Unit 10 Product and Price.doc

科目：商务英语阅读 课题 Unit 10 Product and Price 授课日期授课班级目的与要求：Students will be able to:Understand what product and price areLearn the processes of producing and pricingKnow how to present new productsIdentify logos and brandsUse the basic terms concerned教学方法：1. ppt or2. teacher gives lecture 3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentation重点难点与解决措施：1. the professional terms of the international business English;2. understand the main idea of the international business;3. use a series of reading skills to solve the reading problem解决措施：Teacher should try the best to create more activities and provide more opportunities to practise.教学组织过程：课前复习：Warming-up questions1. What does the phrase “product and price” mean? Try to think in groups as many words that are related to it as possible to fill in the bubbles.2. Are you familiar with following product? Match the name with picture. 3. The above are four kinds products. Please work in groups to think as many brand names as possible for each kind. One has been done for you as an example.新课要点：I Introduction II Detailed reading: Text AIII Detailed reading: Text BIV Practice主要过程： I. “Detailed reading” Text A Products PresentationTask 1: Match the words or expressions on the left in the table below with correct Chinese translations on the right. One has been done for you as an example.Task 2: The words and expressions below are all used in the field of product and price. Match the words or expressions on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example.Practice 1: Decide whether the following statements are T(true) or F(false) according to the catalog below.II “Detailed reading” Text B Production FactorsTask 1: Match the following words on the left in the table below with the correct definitions on the right. One has been done for you as an example.Task 2: Read the information in the passage, then say whether the following statements are T(true) or F(false).Then quote the words or phrase that supports your answer. Do not more than 6 words for each answer. You will lose marks for irrelevant information. Write you answers on the lines.Practice 1: Read the following new product launch checklist and match Column A with Column B. Ask and answer the question following the model. One has been done for you an example.Practice 2: Choose appropriate preposition from the box to complete the following sentences.III. Assignments:a) P136/ Activity 6, P139/ Activity 9b) P139/ Activity 10, P141/ Activity 13c) P 143/ Practical Reading P146/Activity 19本课小结：The students abilities should be strengthened further.课外作业：1. P136/ Activity 6, P139/ Activity 92. P139/ Activity 10, P141/ Activity 133. P 143/ Practical Reading P146/Activity 19 课后小结（教学反思）The students abilities should be strengthened further.Product and Price教案：I. Introduction1. What does the phrase “product and price” mean? Try to think in groups as many words that are related to it as possible to fill in the bubbles.Reference:quality,quantity,weight,color,dollar,length,width,material,industry,value,style,price,modern,brand,advertisement,sekking,point2. Are you familiar with following product? Match the name with picture. Picture 1. mobile phone Picture 2. notebook computer Picture 3. digital camera Picture 4. printer3. The above are four kinds products. Please work in groups to think as many brand names as possible for each kind. One has been done for you as an example. A.moble phone: Nokia,Siemens,Erricsson,Motorola,Samsung,Bird,Alcatel B.printer: HP,Canon,Legend,Xerox C.camera: Canon,Ricoh,Nikon,Sony,Olynmpus,Casio D.computer: IBM,Lenovo,Sony,DellII. Detailed Reading: Text A Product PresentationReading task 1: Match the words or expressions on the left in the table below with correct Chinese translations on the right. One has been done for you as an example.1. product prsentation - c. 产品推介2. production line d. 生产线3. light-weight a. 轻型的4. selling point b. 卖点5. begin with g. 以开始6. advertising agency f. 广告代理商7. product launch e. 产品投放;发行Task 2: The words and expressions below are all used in the field of product and price. Match the words or expressions on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example.1. purchase c. 采购;购买2. furniture a. 家具3. equipment f. 设备4. cabinet g. (有抽屉的)柜子5. microwave oven j. 微波炉6. photocopier h. 复印机7. notebook i. 笔记本电脑8. desktop e. 台式电脑9. cupboard d. 储物柜10. typewriter b. 打字机Practice: Decide whether the following statements are T(true) or F(false) according to the catalog below.Item NoCommodityQuantityNet Weight/per caseUnit PriceB200Sliced pork50 cases20KGUSD1.50/KGB201Stewed pork65 cases25KGUSD1.00/KGB203Curry beef40 cases20KGUSD2.50KGB204Pork ribs50 cases35KGUSD1.50/KG (F) 1.One case of Curry beef is heavier than one case of Sliced pork. (F) 2.There are more cases of Pork ribs than those of Stewed pork. (T) 3.The total weight of Curry beef is the lightest. (T) 4.The unit price of B203 is the highest. (T) 5.The total price of B200 is less than that of B204. (F) 6.The unit price of B204 is lower than that of B201.III. Detailed Reading: Text B Production Factors 1. words study 2. read and Judge:Read the information in the passage,then say whether the following statementsare T(true) or F(flase). Then quote the words or phrase that supports your answer. Do not write more 6 words for each answer. You will lose marks for irrelevant information. Write your answer on the lines.1. The four factors of production are labor,capital,land and entrepreneur.T(para. 1) 2. Labor includes both the mental and physical work to produce goods.T(para. 3) 3. In order to produce goods,an entrepreneur must make use of a piece of real estate and raw material needed.T(para. 2) 4. Entrepreneurship refers to the combination of land,labor and capital to make valuable things.T(para. 5) 5. Entrepreneur takes no risk of the business.F(para. 5)Reading and task:Match the following words on the left in the table below with the correct definitions on the right. One has been done for you as an example.1. everyday c. daily2. physical g.bodily3. responsible a. in charge of 4. real estate h. land and house5. manufacturing j. production6. distribute e. supply goods or give out7. innovative - f. newly invented or introduced8. risk i. Danger9. mental b. of mind10. labor d. workersPractice 1:Read the following new product launch checklist and match Column A with Column B. Ask and answer the question following the model. One has been done for you an example. 1 c A. Why should we hold a meeting of all the departments involved? B. We hold the meeting so that we can understand each others role. 2 e A. Why should we inform the Manufacturing department? B. We inform the Manufacturing department so that we can prepare the production line. 3 d A. Why should we involve the Marketing team? B. We involve the Marketing team so that we prepare the product promotion. 4 b A. Why should sales team consult the trade? B. Sales team must consult the trade so that they know the format is will want the production. 5 f A. Why should we talk to the Finance department? B. We talk to the Finance department so that we give you a budget for the project. 6 a A. Why should marketing department contact the advertising agency? B. Markrting department must contact the advertising agency so that the product launch is well publicized.Practice 2: Choose appropriate preposition from the box to complete the following sentences. To with in on at by 1. England best Scotland by two to one.2. He just kert on talking.3. I dont like speaking in public.4. Its not fair to judge people by their appearance.5. We