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on-line shopping carnivalgenerations, its only an ordinary day; however, the young generations will consider it as the singles day as well as the on-line shopping carnival. in fact, on november 11th, 2013, tmall and taobao (the biggest chinese online shopping platform) has sold out more than 35 billion yuan goods, this data has astonished the media at home andabroad. apparently, people have more interests on cyber shopping than spend the night with their single friends. some home media even suggest that november 11th should be the chinese on-line shopping carnival.1111113501111in 2010, jack ma, the ceo of tmall and taobao, had coined the term double eleven, aimed to encourage the single people to do something to celebrate their own festival. instead of dating lovers, people go on-line shopping to relive the loneliness. according to the survey, china had 564 million internet users at the end of last year and 180 million single people. and the single people are the main force of the chinasspending power. the debut was a great success. then 11.11 has an unusual meaning, which stands for on-line shopping carnival.201011:11 194719956 201315010626693123509134013800384694000220020141181111550a b: c: def g:1345kt/9m:5800/9m:78001logo2logo3 4bon-line shopping carnivalon-line shopping carnival1111113501111in 2010, jack ma, the ceo of tmall andtaobao, had coined the term double eleven, aimed to encourage the singlepeople to do something to celebrate their own festival. instead of datinglovers, people go on-line shopping to relive the loneliness. according to thesurvey, china had 564 million internet users at the end of last year and 180million single people. and the single people are the main force of the chinasspending power. the debut was a great success. then

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