教师招聘英语试题.doc

试卷类型：A2015年教师招聘 英 语 试 题 专业知识（70分） 2015.7 注意事项：用0.5毫米黑色笔迹的签字笔将答案写在答题纸上。写在本试卷上无效。第卷第一部分 阅读理解（共10小题：每小题2分，满分20分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。AIf a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned in the hard way.Whats in the name? Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesnt go”. Sure enough, the Chevy Nova never went anywhere in Latin America. Translation problems Sometimes it is the slogan that doesnt work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally for its international campaign. As it turned out, the translations were not quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave.” A picture is worth a thousand words Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there cant read. Twist of fate Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending Gods name by having people walk on it.1. From the text we learn that _. A. Chevy Nova was brought into Latin America B. General Motors did the best market research of all companies C. Pepsi still sold well in China owing to the translation problems D. the “Come alive with Pepsi” campaign worked well in the US2. What was Gerbers problem? A. A translation problem.B. Cultural factor. C. Religious factor.D. The picture on the jar.3. For what reason were Thorn McAn shoes turned down in Bangladesh? A. They are not designed attractively. B. Their advertisements are not persuasive. C. A signature looking like the word Allah was in the shoes. D. Problem for Thorn McAn was the companys name.4. The intended readers of the passage are _. A. product advertisersB. market researchers C. managers of Sales DepartmentD. businesses to promote products abroad5. What does the text mainly tell us? A. Lessons from some large corporations. B. How to make use of advertisements. C. The importance of market research.D. The importance of packagingBChris Waddell wants to climb Kilimanjaro in a wheelchair; George Del Barrio wants to make a film in Cambodia; Jeff Edwards wants to write a book: they want you to fund their dreams.A website called K is making it possible for people like this to raise money from a few hundred to tens of thousands of dollars to fund anything that catches the imagination of Internet users with a little money to spare.It worked for Emily Richmond, a 24-year-old living in Los Angeles who plans to sail solo around the world for two years. Shes raised $ 8,142 from 148 people wholl receive gifts such as photos from the trip or a telephone call when she crosses the equator (赤道).“This was a perfect learning experience for my daughter,” Landon Ray said, adding that he also dreamed of sailing the world himself. Jason Bitners plan for $ 7,500 to pay for a film about the small Midwestern town of La Porte, was so popular that it raised $ 12,153. Its about a record of pictures by a photographer who died in 1971. About a third of his supporters were friends and family. Others include people of La Porte but also people from as far as Australia.“Its a creative marketplace,” said Jonathan Scott Chinn, who is collecting $16,500 to make a short film. “Youre given the opportunity to make yourself known, and if its really interesting, itll take off.”Independent singer & songwriter Brad Skistimas, 26, has been using the Internet for eight years to promote his one-man band Five Times August. He used Kickstarter to raise $ 20,000 to help his new album Life As A Song.“Its a great way to get in touch with fans,” Skistimas said. “I was marketing to my own fans, so I said If you want more music from me, nows a great time to help me out” .6. According to the text, Kickstarter. com is a website _.A. to fund people travelling around the worldB. to collect money to realize special dreams C. to help people deal with any troubleD. to support its users to communicate online7. What do we know about Emily Richmond?A. She has finished her solo sail.B. She has planned for two years. C. Her solo sail needs about $ 8,142.D. Her solo sail will last about two years.8. Emily Richmonds success showed that _.A. one needs to attract interest when collecting money. B. it is very easy to collect moneyC. sending photos is good to thank supportersD. it is a hard learning experience9. According to Brad Skistimas, Kickstarter. com is a good place _.A. to make more musicB. to make a film about himselfC. to make an advertisement about himD. to sell his new album Life As A Song10. What would be the best title for the text?A. The Internet Is a Big Market B. The Internet Is a Bank for Your LifeC. The Internet Helps Sell Your ProductsD. The Internet Can Help Fund Your Dream第二部分 完形填空（共20小题：每小题1分，满分20分）阅读下面短文，从短文后所给各题的四个选项（A、B、C和D）中选出能填入空白处的最佳选项，并写在答题纸上。We often talk about ourselves as if we have permanent genetic defects (缺陷) that can never be changed. “Im impatient.” “Im always behind.” “I always put things off!” Youve surely heard them. Maybe youve used them to describe 11 .These 12 may come from stories about us that have been 13 for years often from as far back as childhood. These stories may have no 14 in fact. But they can set low expectations for us. As a child, my mother said to me, “Marshall, you have no mechanical skills, and you will 15 have any mechanical skills for the rest of your life. ” How did these expectations 16 my development? I was never 17 to work on cars or be 18 tools. When I was 18, I took the US Armys Mechanical Aptitude Test. My scores were in the bottom for the entire nation!Six years later, 19 , I was at California University, working on my doctors degree. One of my professors, Dr. Bob Tannbaum, asked me to write down things I did well and things I couldnt do. On the positive side, I 20 down, “research, writing, analysis, and speaking.” On the 21 side, I wrote, “I have no mechanical skills.”Bob 22 me how I knew I had no mechanical skills. I explained my life 23 and told him about my poor 24 on the Army test. Bob then asked, “ 25 is it that you can solve complex mathematical problems, but you cant solve 26 mechanical problems?”Suddenly I realized that I wasnt 27 from some sort of genetic defects. I was just living out expectations that I had chosen to 28 . At that point, it wasnt just my family and friends who had been 29 my belief that I was mechanically hopeless. And it wasnt just the Army test, either. I was the one who kept telling myself, “You cant do this!” I realized that as long as I kept saying that, it was going to remain true. 30 , if we dont treat ourselves as if we have incurable genetic defects, we can do well in almost anything we choose.11. A. yourselfB. myselfC. themD. others12. A. instructionsB. suggestionsC. expectationsD. comments13. A. publishedB. repeatedC. spreadD. added14. A. causeB. meaningC. basisD. excuse15. A. alwaysB. everC. neverD. still16. A. changeB. improveC. polishD. affect17. A. expectedB. demandedC. agreedD. allowed18. A. acrossB. overC. aroundD. for19. A. howeverB. thereforeC. meanwhileD. obviously20. A. layB. turnedC. settledD. put21. A. negativeB. objectiveC. passiveD. subjective22. A. askedB. blamedC. advisedD. taught23. A. occasionsB. trainingsC. experiencesD. journeys24. A. behaviorB. explanationC. attitudeD. scores25. A. WhenB. WhyC. WhichD. What26. A. advancedB. simpleC. chiefD. current27. A. sufferingB. resultingC. arisingD. coming28. A. receiveB. suspectC. believeD. adopt29. A. weakeningB. shakingC. wakeningD. strengthening30. A. As a resultB. On the contraryC. In additionD. At the same time第II卷第三部分 第一节（共10小题：每小题1分，满分10分）阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。In recent years, we have to face a problem 31 many students have poor eyesight. The situation is becoming more and more serious. 32 we all know, it is important for everyone to keep good eyesight.We should take a series of effective m