湖南省茶陵县高中英语Unit1AdvertisiReading课件牛津译林版必修4.ppt

Unit1 Unit1Advertising ReadingAdvertisements 1 Doyoulikeadvertisements 2 Doyouthinktherearetoomanyofthemandthattheyareeverywhere 3 Doyouthinkadvertisementsplayanimportantpartinourlives Whyorwhynot Warmingup 4 Whydocompaniesandorganizationsadvertise Whatkindofthingscanbeadvertised 5 Canyougivesomeexamplesofthesetypesofadvertisements Someadvertisementsaremeanttosellproductsorservices andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp tosellproduct tosellservice tomakepeoplethinkaboutpeoplewhoneedhelp Readthearticlequicklyandanswer 1 Whatdoadstrytopersuadepeopletodo Tobuyaproductorservice ortobelieveinanidea Advertisements 2 WhatdoesPSAstandfor Publicserviceadvertisements 3 WhatdoPSAsaimtodo Theyaimtoteachusandhelpusleadbetterlives Mostpeoplearenotawareofhowmanyadsarearoundthem 2 Advertisementsarealwaysmeanttopromoteaproductorservice 3 PSAsareonlyfoundinnewspapersandonTV T F F Readthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse Detailedreading PSAsandcommercialadsusesomeofthesamemethods 5 Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives AnadwarningpeopleagainstsmokingisanexampleofPSA T F T Whereareadvertisementsusuallyfound Theyareusuallyfoundinnewspapersandmagazines ontheInternet radioandtelevision Readthearticleoncemoreandfindanswerstothefollowingquestions 2 WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs commercialadvertisementsareoneswhichsomeonehaspaidfortoadvertiseproductsorservice whilepublicserviceadvertisementsareoftenrunforfree andaremeanttoeducatepeopleabouthealth safety oranyotherproblemthataffectspublicwelfare 3 Whyaresomeoftheadvertisementscleveraccordingtothearticle Becauseevenifanaddoesnotlie itdoesnotmeanitisaltogetherinnocent 4 WhendidChinabeginanationwidepublicserviceadvertisingcampaign Chinabeganthecampaignin1996 5 WhyshouldwefollowtheadviceinPSAs BecausePSAsaremeanttobenefitthepublic andbyfollowingtheadviceinPSAs wecanoftenlearnalot Fillineachblankwithnomorethanonewordaccordingtothetext appear buying Types clever Sell truth charge welfare twice intelligent Atheabilitytolearn understandandthinkaboutsomethingBgoodatdoingsomething especiallysomethingthatneedsabilityortrainingCthegeneralhealth happinessandsafetyofapersonoragroup MatchthesenewwordswiththeirmeaningsinPartD DmakeanillnessoraphysicalproblemgoawayEashortsentenceorphrasethattellstheaimsorbeliefsofapersonoragroupFrelatedtothinkingorthemindGsomethingdonetofoolsomeoneelse orasajokeHmakesomeonedosomethingbydivinghim hergoodreasons Answers 1 persuade 2 welfare 3 skilful 4 cure 5 mental 6 trick 7 motto 8 intelligence H C B D F G E A Readthee mailinPartEandcompleteit Answers 1 2 3 4 5 6 7 8 dealingwith comments promote fool evenif cheated campaigns benefit Discussion 1 Doyouthinkyoungpeopleareeasilypersuadedbyads Whyorwhynot 2 WhatisthebestPSAyouhaveeverseen Whydoyouthinkitissogood 3 Doesadvertisingplayapositiveorne