高中英语 unit11 lesson3 the advertising 学案 北师大版必修4.doc

Unit 11L 3 The Advertising GameRead the text do the exercise “true or false”1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4.Producing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customers bored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standards of visual design.Language points:1. sb /sth be likely to do = It is likely that 有可能， 有希望的Tickets are likely to be expensive.入场券可能很贵It is likely that the thieves dont know how much it is worth.盗贼很可能不知道此物的价值。2. locate v. 确定.的位置， 找出.的位置, 设立. Location n. 场所， 所在地The information office is located on the first floor. 咨询室设在一楼。Where is the new factory to be located? 新工厂将设于何处？3. suitable adj 适当的，合适的 后接for sth. 或to do sth. The programme is not suitable for children. 这个节目儿童不宜。I dont have angthing suitable to wear for the party. 我没有适合在聚会上穿的衣服。 4. consist of = be made up of由 组成， 构成The country consists of hundreds of islands这个国家是由数百个岛屿构成的。 consist in 存在于，在于5. create vt.创造；创作；造成The main purpose of industry is to create wealth.That would create a wrong impression. Creation n. 创造；作品Creative adj. 有创造力的，创造性的 Create 和 invent：Create 意为“创造； 造成； 引起”，侧重“创新”Invent 意为“发明”，指创作出原来没有的东西，并强调该发明对人类进步的推动和促进作用。Your behavior will create trouble sooner or later. 你的行为迟早会引起麻烦。Since it was invented in the 1940s , the computer has brought many benefits to the world economy. 自从20世纪40年代计算机被发明以来，它已为世界经济带来了很多益处。6. apply v 运用，应用；涂，敷，抹；专心，集中精力；申请，请求，适用He has applied for a post in England. 他已申请在英国供职。We should apply the new theory to farming.我们应把这项新技术运用到农业上。apply to sb. for sth.向某人申请，请求。applied to 适用于， 应用于 apply oneself to sth.致力于、集中精力做某事apply sth.to 把某物施于，把某物运用于apply to 涉及，有关apply ones mind to 专心于7. link A to / with B 与相联系The video was linked to a powerful computer.摄像机与一台功能强大的 计算机相连接。The Channel Tunnel links Britain with the rest of Europe.英吉利海峡隧道把英国和欧洲其他国家连接起来了。8. be used to doing sth 习惯于做某事I m used to getting up at 5:30 am.我习惯于早上五点半起床Find suitable definitions for the words.Suitable corporation budget classic consist ofa) traditional, typicalb) companyc) right for somethingd) containe) plan of how money should be spendTranslation.How many players does a baseball team _(由组成)?2. 十一月可能会冷起来。_ cold in November. 3. 相同场合适用于一人未必适用另一个人。What_ one person may not _ another in similar circumstances. 4. Im sure Ill _ (习惯) the hard work.5. His height makes him _ (突出) in the crowd.6. Generally speaking, an athlete wont_ (参加)the Winter Games if he/she _ (参加)the Summer Games. Closehumour, knowledge, hold, apply, classic, profit, unusual, visually, concepts, directThere are many different kinds of advertisements. The _ advertisement may give _ information about the products. But present-day advertisers_modern techniques to make ads _ attractive to_peoples attention. Traditionally, they used _like success and wealth. Nowadays top advertisers prefer to use _ as well as new and _ ideas to surprise people. However, not all ads are made for a _. Public ads focus on increasing public _ by educating the public on fighting AIDS, saving water, etc.单选1.The weather was cold that I didnt like to leave my room. A. really B. such C. too D. so2.I suggested the thief _into prison.A. refered to being put B. refered be put C. refered to be put D. refered should be put3.The government plans to _more jobs for young people.A. creat B. grow C. develop D. settle4.The open-air celebration has been put off_the bad weather.A. in case of B. in spite of C.instead of D. because of5 The Chinese Olympic Delegation_138 men athletes and 269 sports women.A. was made of B. consisted of C. made up of D. was consisted of6. After 15 years in the America, he has finally decided to _ American citizenship.A. concentrate on B. apply for C. look out for D.appeal to 7. How do you find your new classmates? -Most of them are kind, but_ is so good to me as Bruce. A. none B. no one C. every one D. some one8.Would you like to join us in the game? _, for I have something important to attend to. A. I will B. Id love to C. I wont D. Im afraid not9. Do you want tea or coffee? _. I really dont mind.A. None B. Neither C. Either D.