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1 前前 言言 商务英语商务英语 300 句句 是专为非英语国家英语学习者设计和编写的一本集知识性 实用性为一体的国际商 务 贸易和经贸往来的英语读本 中国加入 WTO 之后 中外交流 合作和贸易的机会日益增多 越来越多的人对商务英语语言知识的需 求也更加迫切 学习得体英语知识 服务商贸行业 这是大多数涉外工作人员以及有志于从事商贸活动人士的 奋斗目标 编写特点编写特点 将商务英语口语 写作和语法讲解熔为一炉 兼顾了英语学习中最重要的四项技能 听 说 读 写的训练 讲求实用 力求内容具有针对性 全书中英文对照 难度适中 不仅包含有最新的专业术 语 还对电话和书信给出了清晰实用的范例 让学习者在学习商务规范语言的同时也学到了基本的商务知识 内容覆盖内容覆盖 商务活动的各个方面 对建立业务关系 询盘 参观工厂 商谈品质和价格 还盘 保险 支付方式 包装 装运和索赔等整个贸易过程分章进行了具体地演绎 全书共 30 个课时 15 单元 每单元按 Brief Introduction 相关背景 Basic Expressions 延伸句型 Conversations 场景会话 Words and Expressions 生词解码 Notes 语法跟踪 A Specimen Letter 实例信件和 Substitution Drills 替换练习七项展 开 让学生循序渐进地学习 并巩固所学 排版设计排版设计 一 简洁流畅 一目了然 不拖沓累赘 二 条理清晰 重点突出 能给学习者有效的学习 帮助与良好的空间感受 三 每页附有边眉 注有每单元名称 方便学习者查找 配有同步录音材料配有同步录音材料 本书录音由经验丰富的美籍老师录音协作而成 学习者能亲耳聆听到美国人的商务 会谈 从而事半功倍地提高商务英语口语水平 适合范围适合范围 英语专业 经贸专业 从事涉外经贸工作的人员 以及具有初级或相当英语水平的自学者使 用 2 CONTENTS 1 Establishing Business Relations 建立业务关系 2 Inquiry 询 盘 3 Telephone Calls 打电话 4 Visiting A Factory 参观工厂 5 About Products 产品问题 6 Price 价格 7 Counteroffer 还 盘 8 Discount and Commission 折扣和佣金 9 Business Representation 代理 10 Insurance 保险 11 Acceptance 接受 12 Terms of Payment 支付条款支付条款 13 Packing 包装 14 Shipment 装 运 15 Claim 索 赔 3 1 Establishing Business Relations 建立业务关系 Brief Introduction 建立业务关系 实际上就是确定贸易对象 贸易对象选择得合适与否 决定着贸易的成败 在 一般情况下 双方通过各自的介绍或第三者的介绍 先摸清对方的资金信用 经营能力和业务 范围等重要条件 然后再进行实质性的业务商讨 贸易双方只有在相互了解 彼此信赖的基础 上 才能进行积极地合作 并使双方贸易活动得以顺利地开展 Basic Expressions 1 We ve come to know your name and address from the Commercial Counselor s Office of the Chinese Embassy in London 我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址 2 By the courtesy of Mr Black we are given to understand the name and address of your firm 承蒙布莱克先生的介绍 我们得知贵公司的名称和地址 3 We are willing to enter into business relations with your firm 我们愿意与贵公司建立业务关系 4 Your firm has been introduced recommended passed on to us by Maple Company 枫叶公司向我方介绍了贵公司 5 Our mutual understanding and cooperation will certainly result in important business 我们之间的相互了解与合作必将促成今后重要的生意 6 We express our desire to establish business relations with your firm 我们愿和贵公司建立业务关系 7 We shall be glad to enter into business relations with you 我们很乐意同贵公司建立业务关系 8 We now avail ourselves of this opportunity to write to you with a view to entering into business relations with you 现在我们借此机会致函贵公司 希望和贵公司建立业务关系 9 We are now writing you for the purpose of establishing business relations with you 我们特此致函是想与贵方建立业务关系 10 Your desire to establish business relations coincides with ours 你方想同我方建立业务关系的愿望与我方是一致的 11 We specialize in the export of Japanese Light Industrial Products and would like to trade with you in this line 鉴于我方专营日本轻工业产品出口业务 我方愿与贵方在这方面开展贸易 4 12 Our lines are mainly arts and crafts 我们经营的商品主要是工艺品 13 We have been in this line of business for more than twenty years 我们经营这类商品已有二十多年的历史了 14 Your letter expressing the hope of establishing business connections with us has met with approval 来函收悉 得知贵方愿与我方建立业务关系 我们表示同意 15 In order to acquaint you with the textiles we handle we take pleasure in sending you by air our latest catalogue for your perusal 为了使贵方对我方经营的纺织品有所了解 特航寄我方最新目录 供细阅 16 Glad to see you in your company 很高兴在贵公司见到您 17 It s only half an hour s car ride 只有半小时的车程 18 Suppose we make it say three o clock tomorrow afternoon 如果我们能去的话 那么就明天下午三点钟吧 19 It would be very helpful if you could send us statistics on your sales 如果你们能将你们的销售统计资料寄给我们 那可就太有帮助了 20 We would like to ask you to kindly send us the related information 我们希望你们能将相关资料寄给我们 Conversations Dialogue 1 A How do you do B How do you do Nice to meet you Ms Smith I m Jack Stevens from the Marketing Department Here is my card A It s nice to meet you Mr Stevens B Please call me Jack Have a seat please A Thank you 你好 你好 很高兴见到你 史密斯小姐 我是市场部的杰 克 斯蒂文斯 这是我的名片 很高兴见到你 斯蒂文斯先生 就叫我杰克吧 请坐 谢谢 Dialogue 2 A Ah these are the machines we re interested in May we have a look at them B Certainly But they are in the showroom A Is it far from here 5 B Not very far It s only half an hour s car ride Are you free now A I will be free tomorrow aft ernoon Suppose we make it say three o clock to morrow afternoon Could you manage that B Yes I ll pick you up at your hotel 啊 这些就是我们感兴趣的机器 我们能看看吗 当然可以了 但它们在展示厅里 离这里远吗 不是很远 只有半个小时的车程 你现在有时间吗 明天下午我有时间 假如我们能去的话 那就明天下午三点吧 你方便吗 可以 我会来酒店接你们的 Dialogue 3 A Good morning My name is Mr Brown I m from Australia Here is my card B Thank you I m pleased to meet you Mr Brown My name is Kathy Perless the representative of Green Textile Import and Export Corporation A Pleased to meet you too Ms Perless I travel a lot every year on business but this is my first visit to your country I must say I have been much impressed by your friendly people B Thank you for saying so Have you seen the exhibition halls On display are most of our products such as silk woolen knitwear cotton piece goods and garments A Oh yes I had a look yesterday I found some of the exhib its to be fine in quality and beautiful in design The exhibition has successfully displayed to me what your corporation handles I ve gone over the catalogue and the pamphlets enclosed in your last letter I ve got some idea of your exports I m interested in your silk blouses B Our silk is known for its good quality It is one of our tradi tional exports Silk blouses are brightly colored and beau tifully designed They ve met with great favor overseas and are always in great demand 早上好 我叫布朗 澳大利亚人 这是我的名片 谢谢 布朗先生 见到您非常高兴 我是凯茜 佩利丝 是格林纺 织品进出口公司的代表 佩利丝小姐 见到您我也很高兴 我每年出差跑很多地方 但是 到 中国来还是头一次 你 们这里的人非常友好给我留下了深刻的印象 谢谢夸奖 您参观过展览厅了吗 展出的大部分是我们的产品 比如丝绸 毛织品 棉布 匹和服装等 哦 对 昨天我去看过 有些产品质量好 设计又美观 展览会成功向我介绍了贵公司所 经营的各种产品 我已看过你上次在信中所 附的目录和小册子 对贵公司的出口产品有了一 些了解 我对你们 的丝绸女衫颇感兴趣 我们的丝绸以质量好著称 丝绸是我们的传统出口商品之一 丝绸女衫色彩鲜艳 设计美 观 在国外很受欢迎 需求量一直都很大 A Some of them seem to be of the latest style Now I ve a feeling that we can do a lot of trade in this line We wish to establish relations with you B Your desire coincides with ours A Concerning our financial position credit standing and trade reputation you may refer to Bank of Hong Kong or to our local Chamber of Commerce or inquiry agencies B Thank you for your information As you know our corporation is a state operated one We always trade with foreign countries on the basis of equality and mu tual benefit Establishing business 6 relations between us will be to our mutual benefit I have no doubt that it will bring about closer ties between us A That sounds interesting I ll send a fax home As soon as I receive a definite answer I ll make a specific inquiry B We ll then make an offer as soon as possible I hope a lot of business will be conducted between us A So do I 有些看来还是最新的式样 现在我感觉我们在这方面可以做不少买卖 我们希望同贵公司 建立业务关系 我们双方的愿望是一致的 关于我们的财务状况 信用及声誉 你们可以向香港银行 或我们的当地商会或咨询社进 行了解 谢谢你所提供的情况 我们公司是国营公司 我们一向是在平等互利的基础上进行外贸交 易 我们之间建立业务关系将对双方有利 我相信业务关系的建立也将使我们之间的关系更为 密切 太好了 我会发一份传真回去 一收到肯定的答复 我就提供具体的询价 到时我们一定尽快报价 我希望我们之间能做成很多生意 我也一样 Words and Expressions card 卡片 名片 catalog 目录 目录册 colleague 同事 同僚 department 行政或企业的 部 局 do my best 尽力而为 enter into 建立 firm 公司 introduce 介绍 引见 look forward to 盼望 期待 relationship 关系 联系 take care of 照顾 处理 recommendation 推荐 介绍 Chamber of Commerce 商会 inform 通知 specialize in 专营 enter into business relations 建立业务关系 on the basis of equality and mutual benefit 在平等互利的基础上 pamphlet 小册子 meet with great favor 受欢迎 of the latest style 最新式样 coincide 一致 相符 7 financial position 财务状况 credit standing 信用地位 trade reputation 贸易声誉 Notes 1 on through the recommendation of 由 介绍 推荐 We engaged our present secretary on the recommendation of Mr Brown 我们现在雇佣的秘书是由布朗先生介绍的 2 under separate cover by separate mail be sent separately 另邮 另寄 We are sending you catalogue under separate cover 目录将另函寄出 如表示 随函 可用 Enclosed please find 3 latest 是 late 的最高级 表示 最晚的 最近的 如 最新目录 the latest catalogue 最新价目表 the latest price list 4 look forward to 盼望 to 为介词 We look forward to your early reply 盼早复信 We look forward to hearing from you soon 盼早听到你的回复 5 enclose 封入 We enclose a copy of our latest price list 随函寄出我方最新价格表一份 亦可用下列句型 Enclosed is a copy of our latest price list Enclosed please find a copy of Attached please find 6 line 行业 一类 货物 We have been in this line for many years 我们经营这一行多年了 This is a good line of hardware 这是金属器具中的一批好货 7 to our mutual benefit interest advantage Expanding trade between us will be to our mutual benefit 扩大我们之间的贸易对我们双方都有利 8 I look forward to working with you 我期望与您 一起工作 look forward to sth doing sth 例 We re so much looking forward to seeing you again 我们非常盼望再见到你 A Specimen Letter Dear Sir On the recommendation of your Chamber of Commerce we have learned with pleasure the name and address of your firm We wish to inform you that we specialize in the export of Chinese textiles and shall be glad to enter into business relations with you on the basis of equality and mutual benefit To give you a general idea of our products we are sending you under separate cover a catalogue 8 together with a range of pamphlets for your reference Please let us have your specific enquiry if you are interested in any of the items listed in the catalogue We shall make offers promptly We look forward to your early reply Yours faithfully 先生 经你方商会介绍 我方欣悉贵公司的名称和地址 我公司专营中国纺织品出口 很乐意在平等 互利的基础上与贵公司建立业务关系 为使贵方对我方产品有全面的了解 我方另函寄去一本目录册及一套小册子 供参考 如对目录中所列之商品感兴趣 请具体询价 我方将立即报价 望尽快答复 Substitution Drills 1 I m Jack from the marketing department personnel development human resource 我是来自 市场部 的杰克 人事部 开发部 人力资源部 2 I look forward to working with you being one of your colleagues meeting you cooperating with you 我期待 和你一起工作 成为您的一名同事 见到你 与你一起合作 3 How is your business work study relationship with your colleagues 你的生意 怎么样 的工作 学得 与同事的关系 4 Welcome to our department Shanghai our firm 9 欢迎来 我们部 上海 我们公司 5 A Excuse me are you Mr Smith from International Trading Co are you Mr Johnson from United Chemicals are you Mr Wilson from Canadian Electronics Ltd B Yes I m David Smith Yes I m Henry Johnson That s right George Wilson 请问您是来自 国际贸易公司的史密斯先生吗 联合化工的约翰逊先生吗 加拿大电器公司的威尔逊先生吗 是的 我是 大卫 史密斯 亨利 约翰逊 乔治 威尔逊 6 A My name is Zhang Lin I m from United Textiles Corp Li Hua I m from China Computers Corp Liu Ping I m from International Hotel Group I m here to meet you B How do you do Very pleased to meet you It s a pleasure to meet you 我叫 张林 来自联合纺织品公司 李华 来自中国电脑公司 刘平 来自国际酒店集团 特意过来见您 你好 很高兴见到您 很高兴见到您 7 A It s very kind of you to come to see me nice of you to come all the way to meet me considerate of you to make all the arangements for me B My pleasure 你过来看我真是太客气了 您专程来见我真是太客气了 您为我所作的安排真是太周到了 是我的荣幸 8 A Mr Smith I d like you to meet Mr Li our Sales Manager I d like to introduce you to Mr Wang Technical Engineer of my company may I introduce you to Mr Lin my colleague B How do you do It s a pleasure to meet you Glad to meet you 史密斯先生 我想跟你介绍一下李先生 我们的销售经理 10 我想跟您介绍一下王先生 我公司的技术工程师 可否向您介绍我的同事林先生 您好 见到你很高兴 非常高兴见到你 2 Inquiry 询 盘 Brief Introduction 在对外贸易中 交易的一方欲出售或购买某种商品 向另一方询问买卖该商品的各项交易条件 这种口头的或书面的表示 在进出口业务中称之为询盘或询价 询盘一般分为两种 1 一般询价 这种询价并不一定涉及到具体的交易 一般属于大致的了解 2 具体询价 所谓具体询价实际上就是请求对方报盘 request for an offer 也就是说 买方 已准备购买某种商品 或已有现成买主 请卖方就这一商品报价 Basic Expressions 1 Our buyers asked for your price list or catalogue 我们的买主想索求你方价格单或目录 2 Prices quoted should include insurance and freight to Vancouver 所报价格需包括到温哥华的保 险和运费 3 I would like to have your lowest quotations C I F Vancouver 希望您报成本加运费 保险费到 温哥华的最低价格 4 Will you please send us your catalogue together with a detailed offer 请寄样品目录和详细报价 5 We would appreciate your sending us the latest sam ples with their best prices 请把贵公司的最新样品及最优惠的价格寄给我们 不胜感激 6 Your ad in today s China Daily interests us and we will be glad to receive samples with your prices 对你们刊登在今天 中国日报 上的广告 我们很感兴趣 如能寄 来样品并附上价格 不胜 欣慰 7 Will you please inform us of the prices at which you can supply 请告知我们贵方能供货的价格 8 If your prices are reasonable we may place a large order with you 若贵方价格合理 我们可能向你们大量订货 9 If your quality is good and the price is suitable for our market we would consider signing a long term contract with you 若质量好且价格适合我方市场的话 我们愿考虑与你方签署一项长 期合同 11 10 As there is a growing demand for this article we have to ask you for a special discount 鉴于我方市场对此货的需求日增 务请你们考虑给予特别折扣 11 We would appreciate your letting us know what discount you can grant if we give you a long term regular order 若我方向你们长期订货 请告知能给予多少折扣 不甚感激 12 Please quote your lowest price CIF Seattle for each of the follow ing items including our 5 commission 请就下列每项货物向我方报成本加运费 保险费到西雅图的最低价 格 其中包括我们百分之 五的佣金 13 Please keep us informed of the latest quotation for the following items 请告知我方下列货物的最低价格 14 Mr Smith is making an inquiry for green tea 史密斯先生正在对绿茶进行询价 15 Now that we have already made an inquiry on your articles will you please make an offer before the end of this month 既然我们已经对你们的产品进行了询价 请在月底前报价 16 As a rule we deliver all our orders within 3 months after receipt of the covering letters of credit 一般来说 在收到相关信用证后三个月内我们就全部交货 17 Please quote us your price for 100 units of Item 6 in your catalog 请给我们提供你们产品目录册上 100 组 6 号产品的报价 18 Those items are in the greatest demand in foreign markets 那些产品在国外市场上的需求量很大 19 Would you please quote me your prices for the goods 你能报给我这些商品的价格吗 20 We have quoted this price based on careful calculations 这个报价是我们在精打细算的基础上得出来的 Conversations Dialogue 1 A Good afternoon I am Mr Brown the Import manager of Atlantic Industries Ltd Sidney Australia This is my card B Good afternoon Mr Brown My name is Mrs Anderson manager of the sales department 12 A Nice to see you Mrs Anderson B Nice to see you too Mr Brown Won t you sit down A Thank you B What would you like tea or coffee A I d prefer coffee if you don t mind B Is it your first trip to the Fair Mr Brown A No it s the fourth time 下午好 我是布朗先生 是澳大利亚悉尼大西洋工业有限公司进口部经理 这是我的名片 布朗先生 下午好 我是安德森女士 销售部的经理 见到你很高兴 安德森女士 布朗先生 我也很高兴见到你 请坐 谢谢 你愿喝茶还是咖啡 如不介意请来杯咖啡吧 布朗先生 这是您第一次参加博览会吗 不 这是第四次了 B Good Is there anything you find changed about the Fair A Yes a great deal The business scope has been broadened and there are more visitors than ever before B Really Mr Brown Did you find anything interesting A Oh yes Quite a bit But we are especially interested in your products B We are glad to hear that What items are you particularly inter ested in A Women s dresses They are fashionable and suit Australian women well too If they are of high quality and the prices are reasonable we ll purchase large quantities of them Will you please quote us a price B All right 太好了 您发现博览会有什么变化吗 对 变化很大 经营范围扩大了 而且客户也多了很多 布朗先生 真的吗 你有没有发现感兴趣的商品 是的 有很多 我们对你们的产品尤其感兴趣 听你这样说我们真高兴 您对什么产品尤其感兴趣呢 连衣裙 这些连衣裙的款式不仅时髦 而且很适合澳洲妇女穿着 如果这些衣服质量好 价格合理 我们将大量订购 您能开个价吗 那好吧 Dialogue 2 A I m glad to have the opportunity of visiting your corporation I hope to conclude some substantial business with you B It s a great pleasure to meet you Mr Brown I believe you have seen our exhibits in the showroom May I know what particular items you re interested in A I m interested in your hardware I ve seen the exhibits and studied your catalogues I think some of the items will find a ready market in Canada Here is a list of my requirements for which I d like to have your lowest quotations C I F Vancouver 我很高兴有这个机会参观你们公司 我希望能与您谈下大笔生意 13 很高兴见到您 布朗先生 我想您已经看过我们展示厅里的产品了 可否知道您具体对哪 些商品感兴趣 我对你们的五金产品感兴趣 我已看过你们的展示品并仔细看过你 们的目录册 我想其中 的一些产品很快就能在加拿大畅销 这是我 所列的需求单 请给予最优惠的报价 温哥华到 岸价 B Thank you for your inquiry Would you tell us the quantity you require so that we can work out the offers A I ll do that Meanwhile could you give me an indication of price B Here are our F O B price lists All the prices in the lists are subject to our confirmation A What about the commission From European suppliers I usually get a 3 to 5 percent commission for my imports It s the general practice B As a rule we don t allow any commission But if the order is a substantial one we ll consider it A You see but I do business on a commission basis A commission on your prices would make it easier for me to promote sales Even two or three percent would help B That s something we can discuss later 感谢您的询价 您能告诉我们您需要的数量以便我们报价吗 我会的 同时你能给我一个估计价格吗 这是我们的离岸价单 里面所有的价格都以我方确认为准 佣金呢 从欧洲供销商那里 我通常可以得到进口产品 3 5 的佣 金 这是惯例 一般来说 我们不允许任何佣金 但是如果订单数量可观 我们会 考虑的 但我是在佣金的基础上做生意的 你们在价格上提供佣金将使我推 销产品更加容易一些 即使 2 或 3 也是可以的 这个问题我们可以以后再讨论 Dialogue 3 A When can I have your firm C I F prices that is to say the final offer Mr London B We ll have them worked out by this evening and let you have them tomorrow morning Would you be free to come by then A Yes I ll be here tomorrow morning at 10 B Perfect Our offer remains open for 3 days A I don t need that long to make up my mind If your prices are agreeable and if I can get the commission I want I can place the order right away B I m sure you ll find our price most favorable Elsewhere prices for hardware have gone up tremendously in recent years Our prices haven t changed much 伦敦先生 什么时候能给我你们公司确认的到岸价格 那就是 最后的报价 我们将在今晚制定出来 明天早上让你拿到 到时你有时间过来 吗 可以 明天早上 10 点我过来这里 14 太好了 我们的报价三天有效 我不需要那么长时间来做决定 如果你们提供的价格合适 而且如 果我能得到我想要的佣 金 我可以立即下订单 你会发现我们的价格是最优惠的 近几年来 其他地方五金的价格 上涨幅度很大 而我们 的价格变化不大 A I m glad to hear that As I ve just said I hope to conclude some substantial business with you B We shall be very pleased Is there anything else I can do for you Mrs Anderson A I m buying for chain department stores in Canada They are also interested in Egyptian carpets Could you introduce me to the person in charge of this line B Certainly I ll make an appointment for you with Mr Jordan of the Egypt National Native Produce and Animal By products Import and Export Corporation A Thank you very much 那太好了 正如我刚才所说的 我希望与你们做成一些大买卖 我们也很高兴 我还能为您做点其他什么吗 安德森女士 我为加拿大的连锁百货店选购货物 他们还对埃及地毯很感兴趣 你们能为我介绍做这行 的人吗 当然可以 我会为您和乔丹先生预约一下 他是埃及国家土畜产进 出口公司的 非常感谢你们 Words and Expressions promising 有希望的 有前途的 initial 最初的 a long term contract 长期合同 grant 批准 给予 substantial 数量大的 大量的 subject to our confirmation 以我方确认为准 covering 有关的 chain department store 连锁百货店 receipt 收到 收据 a ready market 市场畅销 15 do business on a commission basis 做有佣金的买卖 price sheet price list 价格单 as a rule 通常 一般来说 C I F Vancouver 温哥华到岸价 quotation 报价 标价 enquiry 询价 showroom 展示厅 陈列室 hardware 五金制品 There s no indication of price 没有标明价格 commission 佣金 sales literature 销售说明书 specification 规格 F O B prices 离岸价 船上交货价 firm offer tentative offer 实盘 议盘 Notes 1 We would be obliged if you would obliged 感激 这是商业信函中的客套话 在请求对方做某事时 常用这个句型 另外 表示 感激 的句型还有 a We would be thankful grateful if you would b We would appreciate if you would
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