mango.doc

Name : Alice Class : Class 2Teacher s name : Louise Mango EssayFashion, which is popular around the world，has become more and more important in our daily life. Mango is an international brand dedicated to the design. Of course，it aimed at the urban woman.This essay will firstly talk about Mangos profile. Then the history of Mango will be introduced and finally it will discuss Mangos design process.Mango is a famous clothing company whose main products are womens clothing. Its headquarters are in Barcelona，Spain，which is really a fashionable and wonderful place.It also has subsidiaries and joint partnerships in 92 countries，including Europe，Asia，North America，Africa，Central America，South America and Australia. There are 1223 stores in all. In 2010 in China,it has 78 stores. Mango is a privately owned company who values the harmony, humility and affection, which are important to a successful company. The company employs 7800 employs across the globe and in 2007, it had international sales of US1.95bn. In the future, Mango aims to have Mango shops in every city in the world.This paragurph will show us how it became successful . Mango has been a significant company since its first store was opened in Barcelona in 1984 by Isak Andik, who was a teenager and immigrant from Turkey. In 1988, Mango established news systems of production, stock control and distribution. Four years later, in 1992, the company opened the 100th shop in Spain and began international expansiontwo shops in Portugal and one in Paris. Mango became Spains second largest exporter of textiles in 1998. In 2006, it entered the US market and the first Mango fashion show was held in Barcelona. A new design centre“El Hanger”, which was the largest in Europe was founded in Barcelona in 2007. In the same year , Mango began commissioning designs from celebrities, such as Perelope Cruz. Then in 2008, Mango started a new mens fashion brand“HE”, which means Homini Emerito. This suggests that Mango may become more successful in the future. The Mango design process is not easy and there are many steps. First of all, the designers do some research, such as investigate fashion trends, visit trade shows, review fashion magazines and attend trade fairs. Second, the designers begin to design the clothes. After that, making patterns is an important step. Then the patterns are sent to gament manufacturers to begin the making process. If there are problems with the clothes, they will be sent back to the manufacturers to fix. If all is fine, the clothes are sent to stores around the world. Finally, Mango holds fashion shows to advertise the clothes. Mango design process has its own styles, which spreads the thought of fashion all over the world.In conclusion , Mango is a successful clothing company. There are more and more Mango shops around us, which reflects the great influence of Mango around the world. If Mango can keep pace with the lastest fashion and continually create their own style, it w