商务英语写作.ppt

1 partoneintroduction personalinformation oliver graduatedinhuazhonguniversityscience technology economicsbachelordegreeuniversityofhull uk mbainmarketing workexperiences bank internationaltrade teaching 2 parttwo商务英语写作businessenglishwriting 基本要求掌握基本的商务英语的写作要素和格式掌握商务信涵的基本结构掌握商务信涵写作的基本规则掌握一般商务信涵写作的基本技巧了解主要的商务信涵类型的写作特点学习和掌握商业英语的基本用语和专业词汇能独立完成基本的商业类型的信涵 内容介绍第一章商务信涵的概述第二章商务信涵的要素第三章商务信涵的基本格式第四章商务信涵的基本规则和写作技巧商务英语的常用的基本语句经典范例 3 第一章商务信涵的概述introductiontobusinessletters 写好商务书信的基本要点 书信的结构要符合规定 内容要清楚具体 措辞要简明扼要 4 明确 开门见山提出你的建议和要求 避免模陵两可或兜圈子 简洁意义相近的词要用拼写短的尽量使用单词来代替句子尽量使用简单句代替复杂句使用正规通俗的书写语言不要在同一个句子里重复使用词形相同意义不同的词 使用文明礼貌的语言 5 第二章商务信涵的要素elementsofbusinessletters 信头letterhead案号reference日期date信封内地址insideaddress注意项attentionline称呼salutation事由subjectline书信正文bodyofaletter 6 信尾敬语complimentaryclose签名signature缩写名 附件 分送标志iceblock附言postscript 7 第三章 商务信涵的格式businessletterformat 全齐头试full blockformat 8 letterheaddate insideaddress salutation body complimentaryclosesignature 9 半齐头式semi blockformat 10 letterheadinsideaddress date salutation body complimentaryclosesignature 11 传统格式conventionalformat 12 letterheadinsideaddress date salutation body complimentaryclosesignature 13 商务信涵的结构businessletterstructureandoutline 开始段openingparagraph中间段middleparagraph s 落尾段lastparagraph 14 第四章商务信涵的写作规则和技巧basicprinciplesforbusinessletters 清晰clarity模糊ambiguity删漏omission不相关irrelevancy行话jargon 15 examplescomparison dearmr rutt mr liveryesterdaycalledouragentdavidsayingthatthemistakewashis asaresult hisinsurehasacquiesced therefore weshallberepaidthefullamountofoursubrogationinterestinhismatter ifthisissatisfactorytoyou pleasesigntheattachedreleaseandforwarditalongwiththecopyofouraccidentreport yourssincerely f middleman 16 dearmr rutt mr liveryesterdaycalledadmittedhisblameforyouraccidentonjanuary12 asaresult hisinsurancecompanyandagreedtorepayusthefullamount 2 000 foryourcollisiondamage wearequitepleasedattheirwillingnesstosettleoutofcourt iftheiroffersoundsacceptabletoyou pleasesigntheenclosedreleaseandreturnittous alongwiththecopyofouraccidentreport yourssincerely f middleman 17 简洁conciseness 避免拖泥带水avoidwordiness避免重复avoidredundancies 18 samplescomparison wordyalongperiodoftimeatthepresenttimeduetothefactthatwithregardtoinspiteofthefactthatinaccordancewithyourrequestinthenearfutureaffordanopportunityattentioniscalledotherthingsbeingequal concisealongtimenowbecauseabouteventhoughasyourequestedsoonallow enablepleasenotenormally equally 19 避免重复avoidredundanciesadequateenoughgratefulthanksandmoreovercombinedtogetherpasthistoryfilledtothetoptruefactsfinalcompletionusualcustoms 20 为对方着想youattitude weattitude howmuchweshouldliketohaveyourorder iwouldliketohaveyouconsidermeasanapplicantforthepositionyouadvertiseditoday snewspaper yourattitudewhenyouorderourproducts youwillsurelybenefitbyincreasedprofit myfouryears educationinchemicalengineeringattheuniversityofchicagoandtwoyear workexperienceshouldprovetbevaluableithepositionyouadvertised 21 weattitudeasthefiscalyeariscomingtoanend wouldyoupleasepayyouroverduebillrightaway willyoupleasefillinthequestionnaireassoonaspossible oursavingsaccountspay6 interest wedidnotreceivedthecheckontime yourattitudeinordertomaintainyouexcellentcreditreputation pleaseremit yourpromptreturnofthequestionnairewillcertainlyhelpustoserveyourneedsbetter youwillearn6 interestfromyoursavingsaccount youdidnotsendyourcheckontime 22 肯定的态度positive ness nosmokingnoparking thankyoufornotsmokingthanksfornotparking 23 negativewearewithholdingyourshipmentuntilwereceivethepayment thiskindofunfortunateincidentwillnotoccurinthefuture wecloseat7pmonfridaytherecanbenoexceptionstothispolicy positivewillyoudeliveryourordertoyouassoonasthepaymentisreceivedfuturetransactionswillbehandedwiththeutmostcareyourorderwillbefilledimmediatelythispolicymustapplyequallyandfairlytoeveryone 24 礼貌courtesy避免指责avoidaccusation pooryouobviouslyignoredourrequestthatyoureturnthereportbyregisteredmailyoudidnotreadtheoperatinginstructionforthenewmachinecarefully betterwedidrequestthatyoureturnthereportbyregisteredmailtoenjoythefullbenefitsofthenewmachine youshouldfollowtheoperationinstructioncarefully 25 避免不信任avoidsuspicion poorwereceivedtheletterinwhichyouclaimedthetimerwasdefectiveatthetimeofpurchaseifthegoodsweredamagedinshipment asyouallege we betterwehavenoticedinyourletterthatthetimerwasdefectiveatthetimeofpurchaseasyoumentionedtogoodsweredamagedinshipment we 26 避免居高临下avoidtalkingdown poorinanestablishmentaslargeasours ourseldom weshallallowyouto youmaycallat betterpleasenoticedthatitisnotourcommonpracticeto weshallbegladtohaveyou pleasecallmeat 27 典型商务信函写作练习typesofbusinesslettersexercise 28 销售信saleletters 尊敬的 先生 女士 谢谢你在 公司为你的产品投保 你的投保期快要到了 因此我随信将续保单寄给你 供你参考 请你参阅保单的主要条款 如果你对此有任何疑问 请马上与我联系 如果要续保 请在支票上注明续保的金额 当你购买了我们的保险 你就也购买了我们的优质服务 请你留意我们的其他保险险种 再次感谢你将你的保险交给我们打理 感谢你的信任 29 dearmr xx thankyouforinsuringyouritemwithxxcompany theendofyourpolicyyearisnearingandiamenclosingrenewalpaperforyourreview pleaselookoverthedeclarationsofthepolicy ifyouhaveanyquestions pleasecontactmerightaway torenew pleasesendmethecheckwiththeamount whenyoupurchasetheinsurance youalsopurchaseourexcellentservice keepinyourmindthatwealsoofferothertypesofinsurances thanksagainforallowingmetohandleyourinsurance iappreciateyourtrust sincerelyyours xxx 30 尊敬先生 女士 几个星期前 你们写信对我们独家生产的眼镜架很感兴趣 我们很乐意将我们的产品目录寄给你 可能你们对我们生产的高脚眼镜架还有其他的疑问 为了帮助你做出正确的决定 我们就该产品常见的确问题作了回答 随附给你 我们希望这些问题和回答能够对你们有所帮助 如果你有其他疑问 请随时与我们联系 姓名职务 31 dearxx youwrotetousseveralweeksagothatyouareveryinterestedintheexclusiveeyeglassframesprovidedbyourcompany perhapsyouhaveadditionalquestionsabouteyeglassframeweoffer tohelpyoumaketherightdecision weareenclosingasheetthatanswersthemostcommonlyaskedquestionsaboutourline wehopethesequestionsandanswerswillbehelpful ifyouhaveadditionalquestions pleasefeelfreetocontactme sincerelyyours xxxmanagerofcustomerdeptattachment 32 尊敬的 先生 女士 我们极为高兴能把我们的产品放在地处英国的贵店出售 我们的确合作有可能为双方解决很多的存货问题 由于时差的关系 打电话交谈十分困难 所以我发这份传真 请你为我们提供所需的信息 在你方便的时候 请尽快传真给我 我们近一年中一直在为该产品在英国寻找销售渠道 我们非常高兴联系到你 我们相信英国市场对于产品的反应将是热烈的 姓名职位 33 dearmr msxx weareextremelyenthusiasticaboutourproductsinyourshoresinuk itseemslikethispartnershipcouldmovealotofinventoryforbothofus timezonemakestalkingdifficult soiamfaxingyouthisrequestfortheinformationweneedtogoforward atyourearliestconvenience wouldyoufaxmeassoonasyoucan wehavebeenlookingforanoutletforthisproductinukforalmostayearandaresopleasedtohaveconnectedwithyou weareconfidentthattheukmarketswillbemostenthusiasticaboutbuyingtheseproducts yourssincerely xxxmanagerofxxx 34 第五章商务写作的其他基本类型示例basictypesofbusinessenglishwriting 备忘便签memo 便签的基本类型stylesofthememo1 呈报senttouppermanagement 35 sample to mr j zhaofrom samisub bookingdonedate 13may 2004asingleroomwithbathandshowerhasbeenreservedformr tombaconatthewhitelilyhotelfrom20to25mayasyouhaveinstructed 36 2 下达指令senttodivisionsaffiliated sample to alldepartments managersfrom j harrison personneldirector date 5may 2005anadvancedpart timedeutschcourseisstartingonthe2ndapril from7 00pmto8 00pmeveryfridayevening andfinishingonthe20thapril textbooksarefreebutonlythosewhocanpassthetestheldonthe28thmarchareeligibletoattendthecourse pleasecollectthenamesofthestaffinyourdivisionwhowanttotakethecourseandsendthelisttomr hope theassistantofpersonnelmanager by4pmthursdayasthetestcanbearrangedproperly 37 3 通知senttoallthestaff sample to allstafffrom kgeofffromsystemcontroldate june8 2005thecomputingcentertobeclosefromnextmondaytothursdayasanewsystemisbeinginstalledandtestedthen weapologizeforanytroublethatmayoccurduringtheinstallation 38 4 相互转告senttocolleaguesinoroutsideone sowndepartment sample to larryfrom suesub mix upintheorderno 372date 6april 2004thearrivedorderno 372forthesparepartsareinwrongsizeandcan tbeused weneedtheonesized3cmbuttheseareof3 3cm iguesstherewasanymix up pleasegetthesewrongonesreplacedbeforethisthursdayotherwisewe llhavetostoptheassembly 39 便签的基本格式theordinarylayoutofmemo写给谁towhom谁写的fromwho where主题thesubject日期thedate正文bodytext 40 书写便签需要注意的要点tipsformemowriting 非正式informal 清晰clear 简洁brief尽量使用正面语气positive尽量表达意见具体的事情only尽量用简短语句 避免使用复杂语句short通俗易懂easy 41 商贸信函businesscorrespondencewriting 商贸信函的书面格式layoutforbusinessletter封内地址insideaddress 本公司地址 对方地址 日期date 回复 事由subject称呼salutation正文bodysentence信尾敬语complimentary签名signature附件 附言enclosures postscript 42 回复商贸信函的结构要点tipsforbusinessletterreply在第一段里要确认对方某月 某日的来函 并且要表达谢意第二段要明确表达你的意图 如愉快地接受或礼貌地拒绝对方的建议说明具体的事由 并且提出具体的意见或建议征求对方的谅解或解决方案 一定要有手写签名 并且要注明你的职位 43 sample humamufurniture112sifangr dalian chinatel fax goldenringfurnish56pionyuagstr busansouthkoreaapril4 2003re theletteronmarch24 dearmr kim thankyouforyourletterofmarch24regardingourproducts butweregrettosaythatwecannotjoinyourpartnershipatpresent wecurrentlyhaveanothercompanyasoursoleagencyinasia underthetermofcontract wearebarredfromdistributingour 44 productsbyanyothercompanythesoleagencydistributiontermscomeunderreviewinthreemonths contractusethenandwemaybeabletoconsiderthecooperationwithyou yourssincerely 邵仁杰shaorenjieassistantofthemarketingmanager 45 sample diamondd corltd32rua palaz santigo 1013chilemmesophiedegoureslesgourmetsdupoitous a 12ruemirabeau4400poiters france12may 2003re onyourrequireontheautumnproductsdearmadamegourse asrequestedweencloseourlatestcatalogueandpricelist iamcertainthatourautumnproductswillbeinterestingtoyourcustomersastheyareofnewlydesignandspaceagematerial withtheglobalwarmingtrend suchlightdecorationstuffsaregettingmoreandmorepopular 46 wealsostillofferourregularclientsfavorablediscountdependingonthesizeoforder wearelookingforwardtoyourorder sincerelypaulsimonmanagerofmarketingdepartment 47 第六章简历career 常见个人简历的类型typesofresume 学生简历basicresume