《电子商务英语教程》-Unit10

Unit10 Objective 8NotesToPassageA ActivitiesOnPassageA BasicE commerceWriting RelatedReading Unit10 8NotesToPassageB ActivitiesOnPassageB Workonline Unit10 Objective Inthisunit youwilllearn CAboutacyberbankCParticipantsincyberbankCAdvantagesandproblemsofcyberbank CBasicE commerceEnglishWritingFocus WhatisacyberbankNodus Advantagesandproblemsofcyberbanks 学习目标 1 Cyberbank alsoknownaselectronicbank virtualbank homebank andonlinebank includesvariousbankingactivitiesconductedfromhome business orontheroad insteadofataphysicalbanklocation PassageA 网上银行 亦即电子银行 虚拟银行 家庭银行和在线银行 它包括了在家庭 商务机构或在旅行或中所进行的各种银行活动 而无需在有形银行所在地进行 4注解 该句属于简单句子结构 其主干部分是Cyberbankincludesvariousbankingactivities 分词短语alsoknownaselectronicbank virtualbank homebank andonlinebank相当于一个非限制性定语 补充说明Cyberbank 过去分词短语conductedfromhome business orontheroad insteadofataphysicalbanklocation是定语 修饰宾语activities 注意 介词短语ontheroad意思是 在旅行中 切不可理解成 在路面上 2 Oneeffectofthetrendtowardscyberbankistoleveltheplayingfieldsothatevensmallerfinancialinstitutionscanofferthetypeofsophisticatedservicescustomerswouldnormallyexpectonlyfromalargebank 网上银行的发展所产生的影响之一便是拉平了商务操作平台 使一批小型金融机构也能提供客户通常只指望大银行才能提供的尖瑞服务 4注解 不定式短语toleveltheplayingfield 用作表语 sothat引导的是结果状语从句 customerswouldnormallyexpectonlyfromalargebank是定语从句 关系代词被省去 修饰先行词services 4注解 该合作社属于加拿大第八大信用合作社 3 HEPCOECreditUnion协和信贷合作社 4 Inadditiontoprovidingexistingcustomerswithaccesstobankingservices cyberbankalsotriestosolicitnewcustomers 除了能够为现有的客户提供获取银行服务通道 电子银行还努力招引新的客户 4注解 注意动名词短语providingexistingcustomerswithaccesstobankingservices其实就是providesb withsth 的用法 给 为 向 提供 End ActivitiesOnPassageA 1 What sacyberbank 10 3 1Criticalthinking 2 Whatcapabilitiesdoesacyberbankhave Givesomeexamples 3 Isitdifficultforcustomerstoparticipateincyberbank Why 4 Whocanmanagecyberbank Onlythoselargefinancialinstitutionscandothat can tthey ActivitiesOnPassageA 10 3 2 1GivetheChineseequivalentsofthefollowingwordsorexpressions 10 3 2Translationpractice 1 virtualbank2 onlinebank3 physicalbank4 bankingactivities5 creditunions6 creditcardproducts7 openacheckingorsavingsaccount 虚拟银行 在线银行 有形银行 银行业务 信用合作社 信用卡产品 开立支票或储蓄账户 ActivitiesOnPassageA 10 3 2 2GivetheEnglishequivalentsofthefollowingwordsorexpressions 10 3 2Translationpractice 1 电子银行2 家庭银行3 支付账单4 私人网络5 金融机构6 银行服务7 在线申请 electronicbank homebank paybills privatenetwork financialinstitutions bankingservices applyon line ActivitiesOnPassageA 10 3 2 3SentencetranslationfromEnglishtoChinese 10 3 2Translationpractice 1 Nowadays cyberbankdoesnotrequireproprietarysoftwareoraccesstoaprivatenetwork AnycustomerwhohasarrangedhisorherownInternetaccessfacilitiescanparticipate 如今 网上银行无需具备专有的软件或连接到私人网络 只需备有属于自己的上网设备 任何客户都可以享受银行所提供的服务 2 Insomecases thesmallersizeoftheseinstitutionshasallowedthemtoout manoeuvresomeoftheirlargercompetitors 有时 这些规模较小的金融机构甚至超脱了一些强大竞争者们的控制 ActivitiesOnPassageA 10 3 2Translationpractice 3 Forthosefinancialinstitutionswhose members arenotlocatednearbranches cyberbankingservicescanbeespeciallyappealing 对于金融机构而言 由于其客户远离其分行而居 因此 提供网上银行服务对他们颇具吸引力 4 SomeUSbankshavegoneonestepfurtherandallownewcustomerstoopenacheckingorsavingsaccounton line 一些美国银行则更甚 能允许新客户在网上开立支票或储蓄账户 ActivitiesOnPassageA 10 3 2 4SentencetranslationfromChinesetoEnglish 10 3 2Translationpractice 1 这次会上的讨论只限于议程上的项目 restrict Discussionatthemeetingisrestrictedtotheagenda 2 更有一些地方金融机构 如信用合作社也在开办网上银行 makeone smark Someofthemoreregionalplayers suchascreditunions arealsomakingtheirmark 3 在新世纪创办一个新企业并不为晚 launch Itisnevertoolatetolaunchanewenterpriseinthenewcentury 4 网上银行不但要为现有客户提供银行服务 而且还要招揽新客户 solicit Inadditiontoprovidingexistingcustomerswithaccesstobankingservices cyberbankalsotriestosolicitnewcustomers End AdvantagesAndProblemsofCyberBank 1 Forbanks itsavesthecostofpapertransactions offersaninexpensivealternativetobranchbankingandachancetoenlistremotecustomers PassageB 8NotesToPassageB 就银行来说 网上银行节约了书面交易成本 为分支银行业务提供了另一种廉价的选择 并为获得远程客户提供了可能性 4注解 句中offersaninexpensivealternativetobranchbanking是offersth tosb 的用法 而不定式toenlistremotecustomers则充当定语修饰其前的chance 2 Meanwhile increasedcompetitionandtheabilitytoupdatematerialsalmostinstantaneouslywilllikelymeanshorternewproductdevelopmentcyclesandpossiblyanincreasedlevelofinnovation 同时 竞争的日益加剧以及原材料的得以瞬间更新很有可能意味着新产品的开发周期越来越短 创新水平越来越高 4注解 此句包含两个并列主语increasedcompetition和theability 两个并列宾语shorternewproductdevelopmentcycles和anincreasedlevelofinnovation 其中不定式toupdatematerialsalmostinstantaneously作为定语成分修饰ability 3 Legaladvisorswillbeunderincreasingpressuretoprovidequickerturnaroundtime PassageB 8NotesToPassageB 法律顾问们的压力越来越大 他们不得不与时俱进 4注解 aroundtime的意思是 不停地 不断地 相当于aroundtheclock 不断的 不休止的 日以继夜的 4 Theseincludetheproblemsofauthentication electronicformationofcontractsandissuesrelatedtothecreationandprotectionofcontentbeingprovidedonafinancialinstitution sWebsite 这些涉及到认证问题 电子合同格式问题以及由金融机构网站所提供的内容的创建与保护等有关问题 4注解 该句虽然长 但却是个简单句 主干部分是Theseincludetheproblemsandissues 介词短语ofauthentication electronicformationofcontracts修饰problems 过去分词短语relatedtothecreationandprotectionofcontentbeingprovidedonafinancialinstitution sWebsite修饰issues AdvantagesAndProblemsofCyberBank End 10 6 1Tellwhetherthefollowingstatementsare T orfalse F 10 6Activities ActivitiesOnPassageB F T T F F 10 6 2MatchtheEnglishontherightwithChineseontheleft 10 6Activities ActivitiesOnPassageB End PackingandShippingMarks 包装和唛头 BasicE commerceWriting Afterbuyersandsellershaveagreedonprice qualityandquantity foodswillberequiredtopackbeforetransportation Specificpackingnotonlyprotectsthefoodsfromdamagebutalsohelpsbusinessmenpushthesales Generally acustomerwillhavehisownshippingmarksothatconsignmentsdueforhimaremoreeasilyrecognizableattheportofdestination 10 7 1APackingLetter BasicE commerceWriting DearSirsWehavereceivedyourfavorofMay26th wereceivedyourconsignmentof58cardboardcartonsofsteelscrews Weregrettoinformyouthat10cartonsweredelivereddamagedandthecontentshadspilled leadingtosomelosses Weacceptthatthedamagewasnotyourfaultbutfeelthatwemustmodifyourpackingrequirementstoavoidfuturelosses Werequirethatfuturepackingbeinwoodenboxesof20kilosnet eachwoodenboxcontaining40cardboardpacksof500gramsnet Pleaseletusknowwhetherthesespecificationscanbemetbyyouandwhethertheywillleadtoanincreaseinyourprices Welookforwardtoyourearlyconfirmation Yoursfaithfully PackingandShippingMarks 包装和唛头 10 7 2AMarkingLetter BasicE commerceWriting DearSirsWeenclosethecountersignedcopyofcontactNo 250of15May2004for360dozenofshirts Theletterofcreditisonitswaytoyou Pleasemarkthebaleswithourinitials withthedestinationandcontractnumberasfollows HKBeijing250Thiswillapplytoallshipmentsunlessotherwiseinstructed Pleaseadviseusbyfaxassoonasshipmentiseffected Yoursfaithfully PackingandShippingMarks 包装和唛头 BasicE commerceWriting PackingandShippingMarks 包装和唛头 10 7 3UsefulExpressions 1 Howmuchdoespackingtakeupofthetotalcostofthegoods 包装占货物总成本的百分比是多少 2 Ourstandardizedpackinghasbeenapprovedbymanyforeignclients 许多国外客户已经认可了我们标准化的包装 3 Pleasemarkthebaleswithourinitials withthedestinationandcontractnumberasfollows 烦请在所有货品包上标明本公司的英文名称简写 运送目的地及合同号码如下 4 Themachinesmustbewellprotectedagainstdampness moisture rustandshock 机器包装必须防湿 防潮 防锈 防震 10 7 4WritingPracticeTranslatethefollowingsentencesintoEnglish BasicE commerceWriting 1 小麦应以新麻袋包装 每袋装100千克 袋重1 5千克左右 Thewheatistobepacked1newgunnybagsof100kgs Andeachbagweighsabout1 5kgs 2 玻璃要采取特别预防颠簸的包装措施 要用内衬防震纸板的纸箱包装 Glasswareisaspecialpackingprecautionsagainstjoltwithshake proofpaperboard 3 使用硬纸箱包装这批衬衣可以节省运费 Suchshirtspackedincardboardcartonscansavefreightcost 4 包装必须很坚固 能承受野蛮装卸 Thepackingmustbestrongenoughtowithstandroughhanding PackingandShippingMarks 包装和唛头 BasicE commerceWriting End 5 有关包装运输唛头的条款你们有什么异议吗 Doyouhavenayobjectiontothestipulationsaboutthepackingandshippingmarks 6 许多国外客户已经认可了我们标准化的包装 Ourstandardizedpackinghasbeenapprovedbymanyforeignclients 7 除非你们收到我方代理的特别指示 否则请用正常出口集装箱 Pleaseusenormalexportcontainersunlessyoureceivespecialinstructionsfromouragents 8 纸箱外加了两道箍 每个箱角都用金属角加固 Thewholecartonispackedwithdoublestraps eachcornerofthecartonconsolidatedwithmetalangles PackingandShippingMarks 包装和唛头 GlobalBusinessEnvironments Tofunctioneffectivelyandefficiently companiesoperatinginternationallymustunderstandthesocialenvironmentofthehostcountriestheyareoperatingin TodaytherearethousandsofMultiNationalCorporationsthatoperateinmanypartsoftheglobe Suchcompaniesshouldfamiliarizethemselveswiththelanguages culturesandthebusinessenvironmentsofthecountriesinwhichtheyareoperating Cross CulturalCommunication RelatedReading Theglobalbusinessenvironmentcanbedefinedastheenvironmentindifferentsovereigncountries withfactorsexogenoustothehomeenvironmentoftheorganization influencingdecisionmakingonresourceuseandcapabilities Thisincludesthesocial political economic regulatory tax cultural legal andtechnologicalenvironments Thepoliticalenvironmentinacountryinfluencesthelegislationsandgovernmentrulesandregulationsunderwhichaforeignfirmoperates Theeconomicenvironmentrelatestoallthefactorsthatcontributetoacountry sattractivenessforforeignbusinesses RelatedReading Thepoliticalenvironmentinacountryinfluencesthelegislationsandgovernmentrulesandregulationsunderwhichaforeignfirmoperate