?,n/j*G,G=|-+AA(a,N-;A,(aA,-OB56|=1y4Z)8X:F,K:?=0l%C)OOFr)w,?CR4WFJ0JA12*6M0r0*O.AF(&u6)Fl,+XO?AN,O*6%C_/Y#0F,0r+|AE-4|,FJpA9*6+aAFMO,%C9Y#_9x,-)Oa_F,(!$OO2j,F#QF:F3F1JFOF=F4:UF1yC_04:U#k,E0;/BPB$u:1y1yG-_01DW,FFOX):UFP:5u60Y+XnZX):UFP:mG)4,j$!FR,AlH)(,F(8=_9F-(=8aCn/j)(KWaCC5#Ci65+;$!k,B6|l?ko?_!lA9FxW2$!,F6Y+XF=,1CW,+X0PP1A,M#1,=+a6G,_EF/+|,f,)#Ci*6,.D0Nj/nJZ%D-p=|,g)3.1D-OOJ,Fg,=_#fk?*TM,63|WGGC ZAlE-;y_-GGa8,lQ:=vOF_f,0Z?FDv9-pK,D?C6*0Z4,5A Location location and locationO,:UK0LuF9p&a40xY=CYaJ*=,jxY,HA=EQ,oCt$,6|J,3PCX5wd90J,Qv=,)B_4|4J4Zr!QG-9P5,4:U65=Z#?)=,F9$J#_,8$OOJ#qN4q6|J,ilKFP65,Ba9M$J,Ct,#F-,8X-F0 j005j_GCG-?_-OOF(&,EFXMW,0G6G#B?8,D=J?8+J8#9-pW,DF_8*6,A,Q3.2#Ci5,4,?XB1,GJ_0G?,+0Z1JG-=7-Cp9,JO$FZ=85-TD5$D,?B$,R04MWlQu,W,a_TD5$DX5-F+|:9Q,vTD5$D,B+655=1Jk?_E869EQF,90F,_=7-B+,RFG$=?B$O$FZ(O$F0(|=0 :a$5.-72j,=_FJ,WG6|2ja-pG63,#Ci5_FAD-,?O?CR4WFJ0JA159,_Q ”“lB3 ”“2CF&Aa?LxJ4h!#Ci_fQ+O#kA0,#Ci65J)F#Ci65=_0jk?,K?-;=CXG=48_=_FgAXQ8!,=CXG90(8Ql=v=J.#Ci+J8#9#%,+XQ%CQ1#Ci65,0/J_g,!2QF-OOaO)Qf5Al=J_L 6x5Q1#Ci65F/2lx7-O,;!QyNFg,AQ1#Ci655J_CiA=9LT6J$7-#Ci65,BFZB$#9F*6#Cir!Q,=)AY+XPFBI%CN65*6+XEQ,lfEP,+X1V8A,2jPFBI_7|PFBDM, $9B$PFBI?r1JX1&=?63|xDF?63|7-5PE,XCt2j:!ZG-XY+XC,8!C,JpY+X6|,!OO,.=5aOOJj,LN$_OO,O(f!AWG)OO98,BD1F/8,B3+1J,+O “.x)OO,4:U$_q6G?,OOX4:U,E0;Nq6G?.x,1AG-.F00FWOOX#Ci65,._L8$,OOaJ0PqqP,%M*30ghEQf59,.OO,x,aJYaJ51JV+Oj3.4WA7TG,o1_0/A7:,Ct0FydO$X#UT,N0E?-p0E+XLDjV,1DA+e7A#?-Lu65 6|JEE-n%OOJ,jCtA7,A6,F9?-,CXG-_P,K3P0;MnB$OO1J,:UJfY#L$,-(3+?CR4WFJ0JA17 1 OO1J:UJfY#,3+ s+bOO1J OO1J IOO1J!hf f 10% !hf f 10% !hf f 10%:UJf 100,000 110,000 100,000 110,000 100,000 110,000* 30,000 30,000 35,000 35,000 40,000 40,000 55,000 60,500 50,000 55,000 45,000 49,500k 85,000 90,500 85,000 90,000 85,000 89,500Y # 15,000 19,500 15,000 20,000 15,000 20,50 ) 30.00% 33.33% 36.67% 1.X:UJfF-(|J4:U65G?F0)WF,48A75)=_+a!QyNG-7-2/O:,FAa)*0B,N!A_F_4AF9,O(&F_0Qx),?A7G-_l,F_v7aL,10!4 k55,:pF A_M0r5F_4:UK0,*-OOJ,D-G-B+XQ,1+F=ChC,#Ci*6B$P#K,M0rQ6Zr!Q_+O*6M0rM0r/nM0r:GM0r8A)M0riP#K,M0rr!QA#Ci65F*)OOO,M0r*TZ0_j/h,FO#k_XOFO-;_#Fa#k#Ci65)O,M0rLu:L)O/n8A)1yEQr!QM0rM%CXM0r4EQ,r!Q&l4=_M0r,k?3PQCXG,=?CR4WFJ0JA18jOOJ,-LuFCQ,D4F_ZOOJ,CX(CX0Lf!M(CX(CX,l$Qwl0L$W-OOJ?-O!,C*a?X,=CXG(|)LtP1yw8!6=?8:;A9Q,*6+aCt+J8#Qj0/:UK0,!0/CXGQ,FX)6E$OA-OOJC*,LNlA.D0,