世纪商务英语阅读教程第四版(基础篇1)unit_1课件

CENTURY BUSINESS ENGLISH,,大连理工大学出版社,阅读教程（基础篇I）（第四版）,世纪商务英语,主编：王洗薇,Unit One Business Language,,大连理工大学出版社,Business Language,Do you know how native speakers should use English in business contexts and why Chinese is becoming popular in South Korea? You will know the answers after the learning of this unit. Besides, you will also read an introduction to a training course which shows the features of effective English training methods and learn some reading skills about how to guess the meaning of new words from context clues.,Business Language,Reading Skill Focus,Words and Expressions,Practical Reading,Comprehensive Reading,Reading Skill Focus,Successful readers use a variety of plans to deal with words they do not know. Theymay study the formation or parts of the word, or they may make use of definition, its synonym or antonym provided by the author to work out its meaning. Determining meaning through context is the most effective method for handling unknown words.,Context Clues (1),Reading Skill Focus,That is, examine the sentence in which the word appears, or even the sentence before and after the word. When the surrounding text contains a hint or suggestion to help determine the meaning of theunknown word, we refer to this hint or suggestion as context clue. There are commonly sixtypes of context clues:,Reading Skill Focus,1. Inference /General Sense Context Clues（推论/常识）2. Contrast /Antonym Clues（对比/反义）3. Restatement /Synonym Clues（重述/同义）4. Example Clues（示例）5. Cause and Effect Relationship Clues（因果关系）6. Definition Clues（定义） We will discuss the six types of context clues from Unit 1 to Unit 4. In this unit, we willbegin with Inference /General Sense Context Clues and Contrast/Antonym Clues.,Reading Skill Focus,Inference/General Knowledge CluesSometimes a word or phrase is not immediately made clear within the same sentence.Relationships, which are not directly apparent, are implied. The reader must look for clueswithin, before, and after the sentence in which the word is used.,Contrast/Antonym CluesIn some sentences, we will find two words with opposite meanings. If we know themeaning of one word, we will be able to guess the meaning of the other word. The cluewords commonly used in the sentences are:,Reading Skill Focus,Reading Skill Focus,AGuided Practice,Sample 1 As you look down from the tower, you have the panorama of sea, bay, city and countryside. A.real beauty B. great excitement C. whole idea D. complete view Clue: 当“panorama”作为单独一个词出现时，你可能猜不出它的意思, 不过当你读到后面的词“sea, bay, city”和“countryside”时，通过推理就会猜出它的意思与“视野”有关。因此从所给的四个选项中，可以确定D 为正确选项。,Reading Skill Focus,Sample 2 Elvis Presley was afraid of being assassinated, and he wore a bullet-proof vest, but hecouldnt stay away from the crowds who loved him. A. laughed at B. killed C. taken away D. beatenClue: 从后面的句子可以分析出Elvis Presley 所担心的是“be killed”，否则的话，他不会穿上防弹背心(bullet-proof vest)。因此B 为正确选项。,Reading Skill Focus,Sample 3 Some students tried to help, but some tried to hinder him.Clue: “but”这个线索词表明“hinder”与“help”的词义形成对比，由此可以猜出“hinder”这个词含有“阻止，阻挠”的意思。,Reading Skill Focus,BLets Try,Try to figure out the meaning of the underlined words in the following sentences and explain the clues.1. I cant believe it! Right in the middle of our conversation, Peter turned around abruptly and walked out of the room! A. formally B. slowly C. suddenly D. quietly,首先，第一句话表明说话人对于后面发生的事情感到非常惊讶。从第二句话中，我们明白了“当我们正在谈话时，彼得很唐突地（abruptly）转身离开了房间”，这就是说话人为什么感到吃惊的原因。选项中最接近这个意思的应该是C项。,Clue:,C,( ),After the harvest, we had an abundant amount of apples. We made apple pie, applesauce, and apple juice because we had so many apples! A. small B. not enough C. limited D. plentiful,D,( ),通过后面句子中的解释“because we had so many apples”，推测出“苹果大丰收”，因此可以猜出“abundant”的意思是“丰富的，大量的”，正确答案是D项。,Clue:,Reading Skill Focus,Reading Skill Focus,When Sara was sick, her voice was almost inaudible. We couldnt hear what she was trying to say clearly. A. very loud B. very soft C. very strange D. very shy,B,( ),通过前面句子设定的背景（when Sara was sick），再加上后面句子的描述（We couldnt hear what she was trying to say），很显然，Sara说话的声音很轻，B项为正确答案。,Clue:,Reading Skill Focus,4. There is an optimum way to approach each kind of exam question. For a multiple-choice item, for example, first remove any clearly wrong answers. For an essay question, write down an outline first. A. inconvenient B. best C. annoying D. easy,B,( ),后两句对考试答题的方法进行了讲解，根据常识可以判断，这两种方法应该是比较好的。因此，可以排除A，C，D三个选项。optimum的意思是“最优的，最佳的”。,Clue:,Reading Skill Focus,The doctor said that there was only a slim hope of survival for the people in the air crash. A. numerous B. considerable C. moderate D. very little,D,( ),根据常识，在空难（air crash）中生还的可能性一般很小，所以，“医生”表达的意思应该是“乘客幸存的希望渺茫（only a slim hope of survival）”,Clue:,Reading Skill Focus,Black clouds, thunder and lightning show that a storm is imminent. A. transient B. about to happen C. coming to an end D. to last long,B,( ),根据常识，在空难（air crash）中生还的可能性一般很小，所以，“医生”表达的意思应该是“乘客幸存的希望渺茫（only a slim hope of survival）”,Clue:,Reading Skill Focus,They suspended the construction of the bridge during the strike. A. opposed B. supported C. continued D. delayed,D,( ),在该句中，非常重要的线索就是“strike”这个词。“在工人罢工期间，他们只能推迟（suspend）桥梁的建造。”所以，正确答案是选项D。,Clue:,Reading Skill Focus,In the past the world seemed to run in an orderly way. Now however, everything seems to be in a state of turmoil. A. lack of order B. harmony C. peace D. simplicity,A,( ),此句中，以信号词however为线索，可以看出作者把现在的事情与过去相比。过去是in an orderly way“秩序井然”，而现在是“in a state of turmoil”，即没有秩序，因此正确答案是选项A。,Clue:,Reading Skill Focus,During office hour he looked very tense and anxious, but he was very relaxed on weekend. A. unhappy B. nervous C. exhausted D. sick,B,( ),“but” 这个线索词表明“tense”与“relaxed”的词义形成对比，由此可以猜出“tense”这个词含有“紧张”的意思。,Clue:,Reading Skill Focus,Unlike the well-mannered John, Jim was rather uncouth. A. rude B. polite C. untidy D. informal,A,( ),“unlike”这个线索词表明在原句中John和Jim在行为举止方面是截然相反的，John彬彬有礼（well-mannered），由此可以推测出uncouth的意思是“粗鲁的”。,Clue:,Comprehensive Reading,Text A Is Your English Too English?,English may be the language of business but as Alison Thomas reports, its not only non-native speakers who need to learn how to use it . Ask a Swedish “Talar du Svenska?”and he may well reply“Yes. But only at home.,international,international a. 国际的，世界的,effectively,effectively ad. 有效地，有力地,executive,executive n. 业务主管 a. 执行的,英语是国际商务语言，但是正如艾莉森托马斯报道的，不仅仅是非英语国家的人需要学习如何有效地使用英语。,如果问一位瑞典爱立信公司的管理人员：“你讲瑞典语吗？”他的回答可能是：“讲，但只在家里。,Ericsson,Ericsson: 爱立信公司, 世界知名的电信供应商和移动通讯供应商；公司总部位于瑞典。,Comprehensive Reading,At work I speak English.” Ericsson is one of a growing number of European companies that use English as their official language. These companies recognizeand at the same time increase the of English as the language of international communication. Soon the number of speakers of English as a second language will exceed that of native English speakers.,corporate,Corporate 公司的，团体的,dominance,Dominance 优势，统治（地位）,工作时讲英语。”越来越多的欧洲公司把英语作为公司的官方语言，爱立信公司便是其中之一。与此同时，这些公司认识并提高了英语作为国际交流语言的统治地位。不久以后，使用英语作为第二语言的人数将超过母语为英语的人数。,Comprehensive Reading,Although a company might use English as its official language, its employees are unlikely to be . Language trainer, Jacquie Reid, thinks we consistently the fluency of non-native speakers. “We always that their language skills are as good as ours, so they understand everything we say.”,bilingual,bilingual 双语的,overestimate,Overestimate 估计，评估,assume,assume 假定，设想,尽管公司可以将英语作为它的官方语言，但员工们不可能熟练地掌握两门语言。语言培训师夏克雷德认为我们经常会高估了非母语者的流利程度。“我们总是认为因为他们的语言技能与我们一样好，所以他们能听懂我们所说的一切。”,Comprehensive Reading,So how should we our use of language and what are common problems? “Simplify it” is Reids advice. “Dont over-complicate the message. Reduce what youre saying to manageable .” Reid always tells people to limit themselves to one idea per sentence. “Its also important to slow down and not to raise your voice.”,adapt,adapt 使适应；改编,chunks,Chunk 语块；大块,那么，我们应如何调整语言的运用，有什么常见的问题呢？雷德的建议是“简化语言”。“不要让内容过于复杂。将你想表达的内容缩减到可以接受的长度。”雷德总是告诉人们每句话只表达一个想法。“放慢语速，不提高音量也很重要。”,Comprehensive Reading,Dr. Jasmine Patel, a language at , says different languages also have their own approaches to dialogue. “The British start with I expressions such as So, should we get down to it? And they understate important issues with phrases such as There could be a slight problem.,consultant,consultant 顾问，咨询者,idiomatic,Idiomatic 惯用的，符合语言习惯的,欧洲电话公司的语言顾问嘉思敏佩顿博士说，不同语言有各自不同的谈话方法。英国人开始交谈的常用语是，“那么，我们言归正传，好吗？”而且对重要问题轻描淡写地说：“有个小问题。”,Europhone,Europhone: 北美著名无线数据服务公司。,Comprehensive Reading,They also say Thats a good idea, but. when they mean No and they repeatedly use the word get with different meanings. And worst of all they insist on using humour which is so that no one understands it.”,culture-specific,culture-specific 文化限定的,当他们想说“不”却说“这是个好主意，但是”。他们重复使用get这个词，含义却不同。最糟糕的是，他们坚持使用幽默语言，然而由于幽默文化限定性，外国人无法理解。,Comprehensive Reading,The majority of English native speakers are to the stress of trying to understand a foreign language in a work environment because they rely on the business world speaking their language. At Ericsson, however, this is not the case. At the UK , Ericsson Telecommunications, management training courses include seminars onboth language and cross-cultural issues.,insensitive,insensitive 感觉迟钝的，不敏感的,subsidiary,subsidiary 子公司,大多数以英语为母语的人对在工作场所理解外语的压力不敏感，因为他们知道在商界人们都讲他们自己的语言。然而，在爱立信公司，情况并非如此。在爱立信电信公司英国子公司，管理培训课程包括既讨论语言也讨论跨文化问题的研讨会。,Comprehensive Reading,A frequent comment made in follow-up is that increased awareness has improved communication and more importantly given participants a betterunderstanding of their own language and how others might it.,evaluations,evaluations 评价,interpret,interpret 解释；口译,在跟踪评价中经常听到的评论是，认识的提高改善了沟通，更重要的是让接受培训者更好地了解自己的语言以及别人是如何理解的。,Comprehensive Reading,Task 1 At the very beginning of this unit, youve learned the techniques of guessing the meaning of unfamiliar words from context clues. Read Text A and choose the most probable meaning for the following words, and explain the clues.,1. exceed (Para. 2, Line 7): A. to be fewer than B. to be greater than C. to be better qualified than,_,B,前一句讲到英语作为国际交流语言，其重要性越来越明显，因此学习英语的人必然会增加，由此可以推出，以英语作为第二语言进行交流的人的数量会超过以英语为母语的人。,Clue:,Comprehensive Reading,over-complicate (Para. 4, Line 3): A. to make something easy B. to make something short and clear C. to make something too difficult to deal with,C,_,这是根据反义线索而猜测的词义。前一句的建议是 simplify，紧接着本句建议dont over-complicate，很明显，over-complicate应该与simplify 意思相反，因此是使某事物变得过分复杂难以应对的意思。,Clue:,3. understate (Para. 5, Line 4) : A. to emphasize a statement, fact, or idea B. to describe something in a way that makes it seem less important than it really is C. to say something in a strong way,B,_,整句话的意思是，英国人将重要的问题说成是“有可能有一个小问题”，因此可以推断，understate的意思是“有意往少了说，轻描淡写”。,Clue:,Comprehensive Reading,seminar (Para. 6, Line 5) : A. Class B. event C. promotion,A,_,training course “培训课程”包括的一定是“课”，因此可以推断正确选型是A。该词的词义是“研讨班课程，研讨会”。,Clue:,Comprehensive Reading,5. improve (Para. 6, Line 7) : A. to make something difficult B. to make something less important C. to make something better,Comprehensive Reading,C,_,improved communication 前面是increased awareness“提高了的意识”，后面是better understanding“更好的理解”，因此improve的意思一定也是“改善，变得更好”。,Clue:,Task 2 Choose the best answer for each of the following questions according to Text A.,What may “Talar du Svenska” mean？ A. Do you speak Swedish? B. Do you speak English? C. Can you speak English? D. Do you use a computer?,( ),A,Comprehensive Reading,2. Why do many companies use English as their official corporate language?A. The employees can only speak English.B. They want to do business with native English speakers.C. The number of speakers of English is large.D. English is the dominant language in international business.,( ),D,Comprehensive Reading,Jacquie Reid suggests native speakers adapt their use of language and gives the following advices except that . A. they should raise their voice and speak loudly B. they should speak slowly C. they should use simple language D. they should express one idea in one sentence,A,_,Comprehensive Reading,4. Which of the following statements is NOT true？ A. A foreigner may not understand the humour used by the British. B. The British tend not to say No when they mean No. C. Most British understand foreigners difficulty in using English. D. Its advisable to speak simple sentences to non-native English speakers.,( ),C,Comprehensive Reading,What do the British really mean when they say “Thats a good idea, but.”? A. They do think its a good idea. B. They reluctantly agree with you. C. They dont think its a good idea. D. They want to discuss the idea with you.,Comprehensive Reading,( ),C,Comprehensive Reading,At the Ericsson Telecommunications, . A. seminars on language is included in management training courses in that managers cant speak English B. seminars on language and cultural issues prove to be useful. C. participants of the seminars have learnt how to interpret other languages D. participants of the seminars are evaluated to see if they have improved their communication skills,B,_,Comprehensive Reading,What is the main idea of the passage？ A. More and more people throughout the world will learn to speak English. B. People will learn to speak English better to communicate with native-speakers. C. Effective business communication depends on good understanding of both language and culture. D. Its necessary to learn English grammar well.,( ),C,Comprehensive Reading,Task 3 Word Formation Learning Suffix（1）Learning some knowledge about Word Formation can be very helpful for you to guess the meaning of a new word in a passage. In this book you will learn the basic rules of wordformation, including suffixes, prefixes, and compound words. In this unit, we will begin with Suffix. Suffix is an affix added to the end of a word or stem, serving to form a new word or functioning as an inflectional ending. The following suffixes can be found in the text.,Comprehensive Reading,Comprehensive Reading,Comprehensive Reading,Now, read Text A carefully, locate the words in the text that contain one of the above-mentioned suffixes, and tell the part of speech and the meaning of each word.,1. -ive/ative (Para. 1, Line 2) (Para. 1, Line 3) (Para. 2, Line 1) (Para. 6, Line 1),native,_,effectively,_,executive,_,insensitive,_,2. -tion (Para. 2, Line 6) (Para. 6, Line 7),communication,_,evaluation,_,Comprehensive Reading,3. -ly (Para. 1, Line 3) (Para. 3, Line 2) (Para. 3, Line 3) (Para. 5, Line 6) (Para. 6, Line 8),effectively,_,unlikely,_,consistently,_,repeatedly,_,4. -able (Para. 4, Line 3),importantly,_,manageable,_,Comprehensive Reading,Task 4 Complete the following sentences with the correct form of the words in brackets.,A successful company must be to the changing business environment.(adapt)2. Nowadays businesses have to be able to compete . (international