高一英语The Advertising Gameppt课件.ppt

Unit11TheMediaLesson3TheAdvertisingGame PeriodOne ObjectivesBytheendofthislesson you llbeableto knowthedesign theideaandtheeffectofadvertisements understandadvertisementdevelopment discussadvertising Lead in Watchavideoofanadvertisementandguess Whatproductisitfor BeCreative Justdoit 只管去做吧 BeCreative Impossiblemadepossible 使不可能变为可能 佳能打印机 BeCreative Intelligenceeverywhere 智慧演绎 无处不在 摩托罗拉手机 BeCreative Thetasteisgreat 味道好极了 雀巢咖啡 BeCreative Thechoiceofanewgeneration 新一代的选择 百事可乐 BeCreative Let smakethingsbetter 让我们做得更好 飞利浦电子 BeCreative Obeyyourthirst 服从你的渴望 雪碧 BeCreative 只溶在口 不溶在手 M M巧克力 M Msmeltinyourmouth notinyourhand Pre reading Canyouthinkofsomeadvertisementsyouhaveseen Wherehaveyouseenadvertisements onTVinthenewspaperontheInternetontheradiointhestreetatbus train subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplay Choosethewordsfortheirdefinitions 1 tomakeknowntothepublic e g inanewspaperoronTV 2 somethingusedforadvertisingthings 3 thebusinessofencouragingpeopletobuygoodsbymeansofads 4 thepersonwhomakesads advertiseradvertiseadvertisementadvertising advertise advertisement advertising advertiser While reading 1streading Whatdoesthepassagetalkabout A TheadvantagesanddisadvantagesofadsB DifferentsortsofadsC ThedevelopmentofadvertisingD TheeffectofadsonourlifeE People sattitudetowardads While reading 2ndreading Re arranging 1 Productsaresometimeslinkedwithdifferentconceptsorideas 2 Newandunusualideasoftenappearintoday stopadvertisements 3 Anadmaygivedirectinformationlikenamesorlocations 4 Publicadshavehelpedtoincreasepublicknowledge 5 Adsaremadevisuallyattractivetoholdtheattentionofthepublic 1 2 3 4 5 While reading 3rdreading Answering 1 Whendoesthesimplesttypeofadvertisementwork 2 Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities 3 Whatideasdotoday sadvertisersusetomakeyounoticetheirproducts 4 Whathasthegovernmentdoneduringthelastdecade 1 Whendoesthesimplesttypeofadvertisementwork Answerthefollowingquestions Theyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition 2 Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities Becausepeopleareusedtoseeinghighstandardsofvisualdesign 3 Whatideasdotoday sadvertisersusetomakeyounoticetheirproducts humourous Theyusehumouraswellasnewandunusualideastosurprisepeople Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething 4 Whathasthegovernmentdoneduringthelastdecade savingwater fightingaids helpingthepoor givingupsmoking Overthelastdecade thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS savingwater helpingthepoor givingupsmoking etc Theadvertisinggame Enjoytheadvertisementsandputtheminthesuitableplaces Readindetailandcompletethetable Itis tobejustthe ofa ora Adsneedto and the ofthepublic Someads picturesorthe ofexperts otherstryto adsthatpeoplesimply at advertisements likely name company generallocation attract hold attention consistof words create enjoylooking Celebrity Peopleareusedto Modernadsmust the standardswithideastomakethemmore Someadsmayusethe of tosellthecar Othercommonideasinclude and advertisements seeinghigh standardsofvisualdesign combine highest attractive freedom concept happiness wealth success Concept repeating noticetheirproducts humour new unusual Creative sellingproducts services contributions society Encouraging participate Educating fighting saving helping givingup