同济大学实用写作期末卷.doc

同济大学课程考核试卷 （A卷）20122013学年第2学期命题教师签名: 审核教师签名：课号： 课名：英语实用写作考试考查：考试此卷选为：期中考试 （）、期终考试（）、重考（）试卷年级 专业 学号 姓名 得分 题项IIIIIIIVVVITotal得分Part I. Complete the following statements with one or more words. (20%)1. The heading segment of a memo should usually include_, _, _and _.2. A memo isused only for communication within a company, i.e. it is andocument and is not used for inter-company communication. It may be distributed（from superiors to subordinates）or(from subordinate s to superiors).3. “4Cs”principlesare very essential to business writing, which includes_, _, _and _.4. A resumeor a CVcontains such segments as,.5. The content of any promotional material must arouse interest, _, _, and _.6.The language of resume or CV is very simple. The main feature appears under the heading Part-time Employment Record, that is, the use of action verbs in thetense.7. At the end of a letter, “Encl.1”means.8. The main feature ofthe block formatin letter writing is that _.9.Minutes of a meeting are written for two main purposes: to_ and to _.Part II. Identify the main types of appeal used in the following advertisement. (10%)Part III. Please decide whether each of the following statements is true or false and write T or F for each statement on the answer sheet. (10%)1. ( T )A major feature of instructions is that they should use short sentences beginning with an infinitive verb form. 2. (T ) Memos can be useful in situations where emails or texts are not available or suitable.3. ( F ) Despite their difference in formality, personal and business letters following the same basic structure and format.4. ( ) We should try our best to use direct speech in writing minutes so as to maintain an objective attitude.5. ( ) Advertising is mainly used by marketers to give consumers in the target market a positive image of a particular product or service.6. ( ) In sales reports, when we describe sales trends, expressions like a dramatic jump and a sharp drop indicate downward movement while a steep climb and a steady rise show upward movement.7. ( ) Press releases, unlike TV advertisement, are not a type of promotional materials.8. ( ) A resume is the sum total of the reasons you give to a prospective employer to hire you.9. ( ) A company profile has informational rather than promotional purposes.10. ( ) The information that appears in your resume should be repeated in your job application letter.Part IV.Letter writing (15%)You wish to make a reservation at Island Shangri-La Hong Kong from May 8 through 15th for a business trip of members of your sales department. Write a complete letter of about 150 words to the hotel, in which you must describe the accommodation you require and provide information on the number of people and method of payment. You should also request information about activities and entertainment available during this time.Part V. Study the following graph carefully and write an essay in about200 words. Concentrate on describing, comparing and interpreting the most relevant data. (20%)Sales ofPC(Shanghaivs.Guangzhouunit: Million)Part VI. Write a proposal with clear major headings and subheadings in about250 words. (25%)Situation:As a college student, you have learned that quite a few universities have an English Learning Platform available, where students can have easy access to rich resources for Engli