商业展示论文：商业展示中互动性设计研究.doc

商业展示论文：商业展示中互动性设计研究【中文摘要】近些年来,蓬勃发展的商业展示设计,在交流信息的基础上,又体现了它的商业价值,通过各种不同的展示为商家带来更大的利润。伴随着科技的发展,人们也不单单是为了满足生活需要而去购物,购物环境的优劣也决定了展示的价值,很显然,怎样能够创造出更新颖的展示环境和形式是现代商业展示设计的严峻问题。在商业展示中,消费者、商品及空间环境是必不可少的三大要素,空间环境是消费者的购物活动场所,为消费者提供精神和物质上的满足,也为商品的销售提供了陈列的场所；对于消费者和商品之间的关系,商品在体现自身使用价值的同时满足了消费者的需要。本课题中将互动设计引入商业空间展示中,旨在研究如何增加商业展示中三大要素之间的互动关系,从而最大限度的发掘消费者的潜在购买欲,达到销售的。本文首先从课题的开始,分析了国内外当前的研究现状并做了相应的总结与归纳,引出课题的研究内容、意义及方法。其次,介绍了互动理论和商业展示设计的概念、起源与发展,接着分析了商业展示互动性设计的现状以及包含的要素之间的关系；第三,将互动设计应用到商业展示中的“展示商品”“展示设施”“展示空间”三大部分中并得出结论；第四以作者实际的工程项目为例,从空间、色彩、灯光、展示设施等多方面论证商业展示的互动性设计在具体项目中的应用,最后得出设计的结论。【英文摘要】In recent years, the booming business in display design, exchange information on the basis of, and reflects its commercial value, through the various display for merchants to bring about greater profit. Along with the development of science and technology, people dont just in order to satisfy the life needs and to shopping, shopping environment quality also determines the display value, obviously, how to create more novel display environment and form is modern commercial display design the severe problems.In commercial display, consumers, commodities and space environment is indispensable three essential factors, space environment is consumer shopping activity places to provide consumers with spiritual and material meet for sales of merchandise, and also provides the display of places; For consumers and commodities, the relationship between the use value of commodities in representing itself at the same time meets the consumers needs. This subject will introduce commercial space design of interactive display, aims to study how to increase business show three main factors in the interaction between the relations, so as to maximize the potential temptation to explore consumer, achieve sales goal.This paper from the topic research background began, analyzed the domestic and foreign current study status and made the corresponding to summarize and induces and lead the research content and meaning subject and methods. Secondly, introduces the interaction theory, and commercial display design concept, origin and development, then analyses the present situation of commercial displaying interactive design and contains elements relationship; Third, will interactive design application to the business show “show goods”, “show facilities” “display space” three major and concluded;The fourth to the authors actual engineering program, for example, from space, color, lamplight, display facilities of commercial displaying aspects of argumentation in specific project design interactive applications, finally draw the conclusion of design.【关键词】商业展示 互动 设计【英文关键词】Commercial display interaction design【目录】商业展示中互动性设计研究摘要3-4ABSTRACT4第1章 绪论7-111.1 研究背景71.2 研究现状7-91.3 研究内容及意义9-101.4 研究方法10-11第2章 商业展示中互动性设计概述11-202.1 互动性设计11-152.1.1 “互动”的概念11-122.1.2 “互动”应用的领域12-132.1.3 互动设计的产生13-152.2 商业展示设计15-202.2.1 商业展示设计的概念152.2.2 商业展示设计的起源与发展15-162.2.3 商业展示设计的分类16-20第3章 商业展示中互动性设计的分析20-283.1 商业展示互动性设计的现状20-223.2 商业展示与互动设计的关系22-233.3 商业展示中互动性设计的要素23-283.3.1 消费者要素23-253.3.2 商品要素25-263.3.3 空间环境要素26-273.3.4 三大要素之间的关系27-28第4章 商业展示中互动性设计的应用28-464.1 “展示商品”的互动性设计28-364.1.1 商品品牌形象的塑造28-334.1.2 商品的陈列33-364.2 “展示设施”的互动性设计36-384.3 “展