餐饮部全年营销推广活动计划.xls

餐餐饮饮部部全全年年营营销销推推广广活活动动计计划划 YearlyYearly PromotionPromotion PlanPlan ofof F BF B DepartmentDepartment 月月 份份 MonthMonth 时时 段段 TimeTime 活活动动主主题题 Topic Topic 推推广广活活动动地地点点 中中餐餐厅厅 C R C R 西西餐餐厅厅 W R W R 大大堂堂吧吧 Lobby Lobby BarBar 一一 月月 份份 Jan Jan 元 旦 New Year 开年大吉送优惠 New Year Promotion 用餐送八折优惠卡 限五次或送赠菜券 Five times 20 discount of F B or present meal tickets 推出特价鸡尾酒 新年好彩 Special New Year Cocktail named NewNew YearYear GoodGood LuckLuck 全 月 Whole Month 拉丁美食狂欢节 Latin Carnival 拉丁美味烧烤自助餐 配以拉丁风情装饰 Latin Style Barbecue with Latin decorations 二二 月月 份份 Feb Feb 春 节 Spring Festival 推出团圆年饭套餐数款 Promote Reunion Dinner Set Menus 中西合壁合家欢自助餐 装饰为传统的中国 春节气氛红灯笼 五谷丰登 桃花鞭炮等 Chiese and western style happy family buffet dinner decorated with traditional spring festival atmosphere red lantern corn peachblossom and the firecracker 推出特价鸡尾酒 ORANGE BLOSSOM 大地回春花盛开 或叫 春满 人间 Special Cocktail OrangeOrange Blossom Blossom SpringSpring FlowersFlowers oror SpringSpring Word Word 除 夕 New Year Eve 开 年 初一 初三 The first three days of the new year 餐前送年果 餐后送年糕 New year fruits and cakes 考虑春节期间设下午茶 自助形式 按位结算 提 供茶水 咖啡 啤酒软饮 西式小食美点 Afternoon tea buffet charged by person offer tea coffee bear or soft drinks and western snacks 初一 初七 From the Kalends to the seventh 抽奖活动 奖品 沐足 桑拿 麻将 棋 牌 awards feet wash sauna majiang pocker 情 人 节 2月14日 Saint Valentine s Day 送玫瑰花 朱古力 Rose Chocolate 推出情人节套餐 烛光晚餐 接受心形旦糕和巧克 力定制 Valentine s Set Menu Candela Supper 全 月 Whole Month 泰国食品节 Thailand Food Festival 泰国食品自助餐配以金佛 铜钟等泰国风情装饰 Thailand style food buffet with gold buddha and copper bell decorations 三三 月月 份份 Mar Mar 三 八妇女节 Women s Day 送木瓜炖雪蛤 对女士 Present the Pawpaw soup with snow clam Only for lady 提供素食水果自助餐 offer vegetarian fruit buffet 推出特价鸡尾酒 紫色夫人 或 白雪公主 PINK LADY OR SNOW BALL Present special cocktail 全 月 Whole Month 意大利食品节 Italian Food Festival 意大利传统食品自助餐 配以斜塔 斗牛 意粉等意 大利风情装饰 Italian Traditional Buffet food decorate with the tower bullfight or pasta etc 四四 月月 份份 Apr Apr 复活节 Easter 针对清明祭祖郊游的顾客推出系列绿色食 品及素食菜 Promote series green food and vegetarian food for the guest of ancestor worship 推出复活节自助餐 送巧克立兔和小玩具 复活旦 用小白兔 复活旦大磨菇等装饰 Present Easter buffet Chocolate Rabbit or small toys Easter Egg decorate with white rabbit Easter Egg or big mushroom etc 推出特价鸡尾酒 SCREW DRIVER 循序渐进 Promote special cocktail ScrewScrew DriverDriver 全月 Whole month 日韩食品节 Japanese Korean Food Festival 推出寿司 刺身 泡菜及海鲜等食品的自助餐 盛器 以传统的日韩式木制器皿装载 Present Wasapi Pickled Vegetable seafood buffet use Japanese or Korean traditional tablewares 五五 月月 份份 MayMay 五一黄金周 May Holidays 推出早午直落自助餐 考虑在餐厅安排一个时段的拉 丁舞表演 Promote whole day buffet plan to invite Latin dancer program in restaurant 母亲节 Mother s day 赠送用餐母亲百合花 餐后送甜点 Present lily and dessert to the mothers 推出三人套餐 六人套餐及八人套餐赠送康乃馨给用 餐母亲 Promote three persons set menu six persons set menu or eight persons set menu and present the carnation to the mothers 六六 月月 份份 JunJun 6月1日 儿童节 Children s day 带小童就餐8 8折优惠 并赠气球 12 discount off for the guest who take children with them present air balloon 以儿童食品为卖点 旦糕即点即制厨师现场指导小朋 友参加制作 Sell the children food teach the children how to make the cake 6月份推出夏日冷饮赠送小食 Promote summer drinks and present snacks 6月11日 端午节 Dragon Boat Festival 餐前免费品尝粽子 用餐九折优惠用餐兼 买粽子 一斤以上 8 8折优惠 家庭用 餐8 8折优惠兼送啤酒两支 Free to taste the Zong Zi a pyramid shaped dumpling made of glutinous rice wrapped in bamboo reed leaves 10 discount off for F B dines 12 discount off for buy the Zong Zi 500g above 12 discount off for family dines and present two complimentary bears 粽香飘溢自助餐 Sweet smelling Zong Zi Buffet 6月份推出 快乐时光 16 00 18 00 Promote HappyHappy HoursHours 6月15日 父亲节 Jane 15th Father s day 家庭用餐8 8折优惠兼送啤酒两支 12 discount off for family dines with two complimentary bears 啤酒买一送一 Buy one bear get one free 七七 月月 份份 JulyJuly 7月1日 党生日 荔枝节 具体时段待定 Chinese Party s Birthday Litchi Festival wait for confirm the time 用餐凭党员证8 5折优惠 推出特色荔枝 菜 东方之珠 餐前免费品尝各式荔枝 餐后奉送荔枝酒 举办会议 免费赠送荔 枝一篮 person who has Chinese Party s certificate can enjoy 15 discount promote special litchi dish Oriental Star free to taste the Litchi complimentary Litchi wine after dinner one complimentray litchi for the conference party 推出特价长饮宾治 FRUIT PUNCH 硕果累累 或叫 丰收季节 Promote special Fruit Punch RichRich FruitFruit oror RiceRice SeasonSeason 四四 月月 份份 Apr Apr 推出特价鸡尾酒 SCREW DRIVER 循序渐进 Promote special cocktail ScrewScrew DriverDriver 全 月Whole Month 地中海美食节 Mediterranean Cate Festival 法 意 美食品自助餐 配以欧州地中海等风情装饰 French Italian American Buffet with Europe Mediterranean Style Decorations 八八 月月 份份 AugustAugust 全 月 Whole Month 东南亚食品节 East South Asia Food Festival 新 马 泰等国食品自助餐 配以东南亚风情装饰 Singapore Malaysia Thailand Buffet dinner with east south Aisa decorations 推出特价鸡尾酒 ROUND THE WORLD 环游世 界 Promote Special Cocktail RoundRound thethe worldworld 七月初七鹊桥节 Pied Magpie Bridge July 7th Festival 约会夏湾拿 Date in Hawana 送精美巧克力及玫瑰花 Present Chocolate Rose 两人烛光世界套餐 晚餐 接受心形旦糕和巧克力定 制 two persons candela supper set menu made heart shape cake and chocalet 九九 月月 份份 Sep Sep 中秋节 9月18日 Mid autumn festival Sept 18th 到夏湾拿赏月去 Enjoy the moon light in Hawana 餐前免费品尝月饼 节前预订团圆 饭8 5折优惠 Free taste the Moon cake before dinner 15 discount off for the reunion dinner reservation 全月 海鲜美食节 提供海鲜自助配以渔家风情装饰 中秋合家团圆赏月烧烤自助餐游泳池畔舞翩跹 合家 欢聚喜相连 whole month seafood festival offer seafood buffet with the decoration of fishing style 推出特价鸡尾酒 GOLDEN DREAM 梦圆人间 Promote special cocktail GoldenGolden DreamDream 十十 月月 份份 Oct Oct 国庆黄金周 10月1日 7日 Oct Holiday 快乐假日夏湾拿 Happy Hawana 推出农家小炒菜 Promot Farmer s dishes 推出早午直落自助餐 Present Whole day Buffet 10月1日 3日白天啤酒饮料买一送一 From Oct 1st to 3rd buy one bear get one free 十十 一一 月月 份份 Nov Nov 万圣节 11月1日 Allhallowmas 推出秋冬滋补汤 菜 Promot Healthy Soups and vegetables 狂欢扮鬼篝火晚会 提供份鬼面具和衣物采取烧烤自 助形式 请司仪营造现场气氛 Needfire party offer goast mask and cloth barbecue buffet 推出特价鸡尾酒 CUBA LIBRE 古巴解放 Promote Special Cocktail CUBACUBA LIBRELIBRE 十十 二二 月月 份份 Dec Dec 圣诞节 1