WebinarSerialEEPROM

MemoryBusinessUnitUpdateSerialEEPROMProductsJune2013 BryceMorganStrategicMarketingManager MemoryandTempSensorProducts Agenda 2 2012CopyrightAtmelCorporation UpdateonCurrentDevicesUpdateontheNewHighDensityDevices 1M 2M UpdateontheNewCSandMACDevicesReleaseoftheNewAT34C04DevicesforDDR4DIMMs ProductBrochuresCompletelyRevised 3 2013CopyrightAtmelCorporation NewFullLineSEEPROMProductBrochureAvailableNow ContributedArticleforAT24MACxxxProducts ProductBrochureforAT24CSxxx AT24MACxxxProducts ProductBrochureforallSEEPROMProducts AvailableonWebsite AtmelSerialEEPROMOverview VeryDiverseProductPortfolio1 Kbitto1 MbitdensitiesinproductionFulllineofI2C 2 wire SPI and Wire 3 wire devicesIndustrialandautomotivetemperatureofferingsCompleteLineofStandardandSmallFootprintPackagesSOICTSSOPSOT 23LeadlessDFNpackagesBGAsandWLCSPs wafer levelchip scalepackages BumpeddiesolutionsContinuousDevelopmentofNewandInnovativeSolutionsNewfunctionsandfeaturestoenhanceapplicationsandsavesystemcostImprovedperformanceandspecifications 4 2013CopyrightAtmelCorporation SerialEEPROMProductMatrix ContactAtmelforMoreDetails 1 8mmx2 2mmx0 4mm 5 2013CopyrightAtmelCorporation SerialEEPROMTechnologyDevelopment 0 25 m 2012 2013 2014 2015 2016 6 2013CopyrightAtmelCorporation LowDensityCostReduction LowCost0 25 m HighDensityShrink 130nm AtmelContinuestoInvestinNext GenEEPROMTechnologyActiveprocessdevelopmenttoaddresslowandhighdensityproducts WLCSPUpdate ContinuingWithDevelopmentofMoreWLCSPsUsedinapplicationslikecameramodules hearingaids sportswatches etc 7 2013CopyrightAtmelCorporation 100 WillingandAbletoOfferNewWLCSPs 8weeksneededtotoolpackageanddeliversamplesEarlycustomerengagementiscriticalFindtherightopportunityandwecandoit DevelopingNext GenerationDesigns NewDevicesDesignedforUltra LowPowerConsumptionReducedstandbycurrents sub 100nA andwritecurrents sub 1mA NewFeaturestoImproveProgrammingThroughputsImportantforhigh densityproductsImplementinghigh speedwritemodestoreducewritetimesby 50 Improvesmanufacturingthroughputtoreducecosts 8 2013CopyrightAtmelCorporation Agenda 9 2012CopyrightAtmelCorporation UpdateonCurrentDevicesUpdateontheNewHighDensityDevices 1M 2M UpdateonNewCSandMACDevicesReleaseoftheNewAT34C04DevicesforDDR4DIMMs 2 MbitSerialEEPROMs TwoDevicesinDevelopmentI2C AT24CM02 andSPI AT25M02 versionsFirstNewDeviceDesignedforUltra LowCurrentConsumptionExtendsapplicationbatterylife500 Atypicalwritecurrentandlessthan100nAstandbycurrentFirstNewDevicewithHigh SpeedWriteMode AtmelExclusive ImprovesmanufacturingthroughputsbyreducingprogrammingtimesOptionalBuilt InSupportforSerialNumberandMACAddressFirstSiliconOutofFabandUnderEvaluationSamplesQ4 2013 10 2013CopyrightAtmelCorporation NEW 1MSPISerialEEPROMs TwoVersionsNowSamplingAT25M01 Standard 24 bitaddressversionUtilizesthreecompletebytes 24clockcycles foraddressingAT25M017 17 bitaddressversionAtmelexclusivefeatureReducesinitiallatencyandoverhead onlyrequires17clockcycles Latencyforeachrandomaccesscanbereducedby1 4 swith5MHzclockFirstAtmelSPISEEPROMthatSupports1 7VMinimumVCCPackageOptionsAvailableinnarrow body JEDEC andwide body EIAJ SOICsWLCSPdesignedandjustwaitingforaleadcustomer opportunity 11 2013CopyrightAtmelCorporation NEW CustomerDesignActivity Design winfromaMajorHearingAidManufacturerAT25M017SEEPROMneededbecauseoflowwritecurrentsandthespecialaddressingfeatureSamplesprovidedandqualified ProductionstartinQ3 2013Volume480K year 12 2013CopyrightAtmelCorporation SerialEEPROMs Agenda 13 2012CopyrightAtmelCorporation UpdateonCurrentDevicesUpdateonNewHighDensityDevices 1M 2M UpdateontheNewCSandMACDevicesReleaseoftheNewAT34C04DevicesforDDR4DIMMs CS SeriesDevices DevicesIncorporateanAtmelFactory ProgrammedESN SerialNumber 128 bit permanentread onlyvalueCustomerscannotalterorerasetheSerialNumberSerialNumberisstoredinextra dedicatedmemorySeparateaddress commandusedforaccessSerialNumberiscompletelyuniqueUniqueacrossallCS seriesproductsregardlessofdensityorfamily I2C SPI etc NEW 14 2013CopyrightAtmelCorporation AT24CS02Example MemoryArray CS SeriesOfferings 15 2013CopyrightAtmelCorporation InitiallyLaunchingwithI2CDevicesWillimplementontotootherinterfacefamiliesAtmelCanProgramCustomer SpecifiedSerialNumbersSetupchargesandminimumquantityrestrictionsapply CustomerDesignActivity MajorMedicalTestStripSupplierAT24CS02WillbeusedindisposablestripsforbloodcoagulationmonitorsUsedtoserializeeachteststripSEEPROMstorescalibrationdata lotnumber expirydate etc Projectedvolumes50Mu yearoncefullyrampedin2 3years 16 2013CopyrightAtmelCorporation d d d CustomerDesignActivity Design winfromaEuropeanCompanyAT24CS08UsedinencryptionhardwareformilitaryavionicssystemsVolume10K 20K year 17 2013CopyrightAtmelCorporation CustomerDesignActivity Design WinfroaLeadingMedicalResearchCompanyAT24CS16Willbeusedinmolecular nucleicacidanalysisteststripsVolume10M yearoncefullyrampedin2 3yearsProductionstartinQ1 2014 18 2013CopyrightAtmelCorporation MACAddressDevices Idealfor Connected ApplicationsEthernet WiFi Bluetooth SAS FireWire Zigbee etc AnyIPv4orIPv6applicationorapplicationneedingnodeidentitySimplifiesmanufacturingprocess justreadandprintlabelifneeded DevicesIncorporateaMACAddress ExtendedUniqueIdentifier EUI EUIvaluesareuniqueandpre programmedintodeviceAtmelcanprogramcustomer specificOUIsandEUIsSetupchargesandminimumquantityrestrictionsapplyDevicesProvideFullUserEEPROMArrayAccessMAC EUIvalueisstoredinaseparatememoryportionandaccessedseparatelyInitiallyLaunchedwith2 KbitVersion AT24MAC402andAT24MAC602 19 2013CopyrightAtmelCorporation NEW AT24MACxxxSimplifiesManufacturing 20 2013CopyrightAtmelCorporation CurrentProcess SimplifiedProcessUsingAT24MACxxx BoardsAssembled MACAddressGeneratedorPulledfromCentralDatabaseRISK MultipleFactoryLocationsAccessingSameDatabaseandPullingSameValueTHROUGHPUTIMPACT MACgenerationanddatabaseaccessslowduetonetworktrafficand orbandwidthissues LabelPrintedwithMACAddress OperatorScansBarcodeorManuallyEntersMACAddressintoProgrammerRISK OperatorScansSameBarcodeTwiceorTypesinWrongValueTHROUGHPUTIMPACT Barcodescanneracquisitiontimeandhumanoperatorspeedslow OperatorPutsLabelonBoard Case BoardsAssembled MACAddressReadfromAT24MACxxx LabelPrintedwithMACAddress OperatorPutsLabelonBoard Case CustomerDesignActivity Design winfromaU S CompanyAT24MAC402Usedfortrackinghigh valueassetslikefarmandconstructionequipmentAlsousedforremoteandon boarddiagnostictestingoftheequipmentVolume50K year 21 2013CopyrightAtmelCorporation CustomerDesignActivity Design winfromaEuropeanCompanyAT24MAC402UsedinsolarpowerinvertersandcontrollersUserscancheckthecurrentpowerofthesolarinverterovertheinternetProjectedvolumesof30K 50K year 22 2013CopyrightAtmelCorporation dfdsfsffsfsfdffdfsdsfsafzbxbcxbzbzzb OtherAT24MACxxxOpportunities AT24MAC402Design inProgressCurrentlyunderevaluationfromaU S companyWillbeusedincard ID badge giftcard smartcard printersVolume10K 20K yearAT24MAC602Design inProcessCurrentlyunderevaluationfromaEuropeancompanyWillbeusedinawirelessadvertisementpanelVolume10K year 23 2013CopyrightAtmelCorporation Agenda 24 2012CopyrightAtmelCorporation UpdateonCurrentDevicesUpdateonNewHighDensityDevices 1M 2M UpdateonNewCSandMACDevicesReleaseoftheNewAT34C04DevicesforDDR4DIMMs SerialEEPROMsforDDR2 3 4 AtmelHasaDominantPositionintheDIMMMarketAtmelFirsttoProvideSamplesforNewDDR4DIMMs NEW 25 2013CopyrightAtmelCorporation DDR3 DDR4DIMMShipmentForecastMix 26 2013CopyrightAtmelCorporation DDR3 DDR4DIMMMix DDR3DIMMsWillBeinProductionforYearstoComeDon tstoptargetingDDR3DIMMmanufacturers SerialEEPROMDensityRoadmap AtmelHasOneoftheLargestPortfoliosofSerialEEPROMsContinuousDevelopmentDieshrinks featureenhancements andperformanceimprovements SPI CSSeries MACSeries 1K 2K 4K 8K 16K 32K I2C 64K 128K 256K 512K 1M 2M 1K 2K 32K 64K 128K 256K 512K 1M 2M 4M 4M Wire 1K 2K 4K 16K 8K 1K 2K 8K 16K 32K 64K 128K 256K 512K 1M InDevelopment Future Key TBD 2M 4M 2K 4K 8K 16K 32K 64K 4K 4K 8K 16K NEW NEW 27 2013CopyrightAtmelCorporation UncoveringSomeGoodOpportunities SomeHighProfileDesignsintheWorksSEEPROMsaretheEasiestWayforSalestoGrowRevenueNeedtobethePrimarySourceRatherthantheSecondSource 28 2013CopyrightAtmelCorporation It sSoMuchEasierWhenYouEngageattheStartoftheDesign SoLet sBeFirst CustomerDesignActivity MajorSportsWatchSupplierAT24C512C U1UMforsportswatchSEEPROMneededforgranulardatastorageSamplesdeliveredandinqualProductionrampendofAugust2013Volume 500K year 29 2013CopyrightAtmelCorporation SerialEEPROMs 30 2013CopyrightAtmelCorporation CustomerDesignActivity MajorE ReaderCompanyAT24C64D UUMforcameramodulesSEEPROMneededbecauseofsmalldieareaQualifiedRohmandSanyofornewTabletsVolume 7M yearProductionramplateQ3 13QualifiedRohmandlookingtoqualifyAtmelVolume 4M yearProductionrampQ2 14AT24C128C SSHMforanew homemediaproduct Atm