高级商务调研-Test-all.doc

Test1:Chapter1&21DWhich of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?a. Reporting studiesb. Explanation studiesc. Description studiesd. Prediction studies2EWhich of the following is not an example of research?a. An experiment in product taste preferences.b. A statistical analysis of errors in the recording of inventories.c. A test of cognitive dissonance theory and major investment decisions.d. A simulation of the information flows in an organization.e. A decision to change the firms method of accounting.3CApplied research:a. Has little direct impact on policy decisions.b. Is problem directed but not decision directed.c. Is problem directed and closely related to policy or action needs.d. Calls for a hypothesis to initiate the research.4CWhich of the following observations on research is correct?a. Needs for research have stagnated as computers have replaced human effort.b. Improved quantitative methods have made predictions perfect.c. Increasing complexities in technology and business increase the need for research.d. Increasing market turbulence and uncertainty have made research less relevant.5DData was analyzed and it showed that: a salespersons performance is directly and positively related to the salespersons level of education. This is an example of what type of research?a. Descriptiveb. Reportingc. Predictived. Explanatory6CAn estimate of next years market share is an example of what type of research?a. Descriptiveb. Reportingc. Predictived. Explanatory7AGood research studies:a. Declare their limitations and flaws in procedure.b. Always have hypotheses.c. Are always done by experienced researchers.d. Give results in general; precision does not give room for creative interpretation.8DWhich of the following is basic rather than applied research:a. Sleep duration, as impacting work efficiency.b. Disruption of cognitive ability under stress.c. The relationship between leadership traits and corporate success.d. Work towards the discovery of a possible new element.9ATo ensure that the best possible research is done:a. Managers should indicate their problems to researchers as decision choices rather than information requirements.b. Managers should specify all information requirements, to define the researchers task.c. Research should exclude all possible areas of manager-researcher conflict.d. A workable balance between manager and researchers cannot be based on sensitivity to the demands and restrictions imposed on the other.10BThe value of applied research in a managerial environment comes from:a. The fact that it uses the required technical terminology.b. Its help in decision making.c. It presents facts in the most positive way.d. It contributes to speculation on business opportunities.11BWhich of the following is a true statement?a. Intuitive and experienced people do not require research skills.b. Research can provide guideposts even to experienced and intuitive people.c. Research skills are required only at an early stage of a career.d. Research skills are irrelevant if prior research data exists.12BResearch involves:a. The identification of quality information, not its computerized processing.b. An application of scientific methods to information collection and analysis.c. Creating the architecture for data warehousing.d. The use of complex models rather than simpler quantitative methods.13EWhich of the following are concepts?a. Shoeb. Chairc. Stored. Paine. All of the above14CWhich of the following is most true about a construct?a. It must always be directly observable.b. It usually is directly observable.c. It usually is not directly observable.d. It can be sharply differentiated from a concept.15DWhich is not a useful way in which a theory serves research?a. It narrows the range of facts the researcher must study.b. It suggests which approach to a problem is likely to yield the greatest meaning.c. It suggests a system for the researcher to impose on data in order to classify it meaningfully.d. It suggests a framework from which the researcher can search for data which supports his own beliefs.16DWhich of the following is not stated as a hypothesis?a. Price increases lead to major changes in demand.b. The power of ESP is greater in females than in males.c. Americans perceive Japanese products as superior to Korean products.d. None of the above.17CIn the following pairs of related variables, which pair appears incorrectly classified?a. Product demand (dependent) : Price (independent)b. Work efficiency (dependent) : Productivity (independent)c. Number of telemarketing calls (dependent): Sales (independent)d. Incidence of fever (dependent): Spread of virus (independent)18BWhich is true concerning the differences or similarities between a theory and a hypothesis?a. Both tend to be simple, two variable propositions involving concrete instances.b. Theories tend to be more abstract and involve more variables than does a hypothesis.c. Both tend to be abstract and involve multiple variables.d. Both tend to be very abstract, but a hypothesis is typically a two-variable proposition.Test2:Chapter3-51DWhich of the following is not a part of the research process hierarchy of questions?a. Investigative questions.b. Management problem.c. Measurement questions.d. Exploratory questions.2AIdentify the incorrect statement:a. Method bound research is more successful because problems are recast in keeping with special competencies.b. Attractive databases distract us from the other needs of research.c. Research should be grounded in management decision priorities.d. Experimental designs can be used in social sciences.3BIn the research process which of the following is critical to success?a. Pilot testing.b. A thorough understanding of the problem.c. Detailed analysis of results.d. A good design for a sampling plan.4CWhich of the following is typically not a part of the formal research plan?a. Definition of the major concepts and constructs.b. Specification of research techniques/methods.c. Coding and tabulating instructions.d. Time and cost budgets.5BAn exploratory study should:a. Start with key interviews.b. Start with secondary data and internet searches.c. Be excluded if it appears to be expensive.d. None of the above.6DThe fine tuning of a research question:a. Precedes secondary data research.b. Is avoidable, since early respondent information is lost.c. Is useful only in multi stage sampling.d. Improves the reliability and validity of the subsequent research.e. Both answers A and D are correct.7AMeasurement Questions:a. In an observational study, measurement questions are the observations themselves.b. Are not relevant to qualitative studies.c. Are used only with sampling procedures.d. Are inferred, rather than on the questionnaire.8DAn ill defined management problem:a. Evokes disagreement amongst problem solvers.b. Evokes a variable set of responses regarding permissible operations and consequences.c. Is sometimes value laden.d. All of the above.9AWhich of the following is inappropriate for the management question:a. Is framed only after choosing the purpose or objective.b. Can be framed to choose the purpose or objective.c. Can seek the identification of the solution to problems.d. Can focus on identifying control strategies.10AWhich of the following observations on the management dilemma is incorrect?a. It is an unresearchable research issue.b. It is a symptom of an actual problem.c. Can be a condition in the environment that signals the need for a decision.d. Can be the outcome of a controversy.11CThe most complex proposals are usually created for what type of client?a. Corporate sponsorsb. Contract researchc. Government sponsorsd. Internal clientse. Universities12AOne of the main reasons for doing a research proposal is:a. To present the problem to be researched and its importance. b. To start the final research report early.c. To allow the client to choose the proper research designd. To force the client to choose which data analysis tool will be used13EThe problem statement section of the proposala. States the problemb. States the problems backgroundc. Explains the problems concrete consequencesd. Repeats the management questione. All of the above14A A complete section on the methods used for analyzing the data is appropriate for what type of proposal?a. Large scale contract research projects and doctoral thesesb. Small and large scale contract research projectsc. An exploratory study and student projectsd. Unsolicited external proposals15DA research proposal:a. States the work which the research organization can finance itself.b. Is unproductive for the external research organization, but is useful for the sponsor.c. Assists the external research organization in evaluating the sponsor.d. Explains and elucidates the research question and research task for a prior appraisal.16BThe budget section:a. In an internal research proposal is the departments annual budget statement.b. Indicates a total expenditure which represents the fee payable, for an external proposal.c. Indicates the direct costs of the exercise.d. Makes calculations on man-machine hour basis only.17AThe sections on Problem Statement and Research Objectives:a. Lay the basis for an appropriate literature review, research design and data analysis.b. Are not required in most internal studies.c. Are required only in large scale studies.d. Should be specified only by the sponsoring agency.18AIf parts of the problem can not be researched empirically, the researcher should do which of the following?a. Propose an alternative design, such as a policy analytic studyb. Refuse to make a proposal on the workc. Make a proposal, including those parts of the problem which can be studied empirically and excluding those which cannot be researchedd. Propose to research the problem and leave the design to a later phase of the project.19ASome of the most important sections of the external proposal are the a. Objectives, design, and qualificationsb. Literature review, appendix, and anticipated resultsc. Anticipated results, budget, and data analysisd. Objectives, glossary, and qualifications20BThe executive summary allows a busy manager or sponsor to understand quickly the thrust of the proposal. Therefore, the goal for the summary is to have the executive:a. Agree to sponsor the research programs at the university.b. Pass the proposal on to his/her staff for a full evaluation.c. Request a meeting with the researcher for further discussion.d. Ask the research department to undertake a similar study.Test3:Chapter6-81DWhich of the following statements is false with respect to the two-stage research approach to a management question? The two-stage approach:a. Often uncovers evidence that a major study is unnecessary in the first stage.b. Is particularly useful when the research is to be done on a fixed cost basis.c. Is particularly useful when the complications and problems that will be encountered are difficult to anticipate.d. Is less expensive and less in-depth than a one-stage research approach.2DWhich of the following can be classified as a causal research study? The researcher is attempting to find out:a. What percentage of the population believes consumer products are of the same or better quality today than 10 years ago?b. Which manufacturers in the U.S. contribute the highest percentage of their net income to private non-profit organizations?c. How the murder rate in Detroit fluctuates with the economy and population trends.d. Why unemployment is higher in Chicago than Houston.3DResearch designs may be viewed as beinga. Exploratory or experimentalb. Laboratory or ex post factoc. Cross-sectional or cased. Descriptive or causale. Longitudinal or statistical4EIn an exploratory study the first step usually should bea. Defining a hypothesisb. Seek insight-stimulating interviewsc. Develop the research designd. Estimate the cost of the studye. Do a literature search.5DWhich of the following is not a good basis for classifying research designs?a. Degree of research problem crystallizationb. The time dimensionc. The nature of the relationships among variablesThe importance of the problem being studied.6CThe statistical study differs from the case study in that:a. The statistical study has greater depth than the case study,b. The case study has both greater depth and breadth over the statistical study.c. The case study places more emphasis on the full analysis of a limited number of events and their interrelations.d. The statistical study places an emphasis on both a full analysis of the complete range of events and is greatly concerned about analyzing interrelationships.7CThe research design of a particular study:a. Details the experimental methodology.b. Details the studys first stage data gathering techniquesc. Is the plan or structure of research developed to answer the research questions.d. Is the evaluation of cost and time constraints.8BExploratory studies:a. Are investigative studies to refine research questions, but exclude secondary data analysis.b. Have loose structures, which explore information to develop hypotheses and refine research questions.c. Cannot be longitudinal.d. None of the above.9DWhich of the studies below is incorrectly classified?a. Steel made in plant A has a higher tolerance than that in plant B. (Formal)b. Buyer movements in a supermarket. (Observational)c. The growth of the sugar industry. (Longitudinal and descriptive)d. The hypothesis that advertising expenditure does not impact the sales of automobiles. (Exploratory and descriptive)10ECase studies:a. Place emphasis on a full contextual analysis of fewer events.b. Are always inferior to statistical studies that are broad based.c. Often uses qualitative data that makes the support or rejection of hypothesis difficult.d. All of the above.e. Only A and C are correct.11DWhich of the following is not a qualitative technique?a. Videotaping interviews.b. Case studies.c. Street ethnography.d. Measuring the quality of electric bulbs, in terms of their life in working hours.12BAn experience survey is:a. Superior to a focus group since it uses experts.b. A survey where we seek the respondents ideas on the subject.c. Biased, because not everyones opinions can be obtained.Conducted in a group so that everyone is studying the same question.13BWhich of the following is a major disadvantage of secondary data sources?a. The information collection is time consumingb. The information often does not fit our needsc. One cant gather historical data easilyd. The process is usually more expensive than the use of primary sources14AIn terms of research sources, published data can be identified or located in several types of information sources. Which of the following is NOT one of them?a. Atlasesb. Directoriesc. Indexes and Bibliographiesd. Handbooks15BWhich of the following is NOT a good reason for using secondary data?a. Data on the past cannot be collected todayb. Even if the definitions of variables being studied are not the same, research can be modified according to secondary data available.c. The time involved in primary data collection may render the study obsolete.d. Authentic data required may already have been collected by other agencies.16BFor an organization, which of the following is NOT an example of an internal source of secondary data?a. The data stored in the records of the Management Information System.b. Surveys collected by the internal sales staff, from the companys distributors.c. A market survey commissioned by the organization, completed three years ago.d. Inventory records of the materials department.17BThe fastest growing area of published sources isa. Government documentsb. Computerized databasesc. Specialized periodicalsd. Books18CYou want to evaluate the results of a narrow online search that generated 100 hits. Which of the following would be most helpful in evaluating which of the sources you would look at first.a. Purposeb. Scopec. Audienced. AuthorityTest4:Chapter9&101DWhich of the